Over the last two decades, American consumer spaces—from sports arenas to airport terminals—have been redesigned to prioritize comfort, insulation, curated experience, and a sense of premium belonging. These spaces promise elevated existence: velvet-rope exclusivity, controlled environments, personalized amenities, and buffers that shield patrons from inconvenience, unpredictability, or discomfort. In other words, they promise a life free from friction.
Two recent New Yorker essays vividly capture this shift. In “How the Sports Stadium Went Luxe,” John Seabrook traces the transformation of professional sports stadiums from gritty, communal, occasionally chaotic spaces into stratified luxury environments where spectators increasingly consume the spectacle from suites, clubs, micro-environments, and upgraded “experiences” designed for a privileged few. The stadium, once a rowdy democratic gathering where masses cheered together, now resembles a branded theme park of status tiers—where the game itself recedes behind the performance of being someone who can afford to be in the right section.
Zach Helfand’s “The Airport-Lounge Wars” extends this critique to modern travel. Airports now offer a bifurcated universe: the cramped, stressful, gate-area masses and the plush, curated lounges where passengers sip fruit-infused water under soft lighting while charging their devices and sampling “elevated” snacks. Helfand describes these lounges as “slightly better than nothing”—a telling phrase that captures the absurdity of luxury whose chief purpose is to soothe adult anxiety rather than provide meaningful enrichment. In both essays, the consumer becomes less a citizen than a carefully handled customer—shielded, pacified, and cocooned.
This convergence of comfort, curated experience, and luxury has resulted in what many cultural critics call infantilization: the softening of the adult individual into a person who increasingly depends on structures of comfort, performs curated identity, avoids discomfort, and loses tolerance for challenge. Nietzsche warned of such a figure in Thus Spoke Zarathustra when he described the Last Man—a being who seeks comfort above all else, avoids risk, avoids conflict, avoids intensity, avoids suffering, and declares smugly, “We have invented happiness.” The Last Man lives in a society that confuses convenience with flourishing, comfort with meaning, and safety with virtue.
Your task is to analyze how Seabrook’s and Helfand’s essays each illustrate the rise of infantilization through the growing cultural obsession with luxury, curated experience, and personal insulation. You will argue how both writers, in different contexts, reveal a society drifting toward Nietzsche’s Last Man—where people are increasingly coddled, increasingly fragile, increasingly comfort-dependent, and increasingly detached from the communal, unpredictable, and occasionally uncomfortable experiences that once defined adulthood.
To build your argument, consider the thematic questions and analytic frameworks below. You may address several of them or focus deeply on a smaller selection, but your essay must ultimately make a clear, debatable claim about how the phenomenon of infantilization unfolds in both essays.
1. Luxury as Surrogate Identity: The Cosplay of Importance
Seabrook describes stadiums where spectators no longer attend to watch the game—they attend to be seen in a particular environment, to signal aura, to inhabit a curated identity. Luxury boxes, clubs, insulated corridors, private entrances, and gastronomic stations function not as amenities but as props for self-presentation. Patrons “cosplay” as elites through their seating choices. Helfand observes the same phenomenon in airport lounges: passengers use lounge access to projects status, gravitas, and “importance.” The lounge becomes a stage where individuals perform adulthood through perks.
Analyze how luxury becomes a kind of identity cosplay. How does performance replace participation? How does curated environment become a psychological crutch for fragile egos?
2. Comfort as a Psychological Drug
Both essays describe environments designed to eliminate discomfort: cushioned seating, privacy, temperature-controlled rooms, abundant amenities, and curated calm. Patrons no longer tolerate cold seats, crowds, unpredictable noise, or the chaos of public life.
In Nietzsche’s framing, this desire for frictionless existence is the defining trait of the Last Man: a person who fears intensity and pain more than insignificance.
Examine how both essays portray comfort not as a neutral good, but as a chemical sedative—an anesthetic that dulls the senses and diminishes the human appetite for challenge.
