Cinemorphosis

Tag: food

  • The Consumer Shangri-La

    The Consumer Shangri-La

    Much to my chagrin and consternation, I have been on a quest for the Consumer Shangri-La, a tiny world in which I surround myself with products that are not only the best in their category but somehow elevate me to a state of transcendence. I’ve become obsessed with coffee rankings involving the seven brands of dark roast sitting on my kitchen counter; fortified soy milk and the way it symbolizes virtue and health in Trader Joe’s recyclable, Edenic green-and-white carton; Greek yogurt and kefir with their magical, life-renewing probiotic properties; oatmeal and buckwheat groats mixed with hemp seeds, promising fiber and a nutritional bonanza; creatine with its supposed power to ward off depression and grant me eternal youth; my half dozen solar Multiband 6 G-Shocks and the comfort of reliable atomic time; my stable of Brooks Ghost Max walking shoes, which make me feel as though I’m floating on clouds while commiserating with the gods; and padded noise-canceling headphones that transport me into the paradise of Baroque oboe concertos, soothing the savage beast inside me.

    All of this is nonsense, of course. To my credit, I’m trying to break free from my consumer obsessions and make room in my brain for heavier intellectual pursuits, such as tackling the newest biography of Augustine, an irascible chap with little tolerance for anyone who deviated from his orthodoxy. I’m also two-thirds finished with my book, but for the last forty-eight hours, I’ve had difficulty writing. I wrote a chapter for my book and a blog post two days ago, but since then, my consumer obsessions have gotten the better of me.

    The good news is that I haven’t been spending time on social media, a hellish place I refer to as the dopamine farms. Unfortunately, abandoning those farms has not diminished my consumer obsessions, as I had hoped. I suspect these preoccupations are distracting me from the emotional challenges of turning sixty-five two days ago and watching so many friends develop cancer and other serious ailments. I wonder whether these late-life chapters generate an anxiety that compels me to retreat into a consumer bubble.

    This retreat may be explained by something that afflicts many of us as we grow older: Terror Management Theory. As the reality of our inevitable death becomes more immediate, we seek refuge in systems that promise certainty, permanence, and protection against the chaos of existence. By elevating our beliefs, values, and possessions into seemingly unquestionable sources of security, we construct psychological bulwarks against the terrifying realization that our bodies will deteriorate, our lives will end, and much of what we cherish lies beyond our control.

    I’m sixty-five, and more and more of my friends are developing serious illnesses or passing to the other side. Yet there I was this morning, standing at my kitchen counter, listening to my Ninja coffee maker make its final gurgling sounds before beeping to announce that my dark roast was ready. I poured it into my giant cream-colored mug, added a generous splash of fortified organic soy milk, and contemplated whether I had finally found the perfect coffee. I knew, of course, that none of these products could protect me from the indignities of aging or the certainty of death. But for the next fifteen minutes, I had a perfect cup of coffee, and that seemed to be enough.

  • The Coffee Purists Will Never Forgive Me

    The Coffee Purists Will Never Forgive Me

    Following the orthodox doctrine of coffee enthusiasts, I had been spending about a dollar an ounce for organic whole-bean coffee and grinding it in a burr grinder. The coffee was very good, but my wife and I wondered if using the grinder was worth the mess and hassle. The gadget collects grounds underneath, which invariably get everywhere. You find coffee grounds all over the counter. You take a wet washcloth to clean them up, and it becomes covered with giant dark brown streaks. You feel like an environmental worker cleaning up an oil spill. The work is constant. The grounds are insidious. They get everywhere.

    There is also the matter of limited counter space. The burr grinder is big and establishes its presence among the coffee, protein powder, creatine, and oatmeal containers. Something had to give.

    So my wife and I decided to break with the coffee purists and conduct an experiment. We put the burr grinder in the garage and decided to try less expensive pre-ground coffee. We started with Peet’s ground dark roast at 72 cents an ounce. It was just as good as the whole-bean coffee at about 75% of the cost. Maxwell House Smooth Bold, at the same price as Peet’s, was also very good. Tomorrow we’ll try Yuban Dark Roast Bold at 55 cents an ounce. I’ve had it before, and I’m confident it will meet our standards. The day after that, we’ll try the cheapest of the bunch, Folgers Black Silk, at 44 cents an ounce. I’ve had this before, too, and I’m confident it will be very good.

