The Appetite Recursion Loop

Looking back, I can trace a clean, ugly line connecting my love of watches and my love of food: appetite, indulgence, anger, shame. It’s not a lifestyle. It’s a loop. I want more than I should, I give in, I punish myself for giving in, and then I reset the machine and start again. Call it the Appetite Recursion Loop—a closed system where desire feeds indulgence, indulgence feeds shame, and shame reloads desire with fresh ammunition. It feels inevitable because, most days, it is.

Appetite and chaos are my factory settings. In the early ’90s, when I lived in a bachelor pad that smelled like basil and ambition, my Navy SEAL friend Mike would call and say, “McMahon, I can hear you chewing through the phone. Every time I call, you’re eating. What is it now, Fat Face?”

“Angel hair pasta with pesto.”

“Sounds dangerous. I’m coming over.”

And he would—arriving just in time to annihilate whatever I’d cooked. His metabolism ran on military drills and Pacific swells; mine ran on fantasy and carbohydrates. He burned calories like a wildfire. I cultivated them.

He once called with an offer: Santa Barbara, surfing, and a setup with a friend of his girlfriend’s. “Now can you surf?” he asked.

That’s how I found myself on excursions that had nothing to do with waves and everything to do with spectacle.

Mike lived with his father, Bob—a former Marine with a foghorn voice and a temper that could peel paint. Their daily routine was a ritualized war: shouting about lawns, garages, groceries—two men chesting up like rival roosters while spit flew. Five minutes later, ceasefire. We’d pile into Mike’s Toyota for Mongolian beef with Social Distortion rattling the doors. Back home, John Wayne on the TV, Bob opening his gun safe “in case the Duke needs backup.” To me, this wasn’t dysfunction. It was familiar. It was home.

I was raised in a house where anger was the native language. Fathers barked, belts translated. When rage is your baseline, it’s like living with your brain tuned permanently to a Death Metal station. Eventually, you stop hearing it. You call it normal. It isn’t.

I know that now because I married a woman fourteen years younger than me, and we have twin teenage daughters who have no interest in Death Metal Dad. They want something closer to Smooth Jazz—Bach, Earth, Wind & Fire—anything that doesn’t rattle the drywall. They’re right. Rage isn’t masculinity. It’s intoxication. A sloppy, corrosive one.

My version of sobriety isn’t about alcohol. It’s about anger. That means tracking triggers like a customs agent. One of the biggest? New watches. Shiny objects flip a switch. The Death Metal station hums back to life. Desire spikes, anxiety follows, and then comes the familiar hangover: self-reproach with a side of irritability. I become a joyless man—Grandma Sour Pants in sneakers. My family doesn’t want to be around me. Frankly, neither do I.

Money isn’t the problem. I can afford the watches. What I can’t afford is the noise. I own eight pieces worth about fifteen grand, and even that feels like mental bookkeeping—rotations, rationalizations, inventory control for a hobby that was supposed to be fun. If I owned twelve, I’d need a project manager and a therapist. My watch friends say, “Life is short. Buy what you want.” That’s not wisdom. That’s indulgence wearing a tie. A man-child with a credit card is still a man-child—and no man-child is happy. He buys to outrun loneliness, and the purchases lose every race.

Ninety-five percent of my buys were impulsive. Which means ninety-five percent were evidence—exhibits entered into the case against my maturity. I sold most of them at a loss, not because I needed the cash, but because I needed to feel like I wasn’t owned by my own impulses.

I’m a product of the Me-Generation—California, ’70s, self as deity. Stories I Only Tell My Friends captures it perfectly: the Counterculture as the Worship of the Self—whatever the Self wants, the Self gets. No brakes, no compass. Malibu as a sunlit laboratory for beautiful people making terrible decisions. When desire becomes sacred, reality becomes optional—and the bill comes due.

When I see a watch I love, my brain lights up like I’ve just taken a hit of something illegal. Desire surges. Then anger—because the loss of control is the real offense. I don’t want rehab for watches. I want a hobby that fits inside reality instead of dragging me out of it. Pleasure without compulsion. Enjoyment without obsession. A life without permanent FOMO.

And here’s the final punchline: even writing this makes me nostalgic for being sixteen in Santa Monica and Malibu in 1976. I start looking backward like Lot’s wife, feel the salt forming, the Death Metal station warming up again. That’s my cue. Change the channel.

Which is why I wonder if the shift to the G-Shock Frogman was an attempt at self-surgery—a clean cauterization of the need for more. A reset. My G-Shock friends laugh. The Frogman isn’t the cure, they say. It’s Act One of a new addiction.

If they’re right, then “I Am the Frogman” isn’t transformation.

It’s mythology.

And I’m the one who wrote it.