Cinemorphosis

Category: Literary Dispatches

  • The Temu-ization of Everything—Again

    The Temu-ization of Everything—Again

    I’m reading Cory Doctorow’s freshly minted Enshittification. Early on, he revisits Facebook circa 2010: the honey pot that lured billions before curdling into a slurry of compulsion loops, conspiracy gristle, and industrial-scale data mining. It’s sharp, it’s punchy—and it gave me déjà vu. Then my stomach dropped: I like the coinage, I like the thesis that we’re living through the Enshittocene, but the insights feel old. Jaron Lanier mapped a lot of this terrain eight years ago in Ten Arguments for Deleting Your Social Media Accounts Right Now, a book I’ve taught over the last seven years.

    Doctorow’s Amazon chapter triggers the same shrug. The platform seduces us with convenience, tightens its talons, and gradually morphs from glossy marketplace into Temu-adjacent bazaar. True, and thoroughly litigated across a thousand essays and think pieces. We’ve been warned about the house always winning; we don’t need another tour of the casino floor.

    What I wanted—and didn’t get—was a deeper dive into the anthropology of the rot. Black Mirror’s “Nosedive” or “Joan Is Awful” doesn’t just wag a finger at platforms; it autopsies the psyche and the systems. New Yorker writer Kyle Chayka nails the gap: Enshittification is “pointed and efficient,” but reads like “professional blogging extended for three-hundred-plus pages,” leaving you hungry for a larger cultural x-ray that goes beyond the usual suspects.

    To be fair, packaging a messy discourse into one memorable term matters; not everyone read Lanier or binged Brooker. Doctorow’s snark has its uses. A clean label can move an idea from seminar rooms to dinner tables. But once you’ve named the disease, the next move isn’t to repeat symptoms; it’s to map vectors, power centers, and countermeasures with fresh cases outside the Big Tech pentagon.

    So yes: I love the word. But the book left me underwhelmed. Doctorow has given us the bumper sticker; I’m still waiting for the field manual. The Enshittocene doesn’t need another catalog of platform sins—it needs a blueprint that shows how to break the flywheels, where policy and design can bite, and why our appetites keep refilling the trough. Name the era, sure. Now show us how to survive it—and, if we’re lucky, how to end it.

  • The Eight Ages of –ification

    The Eight Ages of –ification

    From Conformification to Enshittification: how every decade found a fresh way to ruin itself.

    The Age of Decline, Accelerated

    In Enshittification, Cory Doctorow argues that our decline isn’t gradual—it’s accelerating. Everything is turning to crap simultaneously, like civilization performing a synchronized swan dive into the sewer.

    The book’s subtitle, Why Everything Suddenly Got Worse and What to Do About It, suggests that degradation is now both universal and, somehow, fixable.

    Doctorow isn’t the first prophet to glimpse the digital abyss. Jaron Lanier, Jonathan Haidt, and other cultural Cassandras have long warned about the stupidification that comes from living inside the algorithmic aquarium. We swim in the same recycled sludge of dopamine and outrage, growing ever duller while congratulating ourselves on being “connected.”

    This numbness—the ethical anesthesia of the online age—makes us tolerate more crappiness from our corporate overlords. As the platforms enshittify, we invent our own little coping rituals. Some of us chant words with –ion suffixes as if they were incantations, linguistic ASMR to soothe our digital despair.

    When I saw Ozempic and ChatGPT promising frictionless perfection—weight loss without effort, prose without struggle—I coined Ozempification: the blissful surrender of self-agency to the cult of convenience.

    Now there’s an entire liturgy of –ifications, each describing a new layer of rot:

    • Enshittification — Doctorow’s coinage for the systematic decay of platforms that once worked.
    • Crapification / Encrappification — The transformation of quality into garbage in the name of efficiency.
    • Gamification — Turning life into a perpetual contest of meaningless points and dopamine rewards.
    • Attentionification — Reducing every act of expression to a plea for clicks.
    • Misinformationfication — When truth becomes a casualty of virality.
    • Ozempification — Replacing effort with optimization until we resemble our own avatars.
    • Stupidification — The great numbing: scrolling ourselves into idiocy while our neurons beg for mercy.

