If I were the sort of watch enthusiast content with half a dozen Tough Solar, Multiband-6 G-Shocks—a collection stretching from the hulking, superheroic Frogman to the modest, bespectacled GW-5000U—I would admire that collection for reasons having little to do with the watches themselves. Certainly, it would cover every practical need I could imagine. More important, however, it would signify that I had become an entirely different species of collector.
My former self collected from a place of addiction, neediness, and what I have elsewhere called Gollumification. Every few months I required another gleaming mechanical diver, preferably one costing a few thousand dollars, to jolt me awake from the deadening fog of boredom. The ritual reminded me of suburban mothers in the late 1960s making their regular pilgrimage to the beauty salon to “get their hair done.” As a child, I watched them return transformed—not merely coiffed, but spiritually refurbished, buoyed by the conviction that a new hairstyle had somehow renewed the self beneath it.
Waiting for FedEx to deliver an expensive Seiko diver is the masculine version of the same liturgy.
Both rituals whisper the same seductive lie: This time you’ll feel complete.
The object itself scarcely matters. Hair today. Watches tomorrow. Kitchen remodels, sports cars, cosmetic procedures, luxury vacations, religious conversions, career promotions, perfectly optimized bodies—the props change, but the script remains stubbornly familiar. We keep staging ceremonies of self-renewal, hoping the next acquisition will accomplish what none of its predecessors could.
The collector I wish I were inhabits a different emotional universe. He still loves watches, perhaps loves them even more, but he no longer requires them to rescue him from himself. He can appreciate a beautifully engineered timepiece without recruiting it into a desperate campaign against boredom. His contentment is not the result of finally finding the perfect watch; it is the reason he no longer needs to keep looking for one.
His most remarkable quality is not restraint but peace.
He no longer hungers to be “energized” because boredom has ceased to function as an existential emergency. He no longer imagines that the next purchase will repair some invisible crack running through his identity. He is already whole before the courier rings the doorbell.
Of course, I recognize this as a fantasy.
I call it The Fantasy of the Whole Man: the dream that one final purchase, one decisive achievement, one dramatic conversion, or one perfectly timed life adjustment will usher us into permanent inner completion, rendering future craving obsolete. It imagines a version of ourselves so psychologically integrated that desire finally relinquishes its grip.
No watch can perform that miracle.
Yet the fantasy reveals something profoundly true about watch enthusiasts—and, indeed, about human beings generally. Beneath our fascination with polished titanium, Zaratsu finishing, Swiss escapements, or atomic timekeeping lies a quieter longing. We are not merely searching for the next beautiful object. We are searching for a version of ourselves that no longer requires beautiful objects to feel sufficient.
That is the collection we never quite manage to complete.

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