Cinemorphosis

Tag: food

  • How We Went from Breakfast Mascots to Political Tribes

    How We Went from Breakfast Mascots to Political Tribes

    A few nights ago, I watched Big Vape: The Rise and Fall of Juul, the four-part autopsy of a company that promised salvation from combustible cigarettes and instead managed to hijack a generation’s taste buds. Juul framed itself as a public-health crusader. What it actually built was a sleek delivery system for addiction, turbocharged by flavors engineered to lodge themselves deep in the dopamine circuitry of young brains.

    Former employees and users all pointed to the same thing: mango. Mango wasn’t just a flavor; it was an event. People didn’t vape mango casually. They marinated in it. Mango was the hook.

    Watching this, I was transported back to my own childhood and my first chemical romance: Cap’n Crunch.

    There was something about that unholy alliance of corn flour, palm oil, and brown sugar that short-circuited my will. I didn’t want moderation; I wanted saturation. My parents imposed limits, which only deepened my resolve to grow up as fast as possible so I could make my own enlightened dietary decisions—namely, Cap’n Crunch for breakfast, lunch, and dinner. I failed to notice the irony that a grown man subsisting on sugar cereal would represent not maturity but infantilization.

    Cap’n Crunch’s true genius wasn’t just sweetness. It was proliferation. The same cereal reappeared in endless costumes—Crunch Berries, Peanut Butter Crunch—each one offering the illusion of choice. King Vitamin was the most audacious iteration: Cap’n Crunch in a health halo, a masterclass in rebranding junk as virtue. Lipstick on a pig, poured into a cereal bowl.

    Then there were the mascots. Quisp the Martian. Quake the muscle-bound coal miner. As a child steeped in superhero comics and Hulk fantasies, I gravitated toward Quake. Strength. Power. Identity. I didn’t realize I was choosing a brand avatar, not a breakfast.

    Cereal companies were having a field day. We watched cartoons while eating the very product being advertised between scenes. It never occurred to us that we were being conditioned—trained to celebrate a non-nutritive food substance that dissolved teeth and rewired appetite. The Juul kids didn’t know it either. They thought they were buying into a sleek, adult lifestyle. What they were really purchasing was dependence, with a mango aftertaste.

    What troubles me now is that adults don’t seem any less susceptible.

    Today, many people consume political tribes the way we once consumed sugar cereal and flavored vapor. Politics has been repackaged as lifestyle branding—complete with slogans, merch, cosplay, and dopamine hits. The substance is thin. The stimulation is constant. Critical thinking is nowhere to be found.

    These aren’t political commitments; they’re identity snacks. Sugar rushes masquerading as convictions. Defense of one’s “views” consists of chanting talking points with the same reflexive loyalty I once reserved for Cap’n Crunch. No wonder the country feels like it’s in free fall. We haven’t grown up—we’ve just swapped mascots.

    We are a nation of adult children, hooked on political flavors the way kids were hooked on cereal and Juul users were hooked on mango. Politics has become a consumer product: addictive, polarizing, shallow, and wildly profitable. All dopamine. No nutrition.

  • Why Good Salsa Matters

    Why Good Salsa Matters

    In 1967, my father took me to the grand opening of a Taco Bell in San Jose, California. This was my first encounter with fast food as spectacle—and with teenagers as a category of human being. They stood behind the registers in a loose formation, and every one of them appeared to be afflicted with the same alarming facial condition. Spots everywhere. An outbreak.

    I was five. I did the math available to me. Had a disease swept through the workforce? Did Taco Bell exposure cause lesions? Were the refried beans radioactive?

    I asked my father what was wrong with their faces.

    “They’re pimples,” he said. Then, without hesitation, he added, “According to Aristotle, God gives pimples to teenagers to teach them humility.”

    I knew immediately this was untrue. Not because I had read Aristotle—I hadn’t—but because I knew my father. This was him doing what he loved most: inventing authority on the spot. He also harbored a low-grade contempt for teenagers, whom he regarded as overconfident and undercooked. Acne, in his view, was divine pushback. Cosmic slapstick.

    The pimples unsettled me, but they did not interfere with my appetite. I ate my tacos and frijoles under the Taco Bell canopy, admiring the beige stone “Mexican” architecture—the aesthetic equivalent of a sombrero on a filing cabinet. The food itself was a novelty. We didn’t eat Mexican food, and Taco Bell certainly wasn’t Mexican food, but it was a portal. A gateway drug.

