Category: culture

  • From Raw to Ruin: The Self-Destruction of a Crashfluencer

    From Raw to Ruin: The Self-Destruction of a Crashfluencer

    To mock Brian Johnson, aka the Liver King, feels like low-hanging fruit off a poisoned ancestral tree. The man is a walking satirical sketch, a steroid-soaked cartoon preaching “natural living” while pumping $11,000 a month of growth hormone into his glutes. He branded himself the King, his wife the Queen, and his sons with names fit for a Mad Max reboot about a paleo militia family eating spleen jerky by moonlight.

    His entire enterprise was Caveman Cosplay with a GoPro: gnawing on cow testicles at a blood-slicked picnic table, barking into the void like a tribal prophet in a trucker hat. He promised salvation to a nation bloated on Cheetos, Twinkies, and Red Bull—offering raw liver as the Eucharist for the metabolically lost.

    Netflix’s Untold: The Liver King makes a flaccid attempt at chronicling his rise and fall. The documentary is weirdly deferential, like it’s afraid he’ll burst through the screen and challenge the viewer to a push-up contest. YouTube, in contrast, has done the real exhumation—countless videos dissecting his addiction to fame, vanity, and unregulated supplements with far more insight and bite.

    Still, the Netflix film does offer one crystalline moment of pathos-turned-parody: Johnson, preparing to repent for the lies and the deception and the overpriced ancestral liver gummies, admits on camera that he’ll need to Google the words “repentance” and “atonement” before proceeding. Imagine Martin Luther, nailing his Theses to the church door—then pulling out his phone to ask Siri what “contrition” means.

    The man is a moral dumpster fire, ablaze with the fumes of self-delusion, influencer marketing, and raw meat. But that dumpster fire casts a telling glow on the cultural cave we all inhabit—where attention is currency, truth is performative, and the algorithm rewards the loudest lunacy.

    So let us name what we’ve seen:

    • Brovangelism – The sacred zeal of gym bros converted to primal living by a shirtless messiah with abs and a coupon code.
    • Swoleblindness – The ability to overlook blatant fraud if the fraudster has veins on his deltoids.
    • Rawthenticity – Mistaking uncooked meat for unfiltered truth.
    • Cloutuary – A public, slow-motion social media death staged for likes and shares.
    • Crashfluencer – He went from virality to liability, taking his followers on a nosedive into madness.
    • Declinefluencer – An influencer whose main content is his own collapse.
    • Brandamaged – A man whose brand has outlived his dignity, but not his desperation.

    Watching Johnson spiral felt eerily familiar. It brought to mind Jaron Lanier’s Ten Arguments for Deleting Your Social Media Accounts Right Now, a book I once assigned to bright-eyed freshmen before they lost their souls to TikTok. Lanier warns that algorithmic performance rewires the brain, dragging us back to our reptilian roots. It doesn’t make us more “authentic”—it makes us worse. Dumber. Meaner. Hungrier for clicks and validation. Johnson is not just a cautionary tale. He’s the caution in full, swollen flesh—drenched in growth hormone and influencer pathology.

  • The Hobbles and the Honker: A Tale Told Twice—One Soft, One Sharp

    The Hobbles and the Honker: A Tale Told Twice—One Soft, One Sharp

    The Hobbles and the Honker (Soft)

    In the land of Gumbolia, wide and quite long, The Hobbles once sang a democracy song. They rallied and voted and marched in the rain, Till a creature called Honker slithered into their lane.

    Now the Honker was flashy, all feathers and noise, He juggled and shouted and promised new toys. He hollered and danced with a smirk on his face, And somehow he slithered into first place.

    “He’s a joke,” cried the Hobbles, “a prank, a buffoon!” “He’ll fade like a hiccup! He’ll pop like a balloon!” But the Honker kept honking and puffing with pride, And more folks in Gumbolia climbed on for the ride.

