In his essay for The New Yorker, “What Do Commercials About A.I. Really Promise?”, Vinson Cunningham zeroes in on the unspoken premise of today’s AI hype: the dream of total disengagement. He poses the unsettling question: “If human workers don’t have to read, write, or even think, it’s unclear what’s left to do.” It’s a fair point. If ads are any indication, the only thing left for us is to stare blankly into our screens like mollusks waiting to be spoon-fed.
These ads don’t sell a product; they sell a philosophy—one that flatters your laziness. Fix a leaky faucet? Too much trouble. Write a thank-you note? Are you kidding? Plan a meal, change a diaper, troubleshoot your noise-canceling headphones? Outrageous demands for a species that now views thinking as an optional activity. The machines will do it, and we’ll cheerfully slide into amoebic irrelevance.
What’s most galling is the heroism layered into the pitch: You’re not shirking your responsibilities, you’re delegating. You’re optimizing your workflow. You’re buying back your precious time. You’re a genius. A disruptor. A life-hacking, boundary-pushing modern-day Prometheus who figured out how to get out of reading bedtime stories to your children.
But Cunningham has a sharper take. The message behind the AI lovefest isn’t just about convenience—it’s about hollowing us out. As he puts it, “The preferred state, it seems, is a zoned-out semi-presence, the worker accounted for in body but absent in spirit.” That’s what the ads are pushing: a blissful vegetative state, where you’re physically upright but intellectually comatose.
Why read to your kids when an AI avatar can do it in a soothing British accent? Why help them with their homework when a bot can explain algebra, write essays, correct their errors, and manage their grades—while you binge Breaking Bad for the third time? Why have a conversation with their teacher when your chatbot can send a perfectly passive-aggressive email on your behalf?
This is not the frictionless future we were promised. It’s a slow lobotomy served on a platter of convenience. The ads imply that the life of the mind is outdated. And critical thinking? That’s for chumps with time to kill. Thinking takes bandwidth—something that would be better spent refining your custom coffee order via voice assistant.
Cunningham sees the bitter punchline: In our rush to outsource everything, we’ve made ourselves obsolete. And the machines, coldly efficient and utterly indifferent, are more than happy to take it from here.