    The experiment has produced some surprises. For one, the budget coffee Maxwell House Smooth Bold costs the same as Peet’s. On principle, Maxwell House should lose its spot in the rotation unless I can find it cheaper. I’m drinking it now as I write this, and it is very good.

    I’m also surprised that I detect no difference between pre-ground and whole-bean coffee. I thought there was a significant difference a few years ago. What happened to me? I wonder how much confirmation bias makes people believe freshly ground whole-bean coffee tastes better than pre-ground. Or perhaps another form of confirmation bias is at work: I love the clean kitchen countertop and want to love the pre-ground budget coffee, so I will myself to like it. I doubt that’s the case. I love coffee, and if I found it weak, acidic, or off-tasting, I would reject it and happily bring back the burr grinder.

    My wife is happy with the new arrangement. So is one of my teenage daughters, who constantly fretted over the messy coffee grounds from the burr grinder.

    I’m 99% certain that, moving forward, our morning ritual will be grinder-free, and those whole-bean coffees costing over a dollar an ounce will be replaced with varieties costing half as much. The coffee purists will give us a censorious glare, but our kitchen countertop gleams bright and clean.

  • The Case for Boring Technology

    The Case for Boring Technology

    As I got older, I began to see consumer products as portals to a world I can describe only as cozy. By cozy, I mean products that give me functionality, tactile pleasure, familiarity, reliability, and control. I increasingly prefer them to products that may be more spectacular and alluring but are prone to falter or persist in feeling alien.

    In the living room, I have a $1,500 4K LG television. Despite its spectacular picture and rich sound, I despise using it. The interface is schizophrenic. One second I’m scrolling through tiles; the next, the television inexplicably switches to an annoying “magic pointer.” It’s not magic. It’s crappy. No one asked for it. It shows up like a smelly uncle at your doorstep. It adds nothing but confusion. The interface also jumps rows without prompting and sometimes kicks me out of the home screen altogether. The LG is decidedly not cozy. It’s so aggravating that I’m buying a Roku device simply to override the interface.

    Speaking of Roku, I own a budget $200 Roku TV in the bedroom. Its picture can’t compete with the LG’s, but using it is effortless. It is direct, simple, and reliable. It does what I ask it to do and then leaves me alone. That is cozy.

    For radios, I use the Tecsun PL-660 in the kitchen because I can play it while it’s plugged into the wall without electrical interference. When my hands are wet from washing dishes, I don’t want to disconnect and reconnect a power cord every time I turn on the radio. For a while, I used the richer-sounding Tecsun PL-880 and PL-990. Their speakers were superior, but using them wasn’t cozy. I was constantly worried about getting the USB plug wet and shorting the radio. Worry is the enemy of cozy. So I returned to the thinner-sounding PL-660. On balance, its dependable performance makes it the cozy choice.

    For shopping, I prefer Trader Joe’s. It is small. Walking from one end to the other isn’t an expedition; it feels like walking from my kitchen to my bedroom. I know the employees. When I’m finished shopping, I walk to the checkout aisle and interact with an actual human being. That is cozy.

    What isn’t cozy is walking into a giant chain supermarket or, worse, Costco, where the building is the size of a football stadium and almost as loud. Often there is no human to check you out. Instead, a scanner admonishes you for failing to place your groceries in the designated area. Sometimes six-foot beeping robots cruise the aisles scanning shelves and managing inventory. This isn’t cozy. It is literally alienating.

    I would never buy a refrigerator with a built-in ice maker because those things are notorious sources of breakdowns and headaches. There is nothing cozy about wondering which complicated mechanism inside your refrigerator will fail next. Give me the basic Whirlpool top-freezer refrigerator recommended by an appliance mechanic. In many cases, the more basic the machine, the cozier it becomes.

    I could continue through the entire house and garage: cars, watches, computers, fans, vacuum cleaners, toaster ovens, microwaves, tabletop ice makers, electric toothbrushes, double-edged razors. Again and again, I choose reliability over flash. Predictable functionality creates a cozy feeling that expensive, nerve-wracking gadgets often destroy with their hiccups, fussy fits, unnecessary features, and breakdowns.

