Over the past two years, I’ve been bombarded by articles predicting that ChatGPT will drive college writing instructors to extinction. These doomsayers clearly wouldn’t know the first thing about teaching if it hit them with a red-inked rubric. Sure, ChatGPT is a memo-writing marvel—perfect for cranking out soul-dead reports about quarterly earnings or new office policies. Let it have that dreary throne.
But if you became a college instructor to teach students the art of writing memos, you’ve got bigger problems than AI. You didn’t sign up to bore students into a coma. Whether you like it or not, you went into sales. And your pitch? It’s not about bullet points and TPS reports—it’s about persona, ideas, and the eternal fight against chaos.
First up: persona. It’s not just about writing—it’s about becoming. How do you craft an identity, project it with swagger, and use it to navigate life’s messiness? When students read Oscar Wilde, Frederick Douglass, or Octavia Butler, they don’t just see words on a page—they see mastery. A fully-realized persona commands attention with wit, irony, and rhetorical flair. Wilde nailed it when he said, “The first task in life is to assume a pose.” He wasn’t joking. That pose—your persona—grows stronger through mastery of language and argumentation. Once students catch a glimpse of that, they want it. They crave the power to command a room, not just survive it. And let’s be clear—ChatGPT isn’t in the persona business. That’s your turf.
Next: ideas. You became a teacher because you believe in the transformative power of ideas. Great ideas don’t just fill word counts; they ignite brains and reshape worldviews. Over the years, students have thanked me for introducing them to concepts that stuck with them like intellectual tattoos. Take Bread and Circus—the idea that a tiny elite has always controlled the masses through cheap food and mindless entertainment. Students eat that up (pun intended). Or nihilism—the grim doctrine that nothing matters and we’re all here just killing time before we die. They’ll argue over that for hours. And Rousseau’s “noble savage” versus the myth of human hubris? They’ll debate whether we’re pure souls corrupted by society or doomed from birth by faulty wiring like it’s the Super Bowl of philosophy.
ChatGPT doesn’t sell ideas. It regurgitates language like a well-trained parrot, but without the fire of intellectual curiosity. You, on the other hand, are in the idea business. If you’re not selling your students on the thrill of big ideas, you’re failing at your job.
Finally: chaos. Most people live in a swirling mess of dysfunction and anxiety. You sell your students the tools to push back: discipline, routine, and what Cal Newport calls “deep work.” Writers like Newport, Oliver Burkeman, Phil Stutz, and Angela Duckworth offer blueprints for repelling chaos and replacing it with order. ChatGPT can’t teach students to prioritize, strategize, or persevere. That’s your domain.
So keep honing your pitch. You’re selling something AI can’t: a powerful persona, the transformative power of ideas, and the tools to carve order from the chaos. ChatGPT can crunch words all it wants, but when it comes to shaping human beings, it’s just another cog. You? You’re the architect.
Cinemorphosis 
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