    He wore silly hats and he growled mean things, He barked about bogeymen, gave fear some wings. He sold golden slippers, he sold magic beans, He crowned himself King of the Vibe Machines.

    And the Hobbles, poor Hobbles, just stared and they sighed, As their inboxes filled and their hope slowly died. They once had opinions, they once had a fight, But now they just doomscroll alone in the night.

    Their thinkers were thinkers, with language so slick, They wrote fancy essays, with words deep and thick. But while they were drafting a twelve-page reply, The Honker was honking a pie in the sky.

    So the Hobbles grew sleepy, their courage went dry, They numbed out with snacks and a five-season cry. They shopped in bulk, they hopped on a bike, And hoped that the Honker would vanish from spite.

    “This can’t last forever,” some Hobbles would say, “He’ll melt like a snowball some blustery day.” But others just shrugged and stared into space, Feeling shame that they’d once run a noble race.

    Yet not all was lost in the town of despair, For a few little Hobbles still dared to care. They met in small corners, they whispered and planned, They lifted each other and took little stands.

    “We may not feel brave, or witty, or bright, But we’re still here breathing, and that means we fight.” They called up their neighbors, they stood at the polls, They swapped out their doomscrolls for nobler goals.

    For though Honkers may honk and the noise may be thick, History moves, though never too quick. And Gumbolia, though weary, was not yet done, For courage is quiet, but strong when it runs.

    So if you should feel that your hope’s lost its fizz, And your soul’s stuck in reruns of all that there is, Remember the Hobbles who once felt that way, And dared to keep going anyway.

    The Hobbles and the Honker (Sharp)

    In Gumbolia’s sprawl—long, loud, and absurd—
    The Hobbles once voted and marched undeterred.
    They sang songs of justice, they rallied with pride,
    Till the Honker came honking, all smirk and no stride.

    This Honker was flash wrapped in carnival sleaze,
    A circus of feathers and catchphrases teased.
    He juggled fake promises, shouted in rhyme,
    And tap-danced his way to the front of the line.

    “He’s a clown!” cried the Hobbles. “A walking whoopee!”
    “He’ll vanish by Tuesday! He’s nonsense! He’s loopy!”
    But the Honker kept puffing with bloated delight,
    While more folks joined in on his spite-powered flight.

    He wore hats like a toddler who lost a bet,
    He barked about bogeymen you haven’t met.
    He sold golden daydreams, snake oil in tins,
    And crowned himself Emperor of the Hot Takes and Spins.

    And the Hobbles? Poor souls—they wilted with dread,
    Inbox explosions, more bad news ahead.
    They once had a backbone, they once raised a fist,
    Now they scroll through despair like a Netflix watchlist.

    Their thinkers waxed on in twelve-paragraph threads,
    Deep dives that no one but bots really read.
    While they drafted rebuttals, pensive and slow,
    The Honker screamed, “Look! A conspiracy show!”

    So the Hobbles grew sluggish, resigned to their fate,
    Snack-drunk and bingeing past reason or date.
    They bought bulk distractions and hoped with a sigh,
    That the Honker would vanish by seasonal die.

    “This is a phase,” some would nervously mutter,
    “He’ll melt like bad butter, he’ll flap off and flutter.”
    But most just went mute, all spark drained and gone,
    Ashamed they once marched, now barely hang on.

    Yet in the gray murk of their grief-colored town,
    A few little Hobbles refused to stay down.
    They gathered in corners, whispered through fear,
    And plotted a path that might pull them clear.

    “We’re tired,” they said. “We’re jaded and sore,
    But if breath’s in our lungs, we must fight a bit more.”
    They rang up their neighbors, they knocked on a door,
    They swapped out their doomscrolls for something with core.

    For though Honkers may honk and the clueless may cheer,
    History lumbers but does reappear.
    And Gumbolia, frazzled, still had a drumbeat—
    Because courage shows up in blistered, worn feet.