    As I consider this obsession with coziness, however, I have to remind myself that life’s default setting is the opposite of cozy. Life is uncertainty and conflict. The cozy environments I construct with consumer products are, at best, small consolations against a world that can overwhelm me with its unpredictability. Coziness is the exception, not the rule.

    Sociologist Anthony Giddens would give my quest another name: ontological security, a fundamental sense of continuity, order, and trust in one’s world. Familiar routines and dependable objects help sustain that feeling. My cozy products create miniature islands of ontological security within a life whose default condition remains uncertainty and conflict.

    Let me be clear, however. I am not a Cozy Purist. I know this because perhaps the coziest appliance ever made is one I no longer use: the vintage swan-neck coffee percolator. You can still find them on eBay. The old models with American-made heating elements seem capable of surviving several human generations. Perhaps the most beloved is the GE Immersible, though Farberware, Universal, and Sunbeam made wonderful ones as well. Few appliances are cozier. A percolator makes a soft, rhythmic burbling as heated water rises through the stem and splashes against the glass dome. The sound is mechanical but gentle, as reassuring as rain tapping against a window.

    I enjoyed the percolator’s cozy ritual for several years until I committed the fatal mistake of conducting a taste test. I compared percolated coffee with slow-drip coffee. The slow-drip coffee was far better: richer, more complex, less bitter. It wasn’t close.

    So now I use a modern slow-drip coffee maker. It may last six years. It may last six months. In that respect, it isn’t cozy at all. But the coffee tastes better. I may be a creature who craves cozy comforts, but I have my limits.

  • AI Writing Has Entered Its Angel Flights Era

    AI Writing Has Entered Its Angel Flights Era

    Performative AI-enhanced composition is to writing what Angel Flights disco party pants were to fashion in the 1970s: Both are embarrassing expressions of gauche, unbridled ostentation doomed to a short shelf life. Both deserve funerals to announce their extinction.

    That AI-enhanced composition, which took off in 2023, has expired in 2026 became apparent to me after reading an Amazon review of Orgain peanut butter protein powder. The review slapped me in the face like a warning that I must never use AI as a co-writer because if you ask AI to perform for you, it will deliver the same bag of tricks an uncouth used-car salesman uses to deceive the gullible car buyer.

    This cheap bag of tricks is evident throughout the protein powder review. The reviewer begins: “I’ve tried so many protein powders that my blender probably has trust issues.” The attempt at comedy by telling Amazon readers that your blender has trust issues announces that you wanted to be a comedian in another life but got stuck writing an AI-boosted Amazon review instead.

    Then the reviewer complains about the horrible protein powders she endured before discovering Orgain: “Chalky ones, gritty ones, ones that taste like someone whispered ‘peanut butter’ into a bag of dirt.” That a substandard protein powder whispers “peanut butter” into a bag of dirt is a case of someone trying too hard to be funny. Writing with AI can do that to you. It can give you a facade of acerbic wit and verbal moxie that becomes part of your schtick. Eventually, not using AI in this manner makes you feel naked.

    Not wanting to write in her natural state, the reviewer continues with the AI boost: “This stuff is ridiculously good. It tastes like actual peanut butter instead of a chemistry experiment, blends smoothly into smoothies, and somehow even makes my morning coffee feel like it came from a trendy café charging $9 a cup.” Comparing bad protein powder to a chemistry experiment gone awry is another example of AI enhancement. Telling the reader that Orgain powder elevates your home-brewed coffee to overpriced artisan coffee is an example of AI hyperbole going off the rails.

    The review becomes less an appraisal of protein powder and more of a muscle-flex. In this regard, AI becomes a can of Muscle-Flex that you add to inferior writing the way you add Hamburger Helper to expired, off-color hamburger.

    The AI-augmented praise continues: “No clumps. No weird aftertaste. No regretting my life choices halfway through the shaker bottle.” As someone who has experimented with AI for the last four years, I can attest that throwing in “regretting my life choices” is a familiar, overused tool of AI wit.

    The AI-loving reviewer continues the hyperbole with her praise of Orgain: “And the best part? The price doesn’t require a second mortgage.” Comparing a high-priced protein powder to a second mortgage is another clichéd use of AI hyperbole. I see it all the time, not only in my own AI experiments but in my students’ writing as well.