    Within a few years, my mother was making tacos, burritos, and enchiladas at home. Our Mexican-American neighbors, Mike and Felice Orozco, made salsa from ingredients grown in our own backyards. The salsa lived on the coffee table in a volcanic tureen, like something sacred and faintly dangerous. You could smell it the moment you walked into the living room—chilies, onions, garlic, alive and unapologetic.

    The color stopped you. A deep ruby red. Not restaurant red. Not industrial red. Real red. I have eaten excellent salsa over the decades, but nothing has ever matched the salsa Felice Orozco taught my mother to make in the late 1960s. Even now, if a Mexican restaurant brings out a pre-meal salsa that approaches that standard—even halfway—I take it as a sign of moral seriousness.

    Felice Orozco’s salsa wasn’t just delicious. It was philosophical. It carried an unspoken argument about what survives and what matters. When families pass down food traditions, they’re saying something quietly radical: some knowledge deserves care, repetition, and fidelity. This isn’t about novelty or performance. It’s not about artisanal swagger or bragging rights. It’s about love made practical. Wisdom with onions.

    So what was Taco Bell to me as a child? A desecration of Mexican food? No. It was a signpost. A crude outpost with a faint aroma of the real thing. It pointed toward a richer city beyond itself—a place where food meant connection, where flavors carried memory and generosity.

    The sign didn’t point south.
    It pointed to Felice Orozco’s house.

  • The Potato Diet and the Gospel According to Mel Brooks

    The Potato Diet and the Gospel According to Mel Brooks

    Recently, I fell down a nutritional rabbit hole and emerged clutching a potato. Not just any potato, but the cooked-then-cooled kind—Idaho and sweet potatoes transformed into resistant starch, that miraculous category of food that sounds like it should be protesting something. Resistant starch, I learned, behaves like a probiotic: it feeds the gut microbiome, supports immunity, improves metabolic health, lowers cholesterol, and may reduce colorectal cancer risk. It even helps regulate appetite hormones, which is a polite way of saying it tells your brain to stop behaving like a feral raccoon.

    There’s a whole taxonomy of resistant-starch foods, but I’m a simple man. I’m focusing on potatoes. I eat them cold from the fridge or gently reheated. Lunch and dinner get a potato. Snacks get a yam blended into yogurt like some deranged Thanksgiving parfait. If it’s an Idaho potato, I dress it up with plain Greek yogurt, nutritional yeast, and a reckless amount of herbs and spices. This is what refinement looks like in 2026.

    So far, the results have been suspiciously positive. I feel energized. My gut feels calm and cooperative. I enjoy the strange pleasure of eating potatoes at all hours of the day. The real stars, though, are the yams and sweet potatoes—especially the purple Japanese sweet potatoes, which look like food designed by a medieval alchemist with a sense of humor.

    Then came today.

    On the Schwinn Airdyne, I felt… powerful. Not delusional powerful. Not “I should enter a CrossFit competition” powerful. Just quietly, inexorably strong. I burned 825 calories in 62 minutes. The last time I broke 800 calories on that bike was three years ago, back when my joints were younger and my expectations were less realistic.

    Do I attribute this personal record to my potato regimen? I don’t know. The potatoes could be a placebo. I could be committing the cardinal sin of confusing correlation with causation. More likely, I just had one of those rare days when physiology, psychology, and stubbornness line up like planets.

    I don’t expect to hit 800 calories regularly. Seven hundred is already serious business. Eight hundred requires intent. Eight hundred is a flex. It’s bragging rights territory—the kind of obsessive pursuit Howard Ratner brings to the giant black opal in Uncut Gems, except with less jewelry and more sweat pooling under a stationary bike.

    There was another factor, too. Today’s ride was a response to yesterday.

    My daughters were at Knott’s Berry Farm. My wife was out seeing Leslie Jones. I usually enjoy solitude, but yesterday it curdled. The headlines were bleak. My creative energy flatlined. The world felt slightly out of phase, like a record spinning at the wrong speed. When things get that dark, my internal soundtrack defaults to King Crimson’s “Epitaph”—a song that sounds like it was written for someone weeping against a stone wall at the end of history.

    I got through the night with two documentaries: Mel Brooks: The 99 Year Old Man! and Secret Mall Apartment. One was joyous defiance. The other was a reminder that some people respond to modern despair by secretly building illegal sanctuaries inside dead shopping centers.