    But the crown jewel of this lexicon remains Enshittification—Doctorow’s diagnosis so precise that the American Dialect Society crowned it Word of the Year for 2023.

    Still, I’d like to push back on Doctorow’s suggestion that our current malaise is unique. Yes, technology accelerates decay, but each era has had its own pathology—its signature form of cultural rot. We’ve been creatively self-destructing for decades.

    So, let’s place Enshittification in historical context. Behold The Eight Ages of –ification: a timeline of civilization’s greatest hits in decline.

    1950s — Conformification

    The age of white fences and beige minds. America sold sameness as safety. Individuality was ironed flat, and television became the nation’s priest. Conformification is the fantasy that security comes from imitation—a tranquilized suburbia of identical dreams in identical ranch homes.

    1960s — Psychedelification

    When rebellion became transcendence through chemistry. Psychedelification was the belief that consciousness expansion could topple empires, if only the colors were bright enough. The result: self-absorption in tie-dye and the illusion that enlightenment could be mass-produced.

    1970s — Lustification

    A Freudian carnival of polyester and pelvic thrusts. From Deep Throat to Studio 54, desire was liberation and the body was both altar and marketplace. Lustification crowned pleasure as the last remaining ideology.

    1980s — Greedification

    When morality was replaced by market share. The decade baptized ambition in champagne and cocaine. Greedification is the conviction that money cleanses sin and that a Rolex can double as a rosary.

    1990s — Ironification

    The decade of smirks. Sincerity was cringe; irony was armor. Ironification made detachment the new intelligence: nothing believed, everything quoted, and feelings outsourced to sarcasm.

    2000s — Digitification

    Humanity uploaded itself. Digitification was the mass migration to the screen—the decade of Facebook envy, email anxiety, and dopamine disguised as connection. We stopped remembering and started refreshing.

    2010s — Influencification

    When everyone became a brand. Influencification turned authenticity into a business model and experience into content. The self became a product to be optimized for engagement.

    2020s — Enshittification

    Doctorow’s masterstroke: the final form of digital decay. Enshittification is what happens when every system optimizes for extraction—when user, worker, and platform all drown in the same algorithmic tar pit. It’s the exhaustion of meaning itself, disguised as progress.

    Epilogue: The 2030s — Reification

    If trends continue, we’ll soon enter Reification: a desperate attempt to make the unreal feel real again. After decades of filters, feeds, and frictionless fakery, we’ll long for something tangible—until, inevitably, we commodify that too.

    History repeats itself—only this time with better Wi-Fi.

  • Comparison Is the Mother of Misery

    Comparison Is the Mother of Misery

    The mother of misery is comparison. In fourth grade I plunged into despair because I couldn’t draw like Joseph Schidelman, the illustrator of Charlie and the Chocolate Factory. About the same time, baseball humbled me: my bat speed wasn’t in the same galaxy as Willie Mays, Dick Allen, or Henry Aaron. In my teenage bodybuilding years, I had muscles, but nothing like that of Arnold Schwarzenegger, Sergio Oliva, and Frank Zane; I wisely retired the fantasy of becoming Mr. Universe and managing a gym in the Bahamas. In college, as an aspiring intellectual, I flogged myself for lacking Vladimir Nabokov’s wit and velocity. My chances of becoming a famous novelist were equal to my odds of winning Mr. Olympia. Later, when I flirted with composing and singing, I heard Jeff Buckley’s soul pour through the speakers and realized my voice would mainly trigger a neighborhood dog-barking contest and a chorus of angry neighbors. Decades passed. My classroom persona faced a generation handcuffed to smartphones and ChatGPT. I scrambled for “edutainment” tricks to dodge irrelevance, but the gap widened no matter how I danced.

