The Effort Mandate: Why Your Milkshake Scene Matters More Than Your Netflix Queue

My students read Cal Newport, who argues—rightly—that happiness has less to do with basking in self-care rituals and more to do with rolling up your sleeves and pursuing a life of relentless, purpose-driven work. Newport, like a modern-day monk with a MacBook, insists that true contentment doesn’t come from “finding your passion” or retiring to some fantasy Airbnb with pizza in one hand and a remote in the other. Instead, happiness is built the old-fashioned way: through grit, sweat, and enough existential gumption to brave the storms of effort.

Alex Hutchinson, in “The Paradox of Hard Work,” asks why we pursue brutal, bone-crunching tasks when our evolutionary wiring is supposedly set to “energy-saving mode.” He calls it puzzling. I don’t. The so-called “Effort Paradox” isn’t a mystery; it’s a truth so obvious we dress it up in academic hand-wringing to avoid confronting it: people crave hard things because without them, we rot.

Whether it’s Peter Gabriel locking himself in a farmhouse to claw So into existence, or Isabel Wilkerson spending fifteen years writing The Warmth of Other Suns, meaningful work demands blood. Even weekend warriors know this. Ask a suburbanite about their yearlong bathroom renovation—listen to them swell with the pride of a soldier recounting a siege.

And then there’s art. Cheap, glossy, instant-gratification art that evaporates from your mind before you reach the parking lot. You didn’t watch a movie—you consumed a content burrito and forgot the taste. Contrast that with There Will Be Blood: a cinematic ordeal so dense and punishing that it leaves claw marks on your psyche. I think of that milkshake scene more than I think of most people I went to college with. That’s not paradox. That’s payoff.

So let’s stop calling it a paradox and start calling it what it is: The Effort Mandate. Meaning isn’t a gift; it’s a byproduct of voluntary suffering. You want happiness? Go earn it.