    Mel Brooks said something that landed with force. Life is hard. We suffer loss. But piling misery on top of misery—indulging self-pity—only deepens the wound.

    I took that personally. I suspect the 825-calorie burn was my way of replying: I hear you, Mel. I love you. I’m choosing motion over rumination.

    And so I did.

  • Bland Is My Brand: Confessions of a Simplicity Addict

    Bland Is My Brand: Confessions of a Simplicity Addict

    All I want is a simple life. Not monk-on-a-mountain simple—just orderly, disciplined, and quietly adult. The kind of life where the tools around me signal that I’ve stopped auditioning for chaos. My shaving ritual is a 1959 Gillette Fatboy and cheap double-edge blades. My coffee comes from freshly ground dark roast, brewed slow enough to qualify as a character-building exercise. On my wrist: a diver on rubber, because I value function over flash. My workouts happen in the garage with kettlebells. My wardrobe is a uniform—black athletic pants, dark T-shirts, sherpa sweatshirts when the temperature drops. My car is a Honda Accord: bland, boring, and unkillable. People mock its white-bread styling. I embrace it. Bland is my brand.

    Food, however, is where simplicity turns into a group project. My own diet dreams of sweet potatoes, steel-cut oats, buckwheat groats, millet, tofu sautéed in Trader Joe’s curry or peanut sauce, nutritional yeast sprinkled like the Parmesan of moral superiority. I’ll toss in tuna or salmon a few nights a week for variety. My family, meanwhile, wants chicken tenders and taco meat—organic, sure, but flown in from Australia and Argentina like first-class beef. I made a sincere pitch for a mostly plant-based household. It failed spectacularly. Democracy has spoken, and it wants ground beef.

    Appliance-wise, I’m at a crossroads of excess. I own a rice cooker I never use and a giant Instant Pot I never use. They sit there like bulky monuments to abandoned ambition. I could use them for oats, groats, rice, and millet—or I could do what my soul really wants: get rid of both and buy one small pressure cooker that doesn’t hog the counter. Two out, one in. The math thrills me. My wife has approved the purchase. Now comes the real drama: do we donate the old machines, exile them to the garage, or perform the ritual drive to Goodwill? These are the kinds of ethical dilemmas that define modern minimalism.

    Of course, I feel a pang of guilt every time I buy something in the name of owning less. Nothing complicates a simplicity quest like consumer remorse. Forgive me my first-world angst. I suspect this whole project—paring down razors, beans, watches, and appliances—is really a coping mechanism. It’s easier to optimize your oatmeal workflow than confront the madness of the world. So here I am, scrolling Reddit, reading debates about rice cookers versus pressure cookers, pretending that the right appliance might finally bring me peace. Spoiler: it won’t. But it might make better millet.

  • Stir-Free Peanut Butter and the Slow Death of Self-Control

    Stir-Free Peanut Butter and the Slow Death of Self-Control

    Frictionless Consumption is the pattern by which ease replaces judgment and convenience overrides restraint. When effort is removed—no stirring, no waiting, no resistance—consumption accelerates beyond intention because nothing slows it down. What once required pause, preparation, or minor inconvenience now flows effortlessly, inviting repetition and excess. The danger is not the object itself but the vanished friction that once acted as a governor on behavior. Frictionless consumption feels like freedom in the moment, but over time it produces dependency, overuse, and decline, as appetite expands to fill the space where effort used to be. In eliminating difficulty, it quietly eliminates self-regulation, leaving users wondering how they arrived at excess when nothing ever felt like too much.

    ***

    For decades, I practiced the penitential ritual of mixing organic peanut butter. I wrapped a washcloth around a tablespoon for traction and churned as viscous globs of nut paste and brown sludge slithered up the sides of the jar. The stirring was never sufficient. No matter how heroic the effort, you always discovered fossilized peanut-butter boulders lurking at the bottom, surrounded by a moat of free-floating oil. The jar itself became slick, greasy, faintly accusatory. Still, I consoled myself with the smug glow of dietary righteousness. At least I’m natural, I thought, halo firmly in place.

    Then one day, my virtue collapsed. I sold my soul and bought Stir-Free. Its label bore the mark of the beast—additives, including the much-maligned demon, palm oil—but the first swipe across a bagel was a revelation. No stirring. No resistance. No penance. It spread effortlessly on toast, waffles, pancakes, anything foolish enough to cross its path. The only question that remained was not Is this evil? but Why did I waste decades of my life pretending the other way was better?

