The Reuben Sandwich Standoff

In 1983, I was a humble college student working at Jackson’s Wine & Spirits, conveniently located next to the illustrious Claremont Hotel in Berkeley. This wasn’t just any wine store—it had a deli too, where the drama unfolded like a soap opera on rye bread. 

One fateful afternoon, a man in his fifties, who had the unmistakable air of a New Yorker transplanted to the west coast, waltzed in and ordered a Reuben sandwich.

Enter George, our deli manager and fellow New Yorker, who was a 300-pound titan with a penchant for thick black-framed glasses and a cigar stub that seemed permanently fused to his lips. George was the kind of guy who could turn ordering a sandwich into a WWE smackdown. George, in his infinite deli wisdom, asked the customer what kind of cheese he wanted on his Reuben.

This question, apparently, was a direct assault on the customer’s very essence. With all the drama of a Shakespearean tragedy, the customer launched into an impassioned monologue. “A Reuben sandwich is rye bread, corned beef, Swiss cheese, sauerkraut, and Russian dressing!” he proclaimed, as if he were revealing the secret formula to eternal life.

George, unimpressed by this unsolicited lecture and clearly unamused by the customer’s attempt to rewrite Reuben history, repeated his question: “What kind of cheese do you want?”

The customer’s face turned the color of a cherry tomato as he launched into his tirade once more, listing the sacred ingredients with the fervor of a man defending his homeland. The two New Yorkers engaged in an epic standoff, a duel of stubbornness, each more entrenched in their own version of Reuben orthodoxy.

The debate reached such a fever pitch that the customer exploded in a flurry of expletives that could have given a sailor pause and stormed out, declaring he would never do business with a deli that dared question his Reuben expertise.

To this day, I marvel at the sheer audacity of these two colossal egos. One was denied his lunch, and the other was deprived of a sale, all because neither would concede an inch. It was a lesson in culinary pride and stubbornness—a Reuben sandwich standoff for the ages.