In The Kingdom, Emmanuel Carrère’s sly, genre-mutating novel, the narrator—an aging screenwriter with a history in French television and a grudge against his own irrelevance—ponders the cultural staying power of zombie stories. Zombies, after all, are the walking dead: viral, contagious, unsettlingly lifelike in their mindless hunger. While consulting on a TV show saturated with post-apocalyptic gore, Carrère’s narrator growls at younger writers, quits in a fog of midlife disdain, and watches from the sidelines as the series becomes a global phenomenon. Bitter and brooding, he studies the success with the sulky fascination of someone who just broke up with their ex and can’t stop checking their Instagram. “I stopped writing fiction long ago,” he mutters, “but I can recognize a powerful fictional device when I see it.”
Carrère then executes a narrative judo move, flipping from zombie melodrama to the Apostle Paul in 50 A.D., an itinerant zealot-turned-mutation vector. Paul, in Carrère’s retelling, doesn’t just preach the resurrection of a crucified prophet—he unleashes a viral narrative that spreads through Corinth like spiritual malware. Paul doesn’t need a production team or a streaming platform. He has a loom, a message, and an uncanny ability to hijack human consciousness. As Carrère writes, belief in the resurrection becomes “the portent of something enormous, a mutation of humanity, both radical and invisible.” Early Christians, in this telling, are infected—mutants hidden in plain sight, walking among neighbors with a secret that rewires their sense of reality.
Carrère’s language—mutation, contagion, infection—is no accident. He draws a direct line from Paul’s religious storytelling to the psychological mechanics behind marketing, ideology, and modern myth-making. Yuval Noah Harari makes a similar argument in Sapiens: civilization is held together not by laws or gods, but by collective fictions powerful enough to convince strangers to cooperate. Religion, like branding, spreads through the bloodstream of the culture until it feels like fact. Carrère takes this one step further: religion doesn’t just organize civilization—it haunts it, like a beautiful, persistent hallucination that refuses to die.
Consider Madison Avenue’s version of salvation. I recall a 1990s Mercedes-Benz commercial where a man, lost and panicked in a shadowy forest, emerges onto a mountaintop. Above him, the stars align into the Mercedes logo. Transcendence is achieved. No need for Damascus Road—just a lease and decent credit. The brand has become a kind of secular gospel. No one cares that Mercedes flunks reliability scores; the emblem still gleams like a divine seal. In this light, Carrère’s Paul isn’t just a religious visionary—he’s the original brand strategist. His resurrection story had better legs than the competition. It caught on. It mutated. It endured. And Carrère, the self-professed unbeliever, is too entranced—and too honest—to dismiss it. Carrere’s novel The Kingdom is the story of a narrator marveling at how the world got infected by a story so powerful, it continues to raise the dead.
Of all the confections that have ever graced my palm, none haunts my imagination quite like the Chunky bar. It’s not a candy bar so much as a relic—an absurd, silver-foiled ingot you’d expect to pry loose from a cursed dwarven mine, guarded by balrogs and bureaucracy.
Let’s start with the shape. The Chunky is a squat, lumpy pyramid—a candy bar built like it wants to be a paperweight. Peanuts and raisins form the bulk of its crude alchemy, though earlier iterations flaunted Brazil nuts and cashews, adding to its ancient mystique.
The taste? Off. Not bad exactly, but certainly not seductive. Its faintly bitter, vaguely disappointing flavor has a curious effect: you start to convince yourself that this underwhelming mouthful must be good for you. A health food in disguise. A sweet for contrarians. Like chewing on moral fiber.
Then there’s the weight. The Chunky carries mass. It sits in your hand with the cold confidence of a Seiko diver watch on a stainless-steel bracelet. There’s a heft to it—an aura of seriousness. No one double-fists a Chunky on a whim. You eat one as an act of personal philosophy.
To deepen its enigma, the Chunky has become scarce. Since the ’90s, it’s been largely exiled from gas station shelves, spotted only in the digital wilds of the Internet. It’s no longer a candy bar—it’s a rumor. A memory. A grail. And even when you do track one down and unwrap it in a moment of nostalgic triumph, you’re struck with the bitter realization: you’re not reliving a taste. You’re chasing a ghost.
