In the 1970s, Books Were Sacred Texts

In the 1970s—when books weren’t just books; they were sacred texts, maps to enlightenment, portals to a better world. Back then, the right book could change everything. And no place embodied this belief more than the Co-Op grocery store in the San Francisco Bay Area, a socialist utopia disguised as a supermarket.

Co-Op wasn’t just a store—it was a temple of countercultural righteousness, a fluorescent-lit commune where food was political, capitalism was the enemy, and books were the gospel of enlightenment and revolution. The employees, mostly bearded men in survivalist gear and women in flowing skirts, looked like they had just emerged from a transcendental meditation retreat in Big Sur. The store carried everything necessary for the well-intentioned ascetic: wheat germ, carob honey ice cream, tofu, Japanese yams, granola by the truckload. In one corner, you could buy an alfalfa sprout home-growing kit; in another, you could pick up a well-worn copy of Zen and the Art of Motorcycle Maintenance. The book section—small, but potent—was a who’s who of 70s countercultural essentials: The Secret Life of Plants, Chariots of the Gods, The Peter Principle, and the vegetarian bible of all vegetarian bibles, Frances Moore Lappé’s Diet for a Small Planet.

Shopping at Co-Op was an act of ideological purification. You weren’t just filling your pantry—you were waging war against The Man. Your grocery list was a manifesto. Brown rice instead of white? A stance against industrial food tyranny. Organic honey? A protest against corporate sugar slavery. Granola? The fuel of the revolution.

But here’s the problem with turning your diet into a moral crusade—it comes with unintended consequences. Specifically, Granola Belly.

The self-styled revolutionaries of the Co-Op era, those brave warriors against the forces of corporate food oppression, were inadvertently overeating their way to oblivion. Granola, wheat germ, and honey—pure, untainted by corporate greed—were caloric landmines. Yet they shoveled it down in righteous indignation, their burgeoning bellies a testament to their dietary zealotry. They waddled through the aisles, draped in North Face survival gear, looking ready to disappear into the Alaskan wilderness at any moment—if only they weren’t weighed down by their own moral superiority.

Granola enthusiasts of the 70s were, in essence, a contradiction wrapped in a paradox and coated in raw honey. They raged against consumerism, yet consumed with a ferocity that would make a glutton blush. They preached self-discipline while mainlining carbohydrate ecstasy. They railed against corporate food tyranny, but the only thing expanding faster than their political righteousness was their waistlines.

But Co-Op wasn’t just about the food—it was about the books. If the aisles were the body of the revolution, the books were its soul. They were blueprints for enlightenment, roadmaps to utopia. Talk to plants, replace animal protein with soy, meditate your way to cosmic awareness, learn the wisdom of the ancient aliens—everything you needed to build a new world was right there, tucked between the sacks of lentils and jars of miso paste.

Which brings me back to my writing demon.

Just as the Co-Op faithful believed books could transform civilization, I have spent my life believing the same about my own writing. The demon isn’t just some compulsive need to write—it’s the insatiable hunger for literary immortality, the delusion that one book—one perfectly crafted book—could define me, complete me, redeem me.

It’s the same old obsession, wrapped in different packaging. My granola bowl is now a manuscript, my utopian blueprint now a satirical screed. I am still that wide-eyed Co-Op kid, convinced that books can reshape the world. But instead of reading the gospel, I am trying—foolishly, obsessively—to write it.