3. Infantilization Through Convenience and Insulation
Helfand’s lounges function like nurseries for adults: soft lighting, soothing music, easily accessible snacks, staff catering to passengers’ needs, and gentle removal from the stressful “real world” of airports. Seabrook’s luxury stadiums behave similarly: they protect spectators from bad weather, loud crowds, long lines, and general inconvenience.
Ask: What happens to adults who no longer encounter difficulty or discomfort in public spaces? How do these environments promote emotional regression, fragility, or dependency? How do cushioned experiences erode resilience?
4. The Collapse of the Communal Experience
Traditional stadiums were communal crucibles: strangers hugging after a touchdown, fans screaming in unison, unified collective identity. Luxe stadiums fracture that experience into premium sections, exclusive clubs, and tiered access.
Airports once functioned as equalizers—everyone endured the same wait, the same lines, the same discomfort. Now, lounges separate the “important” travelers from the masses.
How does segregation by luxury contribute to infantilization? Does comfort isolate individuals in echo chambers of curated ease? How does the decline of communal friction foster narcissism and social detachment?
5. Emotional Labor and Passivity
Luxury environments demand certain emotional performances: politeness, calmness, carefully managed pleasantness. In lounges, passengers adopt a soft demeanor; in stadium clubs, patrons behave with polite detachment rather than unruly fandom.
Adults become well-behaved children: quiet, controlled, pacified.
Discuss how both essays show the replacement of passionate, authentic emotional expression with sanitized, polite, passive behavior. How does this behavioral shift align with the Last Man’s avoidance of intensity?
6. Tiered Access, Fragile Status, and the Anxiety of Comfort
Both essays highlight how luxury spaces create hierarchies: VIP vs general admission, club members vs regular fans, lounge patrons vs the gate-area masses. These hierarchies foster anxiety because comfort becomes contingent on status—and status becomes fragile.
In Nietzsche’s Last Man, community is replaced by individualistic comfort-chasing. How do tiered luxury systems cultivate insecurity, status-dependence, and infantilized anxiety?
7. Authenticity as Inconvenience
In both essays, authenticity of experience is subtly mocked or sidelined. The real stadium experience—mess, discomfort, unpredictability—gets replaced by cushioned sterility. The real airport experience—crowds, lines, irritation—is smoothed into a curated simulation of adult life.
Nietzsche warned that the Last Man despises authenticity because authenticity requires discomfort.
How do Seabrook and Helfand portray authenticity as an endangered species—and how does its absence produce infantilization?
Write a 1,700-word comparative essay that argues:
How and why a society obsessed with curated luxury and frictionless experience becomes an infantilized culture that resembles Nietzsche’s Last Man. John Seabrook’s “How the Sports Stadium Went Luxe” and Zach Helfand’s “The Airport-Lounge Wars” provide complementary case studies of how comfort, status-tiering, and curated identity hollow out adult resilience, diminish communal life, and normalize passivity.
Your essay must:
- Develop a strong, debatable thesis about how infantilization manifests in both essays.
- Analyze key passages from Seabrook and Helfand with close reading.
- Compare how each writer critiques luxury culture through examples, tone, description, and anecdote.
- Incorporate Nietzsche’s concept of the Last Man as a theoretical grounding.
- Include a counterargument—for example, that comfort is a legitimate human good, that luxury enhances experience, or that curated spaces improve efficiency or mental health.
- Rebut the counterargument with evidence from the essays and your own reasoning.
- Conclude with broader implications—what kind of citizens does luxury culture produce? What happens to democracy, community, or adulthood when society builds padded rooms for the affluent?
Your writing should demonstrate intellectual rigor, clarity of organization, and precise control of prose. Engage deeply with the texts. Show the reader how these essays illuminate not just consumer culture, but the deeper philosophical question Nietzsche raised: What kind of humans are we becoming?









