In her essay “Improving Ourselves to Death,” Alexandra Schwartz skewers our obsession with “setting goals” and the self-help prophets who profit by defining them. These gurus peddle life hacks as if they were cheat codes for existence, promising that with the right app, cue, or wearable gadget, you too can become a shiny human upgrade—an iPhone with abs.
Their gospel is simple: optimization. A body that runs like a Swiss watch. A brain that hums like a Tesla battery. The result is a consumer barrage of homilies, buzzwords, and dopamine-chasing gadgets—all in service of transforming you into the ultimate product: yourself.
But Schwartz argues that self-help is nothing more than a mirror, reflecting our dreams, neuroses, and insecurities. And one illusion persists like an American birthright: the Fix-It Myth. The fantasy that we are just machines—cars in need of a tune-up. Find the right manual, grab the right tools, and presto: you’re repaired, maybe even upgraded, ready to roar back onto the freeway of productivity.
This myth has metastasized in the gig economy, where survival depends on perpetual hustle. We’ve convinced ourselves we must be perfectly fine-tuned—capable of juggling three jobs, dabbling in day trading, and hoarding enough cash to claw our way into a coveted zip code.
At the core of this delusion is what therapist Phil Stutz calls the “Moment Frozen in Time”: a fantasy snapshot where everything is perfect—you look flawless, your soulmate is flawless, your calendar is conflict-free, and every day is a spa day in Shangri-La. The billion-dollar self-help industry feasts on this fantasy, offering secret codes that promise to deliver the life of a minor deity.
Gwyneth Paltrow plays High Priestess of the Perfection Myth, hawking jade eggs and kale smoothies as though they were Eucharist wafers. On the Manosphere side, we’ve endured the spectacle of the Liver King—reduced from ancestral beef oracle to fallen fraud—and the smirking jiu-jitsu bodybuilder Mike Israetel, who at least delivers his advice with more honesty than theatrics.
Stutz, however, refuses to sell the dream. His blunt counter-sermon: life is pain, uncertainty, and work. The faster you accept this, the happier you’ll be—because reality, not fantasy, is the only terrain where resilience and joy can actually grow. Otherwise, you’re just another maladapted child clinging to the hope of effortless bliss.
And all the while, we’ve marinated in two decades of social media’s dopamine fever swamp: the endless scroll of FOMO, flexing, and fraudulence. Maybe the truest life hack isn’t another app or guru, but closing the laptop, lacing up your shoes, pounding out a five-mile run, and letting endorphins—not Instagram—clear your head.



