How Selfishness Accidentally Invented Kindness

Morality is one of those words that makes people recoil. It has the stale odor of an HR training video, the medicinal burn of cod liver oil, the joyless bulk of broccoli shoveled onto your plate, or the dead-eyed banality of inspirational refrigerator magnets. Nothing about the word screams adventure—it screams paperwork.

The topic itself feels penitential and airless, full of clichés, and as lively as a Soviet staff meeting in the Kremlin basement. Take Adam Smith’s The Theory of Moral Sentiments. The title alone could euthanize a graduate seminar.

And yet economist Russ Roberts opened this dusty tome and found himself not nodding off, but utterly hooked. So hooked that he wrote How Adam Smith Can Change Your Life: An Unexpected Guide to Human Nature and Happiness. Roberts argues that Smith’s insight—that even our selfishness requires us to make others happy—isn’t boring at all. On the contrary, it’s deliciously counterintuitive: the truly selfish person learns that generosity is the best form of selfishness. The helper outpaces the sloth.

This paradox gives Smith’s argument fizz. What looks like a grim penal code of moral duty turns out to be startlingly original and surprisingly human. For Roberts, the book became a companion, a talisman. He lugged it everywhere, scribbled notes in the margins, and evangelized to anyone who would listen. The book stopped being just a book and became, as Kafka once demanded, an axe for the frozen ocean of the soul.

I admit, I almost left Roberts’ book untouched. The title had the whiff of self-help, and I vowed long ago to steer clear of the genre’s swamp of clichés. But Nabokov was right: it’s not the what but the how. A book brimming with insight and originality can transcend its category. Roberts’ take on Smith is philosophy dressed as self-help, but in the best sense: witty, sharp, and unafraid to wrestle with misery, selfishness, and the false idol of money.

Good philosophers, like good teachers, are also salesmen. Roberts sells Smith not as piety in a powdered wig, but as a guide for how to live with honesty, courage, and—yes—even happiness. Against all odds, I’m sold.