It was a sweltering summer night in 1970, the kind of heat that melts your popsicle before you’ve unwrapped it and turns your family barbecue into a gladiator pit of passive-aggressive banter and steak smoke. Somewhere between my dad arguing about grill temps and my aunt trying to turn potato salad into a personality, the true spectacle of the evening wasn’t the charred meat or the mid-century familial dysfunction—it was what erupted over the airwaves.
KFRC 610 AM, the mighty Top 40 beacon of San Francisco, had apparently been hijacked by a disc jockey teetering on the edge of reality. This radio shaman, perhaps emboldened by a bad acid trip or simply possessed by the spirit of Lennon and McCartney, played The Beatles’ “Hey Jude” on an endless loop for three solid hours.
Not once. Not twice. Dozens of times.
It was as if he’d discovered a wormhole in the Na-na-na-na-na-na-na dimension, and he was determined to drag the entire Bay Area through it, kicking and screaming—or, more likely, humming along with mounting psychosis. By the 12th replay, “Hey Jude” didn’t sound like music anymore; it was a mantra, a chant, a psychological experiment conducted in real time on unsuspecting citizens.
At the time, DJs weren’t expected to be sane. Sanity was a liability.
In fact, if your grip on reality was too tight, you probably worked in banking. Radio was for the unhinged, the beautifully deranged, the guys who played 9-minute prog-rock odysseys just to go smoke a joint or use the bathroom.
One DJ at a rival station had a nightly tradition: every time he had to take a leak or inhale an entire bag of Cheetos, he’d cue up The Moody Blues’ “Nights in White Satin.” At nearly ten minutes long, it was the perfect alibi for sloth and snack breaks. And get this—listeners loved it. They called in and demanded it. That song didn’t just chart; it ascended like a slow-moving fog of existential poetry and flute solos.
Suddenly, the 3-minute pop single was passé. Listeners wanted long, indulgent, vinyl-drenched feasts of music. “Suite: Judy Blue Eyes” wasn’t a song—it was an epic. It was our Ninth Symphony, a sprawling, self-important masterpiece that dared to be longer than your average sitcom episode.
This was the golden era of the musical buffet, where DJs weren’t just tastemakers—they were lunatic conductors of cultural excess. Every drawn-out bridge and psychedelic outro was a sign that we had transcended the 45-rpm world of bubblegum pop and entered a new, freeform temple of indulgence.
And if your DJ didn’t go off the rails every now and then, frankly, what the hell were you listening for?
Cinemorphosis 
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