    The sting doubled when I watched Earthquake (Nathaniel Stroman) flatten an audience with a preacher’s cadence and bulletproof wisdom. His special Joke Telling Business left me muttering, “If I had Earthquake’s power, I could resuscitate my teaching career and stroll into old age with a shred of dignity.”

    Meanwhile, fresh incompetencies arrived like junk mail. I broke two Samsung TVs in one day. I failed to sync my new garage door opener to my phone. My wife had to rescue me from my own maladroit tech spiral. The result was predictable: I was condemned to the Shame Dungeon.

    Down in the basement of depression, I noticed another casualty: my YouTube channel. I usually post once a week and have for over a decade—mostly about my obsession with diver watches. But as sanity demanded I stop flipping watches, I ran out of new divers to discuss. I tried pivoting—open with a little watch talk, then segue to a wry misadventure with a morsel of human insight. If I nailed the landing, I’d get a few thousand views and enough comment energy to believe the enterprise mattered.

    But with my sixty-fourth birthday closing in, the doubts got loud. I don’t want to do “watch talk,” and I’m too mortified to perform a perky, self-deprecating monologue about my misalignment with the universe.

    I keep hearing Mike Birbiglia in my head: you must process your material before you present it; the set has to be a gift, not your live catharsis. The healing happens before you step onstage. You speak from the far shore, not mid-drowning. Otherwise, you’re asking the audience to be your therapist.

    So I’m stuck at a fork: Will this current fear and anxiety about age and disconnection pass through the refinery of my psyche and emerge as something worthy? Or will I remain in the Shame Dungeon, comparing myself to Earthquake, and decide that with talent like his prowling the earth, my best move is to hide under a rock?

    Here’s the dilemma plain: Hiding isn’t viable; it starves the soul. But serving the world a plate of unprocessed mediocrity is just as unforgivable. If I’m going to tell a story about breaking two TVs and my garage-opener meltdown, I have to deliver it with Earthquake’s power and confidence. Otherwise I’ll stay home, mope on the couch, and binge crime documentaries—losing myself in bigger, cleaner tragedies than my own.

  • David Letterman Killed Disco, But Can He Save My Class?

    David Letterman Killed Disco, But Can He Save My Class?

    In one fell swoop, David Letterman killed disco. Not just the music, but the entire polyester empire of rhinestone smarm and sweat-drenched earnestness. Letterman wasn’t seduced by mirror balls. He walked on stage with his arctic deadpan, and with irony as his weapon, executed disco in front of a live studio audience.

    I was just starting college then—a lifelong bodybuilder and Olympic weightlifter who could hoist a barbell but couldn’t hoist a personality. Muscles, yes. Presence, no.

    I didn’t just want to be David Letterman. I wanted to graft his sardonic detachment onto the icy brilliance of Vladimir Nabokov—a cocktail of late-night sarcasm and literary menace. I didn’t know what I wanted to be, exactly, only that it had to involve confidence, storytelling, performance—something that allowed me to “give a presentation.”

    By accident, I stumbled into teaching. In 1987, the chancellor of Humanities at Merritt College launched a pilot program to deliver classes at Skyline High School in Oakland, and none of the full-time faculty wanted the job. My neighbor, Felix Elizalde, whose kids went to school with me, threw me a lifeline. One gig snowballed into another, and soon I was a full-time college writing instructor.

    That was thirty-eight years ago. For most of them, I would have told you the hardest part of the job was grading essays—an endless swamp of half-baked theses and misplaced commas. But now, in 2025, grading essays is only the second hardest task. The first? Something educators and administrators alike love to call “student engagement.”

    I don’t know if it’s the black hole of smartphones or the simple math of age—I’m nearly forty-five years older than my students. Probably both. Either way, I can no longer stand in front of a classroom, channel my inner Letterman, and spin stories until the room vibrates with attention. Instead, I stand beside a giant screen plastered with Google Slides. My students are “visual learners,” raised on swipes and emojis.

