Cinemorphosis

Category: Literary Dispatches

  • Tantalus in a Tupperware World

    Tantalus in a Tupperware World

    Thirty days into The Protein’s Progress—my arduous pilgrimage through the inferno of fat, the purgatory of portion control, and the promised land of protein—I’ve shed fifteen pounds of penance. I’ve grown oddly fond of the hollow pang of an empty stomach. Where once it sparked anxiety and triggered fridge raids at midnight, now it whispers virtue, discipline, even moral superiority. Hunger has gone from demon to deity. I feel like a monk in compression shorts.

    And yet, for all my newfound mastery over grilled chicken and self-denial, I find myself teetering on the edge—not from hunger, but from the cognitive bandwidth this quest consumes. Every bite is a decision tree. Every family gathering is a psychological gauntlet. A cousin’s lasagna or a plate of molasses-drenched cornbread can send me spiraling like Tantalus in a food court. I’m not just resisting cravings; I’m playing calorie Tetris with the dread of a man trying to maintain sainthood at a Vegas buffet.

    Yes, I can be healthy. Yes, I can punish the Airdyne Misery Machine and swing kettlebells like a Spartan with midlife angst. But I grow skeptical. Can any lifestyle that requires this much mental gymnastics and dietary dread be sustainable? Can you truly thrive if your thoughts are forever circling grams of protein and the algebra of dinner?

    They say a healthy life is a happy one. But if every meal feels like a theological debate between virtue and vice, then what I need isn’t another chicken breast—I need a guide, a Guru, a Sherpa of Self-Control to keep me trudging along the True Path. Because right now, the view from this narrow road looks bleak, and I’m haunted by the scent of cinnamon rolls wafting in from the roadside.

  • The Lion Man

    The Lion Man

    I recently had a dream that put me face to face with evil—not the metaphorical kind, not garden-variety wickedness or tax-season despair. No, this was evil with a proper noun. The Lion Man. A creature of mythic malevolence, stitched together from nightmares and paranoia, and now inexplicably headlining a lecture in a packed auditorium.

    I was in the front row, naturally—because why wouldn’t my psyche give me VIP seating for its own unraveling?

    Onstage stood the Lion Man: nearly seven feet tall, dressed in a powder-blue gangster suit that shimmered with the kind of menace only polyester can summon. His face was unmistakably leonine, all fangs and symmetry, framed by a magnificent, thick mane that looked equal parts MGM mascot and Old Testament prophet gone feral. His eyes—icy blue and depthless—held the kind of hatred you don’t recover from. Looking into them felt like staring at the sun: too much exposure and you’re permanently damaged.

    He gripped a lectern and delivered a furious, gesticulating sermon, his arms slicing through the air like cleavers. But I couldn’t hear a word. Not one syllable. His mouth moved—angrily, emphatically—but all I heard was a dark, atonal soundtrack swelling behind him, as if his words existed in a frequency my soul refused to translate.

    Then, things got worse.

    At some invisible signal—maybe a silent scream—several people wheeled a phone booth onto the stage. It had the sad, sterile shine of a prop pulled from a David Lynch nightmare. The Lion Man stepped inside. The roof slid open like the lid of a cursed urn, and animals—real, living animals—were dropped in from above.

    What followed was carnage. He devoured them all. Cows, pigs, zebras, horses, dogs, cats. No hesitation. No remorse. I could hear the crunching—those surgically sharp teeth pulverizing bone like brittle kindling. One by one, their skeletons were spat out from the phone booth like nightmarish confetti. I sat paralyzed as femurs and ribs rained down, the floor littered with vertebrae and splintered jaws.

    When it was over, the Lion Man stepped out casually, as if he’d just wrapped a press conference. He dusted bits of fur and sinew off the lapel of his gleaming suit. Then he looked at me.

    No, into me.

    Our eyes locked. I wanted to recoil, hide, burst into flame—anything but be seen by that gaze. But I was frozen, a slab of pure terror, incapable of blinking. He stared at me as if to say, You’re next.

    I woke up at 4 a.m., choking on dread. But the dream hadn’t entirely ended. I could feel him in the room. He was sitting on the edge of my bed. Not metaphorically. Not symbolically. He was there—massive, radiating cold, breathing slowly. The terror was so complete I couldn’t move, couldn’t even gasp for air. It felt like being buried under ice.

    Then—tap tap tap.

    I turned my head, barely.