    So if your resolve is as flat as old fizz,
    And your soul is stuck rerunning all that there is,
    Think of the Hobbles who once lost their way—
    But chose to keep going, come what may.

  • The Salma Hayek-fication of Everything and the Beautocalypse

    The Salma Hayek-fication of Everything and the Beautocalypse

    If technology can make us all look like Salma Hayek, then congratulations—we’ve successfully killed beauty by cloning it into oblivion. Perfection loses its punch when everyone has it on tap. The same goes for writing: if every bored intern with a Wi-Fi connection can crank out Nabokovian prose with the help of ChatGPT, then those dazzling turns of phrase lose their mystique. What once shimmered now just… scrolls.

    Yes, technology improves us—but it also sandblasts the edges off everything, leaving behind a polished sameness. The danger isn’t just in becoming artificial; it’s in becoming indistinguishable. The real challenge in this age of frictionless upgrades is to retain your signature glitch—that weird, unruly fingerprint of a soul that no algorithm can replicate without screwing it up in glorious, human ways.

    If technology can make us all look like Brad Pitt and Selma Hayak, then none of us will be beautiful. In this hellscape, we all suffer inside the Beautocalypse–the collapse of beauty through overproduction: When everyone’s flawless, no one is.

    Likewise, if we can all use ChatGPT to write like Vladimir Nabokov, then florid prose will no longer have the wow factor. Technology improves us, yes, but it also makes everything the same. Retaining your individual fingerprint of a soul is the challenge in this new age. 

  • “Good Enough” Is the Enemy

    “Good Enough” Is the Enemy

    Standing in front of thirty bleary-eyed college students, I was deep into a lesson on how to distinguish a ChatGPT-generated essay from one written by an actual human—primarily by the AI’s habit of spitting out the same bland, overused phrases like a malfunctioning inspirational calendar. That’s when a business major casually raised his hand and said, “I can guarantee you everyone on this campus is using ChatGPT. We don’t use it straight-up. We just tweak a few sentences, paraphrase a bit, and boom—no one can tell the difference.”

    Cue the follow-up from a computer science student: “ChatGPT isn’t just for essays. It’s my life coach. I ask it about everything—career moves, crypto investments, even dating advice.” Dating advice. From ChatGPT. Let that sink in. Somewhere out there is a romance blossoming because of AI-generated pillow talk.

    At that moment, I realized I was facing the biggest educational disruption of my thirty-year teaching career. AI platforms like ChatGPT have three superpowers: insane convenience, instant accessibility, and lightning-fast speed. In a world where time is money and business documents don’t need to channel the spirit of James Baldwin, ChatGPT is already “good enough” for 95% of professional writing. And therein lies the rub—good enough.

    “Good enough” is the siren call of convenience. Picture this: You’ve just rolled out of bed, and you’re faced with two breakfast options. Breakfast #1 is a premade smoothie. It’s mediocre at best—mystery berries, more foam than a frat boy’s beer, and nutritional value that’s probably overstated. But hey, it’s there. No work required.

    Breakfast #2? Oh, it’s gourmet bliss—organic fruits and berries, rich Greek yogurt, chia seeds, almond milk, the works. But to get there, you’ll need to fend off orb spiders in your backyard, pick peaches and blackberries, endure the incessant yapping of your neighbor’s demonic Belgian dachshund, and then spend precious time blending and cleaning a Vitamix. Which option do most people choose?

    Exactly. Breakfast #1. The pre-packaged sludge wins, because who has the time for spider-wrangling and kitchen chemistry before braving rush-hour traffic? This is how convenience lures us into complacency. Sure, you sacrificed quality, but look how much time you saved! Eventually, you stop even missing the better option. This process—adjusting to mediocrity until you no longer care—is called attenuation.

    Now apply that to writing. Writing takes effort—a lot more than making a smoothie—and millions of people have begun lowering their standards thanks to AI. Why spend hours refining your prose when the world is perfectly happy to settle for algorithmically generated mediocrity? Polished writing is becoming the artisanal smoothie of communication—too much work for most, when AI can churn out passable content at the click of a button.