    I could go back to the Letterman Method, earn some laughs, maybe even spike engagement for a few minutes. But at what cost? The Google Slides aren’t as funny as my comedy routine, but they do hit the sacred “core concepts” and “Student Learning Outcomes.”

    I’ve become a ghost haunting the pedagogy manuals. Occasionally I slip, crack a joke, earn some chuckles, channel my younger self—but then I reel myself back in, because the templates for counterarguments and rebuttals won’t teach themselves.

    The students aren’t fooled. A few of the candid ones smirk: “Don’t worry, McMahon, ChatGPT will do it for us.”

    And so, as I enter my mid-sixties, I keep trying to stay aligned with the modern world. Yet every step forward feels like five steps backward, as if I’m not teaching writing anymore but rehearsing my own obsolescence.

  • Speedos at Sunset

    Speedos at Sunset

    The New York Times article, titled “Skimpy Men’s Swimming Briefs Are Making a Splash,” offers a solemn dispatch from the front lines of GLP-1 drugs, but I would guess that men—having exhausted every form of visible self-optimization—are now expressing their Ozempic-enabled slenderness via tiny, Lycra-clad declarations of status. We’re talking male bikinis, or what I like to call the ego sling.

    Apparently, if you’re dropping $18,000 a year to chemically suppress your appetite and shed your humanity one subcutaneous injection at a time, you deserve the privilege of looking like a Bond villain’s pool boy. I suppose this is the endgame: pay to waste away, then wrap what’s left in a luxury logoed banana peel.

    Luxury underwear companies, never ones to miss a chance to monetize body dysmorphia, are now marketing these second-skin briefs not as mere swimwear, but as power statements. To wear them is to say: “I’ve defeated fat, joy, modesty, and comfort in one fell swoop.”

    I’m almost 64. My aspirations remain high—ideally, I’d like to look like a special-ops operator on vacation in Sardinia. But I know my place. I wear boxer-style swim trunks, the cloth of the pragmatic and the semi-dignified. They’re not exciting, but neither is seeing a sun-leathered septuagenarian adjust a spandex slingshot over a suspicious tan line.

    There’s a difference between being aspirational and being delusional. The former means striving for vitality, strength, and energy. The latter means stuffing yourself into a satirical undergarment and pretending you’re a twenty-two-year-old wide receiver with a sponsorship deal.

    To my fellow older men: sculpt your body like it’s your spiritual obligation—but when it comes to swim briefs the size of a hotel mint, maybe opt out. Not every part of youth is worth reliving. 

    When I think of old guys clinging to their youth by wearing undersized swim trunks, I often think back to the summer of 2019 when my wife and twin daughters were in Maui and I was treated to one of life’s great grotesques: a compact man in his mid-seventies parading the beach in dark-blue Speedos with a woman young enough to be his granddaughter. She was Mediterranean gorgeous, twenty-something, and clearly imported as the ultimate accessory. He was trim, shaved, strutting across the sand like a hedge-fund satyr who believed that constant motion kept the Grim Reaper wheezing in his wake. He dove into the surf not like a man swimming, but like a man negotiating—bargaining with Time.

    You could smell his wealth before you could smell the salt air. A CEO, no doubt—half his life in boardrooms, the other half clawing at immortality. His creed was Hefner’s: work hard, play harder, and Botox anything that betrays the passage of time. I’m not here to moralize about his May-December arrangement. What fascinated me was the fantasy: money, discipline, and a bit of manscaping as talismans against entropy, as if youth could be distilled into a cologne.

    But the tableau reeked of mismatch—two puzzle pieces jammed together with superglue. Forced smiles, awkward touches: every moment chipped another sliver from the illusion until they looked less like lovers and more like hostages. This was not youth preserved; this was youth taxidermied. His confidence read as terror. His curated life, meant to inspire envy, collapsed into a sad performance—a tuxedo on a traffic cone.

