Performance Anxiety: The Liver King and Joan, Both Awful in Their Own Way

The Liver King and Joan from Black Mirror’s “Joan Is Awful” walk into the same existential trap, only one is greased in raw liver and the other in algorithmic despair. Both become victims of their own performance, trapped in personas crafted for mass consumption. One flexes in loincloths to sell ancestral supplements, the other finds her life commodified by a streaming service that turns her every ethical failure into entertainment. What they share is the slow, public realization that the self they’ve been performing isn’t just unsustainable—it’s a lie with consequences.

The Liver King, with veins like tree roots and an ego to match, built his brand on being the living embodiment of primal masculinity. Turns out, his liver was natural, but his abs were not. When the steroid truth came out, so did the emptiness behind the brand: a man so addicted to being a character that he forgot how to be a person. Similarly, Joan discovers she is both the protagonist and product of a Netflix-style show that mirrors her life in real time. Her public image becomes so divorced from her private self that the two are no longer distinguishable. In both cases, performance replaces identity—and eventually consumes it.

Both characters suffer a mental breakdown not because they’ve failed, but because they’ve succeeded—at becoming the thing they thought the world wanted. The Liver King was adored until he wasn’t, and Joan was forgettable until she became a meme of moral failure. The irony is brutal: success, for them, is the trapdoor. Their audiences don’t want authenticity—they want a spectacle, a scapegoat, someone to mock or idolize, preferably both at once. And when the curtain is pulled back, the applause turns to outrage.

There’s also the matter of control—or rather, the delusion of it. The Liver King believed he could manipulate his public image through primal storytelling and ab workouts. Joan believed she had autonomy until she saw Salma Hayek’s CGI avatar doing unspeakable things in her name. Both lose control of their narratives, and the horror isn’t just public shame—it’s the recognition that their true selves have been outsourced, packaged, and sold. They become strangers to their own lives.

In the end, the Liver King and Joan are case studies in performative collapse. They remind us that the pursuit of a curated, amplified self—whether through steroids or streaming—leads not to greatness but to existential whiplash. When you spend your life trying to be a brand, don’t be surprised when you’re treated like a product: disposable, replaceable, and, eventually, outdated. Joan may be awful, and the Liver King may be absurd, but their breakdowns are brutally, unmistakably human.