    But this is a nightmare for anyone in education. You didn’t sign up for teaching to coach your students into becoming connoisseurs of mediocrity. You had lofty ambitions—cultivating critical thinkers, wordsmiths, and rhetoricians with prose so sharp it could cut glass. But now? You’re stuck in a dystopia where “good enough” is the new gospel, and you’re about as on-brand as a poet peddling protein shakes at a multilevel marketing seminar.

    And there you are, gazing into the abyss of AI-generated essays—each one as lifeless as a department meeting on a Friday afternoon—wondering if anyone still remembers what good writing tastes like, let alone hungers for it. Spoiler alert: probably not.

    This is your challenge, your Everest of futility, your battle against the relentless tide of Mindless Ozempification–the gradual erosion of effort, depth, and self-discipline in any domain—writing, fitness, romance, thought—driven by the seductive promise of fast, frictionless results. Named after the weight-loss drug Ozempic, it describes a cultural shift toward shortcut-seeking, where process is discarded in favor of instant optimization, and the journey is treated as an inconvenience rather than a crucible for growth. 

    Teaching in the Age of Ozempification, life has oh-so-generously handed you this cosmic joke disguised as a teaching mission. So what’s your next move? You could curl up in the fetal position, weeping salty tears of despair into your syllabus. That’s one option. Or you could square your shoulders, roar your best primal scream, and fight like hell for the craft you once worshipped.

    Either way, the abyss is staring back, smirking, and waiting for your next move.

    So what’s the best move? Teach both languages. Show students how to use AI as a drafting tool, not a ghostwriter. Encourage them to treat ChatGPT like a calculator for prose—not a replacement for thinking, but an aid in shaping and refining their voice. Build assignments that require personal reflection, in-class writing, collaborative revision, and multimodal expression—tasks AI can mimic but not truly live. Don’t ban the bot. Co-opt it. Reclaim the standards of excellence by making students chase that gourmet smoothie—not because it’s easy, but because it tastes like something they actually made. The antidote to attenuation isn’t nostalgia or defeatism. It’s redesigning writing instruction to make real thinking indispensable again. If the abyss is staring back, then wink at it, sharpen your pen, and write something it couldn’t dare to fake.

  • Jia Tolentino Explores the Neverending Torments of Infogluttening

    Jia Tolentino Explores the Neverending Torments of Infogluttening

    In her essay “My Brain Finally Broke,” New Yorker writer Jia Tolentino doesn’t so much confess a breakdown as she performs it—on the page, in real time, with all the elegance of a collapsing soufflé. She’s spiraling like a character in a Black Mirror episode who’s accidentally binge-watched the entire internet. Reality, for her, is now an unskippable TikTok ad mashed up with a conspiracy subreddit and narrated by a stoned Siri. She mistakes a marketing email from Hanna Andersson for “Hamas,” which is either a Freudian slip or a symptom of late-stage content poisoning.

    The essay is a dispatch from the front lines of postmodern psychosis. COVID brain fog, phone addiction, weed regret, and the unrelenting chaos of a “post-truth, post-shame” America have fused into one delicious cognitive stew. Her phone has become a weaponized hallucination device. Her mind, sloshing with influencer memes, QAnon-adjacent headlines, and DALL·E-generated nonsense, now processes information like a blender without a lid.

    She hasn’t even gotten to the fun part yet: the existential horror of not using ChatGPT. While others are letting this over-eager AI ghostwrite their résumés, soothe their insecurities, and pick their pad thai, Tolentino stares into the abyss, resisting. But she can’t help wondering—would she be more insane if she gave in and let a chatbot become her best friend, life coach, and menu whisperer? She cites Noor Al-Sibai’s unnerving article about heavy ChatGPT users developing dependency, loneliness, and depression, which sounds less like a tech trend and more like a new DSM entry.