    Outside the window was Gravefeather—the crow. My familiar friend. My unsolicited spirit guide. He was perched on the sill, eyes glinting with that uncanny, measured intelligence. He tapped once more.

    The Lion Man noticed. And then he vanished—dissolved like fog in sunlight. Just like that. Gone.

    Gravefeather and I locked eyes. No theatrics. No nods. Just understanding.

    “Thank you,” I whispered aloud, the paralysis receding. Gravefeather paused a beat longer, then flapped into the night, leaving me shaken, grateful, and completely unable to sleep again.

  • Gravefeather and the Temple of Iron

    Gravefeather and the Temple of Iron

    At 63, with fifty years of training behind me and enough injuries to fill a radiologist’s scrapbook, I don’t pay a therapist two hundred bucks an hour to dissect my existential drift. No, I take my angst to the garage and sweat it out under the cold, unforgiving eye of a steel kettlebell.

    This isn’t the gym-as-penance nonsense of my youth. I’m in it for the long haul now—grease in the joints, not fire. I train smart. No heroic max-outs, no flirtations with the ER. I chant my gospel, delivered by YouTube prophet Mark Wildman: “The purpose of working out today is to not hurt yourself so you can work out tomorrow.”

    Prepped with a concoction of 50 grams of protein (half yogurt, half whey, all optimism) and 5 grams of creatine, I step into the garage like a monk entering a steam-soaked temple. Within minutes, I’m sweating like a politician in a polygraph booth, slipping into that endorphin-laced trance where everything hurts and yet somehow heals.

    But my solitude never lasts.

    The parade begins: delivery drivers dropping packages by the gate like sacrificial offerings. They nod. We chat. They ask about my workouts. Sometimes they want kettlebell tips, which I deliver like the gym-floor Socrates I’ve become.

    Then come the other visitors—the crows. Not just crows. Hypercrows. Schwarzenegger crows. Hulking, obsidian-feathered beasts with the posture of Roman generals and the swagger of barbell-swinging demons. These things don’t fly—they strut. They don’t chirp—they taunt.

    One in particular has claimed me. I’ve named him Gravefeather, which feels appropriately mythic. He has the pecs of a cartoon strongman and the gaze of someone who’s seen civilizations fall and isn’t impressed. He parks himself on the fence or the garage roof, staring me down mid-swing with an expression that says, “Your form is garbage and mortality is laughing at you.”

    I know he remembers me. Crows do that. He remembers that I’m no threat. He remembers I talk to myself. He probably knows my macros. And when I lock eyes with him, mid-swing, sweat blurring my vision, I swear he’s thinking, “Nice hinge, old man. Shame about your knees.”

    Sometimes he’s perched twenty feet away while I’m gasping through Turkish get-ups, his eyes drilling into me with cosmic disdain. I hear him say, without speaking, “Enjoy your little routine, fleshbag. Entropy is undefeated.”

    But I argue back. I say, “Just because we’re mortal doesn’t mean we surrender to chaos. This is my sanctuary. I honor it. I will not be mocked by a sentient pigeon in a tuxedo.”

    Gravefeather cocks his head. He seems to consider this. Then, with the faintest nod of something like respect, he lifts off into the blue, cawing a tune that sounds like the chorus of a forgotten Paul McCartney song—melancholy, strangely triumphant, vaguely judgmental.

    And I return to the bell. I swing. I breathe. I endure. Gravefeather may be watching, but the iron remains mine.

  • Poseidon Can Wait: My Night at the Bodybuilder Carnival

    Poseidon Can Wait: My Night at the Bodybuilder Carnival

    About six months ago around my sixty-third birthday, I dreamed I was at a strange outdoor carnival—equal parts vintage bodybuilding expo and mythological sideshow. Imagine Venice Beach circa 1977 collided with a protein-scented Renaissance fair. Every booth was oiled, bronzed, and flexing. The air reeked of grilled meat and competitive ego.

    I found myself seated at a worn wooden picnic table across from none other than Frank Zane. Yes, the Frank Zane. He appeared cryogenically preserved—shimmering with coconut oil and the kind of disciplined grace that once made garage-dwelling teenagers across America pick up dumbbells in religious awe.

    Mid-bite into a hot dog (which I suspect he chewed with the calculated intensity of a surgeon), Zane leaned in and said, “I’m selling everything. Moving into a luxurious underwater mansion.” He said this with the calm gravity of a monk planning his final pilgrimage.

    No one questioned him. The idea of Frank Zane embracing Poseidon’s lifestyle apparently struck everyone but me as reasonable.