The truth is, you’re more in love with the idea of the Chunky bar than the thing itself. Its greatest ingredient is projection. It is candy-as-concept. The chunky grail.
And so, like a certain kind of watch obsessive—those who hunt for the mythical One Perfect Timepiece, the Holy Grail Diver that will satisfy all wrist cravings—you may find that what you’re after is not an object, but an ideal. The Chunky isn’t a candy bar. It’s a mirror. A reminder that the real addiction lies not in sugar or steel, but in fantasy.
As I consider Cicero’s call for self-restraint in Tusculan Disputations, my thoughts return to a story that’s haunted me for over twenty years—Anton Chekhov’s “Gooseberries.” It is, in essence, the tragic fable of a Maudlin Man, told with surgical clarity and Chekhovian cruelty.
His name is Nicholai Ivanich, and he’s not merely pathetic—he’s morally revolting. He marries an aging, unattractive woman for her wealth and waits with predator patience for her to die. Once she obliges, he buys himself a country farmhouse ringed with gooseberry bushes, retreats from the world, and crowns himself a minor deity among the local peasants by handing out cheap liquor like some portly, provincial Dionysus.
Chekhov doesn’t give us Nicholai’s voice. He gives us Ivan, the disgusted brother, who sees this man for what he is: a swollen, self-satisfied corpse in waiting. Ivan calls Nicholai’s farmhouse dream a “definite disorder”—not a goal, but a fixation, a fever dream dressed up as a life plan. For Ivan, his brother’s pastoral retreat is less Arcadia and more open-casket viewing. “He looked old, stout, flabby,” Ivan observes. “His cheeks, nose, and lips were pendulous. I half expected him to grunt like a pig.”
That image sticks: Nicholai, the human piglet, grinning over his plate of gooseberries, believing he’s achieved bliss when in truth he’s just decaying in comfort.
And then comes the moment that seals it—Nicholai’s nightly ritual: he’s brought a plate of gooseberries from his estate, and upon seeing them, he literally weeps with joy. “He looked at them in silence, laughed with joy, and could not speak for excitement.” He is consumed by the performance of happiness. It’s not the berries he loves—it’s what they symbolize. In his mind, they are proof that his life is complete.
But it’s all delusion. Nicholai isn’t fulfilled—he’s embalmed in maudlin sentimentality, drunk on nostalgia for something that never really existed. His joy is cosmetic. He’s not flourishing. He’s fermenting.
And this, I confess, reminds me of myself—and my fellow watch addicts.
We, too, have our gooseberries. Ours just happen to tick.
We post videos of our “grail watches” and glow with reverence as we hold them up to the camera like relics from a sacred shrine. We give breathless soliloquies about our “perfect” collections, our “ultimate” configurations. We praise bezels and dial textures the way Nicholai praises his berries—with trembling hands and watery eyes. And like Nicholai, we’re not convincing anyone but ourselves.
Because deep down, we know: the drama is maudlin. The joy is hollow. The entire pageantry is just a way to distract from the torment our hobby brings us. We spend hours obsessing, comparing, flipping, tweaking, always convinced that this next watch will bring balance and peace, only to find ourselves more anxious than before.
We are men who weep over gooseberries. And worse—we make YouTube thumbnails about them.
If we were honest, we’d admit that one decent, mid-priced watch would offer more peace than any “holy grail” ever could. But that would mean giving up the theater. The drama. The illusion that our fixations have meaning. And that, for the Maudlin Man, is the hardest loss of all.
The watch-obsessive’s quest for the so-called Holy Grail of watches is not heroic—it’s theatrical, maudlin, and embarrassingly earnest. He speaks of it with reverence, as if he’s Sir Galahad in a NATO strap. But what he’s chasing isn’t a singular object of desire—it’s a shapeshifting chimera, a delusion dressed in brushed stainless steel.
Today’s grail is a bronze diver with gilt indices. Tomorrow it’s a minimalist field watch with a sandwich dial. By the weekend it’ll be a 41mm titanium chronograph with a “stealth” finish. Each new acquisition is preceded by the familiar declarations: This is it. The one. The final piece. And yet, within weeks—days, even—that “final piece” becomes just another stepping stone in a never-ending wrist safari.
