Never Insult Your Guests with Mock Apple Pie

One fateful evening in 1982, as I was nestled on the couch like a potato after a long day, I tuned into a San Francisco KQED comedy special. Enter Bob Sarlatte, a comedian with a chin so bold it could be used as a paperweight and a grin so snide it seemed to have its own agenda. He took aim at the pièce de résistance of culinary chicanery: the Ritz Crackers recipe for Mock Apple Pie. Sarlatte was on a mission to uncover the absurdity behind Ritz’s audacious claim of making apple pie with, wait for it, crackers instead of apples. He was incredulous, practically frothing at the mouth as he dissected this travesty. “Why on earth,” he demanded, “would Ritz, in all their cracker-clad glory, boast about a recipe that doesn’t even remotely involve apples?” According to Sarlatte, this so-called “apple pie” was like calling a desert a beach because it had sand—except the sand was made of crushed Ritz crackers, and the beach was a figment of your imagination. The comedian was in no mood for Ritz’s grandstanding. To him, this wasn’t a culinary innovation; it was a culinary catastrophe. He took Ritz to task for attempting to pass off a cracker conglomeration as apple pie, as if the lack of fruit was a feature, not a flaw. “Who,” Sarlatte railed, “are you going to serve this Mock Apple Pie to? Your mock friends? People who enjoy mockery served with a side of disappointment?” Sarlatte’s razor-sharp wit wasn’t just about lampooning a recipe—it was about exposing a greater travesty: the shameless elevation of a subpar substitute as a triumph of creativity. This wasn’t a clever culinary trick; it was an insult wrapped in a cracker crust. Bob Sarlatte laid bare the staggering lack of self-awareness and the brazen audacity required to serve such an ersatz “apple” pie with a smug smile. It was a masterclass in how to serve up an insult with a cherry on top, minus the apple, of course.