    He reminded me of Joe Ferraro from Netflix’s Mafia: Most Wanted: born in Ecuador in ’62, raised in Toronto, obsessed with bodybuilding, crime, and women. He had it all—the Rolex Daytona, gold chains, sunglasses so huge they had their own weather system. Then came prison and deportation. Now in his sixties, Ferraro is a sculpted parody: sport coat draped like a cape, tight black jeans, hipster boots, eyes full of melancholy. He wants his life back, but he knows the casino is closed. Like the Speedo satyr, Ferraro can’t stop looking back, calcifying into a monument of salt.

    And salt is the right metaphor: Lot’s wife glancing back until she froze mid-regret. Neither Ferraro nor Speedo Man could let go of their “youth identities.” Without them, death feels too close. With them, they look embalmed while still breathing.

    I understand how hard it is to let go of the life you think you deserve. Spend a week in Hawaii, and you step into a parallel universe—Sacred Time. You board a $400-million jet, dehydrate for five hours, and land convinced you’re immortal. Within 24 hours you’re marinating in mai tais, demolishing lilikoi pies, and basking under sunsets scripted by God to flatter your ego. Clocks stop. Deadlines vanish. Sacred Time whispers: Death can’t find you here.

    Which is why leaving Hawaii feels like a cosmic eviction notice. You board the plane and return not just to California but to Profane Time, where bills, emails, and mortality resume their tyranny. For weeks after, you’re sun-drunk and disoriented, still hearing waves in your ears while the neighbor’s leaf blower revs like a dentist drill. Sacred Time is an opiate; reentry is cold turkey.

    Nostalgia is the next fix. For me, it’s the summer of 1977 at Don Castro Swim Lagoon. I was fifteen—half-boy, half-bicep—sunbathing like a pagan sacrifice to the gods of narcissism, The Happy Hooker hidden in my gym bag, my skin baptized in banana-scented cocoa butter. That lagoon was my Eden: the girls in bikinis, the musk of suntan oil, the hormone haze of adolescence. That era hardwired me to believe pleasure was a birthright.

    But nostalgia curdles. Today I’m older, paler, a few Adonis fragments left in the rearview. What once felt like a creed now feels like a rerun of Fantasy Island with bad lighting. The boy in me still demands his sunlit altar, but now he feels like a squatter. Am I still bronzing in Eden—or am I frozen in salt, looking back too long at a self that no longer exists?

    Enter the “Return to the Womb.” Aging produces this primal regression: a desire not just for beaches, but for obliteration of responsibility. For me, it smells like Florida—the state of my birth, equal parts Eden and punchline. Mango air, coconut breezes, sultry rain: a fetal simulation with Wi-Fi. But even I know it’s not vitality; it’s paralysis. It’s not Life Force—it’s brain rot in Tommy Bahama.

    During lockdown, I tasted this desire to return to the womb. Pajamas at noon, Zillow scrolling barrier islands, buckwheat groats as immortality. My body synced with the rhythm of a hot tub. I didn’t want to emerge. I still don’t. Which terrifies me—because Father Time is no cuddly mascot. He’s a cosmic accountant, and he wants receipts. What did you do with your time?

    Meanwhile, I’m bicep-curling nostalgia like it’s protein powder. For five years, I hounded my wife about Florida. She countered with Some Kind of Heaven, the documentary about The Villages. Watching geriatric Parrotheads do water ballet to Neil Sedaka was enough to kill the fantasy. It wasn’t Eden—it was a gulag of shuffleboard and scheduled fun. Leisure not as freedom, but as occupation.

    The film’s standout was Dennis Dean, an octogenarian grifter prowling bingo halls for rich widows. Watching him lie catatonic under a ceiling fan after another failed con, I realized my wife had played me like a Stradivarius. My Florida obsession died in that moment.

    So now I’ve scaled back. No more eternal-Adonis-in-the-tropics delusions. No Speedos. Just a week vacation in Maui or Miami, then back to Profane Time with my Costco protein powder and kettlebells. Still chasing immortality—but with at least a fig leaf of self-awareness.