    The answer arrived quietly, in the form of my expanding waistline. Because peanut butter had become frictionless, I began consuming it with abandon. Spoonfuls multiplied. Servings lost their meaning. I blamed palm oil, of course—it had a face, a name, a moral odor—but the real culprit was ease. Stir-Free was not just a product; it was an invitation. When effort disappears, consumption accelerates. I didn’t gain weight because of additives. I gained weight because nothing stood between me and another effortless swipe.

    Large Language Models are Stir-Free peanut butter for the mind. They are smooth, stable, instantly gratifying, and always ready to spread. They remove the resistance from thinking, deliver fast results, and reward you with the illusion of productivity. Like Stir-Free, they invite overuse. And like Stir-Free, the cost is not immediately obvious. The more you rely on them, the more your intellectual core softens. Eventually, you’re left with a cognitive physique best described as a pencil-neck potato—bulky output, no supporting structure.

    The promise of a frictionless life is one of the great seductions of the modern age. It feels humane, efficient, enlightened. In reality, it is a trap. Friction was never the enemy; it was the brake. Remove it everywhere—food, thinking, effort, judgment—and you don’t get progress. You get collapse, neatly packaged and easy to spread.

  • The Confessions of a Non-Vegan Vegan

    The Confessions of a Non-Vegan Vegan

    I am a tormented soul, and the battlefield is my plate. I never feel I’m in the right place, and by “place” I mean my eating domain—the psychic terrain between brisket and beans. I was raised on barbecued beef sandwiches, smoky hamburgers, salami hoagies, and charcuterie boards that looked like Renaissance still lifes of cured flesh. And then, over time, my conscience kicked in like a late-arriving bouncer. I began to hear the muffled cries of suffering animals—and the louder groans of my own arteries. I hated that my pleasure depended on the misery of sentient creatures. I wanted clean eating, a clean heart, moral clarity, and the faint sanctimonious glow of vegan virtue hovering above my head like a halo.

    Then I actually paid attention. Veganism, it turns out, isn’t a moral spa retreat; it’s a maze of tradeoffs. Monocrops. Soy fields bulldozing ecosystems. Mice and birds ground into casualties of industrial “compassion.” I realized that evangelizing vegan purity often slides into cultural arrogance—an Instagram-fed smugness that flattens traditions built over centuries of living close to land and climate. Who was I to wag a lentil at an Inuit and say, Have you tried chickpeas? Moral certainty curdled into embarrassment. The world, annoyingly, refused to sort itself into clean categories.

    And then there was love. My family bonds through food, and their love language is meat. Bring home burgers and barbecued chicken and I’m greeted like a returning war hero. Serve curried lentils and I’m exiled to the doghouse with a Tupperware lid for a pillow. So I live as a Non-Vegan Vegan: my heart leans plant-based, but pragmatism, domestic peace, and the gravitational pull of convenience drag me back to the carnivorous center. This is my life—philosophically compromised, nutritionally conflicted, emotionally negotiated. It’s tormented, yes, though still less tormented than the animals sacrificed for the charcuterie board my family will demolish on New Year’s Eve. That thought doesn’t save me. It just makes me chew slower.

  • Discretionary Use Principle

    Discretionary Use Principle

    The Discretionary Use Principle begins with a simple but demanding claim: tools are not inherently good or bad, but they become harmful when used without judgment, proportion, or purpose. Whether we are talking about food, technology, or media, the decisive factor is not purity but discretion—our ability to choose deliberately rather than reflexively. The principle rejects both absolutism and indulgence. It argues instead for a calibrated life, one that privileges nourishment over stimulation, depth over convenience, while still recognizing that modern life occasionally requires shortcuts. This framework is especially useful when thinking about analog versus digital living, where moralized categories often replace careful thinking.

    It is wise to carve out a large, non-negotiable block of each day in which machines are politely but firmly excluded—no screens glowing like anxious faces, no notifications tugging at your sleeve, no algorithm whispering what to want next. Go hike where the trail refuses to optimize itself. Lift weights in a garage with nothing but an AM radio crackling like a distant campfire. Write dreams and grievances by hand in a clothbound notebook while Bach or Coltrane keeps time. This is the analog world, and it feeds parts of the nervous system that silicon cannot reach. In this sense, analog living resembles whole foods: salmon that still tastes like water and muscle, almonds that require chewing, blueberries that stain your fingers. The more time you spend here, the less bloated your spirit becomes. Digital life, by contrast, often behaves like ultra-processed food: frictionless, hyper-palatable, engineered for compulsive return, and strangely unsatisfying no matter how much you consume.