    Just as Angel Flights bell-bottoms could never flare horizontally enough, AI hyperbole can never be extreme enough. Over time, the extremes become mind-numbing. The earnest attempt to impress and razzle-dazzle becomes a sign of desperation rather than skill, talent, or good taste.

    That the funeral for performative AI-enhanced composition has arrived in 2026 should cause us all to celebrate. It is an occasion to reclaim our authenticity and use AI the way it should be used: not as a co-author but as an editor. Our writing should belong to us and us alone. AI can correct grammar, help us achieve clarity and concision, and repair awkward sentence structure, but beyond that, we are venturing into the disco in our Angel Flights.

    And we all know how that ended.

  • The Smell of Oatmeal at the End of the Universe

    The Smell of Oatmeal at the End of the Universe

    The older you get, the more you can feel like a broken alien—to others and even to yourself. You are no longer quite the person you remember being. This growing sense of estrangement creates a powerful desire to find your way home. You keep your eyes open for breadcrumbs that might lead you back. Sometimes a memory returns with such force that it stops you in your tracks.

    I have my own trail of breadcrumbs. One morning, I sat at the piano while my wife prepared breakfast, a pot of rolled oats simmering quietly on the stove. As the warm, earthy aroma drifted through the house, I was suddenly four years old again, carried back to the winter of 1966.

    My brother had not yet been born. It was just my mother, my father, and me driving toward Lake Tahoe. Before we reached our destination, a snowstorm descended with more fury than anyone expected. My father had no tire chains, so we abandoned the journey and took refuge in a small roadside motel, where we remained snowbound for several days while the Sierra disappeared beneath an endless blanket of white.

    My parents bought provisions from a nearby market. Every morning we ate bowls of Quaker Oats sweetened with brown sugar and cooled with milk. To my four-year-old self, it was paradise. Even today, no gourmet breakfast can rival the comfort contained in those humble bowls of oatmeal.

    Yet the smell of those oats carried an unexpected paradox. They meant warmth, safety, and home, but they also became permanently entwined with something altogether stranger. We were isolated in a tiny motel, surrounded by a landscape so white and silent that it seemed the world itself had vanished. We were a single glowing window in an infinite universe of snow.

    The motel television only deepened the feeling that we had crossed into another reality. Alongside familiar cartoons appeared programs I had never imagined could exist. There was Sinbad Jr. and His Magic Belt. Stranger still was a British science-fiction serial called Fireball XL5, whose cast consisted entirely of marionettes speaking with impeccable British accents.

    To my four-year-old mind, Fireball XL5 felt less like a television show than a fever dream accidentally transmitted from another galaxy. Nothing obeyed the ordinary rules of childhood. The marionettes smiled with unsettling serenity, their painted faces suspended somewhere between fearless astronauts and department-store mannequins that had wandered off after closing time. Their rocket streaked through glittering constellations that looked as though someone had punched tiny holes into black velvet with an ice pick. The dialogue carried the solemn authority of Shakespeare performed by sleepwalkers, while the eerie electronic score suggested that outer space was inhabited not by extraterrestrials but by ghosts.

    At four years old, I lacked the vocabulary to call it surreal. I only knew that I loved it because it made no sense. Fireball XL5 occupied that peculiar territory where wonder and nightmare shake hands, leaving a child convinced that television, like dreams, had uncovered a hidden dimension adults somehow accepted without question.

    Those three snowbound days fused together two emotional worlds that have never since separated. The comforting smell of oatmeal became permanently married to the delicious strangeness of Fireball XL5. This is what I call The Cozy Uncanny: the emotional condition in which domestic comfort becomes inseparable from profound otherness, producing memories that remain both reassuring and dreamlike.

    When my wife’s oatmeal filled our kitchen this morning, it carried me effortlessly back to that motel near Lake Tahoe. A single scent collapsed sixty years. Suddenly I was once again that little boy sitting safely indoors while an unknowable universe waited just beyond the frosted window.