  • False Neutrality: Reading Armand Nicholi’s Debate

    False Neutrality: Reading Armand Nicholi’s Debate

    I’m about a third of the way through the Audible of Armand Nicholi’s The Question of God: C. S. Lewis and Sigmund Freud Debate, in which Nicholi argues that the single largest life decision — whether to accept or reject belief in God — carries the heaviest consequences. He paints Lewis as modest, serene, and living in a state of grace (the fruits of the spirit, if you like), while he casts Freud as intoxicated with his own genius, dismissing God as a childish projection.

    I have several objections. First, Nicholi leans on a rhetorical pose I find disingenuous: “I’m not trying to persuade anyone — just look at the facts.” He presents himself as a neutral referee while quietly aligning with Lewis. The result is a parade of straw-man treatments that caricature Freud and flatten the debate into tidy contrasts the evidence doesn’t support.

    Second, Nicholi’s central frame is an either/or fallacy: you either believe in God or you don’t. That binary elides the vast internal variety within religious traditions. One person’s God can be another person’s devil — and not across religions but within the same text. Christianity alone supplies wildly different conceptions: the Calvinist God versus a Universalist God; a God who offers post-mortem purgatorial salvation versus one who does not. Even accounts of the Crucifixion diverge: some Christians see it as substitutionary atonement, others categorically reject that reading. As Jerry Walls notes, the God who plans substitutionary atonement is not the God who doesn’t.

    Nicholi also ignores how different beliefs about God imply different beliefs about human nature. Are we, as Paul suggests in Romans, depraved and helpless? Or, as Hyam Maccoby argues from a Jewish perspective, did God create us with the capacity to meet Him halfway? The kind of God you endorse carries with it a theory of human wiring — and Nicholi refuses to engage that complexity.

    Those omissions aren’t accidental; they’re convenient. Reducing belief to a binary choice lets Nicholi render one side salutary and the other contemptible without wrestling with the theological and anthropological thickets that make the question genuinely hard.

    The tone of the book compounds the problem. A Harvard psychiatrist writing in a creamy, intellectual register, posing as an impartial guide through this existential choice, slides easily into what feels like a polished little tract. The surface civility—measured analysis, calm diction—camouflages rhetorical sleights of hand that, to my mind, undermine the work’s seriousness.

    I want to be fair. I’m trying. But once you notice the frauds and fallacies — the imposture of neutrality, the forced binary, the flattened portrayals — they don’t unsee themselves. So I’m forcing my way through the remaining two-thirds of the book, partly out of duty and partly to see whether Nicholi can salvage his argument when he has to meet the harder questions he’s been avoiding.

  • Zosia Mamet and My Personal Reading Revival

    Zosia Mamet and My Personal Reading Revival

    It’s rare that I fall in love with books these days, but when it happens, I’m grateful because reading reminds me of my glory days, the early 80s when I consumed books with ferocity, imaginative pleasure, and obligation like a bodybuilder taking protein powder and creatine. Three major factors have curtailed my reading of books: One, I’ve grown so cynical over the years that I’ve come to the belief that 99% of books are in actuality just a short story or essay with padding. An author has an intriguing idea, and they sit down with their agent and cook up a book that is mostly chicanery with a dash of substance. 

    Then three days ago, I heard actor Zosia Mamet talking about her memoir Does This Make Me Funny?, a collection of essays, with KCRW host Sam Sanders, and I was so struck by her depth of wit, intelligence, and moral perspective that I immediately bought her book, or I should say the Kindle eBook version of it. Even more rare than buying books as intellectual property, it is even rarer that I buy a hard copy of something, unless it is a kettlebell training book or a cookbook like Miyoko Schimmer’s The Vegan Creamery. 

    Getting most of my books on Kindle speaks to the second reason my reading has diminished. The physical act of reading is unpleasant. Holding the book, turning the pages, getting into a comfortable position, attenuating my eyes to the various font sizes. I find the whole thing disconcerting and unpleasant, like trying to figure out the seat positions, buttons, and levers of an unfamiliar car. The most comfortable forms of reading are either sitting at my desktop and reading the Kindle on a 27-inch screen or reading while sitting in bed with a 16-inch laptop.