There is no grail. There is only motion sickness.
The watch obsessive, in his tortured enthusiasm, is less knight and more Tantalus. In Greek mythology, Tantalus is doomed to stand waist-deep in a pool of cool water beneath a tree dripping with ripe, fragrant fruit. But as he reaches out—just a bit more—the water recedes, the fruit retreats. His thirst is never quenched. His hunger never satisfied. Only the illusion of satisfaction persists.
And so it goes with the watch addict. His fingertips brush the bezel. His nostrils catch a whiff of Horween leather. His YouTube thumbnails promise “GRAIL ACHIEVED” in all caps. But it’s never real. The moment fades. The watch, once unboxed and adored, begins its quiet drift into mediocrity. It no longer sings. It just ticks.
And like a fool with a ring light, he’ll sit in front of his camera, describing the myth of Tantalus with tragic flair—his voice trembling as if he’s reciting Homeric verse—while wearing a watch he no longer loves, but can’t yet admit has failed him.
Because admitting that would mean facing the truth: the grail isn’t late—it’s a lie.
One of the bitter ironies of the watch addict is that he seeks a “manly watch” with “bold wrist presence,” yet much of his behavior as it pertains to his hobby is similar to that of a thirteen-year-old girl crying effusively as she leafs through her journals and scrapbooks in which she chronicles her “lost loves” and tries to mend her “broken heart” with the excessive self-regard one would expect from a thirteen-year-old. However, the watch addict, a man somewhere between his thirties and sixties, perhaps even older, is going down the same rabbit hole of melodrama as the thirteen-year-old. When he does a watch unboxing on his YouTube channel and trembles with tears running down his cheeks with anticipation, or does a YouTube rant about the regrets for all the prized watches that he “let get away” and left him with irreparable heartbreak, or stands before his YouTube watchers like a five-star-general as he announces with maniacal self-regard his “plans” to create his “ultimate collection,” or agonizes over the black and orange strap on his diver and goes back and forth over and over because he “loves both but can’t decide,” he probably doesn’t know that he is committing an act of colossal folly: He is embodying the Maudlin Man.
To understand the Maudlin Man and the folly he partakes in, we are well advised to consult Jeffrey Rosen’s book The Pursuit of Happiness. Rosen discovers that major American thinkers such as Benjamin Franklin draw their wisdom from Cicero’s Tusculan Disputations, which state that the soul must be “tranquilized by restraint and consistency.” In such a state, the soul “neither pines away in distress, nor is broken down by fear, nor consumed with a thirst of longing in pursuit of some ambition, nor maudlin in the exuberance of meaningless eagerness–he is the wise man of whom we are in quest, he is the happy man.”
There is much to unpack here. Perhaps the best way to do so is to divide man into two types: Restrained Man and Maudlin Man. Restrained Man is the type we should aspire to be. He is tranquilized by his own restraint, consistency, and self-agency and does not pine after things that cause him distress, anxiety, and FOMO.
Just reading the above words makes the addict inside me rebel. As a watch addict, I enjoy pining after watches and being caught in the melodrama of distress, FOMO, and desire for watches as shiny new objects my greedy little fingers can get a hold of. Wrap your head around that: I’m addicted to the very maudlin drama of my watch hobby. To be the Maudlin Man, therefore, is to be addicted to addiction.
But what Cicero is arguing is this: This melodramatic state that causes us to froth at the mouth for the things we desire is a form of “meaningless eagerness.”
Again, my inner addict rebels. It rages and counterargues, “Cicero, watches are my hobby. The very point of this hobby is that it is a benign and meaningless pastime that gives me enjoyment and relaxation.”
Of course, I am in denial. As I write this, I have a very beautiful diver watch with a wave-blue dial to be delivered from Singapore today from a DHL carrier. I’ve tracked the package six times since five this morning, and I couldn’t sleep last night because I agonized over whether I should keep it on the stock bracelet, put a sedate black Divecore on it, or put a loud orange Divecore on it. The stress is almost causing me to have a nervous breakdown.