    Perhaps that is why my favorite smells remain the smells of breakfast: rolled oats, French toast, pancakes browning on a griddle, maple syrup warming in the air. These aromas do more than remind me of childhood. They reassure me that no matter how strange the surrounding world becomes, there remains a path back home. I sometimes think that if I were suddenly transported into the bizarre universe of Fireball XL5, the smell of oatmeal alone would give me enough confidence to believe I could find my way back.

    People often predict that religion will eventually disappear, that modernity will finally outgrow humanity’s longing for transcendence. I doubt it. Our deepest desires to find a home are not arguments but homesickness. We are creatures who instinctively seek warmth, belonging, and a place where the strange finally becomes familiar. The smell of rolled oats, French toast, or pancakes does not merely awaken nostalgia. It awakens the ancient conviction that somewhere there exists a home we have not entirely forgotten.

  • The Lemon Pesto Principle of Retirement

    The Lemon Pesto Principle of Retirement

    At eight o’clock on Friday morning, I was moving through Trader Joe’s at my customary speed, which is somewhere between brisk shopping and evacuation. I hurled groceries into my cart with the urgency of a man who had been informed that at precisely 8:30 he would turn into a giant pumpkin.

    This is not because I dislike Trader Joe’s. I love Trader Joe’s. But at sixty-four, I have developed an almost religious scrupulosity about time. Friday morning has a sequence. Shop. Drive home. Unload groceries. Put everything away. Work out. Shower. Eat lunch. Nap. Then begin the afternoon shift of academic work and personal creative projects. Disturb the sequence and the entire day threatens to collapse like a poorly stacked Jenga tower.

    So there I was, scrutinizing a gigantic Japanese sweet potato, when I encountered a former colleague.

    He had taught Spanish and Italian at the college and had been retired for years. Now in his eighties, he is a petite man who nevertheless carries himself with tremendous dignity: chest out, posture erect, eyes bright and alert. He looked less like someone retreating from life than someone who had simply been reassigned to another department.

    He smiled.

    I faced a decision.

    Ordinarily, I might have offered a friendly greeting and continued moving. Conversation is dangerous when you are operating under a timetable. One innocent “How have you been?” can metastasize into twelve minutes, and twelve minutes at Trader Joe’s means the workout gets pushed back, which pushes lunch back, which pushes the nap back, which eventually threatens civilization.

    But this man deserved better than a drive-by salutation.

    So I stopped.

    We talked for several minutes. Nothing profound. Retirement. Teaching. Life. The ordinary conversational currency exchanged by two former colleagues standing beside produce while other shoppers maneuver carts around them.

    Then we parted.

    Ten minutes later, I encountered him again in the pasta-sauce aisle.

    He was holding a small jar of lemon pesto.

    “You have to try this,” he said.

    I looked at the jar.

    Lemon pesto was not on the schedule.

    Nevertheless, politeness prevailed. I took it, thanked him, placed it in my cart, and continued my race against the pumpkin.

    By lunchtime I had forgotten about it. Then, while assembling my usual salad—arugula, tuna, garbanzo beans, diced Japanese sweet potato—I noticed the jar. I opened it and added two teaspoons.

    I took a bite.

    Good Lord.

    The salad was magnificent.

    The lemon cut through the tuna. The pesto coated the arugula. The sweetness of the Japanese potato played against the acidity and herbs. Ingredients I had eaten dozens of times suddenly seemed to have hired a new conductor. I sat there staring at my bowl with the astonishment of a chemist who had accidentally discovered penicillin.

    It was easily one of the best salads I had ever made.

    And I owed it to the retired foreign-language professor I had almost been too busy to talk to.

    This is The Lemon Pesto Principle of Retirement: the older and more regimented your life becomes, the more important it is to leave small openings through which the unexpected can enter.

    The principle becomes especially important as retirement approaches. Retirement frightens me partly because I can imagine life contracting. Fewer colleagues. Fewer students. Fewer accidental conversations. Fewer reasons to encounter people outside the familiar perimeter of family and friends. You can respond to this contraction by becoming increasingly efficient, arranging your days into immaculate little compartments—exercise here, lunch there, nap precisely there—until you have constructed a beautifully organized life in which absolutely nothing unexpected can happen.

    This is the dark side of time management. You become so skilled at protecting your time that eventually you protect yourself from life.