    The third reason I don’t read as much is that the Internet and its attention economy have fried my brain over the decades. The attention muscles inside my cortex have atrophied to a woeful state. 

    But occasionally a rose grows out of the cracks in the cement sidewalk, and such is the case with Zosia Mamet’s memoir, as witty, deep, self-deprecating, and salient as the author speaking to Sam Sanders three days ago. Reading the memoir is to connect with someone for whom her writing voice and the core of her being are the same. The result is something distinctive and salient, something that recoils and then snaps forward to leave its literary fangs inside you. Isn’t that what writing is supposed to be about? Nabokov was like that. So was Kafka. And so is Zosia Mamet.

    I detest some confectionary celebrity memoir reeking of privilege, superfluousness, and mediocrity. None of that is in Zosia’s collection of essays. 

    As we read in Jancee Dunn’s New York Times article “At Least Zosia Mamet Can Laugh About It,” the core of her book is about her mental, physical, and spiritual health. Coming from a family that is deeply entrenched in literature and the arts is a double-edged sword with excruciating pressure to live up to superhuman expectations causing Zosia’s thorn in her side to be the constant sense that she is falling abysmally short. 

    Like the best comedia, she opts out of self-pity for humor as she does a deep dive into her anxiety, depression, body dysmorphia, anorexia, and anhedonia, and all the self-destructive behaviors she succumbed to in order to overcome these afflictions. Because she knows that body dysmorphia is a delusion that hijacks her brain, she says about herself: “I am often an unreliable narrator of my own reality.” 

    Which in a nutshell is the human condition: Can we trust ourselves or are we getting duped by our own fake narrative? 

    What tools from our emotional toolbox can we use to be more reliable? Perhaps comedy is one of them. Think of our irrational states: overcome by maudlin self-pity, vanity, and grandiosity, we spin grotesque narratives about ourselves that compel us to behave in ways that are ridiculous and often result in self-sabotage. Perhaps comedy is the antidote. Perhaps comedy distances us from our preposterous self-mythology and helps us in the arduous process of self-reinvention. That’s the sense I’m getting from Zosia Mamet’s very necessary book, a book that has no padding at all but has been made from a brilliant mind with blood, sweat, and tears. 

  • Muscle Man: A Novel of Rants in Disguise

    Muscle Man: A Novel of Rants in Disguise

    Jordan Castro’s Muscle Man is a strange beast: less a conventional novel than a stack of scathing essays stitched together with the thread of a character named Harold, an English professor obsessed with bodybuilding. Harold isn’t so much flesh and blood as a delivery system for polemics. He rants against bureaucratic absurdities, the avalanche of pointless emails, academia’s desperate clawing for relevance, and the smug Groupthink masquerading as intellectual superiority. He rails at the hypocrisy of universities that wave the flag of social justice while exploiting adjuncts, athletes, and students, and he sneers at the notion of campus as sanctuary when his inbox is clogged with alerts about robberies and assaults.

    Where the novel shines is precisely in these acidic rants. Castro’s Harold is less character than conduit, channeling fury and despair at a culture unraveling into nihilism. The ironies abound: Harold, who clings to bodybuilding as a refuge, is ironically less muscle than mouthpiece—an abstraction desperate for mass. And that is both the strength and weakness of Muscle Man. The pleasure lies in the essays-in-disguise, the delicious insights, the spectacle of academia and American culture descending into entropy. What you won’t find is narrative immersion, the joy of getting lost in a world that feels lived-in.

    That doesn’t make Castro’s experiment invalid. Novels aren’t bound by rules; if a writer wants to build a stage for ideas instead of characters, so be it. But a novel that thrives on abstractions will only light up some of the reader’s neurons, not all. If you want a narrative that delivers both scabrous cultural critique and the visceral, personal journey of a bodybuilder spiraling into madness, reach for Samuel Wilson Fussell’s Muscle: Confessions of an Unlikely Bodybuilder. That book flexes.