    That analogy works—until it doesn’t. Not all analog living is virtuous, just as not all “whole foods” are benign when eaten without restraint. A steady diet of eggs, clotted cream, or beef heart can quietly undo you. Likewise, not all digital experience is junk. There are serious conversations on social platforms, lucid Substack essays, and educational YouTube channels that sharpen rather than dull attention. The mistake comes when we moralize categories instead of exercising judgment. Ultra-processed food is not a single moral villain; “processed” names a method, not a fate. Steel-cut oats, frozen berries, tofu, canned beans, and whole-grain bread are processed and still nutritionally intact. Even within the ultra-processed aisle, a minimally sweetened protein bar is not the same organism as a fluorescent snack cake designed to bypass satiety. The real danger is not processing itself but the familiar cartel of refined starches, added sugars, industrial fats, flavor engineering, and low nutritional payoff.

    Seen through the Discretionary Use Principle, the lesson is neither to flee the digital world nor to surrender to it. Eat whole foods most of the time. Live analog for long, uninterrupted stretches. But do not shun all processed foods or digital tools out of misplaced virtue. Use them when discretion, efficiency, and purpose demand it. Health—nutritional or psychological—is not preserved by purity tests. It is preserved by attentiveness, proportion, and the ongoing discipline of choosing nourishment over convenience, again and again, without pretending that the choice will ever be automatic.

  • Breakfast Grains and Other Existential Threats As I Embark Upon a Two-Month Vacation

    Breakfast Grains and Other Existential Threats As I Embark Upon a Two-Month Vacation

    Today is my last day of class before I’m loosed into a two-month intermission—a stretch of time that must be handled like a late-arrival character in a film. This visitor has a history with me, knows my flaws, and demands that I greet him with something better than the usual slouch and shrug.

    Naturally, I’ll rehab the shoulder, write, and play the piano. Exercise will take care of itself; addiction is nothing if not reliable. Food, however, is the saboteur lurking in my blind spot. My emotional attachments to breakfast grains would make a Freudian blush: buckwheat groats, steel-cut oats, rolled oats, vanilla protein powder, cinnamon, berries, nuts. The whole wholesome choir. Trouble is, those virtuous bowls can turn caloric faster than a Hallmark plot twist.

    These cereals, if I’m honest, are less about hunger and more about the psychic umbilical cord. They point back to Mother, the Womb, or—in Phil Stutz’s terms—the Comfort Zone, the Warm Bath. Linger too long in that morning porridge spa, and the scale begins to stage an intervention. Add in my peculiar habit of finding solace in true-crime documentaries—an activity best described as athletic only in its couch commitment—and the trajectory is clear: weight gain, sloth, entropy.

    Fortunately, I do maintain countermeasures. Kettlebells and the Schwinn Airdyne stand ready like loyal foot soldiers. Reading, writing, and piano practice also help stave off the creeping rot. And yes, I’ll continue shaving, if only to avoid becoming the bearded oracle wandering the streets muttering about glycemic index.

    This two-month hiatus is really a dress rehearsal for retirement, which is now only eighteen months and three semesters away. It would be dishonest to pretend the prospect doesn’t rattle me. Maintaining purpose without the scaffolding of a teaching schedule is its own moral test. I’m fortunate to have reached this threshold, but fortune alone won’t keep me from misusing it. All I can do is stay awake, practice discipline, and ask my Maker for the humility to spend the limited time left with intention rather than drift.

  • How to Shut Up a Yacht Critic: Feed Them Into Oblivion

    How to Shut Up a Yacht Critic: Feed Them Into Oblivion


    My wife and I have been watching the current season of Below Deck Mediterranean and have been impressed with the consistent food preparation of the eccentric chef Josh Bingham. He stormed off the boat when one of the charter guests, Carlos, lectured Josh on his inferior vegan fare. Too much starch, not enough creativity, not enough this, not enough that. One of the excruciating pleasures of this show is watching people whose expectations run so high that they become obnoxious. They spent so much money, they feel entitled to push the chef and other crew members to extremes in order to justify the price of a premium yacht adventure. 

