The Demise of Danish Go-Rounds Will Never Be Forgiven

Introduced by Kellogg’s in 1968, Danish Go-Rounds were like the golden fleece of breakfast pastries. Imagine Pop-Tarts, but with the sophistication of a five-star dessert. The brown sugar-cinnamon Danish Go-Rounds were so addictive, they made crack look like a mere curiosity. At the ungodly hour of 2 a.m., millions of Americans would wake up in cold sweats, their cravings driving them to frenzied searches for the Nectar of the Gods—only to find their precious pastries had vanished into thin air. Then, in a move so baffling it felt like a conspiracy against breakfast enthusiasts everywhere, Kellogg’s pulled the plug on Danish Go-Rounds in the mid-seventies. They kept the Pop-Tarts, those cardboard-like impostors that tasted like they were designed by a committee of flavorless robots. The heartbreak was palpable. It was as if a divine bakery had been shut down and replaced with a factory that churned out glorified toaster insulation. The eradication of Danish Go-Rounds is now remembered as one of the most colossal institutional blunders in history—up there with the fall of Rome and the invention of the Rubik’s Cube. The void they left was so immense, it bored a gaping chasm in my soul. My heart, once full of pastry-filled joy, now echoed with the hollow sound of Pop-Tarts’ lifeless crunch. While Danish Go-Rounds faded into the annals of breakfast history, Pop-Tarts flourished like a tasteless, mass-produced phoenix. This shift symbolized the erosion of artisanal craftsmanship and the triumph of consumer complacency. It heralded the rise of such culinary horrors as Imperial Margarine, Tang, Space Food Sticks, Boone’s Farm Apple Wine, and SlimFast—products so tragic they make a TV dinner look like a gourmet feast. The Gastronomic Time Traveler had to bear witness to this disheartening transition, seeing the demise of pastries that were practically food royalty. In their place, we got a parade of processed atrocities that made the culinary landscape look like a dystopian nightmare. So there I was, left to mourn the loss of Danish Go-Rounds, savoring the bitter taste of what once was, while choking down the unworthy replacements that flooded the market. It was a breakfast apocalypse, and I was living in its soggy aftermath.