    The antidote does not require moving to Tuscany, learning Mandarin, or taking up hang gliding at eighty-two. Novelty can arrive in humiliatingly modest packages. Talk to someone you ordinarily would have hurried past. Listen when he recommends something. Put an unfamiliar jar in your shopping cart. Allow two teaspoons of something new to contaminate the immaculate machinery of your routine.

    At sixty-four, approaching retirement, I am understandably preoccupied with what I am about to lose: professional identity, colleagues, income, structure, relevance, the daily friction of being required somewhere. But perhaps one defense against that contraction is remarkably simple. Keep the aperture open. Keep listening. Keep accepting small invitations into experiences you did not schedule.

    My retired colleague had been out of the classroom for years, but that morning at Trader Joe’s he taught me something anyway.

    I had interrupted my schedule for a few minutes.

    The return on the investment was enormous.

    Two teaspoons of lemon pesto.

    And evidence that the world was not finished surprising me.

  • Breakfast Eschatology

    Breakfast Eschatology

    I no longer want to resolve my eschatological crisis.

    I don’t want to determine the nature of substitutionary atonement, theodicy, and eternity. I don’t want to debate whether hell is eternal, corrective, metaphorical, mistranslated, or the unfortunate product of several centuries of theologians getting overexcited. I’m tired of sifting through my epistemic crisis as though somewhere beneath a pile of Greek nouns I will finally uncover the laminated instruction sheet for the universe.

    I’ve also given up on perfection, physical, spiritual, and otherwise.

    What I really want is a good breakfast.

    Not breakfast at home. Home breakfast has its virtues, but it is essentially maintenance. Oatmeal. Yogurt. Berries. Protein. The nutritional equivalent of changing the oil.

    I want to go to a café.

    A good one.

    I want banana-nut French toast, buttermilk pancakes, poblano eggs Benedict, crisp potatoes, and a waitress approaching with a coffee pot before I’ve even noticed that my cup is half empty.

    More importantly, I want people. Lots of them.

    A true breakfast is communal. Certain movies become better when watched in a packed theater, where laughter moves through the audience like electricity. Breakfast works the same way.

    The lonely café is hell on earth.

    Three customers scattered across twenty empty tables. Fluorescent lights humming overhead. A laminated menu curling at the corners. Somewhere in the kitchen, a microwave beeps with the melancholy finality of a hospital monitor.

    Technically, breakfast is being served.

    Spiritually, the place is already closed.

    The packed café is another universe.

    You open the door and hear the glorious racket of human appetite. Forks strike plates. Coffee cups land on saucers. Children negotiate syrup distribution. Servers weave between tables carrying platters of eggs and potatoes. The room smells of coffee, butter, toasted bread, maple syrup, and potatoes surrendering magnificently to the griddle.

    Every table is occupied.

    A line waits outside.

    This is not merely a restaurant.

    This is evidence.

    I call it Breakfast Eschatology: the abandonment of speculation about ultimate salvation in favor of recognizing modest intimations of heaven in the communal celebration of a magnificent breakfast.

    For years, I have worried about the Last Things.

    What happens after death?

    What is the nature of original sin?

    What are the rigors of postmortem salvation? 

    What did the Greek word aiōnios mean before two thousand years of theology climbed onto its back?

    At some point, the soul develops theological indigestion.

    Enough.

    Bring me the poblano eggs Benedict.

  • Snackrilege

    Snackrilege

    Introduced by Kellogg’s in 1968, Danish Go-Rounds occupied a category all their own. Imagine Pop-Tarts after several years studying pastry in Paris. Their flaky crust gave way to spirals of buttery dough wrapped around cinnamon and brown sugar with a generosity that suggested someone in the Kellogg’s test kitchen still believed breakfast deserved dignity.

    Then, sometime in the mid-1970s, they vanished.

    Kellogg’s discontinued Danish Go-Rounds while allowing Pop-Tarts to inherit the earth.

    I have never recovered.

    Pop-Tarts always struck me as breakfast designed by an engineering committee. They possessed all the emotional warmth of corrugated cardboard lightly dusted with cinnamon. They were perfectly adequate, which is often the first warning sign that something wonderful has been sacrificed in the name of efficiency.