    Her conclusion? Physical reality—the sweaty, glitchy, analog mess of it—isn’t just where we recover our sanity; it’s becoming a luxury few can afford. The digital realm, with its infinite scroll of half-baked horror and curated despair, is devouring us in real time. To have the sticky-like tar of this realm coat your brain is the result of Infogluttening (info + gluttony + sickening)–a grotesque cognitive overload caused by bingeing too much content, too fast, until your brain feels like it’s gorged on deep-fried Wikipedia.

    Tolentino isn’t predicting a Black Mirror future. She is the Black Mirror future, live and unfiltered, and her brain is the canary in the content mine.

  • Languishage: How AI is Smothering the Soul of Writing

    Languishage: How AI is Smothering the Soul of Writing

    Once upon a time, writing instructors lost sleep over comma splices and uninspired thesis statements. Those were gentler days. Today, we fend off 5,000-word essays excreted by AI platforms like ChatGPT, Gemini, and Claude—papers so eerily competent they hit every point on the department rubric like a sniper taking out a checklist. In-text citations? Flawless. Signal phrases? Present. MLA formatting? Impeccable. Close reading? Technically there—but with all the spiritual warmth of a fax machine reading The Waste Land.

    This is prose from the Uncanny Valley of Academic Writing—fluent, obedient, and utterly soulless, like a Stepford Wife enrolled in English 101. As writing instructors, many of us once loved language. We thrilled at the awkward, erratic voice of a student trying to say something real. Now we trudge through a desert of syntactic perfection, afflicted with a condition I’ve dubbed Languishage (language + languish)—the slow death of prose at the hands of polite, programmed mediocrity.

    And since these Franken-scripts routinely slip past plagiarism detectors, we’re left with a queasy question: What is the future of writing—and of teaching writing—in the AI age?

    That question haunted me long enough to produce a 3,000-word prompt. But the more I listened to my students, the clearer it became: this isn’t just about writing. It’s about living. They’re not merely outsourcing thesis statements. They’re outsourcing themselves—using AI to smooth over apology texts, finesse flirtation, DIY their therapy, and decipher the mumbled ramblings of tenured professors. They plug syllabi into GPT to generate study guides, request toothpaste recommendations, compose networking emails, and archive their digital selves in neat AI-curated folders.

    ChatGPT isn’t a writing tool. It’s prosthetic consciousness.

    And here’s the punchline: they don’t see an alternative. In their hyper-accelerated, ultra-competitive, cognitively overloaded lives, AI isn’t a novelty—it’s life support. It’s as essential as caffeine and Wi-Fi. So no, I’m not asking them to “critique ChatGPT” as if it’s some fancy spell-checker with ambition. That’s adorable. Instead, I’m introducing them to Algorithmic Capture—the quiet colonization of human behavior by optimization logic. In this world, ambiguity is punished, nuance is flattened, and selfhood becomes a performance for an invisible algorithmic audience. They aren’t just using the machine. They’re shaping themselves to become legible to it.

    That’s why the new essay prompt doesn’t ask, “What’s the future of writing?” It asks something far more urgent: “What’s happening to you?”

    We’re studying Black Mirror—especially “Joan Is Awful,” that fluorescent, satirical fever dream of algorithmic self-annihilation—and writing about how Algorithmic Capture is rewiring our lives, choices, and identities. The assignment isn’t a critique of AI. It’s a search party for what’s left of us.

  • Sociopathware: When “Social” Media Turns on You

    Sociopathware: When “Social” Media Turns on You

    Reading Richard Seymour’s The Twittering Machine is like realizing that Black Mirror isn’t speculative fiction—it’s journalism. Seymour depicts our digital lives not as a harmless distraction, but as a propaganda-laced fever swamp where we are less users than livestock—bred for data, addicted to outrage, and stripped of self-agency. Watching sociopathic tech billionaires rise to power makes a dark kind of sense once you grasp that mass digital degradation isn’t a glitch—it’s the business model. We’re not approaching dystopia. We’re soaking in it.

