At fourteen, after watching Pumping Iron, I stared at Arnold Schwarzenegger’s physique with the reverence medieval peasants reserved for cathedral stained glass. His muscles seemed less like anatomy than a supernatural event. I concluded, with the confidence available only to teenage boys, that all men should look like Arnold. Failure to do so was a form of degradation. You were not a man so much as a tomato with four toothpicks sticking out of it, wobbling through life in a state of preventable mediocrity.
The disease did not stop with bodybuilding.
In college, I encountered Franz Kafka and Vladimir Nabokov. Their prose represented another form of muscularity. Their sentences flexed. Their imaginations performed feats of strength. Later, listening to Sviatoslav Richter play Sergei Rachmaninoff, I experienced the same sensation. Arnold had built impossible muscles. Kafka built impossible stories. Richter built impossible beauty. All of them seemed to occupy a realm beyond the ordinary, and they inspired me to believe that I must do the same.
Thus I spent much of my life trapped in what I call The Greatness Trap: the belief that happiness, self-respect, and fulfillment can only be earned through exceptional achievement. Under its spell, ordinary life appears not merely insufficient but vaguely shameful. A quiet existence becomes a form of failure. Every accomplishment must lead to a larger accomplishment. Every summit reveals another mountain. Every victory quickly curdles into dissatisfaction.
Like Arnold, who once spoke of wanting to be remembered thousands of years after his death, I wanted to leave a mark. I wanted my existence to strike the world with such force that its impact could be called Clout Fist: the invisible power exerted by a person, institution, or cultural force that shapes the thoughts and behaviors of others. Without such influence, I feared my life would dissolve into obscurity. If I was not spectacular, what was I?
This anxiety lies at the heart of Joshua Rothman’s essay, “Why Is It So Hard to Be Ordinary?” Rothman observes that excellence and ordinariness coexist uneasily because modern society relentlessly pressures us toward optimization. We are told to maximize everything: our careers, our bodies, our relationships, our finances, our hobbies, our personal brands. Existence itself becomes a self-improvement project. Unless we leave a mark, we fear we do not count.
The result is a culture of hype. Everything must be bigger, faster, richer, more influential, more disruptive, and more unforgettable. We become trapped in an endless escalator of status. Climb one rung and another immediately appears above it. Achievement ceases to satisfy because satisfaction would end the game.
Rothman points to philosopher Avram Alpert, who describes this condition as greatness thinking—the belief that greatness can somehow cure the disappointments and imperfections of life. Yet greatness, by definition, is rare. If everyone could be extraordinary, the word would lose its meaning. The pursuit therefore condemns most people to a perpetual feeling of insufficiency. We become disappointed not because our lives are inadequate but because our expectations are delusional.
What, then, is the exit sign?
Alpert’s answer is to abandon the obsession with being spectacular and embrace Aristotle’s concept of arete—the fulfillment of one’s potential. Under this view, the goal is not to transform yourself into someone else. It is to become the best version of the person you already are. You cultivate your moral and rational faculties. You seek integrity rather than applause. You pursue excellence not because you crave admiration but because you wish to live well.
These ideas animate Alpert’s book The Good-Enough Life, though his argument collides with a long tradition of thinkers who demand more. Immanuel Kant viewed human beings as obligated to develop their capacities as fully as possible. Friedrich Nietzsche urged us to stretch ourselves toward the Übermensch, a higher form of human existence. Compared to these visions, Alpert’s philosophy can sound almost suspiciously modest.
Yet Rothman points out that the greatness-oriented philosophies of Kant and Nietzsche often collide with our intuition that ordinary life possesses genuine value. What if greatness is not required? What if a life marked by decency, moderation, friendship, competence, and love is enough?
I suspect the answer lies somewhere between these extremes. We should not surrender our aspirations. Human beings are built to grow, create, test themselves, and pursue excellence. Yet neither should we allow a culture saturated with dopamine, hype, vanity, and status anxiety to convince us that greatness and fame are synonymous. Alpert is correct that being “good enough” is often a worthy goal. But I am not convinced that the choice is binary.
Perhaps the real challenge is to cherish ordinary life while still striving toward extraordinary achievement. Perhaps we can enjoy a family dinner and write a great novel. Perhaps we can appreciate a quiet walk and pursue ambitious goals. Perhaps we can cultivate arete without becoming addicted to applause.
In that case, the true enemy is not greatness. The true enemy is the delusion that greatness alone can save us.
Cinemorphosis 