I’m acting just like Maudlin Man. I’m experiencing effulgent emotions over something that is basically meaningless. As a result, I’m investing way too much energy and emotion toward my “watch situation,” and as a result, I am showing a lack of contact with reality.
Cicero’s point is that when we lack self-possession because we are in the maudlin state, we cannot be happy. Happiness is the byproduct of having self-agency and self-control.
I wince at Cicero’s words. Do I even want self-control? Do I not enjoy the drama of a watch strap “dilemma”? Do I not enjoy being an exuberant man-child?
Cicero would argue otherwise. He would argue that the “pleasures” I experience from my maudlin indulgences are at the root of my unhappiness. To understand Cicero’s argument better, let us look at the entire quotation:
Therefore the man, whoever he is, whose soul is tranquilized by restraint and consistency and who is at peace with himself, so that he neither pines away in distress, nor is broken down by fear, nor consumed with a thirst of longing in pursuit of some ambition, nor maudlin in the exuberance of meaningless eagerness–he is the wise man of whom we are in quest, he is the happy man.
My inner pessimist, which I call Glum, scoffs at Cicero’s words of wisdom and gives me a litany of my failures, which prove me unworthy of Cicero’s portrait of a happy man. Glum says to me the following:
“Regarding restraint, your appetites for tacos, spaghetti, garlic bread, homemade sourdough loaves stuffed with kalamata olives, semi-sweet chocolate chunk peanut butter cookies, chocolate cake, and pineapple cheesecake are so monstrous, you don’t have a chance in hell of exercising restraint when it comes to your appetites. Your very self is defined by your excesses, so good luck talking about restraint and moderation. You’re doomed.”
“Regarding ambition, it is only repeated failure of many decades, not humility, that abates your grandiose designs and fantasies of being famous and ubiquitous on television as a talking head whose opinions everyone greedily consumes as if your every word is a delicious morsel to be savored. So don’t go around bragging about your modesty and humble aspirations. Old age and an eye for the inevitability of your failure are your only salves, so you have no bragging rights.”
“Regarding maudlin exuberance and meaningless eagerness, you are the worst violator of these infractions, gushing with lame euphoria as you curate your watch collection to your YouTube viewers. Your entire enterprise of incorporating the wisdom of the Stoics and other classical thinkers is the biggest joke I’ve ever heard of and may qualify you for a life in comedy.”
My rebuttal to Glum is this. “With your keen insight into my wretched being, you have helped me see the very depth of my pathology. So thank you, Glum, you have helped me with an unflinching diagnosis of my spiritual dissolution, and thanks to you, this accurate diagnosis marks the beginning of my long road to recovery.”
I am grateful that I am both honest and smart enough to offer rebuttals to Glum, but having an intellectual grasp of what I should do and actually doing it are two vastly different things. For now, I have a clear grasp of Cicero’s notion of Maudlin Man. The seeds have been planted. I now hope that with those seeds, a counter self can grow that will put the Maudlin Man inside of me out of business.
To understand the madness of the modern watch addict, you’d do well to consult Dopamine Nation by Stanford psychiatrist Anna Lembke, a book that should be shelved somewhere between philosophy, neuroscience, and quiet screaming. Her central thesis? In an age of relentless indulgence, the line between pleasure and pain is not only blurry—it’s the same neurological pathway. You’re not escaping pain with your latest acquisition. You’re feeding it.
“The smartphone,” she writes, “is the modern-day hypodermic needle.” And the drug? Dopamine—delivered in neat little parcels: TikToks, tweets, memes, and yes, wrist shots of watches you don’t own (yet). If you haven’t met your poison of choice, don’t worry. It’s just a click away.
Lembke makes the uncomfortable truth clear: The more dopamine hits we seek, the more our brain adapts by reducing our baseline pleasure response. What once thrilled you—your grail watch, your Rolex Explorer, your Seiko with the Wabi-Sabi patina—now barely registers. You’re not chasing pleasure anymore. You’re just trying to feel something.