    Most of us are already trapped in Seymour’s machine, flapping like digital pigeons in a Skinner Box—pecking for likes, retweets, or one more fleeting dopamine pellet. We scroll ourselves into oblivion, zombified by clickbait and influencer melodrama. Yet, a flicker of awareness sometimes breaks through the haze. We feel it in our fogged-over thoughts, our shortened attention spans, and our anxious obsession with being “seen” by strangers. We suspect that something inside us is being hollowed out.

    But Seymour doesn’t offer false comfort. He cites a 2015 study in which people attempted to quit Facebook for 99 days. Most couldn’t make it past 72 hours. Many defected to Instagram or Twitter instead—same addiction, different flavor. Only a rare few fully unplugged, and they reported something radical: clarity, calm, and a sudden liberation from the exhausting treadmill of self-performance. They had severed the feed and stepped outside what philosopher Byung-Chul Han calls gamification capitalism—a regime where every social interaction is a data point, and every self is an audition tape.

    Seymour’s conclusion is damning: it’s time to retire the quaint euphemism “social media.” The phrase slipped into our cultural vocabulary like a charming grifter—suggesting friendly exchanges over digital lattes. But this is no buzzing café. It’s a dopamine-spewing Digital Skinner Box, where we tap and swipe like lab rats begging for validation. What we’re calling “social” is in fact algorithmic manipulation wrapped in UX design. We are not exchanging ideas—we are selling our attention for hollow engagement while surrendering our behavior to surveillance capitalists who harvest us like ethical-free farmers with no livestock regulations.

    Richard Seymour calls this system The Twittering Machine. Byung-Chul Han calls it gamification capitalism. Anna Lembke, in Dopamine Nation, calls it overstimulation as societal collapse. And thinkers studying Algorithmic Capture say we’ve reached the point where we no longer shape technology—technology shapes us. Let’s be honest: this isn’t “social media.” It’s Sociopathware. It’s addiction media. It’s the slow, glossy erosion of the self, optimized for engagement, monetized by mental disintegration.

    Here’s the part you won’t hear in a TED Talk or an onboarding video: Sociopathware was never designed to serve you. It was built to study you—your moods, fears, cravings, and insecurities—and then weaponize that knowledge to keep you scrolling, swiping, and endlessly performing. Every “like” you chase, every selfie you tweak, every argument you think you’re winning online—those are breadcrumbs in a maze you didn’t design. The longer you’re inside it, the more your sense of self becomes an avatar—algorithmically curated, strategically muted, optimized for appeal. That’s not agency. That’s submission in costume. And the more you rely on these platforms for validation, identity, or even basic social interaction, the more control you hand over to a machine that profits when you forget who you really are. If you value your voice, your mind, and your ability to think freely, don’t let a dashboard dictate your personality.

  • Love Is Dead. There’s an App for That

    Love Is Dead. There’s an App for That

    Once students begin outsourcing their thinking to AI for college essays, you have to ask—where does it end? Apparently, it doesn’t. I’ve already heard from students who use AI as their therapist, their life coach, their financial planner, their meal prep consultant, their fitness guru, and their cheerleader-in-residence. Why not outsource the last vestige of human complexity—romantic personality—while we’re at it?

    And yes, that’s happening too.

    There was a time—not long ago—when seduction required something resembling a soul. Charisma, emotional intelligence, maybe even a book recommendation or a decent metaphor. But today? All you need is an app and a gaping hole where your confidence should be. Ozempic has turned fitness into pharmacology. ChatGPT has made college admissions essays smoother than a TED Talk on Xanax. And now comes Rizz: the AI Cyrano de Bergerac for the romantically unfit.