    Josh’s food on this charter looked disappointing, a melange of mediocrity. The meals had no identity. He was trying to please too many palates. 

    One thing occurred to me: There are always a few vegans who charter these yachts. Some are more fake than others. They want the vegan halo but not the vegan austerity. In other words, they want rich, decadent meals, just as inviting as steak and lobster. They crave butter-rich sauces, glazed proteins, and seductive textures, only delivered via tofu and oat milk so their consciences remain stainless.

    Therefore, if I were Josh or any chef on one of these luxury yachts, I would have an emergency toolkit of go-to rich and decadent vegan meals. One that immediately comes to mind would be Thai peanut Satay with fried tofu and white rice. Serve it with Sichuan green beans and broccoli lacquered in sesame oil, give them some fresh sesame rolls dipped in olive oil and garlic, and that would surely shut them up and induce them into a long, satisfying nap. 

    If I were a chef on this show, I would want to create food so luxurious, decadent, and soothing, it would induce the charters into a deep sleep and thereby allow me and my fellow crew members to take a well-deserved break. 

  • How Ultra-Processed Foods Turn Us Into Weight-Gain Machines

    How Ultra-Processed Foods Turn Us Into Weight-Gain Machines

    Julia Belluz and Kevin Hall’s essay “It’s Not You. It’s the Food.” explores the way the food industry changes our biology so that we are not at fault, in terms of a failure of moral strength or self-discipline, for our weight gain. Rather, ultraprocessed food is. Even if we try to shun the “toxic food environment,” we will find such a move difficult for several reasons. For one, what is “toxic food”? The government, at best, has given us a vague definition. Do we look to influencers? They’re trying to sell supplements more than health. 

    To make their point, the authors use this analogy: “If large swatches of the population were being sickened by a poison released from an industrial plant, no one would suggest that the solution is to just offer home filters, wearables, and supplements. The only real path to restoring health would have to include mandating the removal of the poison from the environment.” 

    The truth is simple, and it’s brutal: You’re on your own: You have to fight like hell to remove ultraprocessed foods from your diet. Kevin Hall’s study shows the more UPFs you eat, the more weight you gain. And the converse is true: The less UPFs you eat, the more weight you lose, especially fat and without effort. 

    The authors observe that when people move to America, they get fat. The common denominator is leaving a low UPFs country to a highly concentrated one. These immigrants get fat and suffer obesity-related diseases. So much for the American Dream.

    Why are UPFs the villain? Because they mess with us–our biology, our hormones, our satiety signals, our gut biome. They turn us into Fat Machines. 

    In America’s rich UPF environment, 70% of available food calories “are deemed hyperpalatable and are in foods designed for the overconsumption that chronically sickens us. They’re also heavily marketed and cheap. Chronic disease hot spots are the most socioeconomically deprived, with food environments akin to toxic waste sites.”

    Knowing the enemy before us, we have to ask ourselves: What do we do? The authors argue that self-discipline doesn’t cut it. We need government regulation. The problem is that we could be dead before anything gets done. Another problem is that the FDA and other institutions don’t seem to have a handle on sound health these days, and even if they did, they’ve lost the trust of the public, many of whom like to cherry-pick their information inside their social media silos. 

    Nevertheless, the authors are adamant about this point: UPFs that “can drive overconsumption should be treated as recreational substances to which we must apply aggressive tax policies, front-of-pack warning labels, marketing restrictions and more, especially for foods marketed to children.”

    Notice the authors didn’t say all UPFs, only the ones designed for overconsumption. Some processed foods such as canned beans, high-protein, flax-seed whole-grain bread, liquid egg whites, and whey protein powder should be spared such government labels. 

    Should we wait for the government to help us in this regard? Probably not. Researcher Kevin Hill quit the N.I.H. after his UPFs studies were censored by the current administration. Not surprisingly, money is a big factor. The authors point out that the global food industry is worth $8 trillion, more than the oil and gas industry. There’s a lot of skin in the game for lobbyists who fund a plethora of politicians. 

    But the science is out: We’re not at fault for our fatness. Food Inc., which makes 70% of their food hyperpalatable for overconsumption to line their pockets, bears much of the blame. Also, failure of government leadership. 

    Brace yourself: Regardless of your economic status, you’re on your own. No one is going to save you. Eating in America is the Wild Wild West.