Why Publish a Novel When You Can Rant Weekly?

In On Writing and Failure, Stephen Marche reminds us that roughly 300,000 books appear in the United States every year, and only a few hundred can reasonably be called creative or financial successes. Most books by “successful” authors flop. Most writers are failures. And then there is the vast shadow population: the would-be writers who never finish a book, yet earnestly introduce themselves at parties as working on one. If they are legion, it’s because failure in writing isn’t an exception — it’s the baseline condition.

Lately I hear a parallel refrain: “Everyone has a podcast.” The cultural fantasy of “being a writer” — once the preferred badge of intelligence and depth — is being shoved aside by the fantasy of being a podcaster, which is the new intellectual flex. Instead of the solitary novelist hunched over drafts, we get booming-voiced men with battle-hardened beards and canned energy drinks, thumping their thighs as they dismantle “the mainstream narrative.” And if that theatrics doesn’t suit your tastes, you can choose from endless niches: politics, wellness sermons, nostalgia rants, paranormal confessionals, or gentle whisper-therapy for anxious brains. The point isn’t content; the point is talking.

Marche dissects the layers of literary failure, but he forces us to consider a stranger threat: failure may be vanishing simply because writing itself may be vanishing as an arena where one can fail. You can’t fail at spearing a sabre-toothed tiger in 2025; the task no longer exists. Likewise, journaling and “mindfulness notes” have replaced drafts and essays, but only matter once they’re converted into soundbites on TikTok or a monologue in a podcast episode.

If writing once demanded endurance, rejection slips, and a skin thin enough to bruise yet thick enough to keep showing up, now the danger is different: a discipline can’t hurt you once it stops being culturally real. Increasingly, I wonder whether writing, as a vocation and identity, even exists in the same form it did twenty years ago — and if it doesn’t, what exactly does it mean to “fail” at it anymore?