    I didn’t challenge him—this was a man who once ruled the pantheon of iron. But something felt off. Watching him trade barbells for barnacles stirred something protective in me. So I nodded and declared, with biblical authority, that he was one of the top three bodybuilders of all time.

    The crowd reacted like I had spoken in tongues. Gasps. Reverent murmurs. Zane glowed under the praise like a bronzed deity sunbathing in worship.

    Then, I leaned in.

    “Frank,” I said. “Maybe rethink the whole Poseidon thing.”

    “Why?”

    “Well,” I said, summoning the full absurdity of the dreamscape, “I’ve recently discovered—at 63—that I can throw a 100-mile-an-hour fastball.”

    Without delay, a 70-year-old French professor appeared, squatting behind a makeshift mound in catcher’s stance. I wound up and released pitch after blistering pitch, Zeus-style, slicing the air like divine vengeance.

    Zane’s eyes sparkled. His jaw dropped.

    “I can’t miss this,” he said. “Forget Atlantis. I’ll stay. I need to see you pitch.”

    Applause erupted. I had saved Frank Zane from a life of underwater exile. I had become the miracle.

    If the great psychologist Carl Jung were analyzing my dream, he might say this:

    “Frank Zane is not merely an icon of bodybuilding in this dream. He is the archetype of disciplined masculinity—the part of your psyche shaped by idol worship and heroic longing. His desire to retreat underwater speaks to the lure of fantasy, nostalgia, and detachment. But your fastball—that impossible, mythic feat at 63—is the dream’s axis of transformation. You are no longer the boy in awe of muscle-bound gods. You are the figure of agency, of miraculous reinvention. And the professor? He is the intellect, finally catching what the body has thrown.”

    “This dream isn’t a joke. It’s your soul’s comic book. Read it again. And then throw another pitch.”

  • The Monastery of Minimalism and the Data Plan from Hell

    The Monastery of Minimalism and the Data Plan from Hell

    My daughters had waged a two-year campaign for smartphones with the moral fervor of suffragettes, only with less patience and more TikTok references. To hear them tell it, arriving at school without one was social suicide—like showing up to prom in chainmail while everyone else paraded in Teslas. Their tragic narrative crescendoed with the kind of melodrama usually reserved for war memoirs. I half-expected them to stand outside Target holding cardboard signs that read, “Will Work for Wi-Fi.”

    Eventually, I cracked. Call it love. Call it weakness. Call it what it was: a momentary lapse in parental sanity. I marched them into a gadget boutique in Torrance, the kind of place that takes itself so seriously it might as well charge admission.

    This wasn’t a store. This was a temple—a monastery of white walls and Scandinavian despair, where clutter was a sin and every shelf whispered, “You could be better than this.” I felt like I was entering the afterlife Steve Jobs had always dreamed of: sterile, minimalist, and ready to drain your bank account with the gentle efficiency of a Scandinavian hitman.

    I approached the altar—sorry, counter—armed with a $700-per-phone budget and the conviction of a man about to lose an argument he thought he’d already won. Behind it stood Rick, the store’s resident tech evangelist, draped in branded black, exuding the smug aura of someone who meditates with their Apple Watch.

    “Seven hundred dollars per phone,” I declared, like a man presenting tribute to a minor god.

    Rick didn’t laugh—he dismissed me with a flick of the wrist, like I’d just offered to pay in bottle caps. “Forget that,” he said, with the oily charm of a used Tesla dealer. “We’ve got a promo—latest iPhone. Free.”

    Ah, yes. “Free.” That four-letter word that always means the opposite. Like “organic” or “democracy.”

    By the time Rick was done appending essentials—cases, insurance, screen protectors, and a couple of AirTags so my daughters could be properly surveilled—I was looking at a grand total of $480 per phone. A bargain, apparently, in the same way a $19 cocktail is a bargain if it comes with a rosemary twig and existential despair.

    “And the data plan?” I asked, naively hoping for mercy.

    “Only forty bucks more a month,” Rick lied with the conviction of a man who lies for sport. The screen behind him flashed our real bill—$300 a month—like the scoreboard at a casino for idiots.

    Just as I was ready to abort the mission, the store’s front door blew open like a saloon in a spaghetti western. In walked Rocky, the head manager, a windswept titan who looked like he’d wrestled a leaf blower to style his hair. Rick went pale, as if he’d just seen the Grim Reaper—and the Reaper was asking for receipts.