    The disappearance of Danish Go-Rounds taught me an early lesson about consumer culture. Companies rarely announce that they are replacing excellence with mediocrity. They simply assure you that “customers prefer the new product,” as though an anonymous focus group had voted to replace Mozart with elevator music.

    Perhaps they did.

    As a child, however, I interpreted the loss with the disproportionate seriousness children reserve for the destruction of sacred things. A glorious breakfast civilization had collapsed. The pastry aristocracy had been guillotined, leaving only processed commoners to occupy the throne.

    Looking back, I realize Danish Go-Rounds became more than breakfast.

    They became a symbol.

    Their disappearance seemed to foreshadow a broader cultural transition, one in which craftsmanship quietly yielded to optimization, distinction surrendered to standardization, and memorable pleasures were gradually replaced by products that offended no one because they inspired no one. Before long came a parade of aggressively modern food innovations: Imperial Margarine, Tang, Space Food Sticks, Boone’s Farm Apple Wine, SlimFast, and enough chemically enhanced convenience foods to make future nutritionists wonder whether the twentieth century had briefly declared war on its own digestive system.

    Of course, this is nostalgia talking.

    The 1970s produced plenty of culinary atrocities alongside their occasional masterpieces. Memory edits generously. It preserves the triumphs and quietly escorts the embarrassments out the back door.

    Still, I cannot think about Danish Go-Rounds without arriving at what I now call Snackrilege.

    Snackrilege is the profanation of a beloved food through its discontinuation, reformulation, or replacement with an inferior mass-market substitute, producing the irrational conviction that civilization itself has taken a wrong turn.

    Snackrilege is not ordinary disappointment.

    It is culinary apostasy.

    It is watching a corporation demolish a cathedral and replace it with a parking garage while issuing a cheerful press release explaining that parking is more convenient for everyone.

    The object itself hardly matters. One person’s Danish Go-Rounds are another person’s original Butterfinger, Jell-O 1-2-3, Marathon Bar, or McDonald’s fried apple pie. Every generation possesses its own edible relics, foods whose disappearance feels strangely personal because they were quietly woven into the emotional architecture of childhood.

    That is why Snackrilege has so little to do with pastries.

    What we mourn is not merely the loss of a favorite flavor but the disappearance of a small piece of the world that first taught us comfort, delight, and the reassuring illusion that the best things would always be there waiting for us.

    Then one day they aren’t.

    And someone hands us a Pop-Tart with a perfectly straight face.

  • Carlsbad’s Shadow, Oceanside’s Soul

    Carlsbad’s Shadow, Oceanside’s Soul

    We spent a few days in Carlsbad at the Hotel Solea. Aside from the sublime crepes at The French Corner and the infectious energy of surfers drifting through town with boards tucked under their arms, the place left me strangely cold. Carlsbad struck me as polished to the point of sterility, a resort town forever orbiting the gravitational pull of Legoland. Everywhere you looked, there were souvenir shops, family vacation logistics, and the unmistakable soundtrack of overtired toddlers conducting negotiations at full volume. The town seemed suspended in a permanent state of cheerful tourism.

    Then, on the drive home, we traveled fifteen minutes north on Interstate 5 and discovered Oceanside.

    The difference was immediate.

    Instead of curated resort charm, Oceanside possessed the rough confidence of a town that exists for the people who actually live there. We wandered into The Beach Break Cafe, tucked beside a residential neighborhood, where every table seemed occupied by people who looked genuinely happy to be exactly where they were. Nothing about the place felt manufactured. There was no Instagram choreography, no designer rusticity, no desperate attempt to convince diners they were enjoying an “authentic experience.” It simply was authentic.

    More importantly, they don’t phone in breakfast.

    They treat eggs, pancakes, and French toast with the seriousness of a Michelin chef preparing foie gras. The omelets were generously stuffed without collapsing into greasy excess. The French toast achieved that elusive balance of crisp edges and custardy center. The whole-grain banana pancakes possessed a nutty richness that made them taste less like indulgence than craftsmanship.

