Reading Richard Seymour’s The Twittering Machine is like realizing that Black Mirror isn’t speculative fiction—it’s journalism. Seymour depicts our digital lives not as a harmless distraction, but as a propaganda-laced fever swamp where we are less users than livestock—bred for data, addicted to outrage, and stripped of self-agency. Watching sociopathic tech billionaires rise to power makes a dark kind of sense once you grasp that mass digital degradation isn’t a glitch—it’s the business model. We’re not approaching dystopia. We’re soaking in it.
Most of us are already trapped in Seymour’s machine, flapping like digital pigeons in a Skinner Box—pecking for likes, retweets, or one more fleeting dopamine pellet. We scroll ourselves into oblivion, zombified by clickbait and influencer melodrama. Yet, a flicker of awareness sometimes breaks through the haze. We feel it in our fogged-over thoughts, our shortened attention spans, and our anxious obsession with being “seen” by strangers. We suspect that something inside us is being hollowed out.
But Seymour doesn’t offer false comfort. He cites a 2015 study in which people attempted to quit Facebook for 99 days. Most couldn’t make it past 72 hours. Many defected to Instagram or Twitter instead—same addiction, different flavor. Only a rare few fully unplugged, and they reported something radical: clarity, calm, and a sudden liberation from the exhausting treadmill of self-performance. They had severed the feed and stepped outside what philosopher Byung-Chul Han calls gamification capitalism—a regime where every social interaction is a data point, and every self is an audition tape.
Seymour’s conclusion is damning: it’s time to retire the quaint euphemism “social media.” The phrase slipped into our cultural vocabulary like a charming grifter—suggesting friendly exchanges over digital lattes. But this is no buzzing café. It’s a dopamine-spewing Digital Skinner Box, where we tap and swipe like lab rats begging for validation. What we’re calling “social” is in fact algorithmic manipulation wrapped in UX design. We are not exchanging ideas—we are selling our attention for hollow engagement while surrendering our behavior to surveillance capitalists who harvest us like ethical-free farmers with no livestock regulations.
Richard Seymour calls this system The Twittering Machine. Byung-Chul Han calls it gamification capitalism. Anna Lembke, in Dopamine Nation, calls it overstimulation as societal collapse. And thinkers studying Algorithmic Capture say we’ve reached the point where we no longer shape technology—technology shapes us. Let’s be honest: this isn’t “social media.” It’s Sociopathware. It’s addiction media. It’s the slow, glossy erosion of the self, optimized for engagement, monetized by mental disintegration.
Here’s the part you won’t hear in a TED Talk or an onboarding video: Sociopathware was never designed to serve you. It was built to study you—your moods, fears, cravings, and insecurities—and then weaponize that knowledge to keep you scrolling, swiping, and endlessly performing. Every “like” you chase, every selfie you tweak, every argument you think you’re winning online—those are breadcrumbs in a maze you didn’t design. The longer you’re inside it, the more your sense of self becomes an avatar—algorithmically curated, strategically muted, optimized for appeal. That’s not agency. That’s submission in costume. And the more you rely on these platforms for validation, identity, or even basic social interaction, the more control you hand over to a machine that profits when you forget who you really are. If you value your voice, your mind, and your ability to think freely, don’t let a dashboard dictate your personality.