    Rocky summoned Rick to the back with a silent finger wag, like Tony Soprano calling for a private word. The two vanished into the shadows while we stood around, wondering if we were in a deleted scene from Breaking Bad: Genius Bar Edition.

    They returned ten minutes later—Rocky smiling like a man who’d just fixed a parking ticket with a crowbar, and Rick looking like he’d aged five years and lost a bet with God.

    “You can have the phones,” Rick whispered, his soul visibly limping.

    “How much?”

    “Nothing.”

    “What?”

    “It’s… a special promotion,” Rick said, like he was trying to sell me a timeshare in the afterlife.

    “And the data?”

    “Free for a year. Then it’s $200 a month.”

    “Sold!” I said, because I am a man of impulse and poor foresight.

    Rick shook my hand with all the warmth of a damp paper towel. His eyes were vacant, as if he had just witnessed the death of capitalism—or his commission.

    We turned to thank Rocky, the patron saint of unexpected discounts, but he was gone. No trace. No goodbye. Just the lingering scent of burnt ozone and a whisper in the wind that sounded suspiciously like “Gotcha.”

    As we walked out into the sun, shiny new phones in hand, I couldn’t help but feel we hadn’t purchased anything. No—we’d participated in a ritual sacrifice. And somewhere in the back office, Rocky was lighting a candle and laughing.

  • Pillar of Salt: Why I Turned My Back on Bulk

    Pillar of Salt: Why I Turned My Back on Bulk

    As I trudged through the cavernous aisles of Costco, I felt less like a shopper and more like an explorer hacking through a consumerist rainforest with a mental machete. Everywhere I turned, industrial towers of peanut butter jars loomed like ancient ruins, and battalions of quinoa-based snack items assaulted me with their deceptive health halos. I wasn’t shopping—I was spelunking into the subconscious of the American appetite.

    Then came the Free Sample Fairies—syrupy-smiling heralds of indulgence—beckoning me toward thimble-sized offerings of strawberry smoothies, sushi rolls, and the inevitable ostrich jerky. It was a fever dream: a child’s fantasy of Eden where all cravings are granted instantly and without consequence. Except the consequences were vast, and they waited for me at home like angry creditors—an overflowing fridge, a groaning freezer, cupboards stuffed like hoarders’ closets. To make room for the new bounty, I had to speed-eat the old. Thus began the glutton’s loop: buying, bingeing, repenting, repeating. Costco wasn’t a store. It was an engine of expansion—of appetite, of girth, of existential despair.

    And I wept. Not just for myself but for my people. I wept because we worshipped this oversized temple of abundance as if our very worth hinged on how many gallons of mayonnaise we could carry home. We treated the act of bulk-buying like a civic virtue, a weekly pilgrimage that proved we were living the American Dream. But it wasn’t a dream. It was a performance. A flex. A suburban smoke screen designed to conceal the quiet desperation of too much, too often, too fast.

    So I returned home, hollow-eyed and bloated, and declared to my family that I could no longer continue this pilgrimage. Costco, I announced, was my personal Sodom—dangerous, seductive, and destined for dietary doom. I would henceforth shop only at Trader Joe’s: the humble monastery of portion control, the temple of restraint. My salvation, I told them, would be lined with frozen cauliflower gnocchi and 8-ounce jars of almond butter.

    My family wept. Not out of joy or agreement, but out of grief for the Costco bounty they would no longer see. No more colossal trays of croissants or five-pound bags of trail mix. I watched them mourn the death of excess. I saw it in their faces: longing for the Costco of yore. But I warned them—look back, and you become like Lot’s wife: bloated and salty.

    And then a miracle: They adapted. Slowly, painfully, they embraced the modesty of Trader Joe’s, portioned their expectations, and learned to live with less. They traded abundance for love, proving their devotion not with words but with fewer carbs. In their sacrifice, I found my strength.

    As I penned these reflections, a single tear rolled down my cheek. Whether it was sorrow, gratitude, or sodium withdrawal, I couldn’t say.

  • The Stall Wars: A Faculty Restroom Horror Story

    The Stall Wars: A Faculty Restroom Horror Story


    There I was—distinguished professor of literature, credentialed purveyor of syntax and suffering—perched atop the porcelain throne in the sacred stillness of the faculty restroom, savoring the last vestiges of a sugarless lemon-honey lozenge and the sweet, unbroken silence that comes only from locking the world out, one stall door at a time. Beside me: Erich Fromm’s Escape from Freedom. Above me: fluorescent lighting dimmer than the future of American democracy. Around me: peace, solitude, and the faint illusion of control.