    The manager—a fit man in his thirties with a neatly trimmed beard and a weathered gray baseball cap—told me he had taken over the restaurant from his father. Born and raised in Oceanside, he spoke about the community with the quiet pride of someone who had no desire to escape it. He mentioned that elite fighters from Camp Pendleton regularly come in for breakfast. After one bite, I understood why. If your profession involves throwing another human being across a room, this is precisely where you’d replenish your glycogen stores.

    That conversation crystallized the difference between the two towns.

    Carlsbad feels like milquetoast chic: affluent, immaculate, and carefully curated for visitors. Oceanside has working-class muscle. It doesn’t seem interested in impressing you. It simply gets on with the business of living. There is an honesty to that kind of place, a confidence that doesn’t require branding consultants or lifestyle influencers to validate it.

    Fifteen minutes separate Carlsbad from Oceanside.

    Culturally, they feel like different countries.

    I’ll take Oceanside.

  • The Gospel According to the Irvine Spectrum

    The Gospel According to the Irvine Spectrum

    On our way to a vacation in Carlsbad, we made an unplanned pilgrimage to the Irvine Spectrum. A retailer had forgotten to remove one of those magnetic security tags—the kind that doesn’t merely protect merchandise but threatens to baptize it in indelible dye should you attempt to liberate it yourself.

    It was ninety degrees outside, yet the mall overflowed with shoppers who looked as though they had wandered out of a lifestyle advertisement. Most appeared to be under twenty-one, gliding effortlessly through the promenade in athletic shorts, yoga pants, or denim cutoffs so abbreviated they seemed engaged in an argument with modesty. They possessed that enviable firmness exclusive to youth: muscles earned not through discipline but through adolescence itself. Nature had done all the work, leaving many of them with the faintly irritating confidence of people who mistake a genetic inheritance for a personal achievement.

    The boys wore that ubiquitous haircut that resembles broccoli sprouting from their skulls: luxuriant tufts piled high above sides clipped so close they looked apologetic. Somewhere a barber had convinced an entire generation that vegetables belonged on the human head.

    The older men were no less committed to the performance. Many looked to be in their forties, dressed in expensive athletic wear that existed less for exercise than for exhibition. Their fitted shirts advertised sculpted shoulders, bulging biceps, and veins that appeared to have negotiated sponsorship deals with their forearms. Aviator sunglasses completed the ensemble. They looked as though they had stepped directly from an Outdoor Voices or Vuori photo shoot, each one silently auditioning to become the patron saint of functional leisure.

    Then there was me.

    I was too old for the mall, too heavy for the uniform, and wearing exactly the wrong shirt: a T-shirt emblazoned with Snoopy and the words World Champion Dad.

    At that moment, I did not feel like a champion of anything.

    While my wife and daughters disappeared into the stores to rectify the retailer’s oversight, I settled into the shade beside a fountain and watched humanity file past.

    What struck me first was not the clothing itself but its uncanny uniformity. Nearly everyone seemed assembled from the same inventory. Their shirts, shoes, sunglasses, handbags, water bottles, and watches appeared to have been harvested from neighboring storefronts. Like hermit crabs constructing protective shells from whatever debris washes onto the ocean floor, these shoppers had fashioned exoskeletons from the flotsam and jetsam of consumer culture.

    But the clothing was only the outer shell.

    The deeper transformation had taken place beneath the fabric.

    These people had absorbed the mall’s emotional atmosphere as thoroughly as they had absorbed its fashions. They radiated the mall’s synthetic optimism, its perpetual cheerfulness, its frictionless sentimentality, and its promise that fulfillment was perpetually one purchase away. Every storefront preached the same gospel: happiness is available in your size, and it’s twenty percent off this weekend.

    Deism proposes that the Creator reveals Himself through nature.

    Mallism proposes something else entirely.

    It teaches that the faithful gradually become expressions of the mall itself. Its architecture colonizes their imagination. Its values become their values. Its aesthetics become their personality. They cease merely to shop there; they begin to embody the place.

    The mall, in other words, manufactures not only consumers but a recognizable species of human being.

    Watching the procession from my shaded bench, I wondered whether I had stumbled into a habitat rather than a marketplace—a carefully engineered ecosystem in which identity, aspiration, and self-worth circulated through the air-conditioning along with the scent of cinnamon rolls and expensive perfume.

    Perhaps every civilization eventually constructs temples.

    Ours simply installed escalators.