  • The University as Hospice, the Gym as Cathedral

    The University as Hospice, the Gym as Cathedral

    In Jordan Castro’s scabrous novel Muscle Man, the protagonist, English professor Harold, concludes that the American university is dead. It’s only alive in a creepy, sad sort of way–zombification–manifest in online posts for events that no one goes to. These events are announced in emails as “exciting,” “excited,” and “please join.” No one joins. Other emails announce “calls to action,” and no one acts. They just remain lizard-eyed and stolid. These events are exercises in soul-crushing banality. Rather than a place to nurture young minds, the American university is so encumbered by bureaucratic speak and irrelevant, esoteric academic theories, it is an impotent institution and a graveyard where people go to die. 

    Perhaps Harold just needs a hug. Or perhaps he has cracked the code. He sees in the constant flood of college email announcements a desperate plea to be heard and to be irrelevant while being buried by its own fecklessness.

    The state of the college, especially the humanities, seems especially imperiled and moribund in the A.I. Age where students outsource writing, creativity, and “critical thinking” to machines and instructors are too feeble to stop the tsunami of these disrupting, revolutionary information and language tools.  

    As higher education looks more and more like a forlorn dinosaur and clings to stale identitarian platitudes and “progressive pedagogies” to cling to relevance, Harold surely must fret his own irrelevance and seek sanctuary in his bodybuilding dreams–curling iron as the cathedral of meaning and protein shakes as sacrament. In a world where the humanities have become the walking dead, at least the pump feels alive.

  • Bench Pressing the Bureaucracy

    Bench Pressing the Bureaucracy

    By the time we get to Chapter 3 in Jordan Castro’s Muscle Man, we get the sense that its protagonist English professor and aspiring bodybuilder Harold is having a sort of mental breakdown. His disconnection from colleagues and students alike has caused him to retreat into his self-created bodybuilding ecosystem where he soothes himself with fitness apps, macros, and hypertrophic training phases. In this regard, Harold is following the footsteps of Samuel Wilson Fussell’s descent into madness, acute anxiety, and misanthropic paranoia, which was chronicled in Fussell’s 1991 memoir Muscle: Confessions of an Unlikely Bodybuilder.  

    In Harold’s case, department meetings are particularly odious and affect him like kryptonite. After a meeting, his gym workouts are like purgations of the silly meeting indoctrination and in his best workouts he exorcises the academia demons from his system and enjoys temporary relief before returning to the academic hellscape. 

    Part of the hellscape is the constant flow of campus emails informing him of “investigations” and “alerts” for a myriad of on-campus crimes. Violence, theft, random deaths, and perversion is chronicled in these emails so that the campus is less of an academic institution and more of an abandoned bus stop in the Land of Nowhere.

    To add to the absurdity, Harold receives follow-up emails about violent crimes on campus that use the violence as an opportunity to explore systemic causes of violence and “to consider new ways of thinking about how we might better relate to and understand one another.” 

    The students’ illiterate emails add to the hellscape. The students never ask for ways to improve their work. Rather, they demand higher grades in typo-laden emails that contain no punctuation or coherent sentence structure.

    Harold is inundated with a flood of thousands of emails that overwhelm him and expose the fact there is no such thing as free time, but a life imprisoned to bureaucratic thought manifest in a deluge of meaningless and absurd emails that demand attention and guarantee that your life will be squandered and rendered into nihilism. 

    The campus is less an educational sanctuary and more of a manifestation of comedian George Carlin’s famous observation that when you’re born, you get a free front-row ticket to the freak show. 

    For Harold, that freak show has all the bruising force of a compound fracture. His only painkiller is the gym: the curling bar as Percocet, the glute bridge as Prozac. Without the dumbbell’s cold salvation, Harold would drown in the bureaucratic sewage of his academic nightmare.