    Then came the talcum fog.

    That distinct olfactory offense, paired with the telltale wheeze of a Marlboro-ravaged trachea, shattered the silence. I didn’t have to peek between the stall doors. I knew. It was her. Scary Mary. The tenured temp. The mythological grievance machine. The student who had, for over a decade, haunted our campus like a poltergeist with an administrative appeal form.

    “Mary,” I barked from my vulnerable perch, “this is the men’s room. Leave now, or campus police will be called.”

    “But Professor,” came the whine, pitched somewhere between a toddler’s tantrum and a chainsmoker’s aria, “I need to talk to you about my grade.”

    I tried reason. I tried logic. But Mary had the persistence of a nicotine-stained Terminator. “Not until you explain why I got a C.”

    “I read your essay,” I sighed. “Your catering hustle was impressive. One hundred smoked salmon crostini in thirty minutes? Brava. But yes, it was larded with grammatical errors.”

    “You used the word larded,” she moaned. “Do you know how that hurts my self-esteem?”

    Self-esteem? I was pants-down in a toilet stall having a mid-thesis debate with a woman violating Title IX, and she wanted to discuss feelings?

    But Mary was just revving up. Her stubby fingers suddenly curled over the stall partition like something out of The Ring, and soon, her jaundiced head and magnified, frantic eyes emerged over the top. She looked like an unhinged librarian perched in a crow’s nest.

    “I can’t afford to flunk this class again!” she gasped, dangling from her makeshift luggage tower like a cirque-de-sociopath act.

    I stood up—pants restored, dignity in tatters—and let it rip: “You want honesty? Your essay reads like it was written by a sleep-deprived raccoon using predictive text. It made me reconsider the entire purpose of education. It gave me a migraine and a minor crisis of faith.”

    Mary recoiled. “You’re a monster!” she shrieked. “The worst professor in higher education!”

    Then physics intervened.

    Mary, all 250 pounds of her, teetered from her wobbly platform and hit the floor with the grace of a collapsing filing cabinet. She screamed. Something about her shoulder.

    I emerged, washed my hands, and surveyed the carnage.

    “You’ll be fine,” I said flatly. “Ice it.”

    “Aren’t you going to help me?”

    Something cracked open in me—some cocktail of guilt, absurdism, and overcaffeinated bravado. “I can fix it,” I said. “My brother dislocated his shoulder in high school. I saw the coach pop it back in.”

    Before she could object, I grabbed her wrist and yanked like a man possessed. There was a meaty clunk and then—a miracle—relief.

    “You’re amazing,” she whispered.

    “I know.”

    She stood up, rubbing her newly aligned limb. “Now that I’m not your student… can we be friends?”

    “Absolutely not,” I said, “but I can offer career counseling.”

    “No hard feelings?”

    “None. Now kindly exit the men’s room.”

    I returned home expecting a hero’s welcome, only to find my family gathered around a platter of French Dip, their eyes glued to gravy-soaked baguettes.

    “Sit down and eat,” my wife ordered, shoveling horseradish onto a sandwich with military precision.

    And so I did.

    And let me tell you, that sandwich could have ended wars. The beef was so tender it practically recited poetry on your tongue. The bread straddled that holy line between crisp and pillowy. And the au jus? It was less of a sauce and more of a religious experience. As I dipped, the day’s trauma melted like Swiss cheese under a broiler.

    In that moment, I understood: some stories deserve to be told. Others should be swallowed with gravy.

  • There Is No Digital Kaffeeklatsch: The Lie of Social Media

    There Is No Digital Kaffeeklatsch: The Lie of Social Media

    For the last fifteen years, we’ve let the term social media slip into our lexicon like a charming grifter. It sounds benign, even wholesome—like we’re all gathered around a digital café table, sipping lattes and chatting about our lives in a warm, buzzing kaffeeklatsch. But that illusion is precisely the problem. The phrase “social media” is branding sleight-of-hand, a euphemism designed to lull us into thinking we’re having meaningful interactions when, in reality, we’re being drained like emotional batteries in a rigged arcade.

    This is not a friendly coffeehouse. It’s a dopamine-spewing Digital Skinner Box where you tap and scroll like a lab rat hoping for one more pellet of validation. What we’re calling “social” is, in fact, algorithmic manipulation dressed in a hoodie. We are not exchanging ideas—we are bartering our attention for scraps of engagement while surrendering personal data to tech oligarchs who harvest our behavior like bloodless farmers fattening up their cattle.