Watch addicts, of course, understand this intimately. The pursuit of horological perfection starts out innocent enough: a G-Shock here, a vintage diver there. But soon you’re tumbling into the abyss of boutique limited editions and message board enablement, haunted by the need to stay relevant. Because here’s the twist: It’s not just about the watches. It’s about being seen. You post, you review, you flex because if you stop, you vanish. No new watches = no new content = digital extinction.
And extinction, in a social-media world, feels like death.
Lembke warns us that addiction thrives in secrecy, in the exhausting double life. The watch addict may present as a tasteful minimalist to family and friends, while secretly rotating 19 watches, five straps deep, waiting for the next “drop.” The addiction is fed by access, and we live in an access economy. New releases are no longer annual events—they’re hourly temptations. The vortex is bottomless. The supply creates the demand.
Even worse, modern society normalizes this behavior. Everyone is scrolling. Everyone is upgrading. Our addiction to novelty is passed off as taste. Our frenzied consumption masquerades as identity. Lembke borrows from Philip Rieff to explain the deeper shift: “Religious man was born to be saved; psychological man is born to be pleased.” The modern watch collector doesn’t believe in salvation. He believes in configuration.
But here’s the cruel irony: The more you seek to be pleased, the less capable you are of being pleased. In Lembke’s words: “Hedonism, the pursuit of pleasure for its own sake, leads to anhedonia—the inability to enjoy pleasure of any kind.”
What’s the solution? A dopamine fast. Lembke prescribes it like a bitter medicine: Remove the source. Reset the brain. Let it reestablish homeostasis. For the watch addict, this means one thing: a watch fast.
And yes—it’s brutal. I’ve been a watch obsessive for over twenty years. My longest fast? Six months. And I nearly went feral. New releases tempt. Friends enable. Algorithms whisper. Strap swaps and vintage reissues beckon like sirens. Even the FedEx truck starts to look like a personal tormentor.
So you get creative. You stash watches in the safe and “rediscover” them. You buy new straps instead of new watches. You try to redirect the compulsion toward something productive: fitness, music, sourdough, monkish austerity. Anything but another chronograph.
But the real cure, oddly enough, may be conversation—actual human connection. At watch meet-ups, we start out discussing bezels and spring bars, but within ten minutes we’re talking about life: real estate, parenting, knee surgeries, emotional burnout, dinner recipes. We talk for hours. But barely about watches.
The truth slips out in these moments: we want to be free. We crave community more than we crave sapphire crystals. What began as a shared obsession has become a trap, and these conversations, paradoxically, offer relief from the very addiction that brought us together.
Imagine a bunch of watch enthusiasts at a watch meet-up and we’re talking about everything but watches. Wrap your head around that.
Here’s what I’ve learned while preparing my latest YouTube video essay—”Don’t Confuse a Watch Collector with a Watch-Hoarding Demon”—which, by the way, still sits unrecorded because I haven’t found a quiet moment required to talk to a camera.
Lesson One: Open with Housekeeping—But Make It Deranged. Begin your video not with a dry agenda but with something ridiculous and revealing. Tell your viewers how a simple search for watch straps turned into a midnight rabbit hole of vintage Camry trim packages or why you contemplated buying a Tudor Pelagos just to avoid folding laundry. Let them see your obsessions in their full neurotic bloom. Self-disclosure laced with comedy is more potent than any clickbait title.
Lesson Two: Stop Feeding the Soul-Hole. The point of making videos is not to audition for emotional validation from strangers on the internet. That’s a black hole with no floor and no mercy. Seeking approval from the algorithmic gods only deepens the void. Instead, aim to share something real—stories, absurdities, and small slices of insight—with humility, clarity, and a firm grip on the absurdity of it all. You’re not here to be liked. You’re here to connect.
Lesson Three: In the Age of Dopamine Overload, Be Useful. We live in an attention economy that’s basically a carnival of shrieking hucksters promising eternal youth through vitamin gummies and AI lifehacks. Most of it ends up being digital noise. Your job isn’t to out-scream them; it’s to offer substance. My strength is argumentative essays, so that’s where I stake my claim. Find your strong suit, sharpen it, and share it—preferably without a TikTok dance.
