The Watch Habits of the Truly Deranged

  • You’ve sold and rebought the same Seiko twelve times, as if flipping it repeatedly will unlock a spiritual truth—or at least reduce the buyer’s remorse.
  • You use your Submariner bezel to time pasta, because naturally, a $12,000 tool watch was designed to ensure your rigatoni hits al dente.
  • You wear one watch exclusively for months while the other twelve sulk in a drawer, exiled as part of your emotional detox protocol.
  • You sleep with a watch on—not for timekeeping, but for comfort. It’s not horology anymore; it’s therapy. That watch is your blankie with a dial.
  • You buy back the same discontinued Seiko Monster you sold six years ago for seven times the original price, and feel a deep, almost religious sense of relief—like recovering a lost heirloom from a war-torn attic.
  • You curate a “State of the Collection” video for YouTube, omitting your secret stash of watches like a drunk hiding vodka in shampoo bottles. That drawer in the closet? Classified.
  • You lie about your watch count the way others lie about cholesterol. “Oh, maybe nine or ten,” you say, casually ignoring the drawer, the safe, the storage unit.
  • You experience wrist-rotation anxiety so paralyzing each morning, you consider wearing no watch at all—only to remember that’s what serial killers do.
  • You’ve nearly crashed your car admiring how the AR coating on your sapphire crystal plays with the sunlight. “Distracted driving” doesn’t cover it. This is horological hypnosis.
  • You fabricated a hurricane off the coast of Maui so your family would cancel vacation and you could redirect funds to a Planet Ocean Ultra Deep. You’ll confess the lie on your deathbed, right after asking for one last wrist shot.

Comments

One response to “The Watch Habits of the Truly Deranged”

  1. Doug Spang Avatar
    Doug Spang

    Distracted driving to checkout your watch is real life problem not only during the day to check AR but at night to see if the lume is performing as it should. Really appreciate your insight on watch addiction in your videos and blogs . Keep em coming!!!

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