    With Rizz, you don’t need game. You need preferences. Pick your persona like toppings at a froyo bar: cocky, brooding, funny-but-traumatized. Want to flirt like Oscar Wilde but look like Travis Kelce? Rizz will convert your digital flop sweat into a curated symphony of “hey, you up?” so poetic it practically gets tenure. No more existential dread over emojis. No more copy-pasting Tinder lines. Just feed your awkwardness into the cloud and receive, in return, a seductive hologram programmed to succeed.

    And it will succeed—wildly. Because nothing drives app downloads like the spectacle of charisma-challenged men suddenly romancing women they previously couldn’t make eye contact with. Even the naturally confident will fold, unable to compete with the sleek, data-driven flirtation engine that is Rizz. It’s not a fair fight. It’s a software update.

    But here’s the kicker: she’s using Rizz too. That witty back-and-forth you’ve been screenshotting for your group chat? Two bots flirting on your behalf while you both sit slack-jawed, scrolling through reality shows and wondering why you feel nothing. The entire courtship ritual has been reduced to a backend exchange between language models. Romance hasn’t merely died—it’s been beta-tested, A/B split, and replaced by a frictionless UX flow.

    Welcome to the algorithmic afterlife of love. The heart still wants what it wants. It just needs a login first.

  • Urgencyvertising and the Art of Editorial Disappointment

    Urgencyvertising and the Art of Editorial Disappointment

    I subscribe to The Atlantic out of hope—a stubborn, professorial hope that somewhere amid the content buffet, I’ll stumble across an essay with enough spine and insight to assign to my college writing students. And yes, it happens. Occasionally, there’s a gem—sharp, stylish, worth dissecting. But lately, I’ve found myself wading through a rising tide of prestige mediocrity: essays that puff themselves up with self-important prose and limp into the room with subject matter so undercooked it should be wearing a hospital gown.

    What’s worse than the mediocrity is the bait: the breathless, overcaffeinated titles that practically scream, “This Will Change How You Think Forever.” And then… the letdown. Instead of intellectual combustion, I get three pages on the declining quality of sweaters, a pseudo-philosophical stroll through the Best Buy showroom, or another beige sermon about the joys of conscious parenting. It’s not that these essays are terrible—they’re just not what they pretend to be.

    I’ve come to call this affliction Urgencyvertising: that smug little genre of headline inflation where every piece insists on its own world-shaking significance. The titles swagger like they’re ready to topple empires; the actual essays? They read like tepid blog posts from 2008, padded with anecdote, laced with smugness, and terrified of being boring—while somehow still being exactly that.

    It’s an intellectual bait-and-switch, a slow drip of rhetorical FOMO dressed in high-thread-count prose. And I fall for it again and again, like Charlie Brown with the football. Except this time, Lucy works in editorial and has a master’s in semiotics.

  • Chronophony: When a Song Is the Era

    Chronophony: When a Song Is the Era

    Let’s dispense with the polite understatement that certain songs from the past merely “became part of culture.” Please. That phrase is far too meek—like saying the sun is “somewhat bright.” No, these songs didn’t just reflect their era; they colonized it. They became the era, fused with its atoms, and rewired the collective unconscious like musical Jungian code.

    Take 1968: a year boiling over with revolution, hallucination, and existential mood swings. Now drop two sonic spells into that cauldron—Canned Heat’s “Going Up the Country” and The Zombies’ “Time of the Season.” These aren’t just tracks. They’re Chronophonies (chronos + symphony): not songs about time, but songs that are time. They don’t sit on the shelf of nostalgia—they hum, glow, and whisper through the corridors of decades.

    To call them “timeless” is like calling Hendrix “decent with a guitar.” These records feel inevitable, like they were always there—just waiting for someone brave or mad enough to tune into the right frequency and pluck them from the aether. The artists? Vessels. Channels. Promethean thieves snatching divine fire, only to gift us these shimmering hymns that still make the hairs on your arm salute.

    I know it sounds pretentious. I’m fine with that. Some music earns your reverence and dares you to look uncool for saying so.