Lesson Four: Welcome Dissent Like a Grown-Up. The comment section should not be a food fight. It should be a place where people can politely disagree without biting each other’s heads off. We live in a culture where disagreement is taken as a personal attack—like someone spit in your oat milk latte. But real disagreement, handled well, is a gift. It forces us to clarify, refine, and rethink. Without opposition, your ideas become flabby and self-congratulatory. Iron sharpens iron—just make sure it’s civil.
In the early 90s, my brother managed a spa restaurant at the Grand Wailea in Maui—a temple of eucalyptus steam and $18 cucumber water. His girlfriend, the head chef, ruled the kitchen with the calm authority of a health-conscious empress. I visited one summer and found myself one morning alone at breakfast, sipping coffee and trying to look like a man deep in thought rather than a tourist waiting on papaya boats.
At the table next to mine sat a striking brunette with the kind of diamond on her finger that doubles as a paperweight. She started talking. To me. Boldly, intimately, as if we were two old conspirators.
She was thirty-five, married, and bored. Grew up in Santa Monica. Modeled a little. Dabbled in chaos. Now she was married to a man forty years her senior—a retired Navy officer turned business tycoon currently swimming laps in the resort pool while his wife flirted with the help. She pointed out one of the servers, a freckled boy in his early twenties pouring her orange juice with the dreamy smile of a man about to be devoured.
“I’m sleeping with him,” she said, as casually as if she were announcing she’d tried the papaya last time and found it too sweet.
She spoke of her marriage like a real estate deal: mutually beneficial, emotionally vacant, and efficiently managed. Her husband financed her yoga retreats. She provided him with public companionship and discreet absence. After breakfast, she was off to a vegetarian cooking class to learn how to live forever.
She told me she was researching longevity, obsessed with health, and that she was trying to convince her husband to move to Sedona, Arizona—“the best place in the country to live a long life,” she said.
Back then, I filed Sedona away in the brain folder labeled someday. That place. The Holy Grail of Health. A desert Shangri-La where your body becomes pure and your soul gets exfoliated.
I didn’t make it there until a few weeks ago.
We drove in from Prescott, and I’ll admit it: the landscape is jaw-dropping. Red rock formations that looked carved by gods on steroids. Mountains with biceps. Cliffs that scowl. One ridge looked like Zeus doing a lat spread.
Then we hit the town.
One-lane highway. Organic restaurants. Shops selling mystical crystals and dreamcatchers made in China. Every storefront promising to “align your energy” or “awaken your inner light”—assuming you have a functioning credit card.
We took a bus tour. The guide cheerfully explained that tech billionaires ship their Lamborghinis in on trucks just to drive them through town for a week of synchronized flexing, tantric massages, and moon-circle manifesting.
The mysticism was so heavy-handed it became farce. At a matcha tea stand, a man with unblinking eyes dropped a sugar butterfly into my daughter’s drink and, with complete sincerity, instructed her to make a wish so the butterfly could “help it manifest.”
That was the moment.
That was when I realized I hated Sedona. Not the place—God no. The place is stunning. I hated the idea of Sedona.
Sedona the place is geology and wonder. Sedona the idea is a branded hallucination.
It’s the lie that you can downshift your soul into first gear while screaming through town in a Lamborghini. It’s the peacock strut of spiritual materialism—buying essential oils and amethyst pendants as if they’ll excuse the $5 million home and the $10 million ego inside it.
Sedona wants you to believe you can live forever if you just buy enough gluten-free sage bundles and whisper affirmations into your Yeti thermos.
The sugar butterfly? It’s not a wish. It’s a warning.
The Non-Player Character—or NPC—was born in the pixelated void of video games. It is a placeholder. A background hum. A digital ghost whose job is to stand in a market, repeat a scripted line, or walk in endless circles without complaint. The NPC has no hunger for freedom, no dreams of becoming more. It exists in the half-life of interactivity—a cardboard cutout propped up by code. It’s “there,” but not there. You see it. Then you forget it. And that, in essence, is the horror.
Somewhere along the way, the term slipped out of the screen and into real life. “NPC” became shorthand for a human who seems hollowed out—emotionally neutralized, culturally sedated, and spiritually declawed. Not stupid. Not evil. Just disengaged. The light behind the eyes? Gone dim. What was once an ironic jab at background characters is now a chilling metaphor for people who’ve surrendered to the most generic, algorithm-approved version of themselves.