    Richard Seymour calls this hellscape The Twittering Machine, and he’s not exaggerating. Byung-Chul Han calls it gamification capitalism, a regime in which we perform our curated selves for likes while the real self, the vulnerable human beneath the filter, slowly atrophies. Anna Lembke describes our overstimulated descent in Dopamine Nation, while the concept of Algorithmic Capture suggests we no longer shape technology—technology shapes us.

    So let’s drop the charade. This isn’t “social media.” It’s addiction media, engineered to flatten nuance, hollow out identity, and leave us twitching in the glow of our screens like the last souls left in a flickering casino. Whatever this is, it’s not convivial, it’s not coffeehouse chatter, and it’s certainly not social. It’s the end of human discourse masquerading as connection.

  • The Great Rebrand: Why “Addiction Media” Tells the Truth

    The Great Rebrand: Why “Addiction Media” Tells the Truth

    Reading Richard Seymour’s The Twittering Machine is like discovering that Black Mirror isn’t speculative fiction—it’s documentary. Seymour paints our current digital reality as a propaganda-laced fever swamp, one where we aren’t just participants but livestock—bred for data, addicted to outrage, and stripped of self-agency. Watching tech-fueled sociopaths ascend to power begins to make sense once you realize that mass digital degradation is the new civic norm. We’re not on the cusp of dystopia; we’re marinating in it.

    Most of us are trapped in Seymour’s titular machine, flapping like digital pigeons in a Skinner Box, pecking for likes, retweets, or just one more dopamine hit. We scroll ourselves into a stupor, zombies hypnotized by grotesque clickbait and influencer gaucherie. And yet, a flicker of awareness remains. Some of us know our brains are rotting. We feel it in our foggy thoughts, our shortened attention spans, our craving to be “seen” by strangers.

    But Seymour offers no comfort. He cites a 2015 study where people tried to quit Facebook for 99 days. Most folded within 72 hours. Some switched to Instagram, TikTok, or Twitter—addiction by another name. Only a rare few truly escaped, and they reported something wild: clarity, peace, a sudden freedom from the exhausting treadmill of performance. They had unplugged from what philosopher Byung-Chul Han calls “gamification capitalism,” a system where every social interaction is a metric and every self is a brand.

    Seymour’s takeaway? Let’s retire the quaint euphemism “social media.” It’s not social. It’s not media in the traditional sense. It’s engineered compulsion. It’s addiction media—and we’re the lab rats with no exit key.

  • From Gutenberg to Doomscroll: A Brief History of Our Narrative Decline

    From Gutenberg to Doomscroll: A Brief History of Our Narrative Decline

    Richard Seymour, in The Twittering Machine, reminds us that writing was once a sacred act—a cerebral pilgrimage and a cultural compass. It charted the peaks of human enlightenment and the valleys of our collective idiocy. But ever since Gutenberg’s movable type cranked out the first printed tantrum, writing has also been big business. Seymour calls this “print capitalism”—a factory of words that forged what Benedict Anderson dubbed “imagined communities,” and what Yuval Noah Harari might call humanity’s favorite pastime: building civilizations on beautifully told lies.

    But that was then. Enter the computer—a Pandora’s box with a backspace key. We haven’t just changed how we write; we’ve scrambled the very code of our narrative DNA. Seymour scoffs at the term “social media.” He prefers something more honest and unflinching: “shorthand propaganda.” After all, writing was always social—scrolls, letters, manifestos scrawled in exile. The novelty isn’t the connection; it’s the industrialization of thought. Now, we produce a firehose of content—sloppy, vapid, weaponized by ideology, and monetized by tech lords playing dopamine dealers.

    The term “social media” flatters what is more accurately a “social industry”—a Leviathan of data-harvesting, behavioral conditioning, and emotional slot machines dressed in UX sugar-coating. The so-called “friends” we collect are nothing more than pawns in a gamified economy of clout, their every click tracked, sold, and repurposed to make us addicts. Sherry Turkle wasn’t being cute when she warned that our connections were making us lonelier: she was diagnosing a slow psychological implosion.

    We aren’t writing anymore. We’re twitching. We’re chirping. We’re flapping like those emaciated birds in Paul Klee’s the Twittering Machine, spinning an axle we no longer control, bait for the next poor soul. This isn’t communication. It’s entrapment, dressed up in hashtags and dopamine hits.