If insanity is doing the same thing over and over while expecting different results, then we are all a little insane—especially when it comes to our worst habits, our most toxic relationships, and our dumbest obsessions.
Take the vampire relationship—a toxic, soul-sucking romance that drains you dry every time, yet you keep crawling back, convinced that this time it will be different. It never is. The fangs sink in, the life force drains out, and you’re left staring at the ceiling at 3 a.m., wondering how you let yourself get bit again.
And if love isn’t your particular poison, maybe watch collecting is.
Watch guys (myself included) have perfected a very specific brand of lunacy—thinking that selling a watch will cure our addiction. We convince ourselves: If I sell this, I’ll be free. This is the last one. I’m done. But before the ink on the eBay transaction dries, we’re rebuying it. And then reselling it. And then rebuying it again. It’s a closed-loop system of self-inflicted torment, a never-ending maze of false hope and regret.
Dude. You need help. Read Phil Stutz, escape the Maze, and put your life in Forward Motion before your retirement fund turns into a pile of resale receipts and buyer’s remorse.
If you think this brand of self-destruction through repetition is new, think again.
F. Scott Fitzgerald saw it decades ago in Winter Dreams, where Dexter Green is hopelessly addicted to the walking emotional Ponzi scheme that is Judy Jones. She is his drug, his illusion, his vampire. She is untrustworthy, indifferent, and incapable of meaning what she says, yet he keeps coming back for more.
Dexter isn’t just in love with Judy Jones—he’s in love with the idea of her, the fantasy that someday she’ll become what he wants her to be. She won’t. And as he wastes years orbiting her gravitational pull of destruction, real life passes him by. By the time he wakes up from the dream, it’s too late.
Sound familiar? It should.
Because whether it’s a vampire relationship, a doomed watch-buying cycle, or a delusional romance straight out of Fitzgerald’s nightmares, the result is always the same: life keeps moving forward while we stay stuck, trapped in our own bad decisions.

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