What’s grimly poetic is that NPCs in video games are often controlled by artificial intelligence. And so, too, are many modern humans—nudged by dopamine, entranced by endless scrolls, soothed by the hypnotic rhythms of consumption. The Roman formula of bread and circuses has merely been rebranded. Netflix. DoorDash. TikTok. It’s all the same anesthetic. As therapist Phil Stutz would say, we’re stuck in the “lower channel”—an emotional basement filled with numbing comforts and artificial highs.
And yet, here’s the twist: even the brilliant can become NPCs. The anxious. The depressed. The overworked. The soul-sick. Sometimes the smartest people are the most vulnerable to emotional collapse and digital retreat. They don’t become NPCs because they’re shallow. They become NPCs because they’re hurting.
There are, perhaps, two species of NPCs. One is blissfully unaware—sleepwalking through life without a second thought. The other is terrifying: self-aware, but immobilized. The mind remains active, but the body slouches in the chair, feeding on stale memories and reruns of past selves. Think of Lot’s Wife, gazing back at a past she couldn’t let go. She wasn’t punished arbitrarily; she was frozen in time—literally—a statue of salt and sorrow. The original NPC.
Middle age is particularly fertile ground for NPC-ism. Nostalgia becomes narcotic. We mythologize our former selves—thinner, bolder, brighter—and shrink in the shadow of our own legend. Why live in the present, when the past is easier to romanticize and the future is too much work? Just ask Neddy Merrill from John Cheever’s “The Swimmer,” paddling from pool to pool in a daze, believing in a youth long gone, burning every real connection he had on the altar of delusion. An NPC in swim trunks.
Today, we’re incentivized to become NPCs. Social media trains us like lab rats, handing out dopamine pellets in the form of likes, follows, and artificial intimacy. The real world—messy, unfiltered, full of awkward silences and genuine risk—is rejected for the smoother contours of algorithmic approval. Our souls are curated, our emotions trimmed to fit the timeline.
The NPC, then, is not a throwaway gag. It’s a portrait of the modern condition. A spirit trapped in a basement, scrolling for meaning, addicted to memory, afraid of action. A being slowly turning into vapor, still breathing but no longer alive.
And the true terror? Sometimes I feel it in myself. That quiet moment when I trade meaning for ease, purpose for distraction, vitality for sedation. That’s when I hear the whisper: You’re becoming one of them. That’s when I feel the NPC, not on my screen, but inside my skin.
Vacation nihilism is the uniquely modern despair that creeps in when you’re supposed to be relaxing. You’re sprawled on a rental bed, digesting overpriced novelty food, staring at the ceiling fan, and asking yourself: What am I even doing with my life? The break from your daily routine doesn’t recharge you—it exposes you. With your rituals on hold, your ambitions start to look ridiculous, your projects meaningless, and your belief in humanity’s forward march into reason and tech-fueled glory? Laughable.
You’re not wrong, entirely. The world has gone a bit mad. But your despair isn’t just philosophical—it’s biochemical. You’ve sabotaged your sleep schedule. You’ve eaten five experimental meals in three days and haven’t seen a vegetable since the airport salad bar. Your gut is staging a coup. You’re bloated, irritable, and haven’t had ten consecutive minutes alone since the trip began. Naturally, you begin to suspect your entire existence is a long-running joke with no punchline.
Then comes the knock: Nihilism, that smug little parasite, invites himself in. And you’re too tired to fight him off. He plops down beside you and begins dismantling your life, piece by piece: your goals, your routines, your little morning affirmations—all reduced to performance art for an indifferent universe.
For most people, this existential fog lifts after a few days back in the saddle. The routine reboots. Coffee tastes like salvation again. But not always. Sometimes you bring it back with you, like a psychological bedbug infestation. Tiny, persistent thoughts that burrow into your habits. Questions you can’t un-ask. You might look the same on the outside, but internally, the scaffolding is rusting.
You went on vacation to unwind. Instead, you came back with nihilism spores. And no, TSA does not screen for them.
