When I was a teenager in the 1970s, I fell under the spell of Arnold Schwarzenegger, as did millions of young men who believed that iron could redeem them. Arnold didn’t just build muscle; he built permission. You didn’t have to slink into the gym like a social outcast. You could walk in like a man with a project—your body—and treat the work as something worthy, even noble.
But here’s the part we forget when we romanticize that era: the fantasy always had a counterweight. You could admire the glossy magazine spreads, sure, but the minute you stepped into the gym, reality took over. The barbell didn’t care about your aspirations. It demanded blood, sweat, repetition, and a tolerance for humiliation. The dream had friction. It had consequences. It had gravity.
Today, the dream has been fitted with wheels.
We spend hours online absorbing lifestyles that arrive pre-edited, pre-filtered, and pre-approved by algorithms that understand our weaknesses better than we do. The counterweight—reality—hasn’t disappeared, but it’s been shoved to the margins, like an inconvenient footnote to a seductive headline. What replaces it is a fever dream: a curated existence that feels authoritative simply because it’s repeated often enough.
Call this Frictionless Fantasy Drift—the condition in which ambition detaches from effort and begins to float, unmoored, in a frictionless digital sky. The struggle is edited out. The consequences are invisible. What remains is a mirage that invites you to step in and live there.
I was reminded of this while reading Hanna Rosin’s essay “The Tragedy of the Tradwife.” Rosin contrasts the influencers of today with her own pre-internet lodestar, Martha Stewart—a figure she aptly describes as “a tycoon masquerading as a domestic goddess.” Stewart was many things—ruthless, exacting, extraordinarily competent—but she was real. Her brand, however polished, was anchored in actual skill and labor.
Today, that grounded figure has been replaced by something far more synthetic: the algorithmic mountebank, the tradwife influencer who sells a pastoral fantasy with the confidence of a late-night infomercial host. She bakes bread from scratch, produces hearty meals with theatrical serenity, and presides over a small army of children as if domestic chaos were a lifestyle accessory. Her kitchen gleams. Her apron is spotless. Her smile suggests a fulfillment so complete it borders on evangelism.
And then there’s the final flourish: submission. She assures her audience that handing over the steering wheel to her husband has unlocked a level of contentment previously unknown to modern women. Obedience, rebranded as liberation.
In an era defined by Frictionless Fantasy Drift—where loneliness and dislocation leave people hungry for meaning—this performance finds an audience. Millions of them. The algorithm delivers it, refines it, amplifies it, until it begins to feel less like content and more like truth.
Enter Caro Claire Burke, who looked at this spectacle and did what any rational observer might do: she pushed back. First on TikTok, then in her novel Yesteryear, which imagines a tradwife influencer waking up in 1855. The premise is simple. The result is devastating.
Because when the fantasy is forced to pay rent—when it has to operate under the conditions it claims to celebrate—it collapses. The cozy illusion of domestic bliss is replaced by a brutal, unforgiving reality. Labor is constant. Comfort is scarce. And the husband, far from being a benevolent co-pilot, often resembles something closer to an owner. The cosplay dissolves, and what remains is history—raw, unvarnished, and deeply unpleasant.
Reading about Burke’s setup, I couldn’t help but think of an old cartoon from my childhood: Tooter Turtle. Tooter is a lonely, perpetually dissatisfied turtle who dreams of becoming anything but himself—lumberjack, astronaut, baseball star, you name it. His friend, Mr. Wizard the Lizard, obliges by transporting him into these fantasies.
And every time, without fail, the dream turns on him.
The lumberjack nearly gets crushed. The astronaut faces disaster. The hero becomes the victim. Tooter, overwhelmed and panicked, begs to be rescued and returned to his ordinary life. The moral lands with blunt clarity: the fantasy is seductive, but it is also ignorant. It doesn’t account for reality because it doesn’t know it.
Tooter is a child—permanently so—because he confuses the image of a life with the experience of living it.
That’s the unsettling part. The gap between Tooter and a large segment of today’s online population is not as wide as we’d like to believe. We sit in front of our screens, absorbing curated lives, and imagine ourselves stepping into them as if they were costumes waiting to be worn. With enough imitation, enough belief, we assume the transformation will stick.
It won’t.
That’s why Burke’s novel has struck a nerve. It doesn’t just critique the fantasy; it subjects it to reality. It forces the dream to answer for itself. And when it does, the result is not liberation, but a sharp, corrective blow—a reminder that a life without friction may be easy to admire, but it is impossible to live.
As for me, I’m looking forward to reading it.