Cinemorphosis

Category: culture

  • Posting Ennui and the Rise of Podcast Land

    Posting Ennui and the Rise of Podcast Land

    It’s a small miracle that Kyle Chayka’s New Yorker piece, “Are You Experiencing Posting Ennui?”, wasn’t published five years ago. The argument feels overdue—like an obituary written long after the corpse started to stink. Chayka observes what most of us have already felt in our scrolling bones: the golden era of amateur posting—your breakfast photo, your blurry concert shot, your moody-filtered selfie—has gone the way of the lava lamp and the Livestrong bracelet. What was once dubbed “valorized amateurism” now reads like cringe-inducing narcissism.

    In its place, we have the glossy perfection of influencers and the manic edge of doom content. It’s either an unboxing of a $5,000 Japanese toaster or a clip forecasting economic collapse by Tuesday. There is no middle.

    Some of this is generational. Millennials have aged out of thirst traps and into soft lighting and privacy. Gen Z, including my daughters, treat public self-aggrandizement with the kind of disgust once reserved for timeshare pitches and chain emails. To them, most online posting isn’t just unnecessary—it’s embarrassing.

    Chayka diagnoses the affliction as posting ennui—the existential fatigue of shouting into a void dominated by micro-celebrity algorithms and brand-filtered banality. We used to post in order to share something real; now we post to survive the algorithm’s cold indifference. And the algorithm doesn’t even show our friends anymore. So what’s the point? The casual post is now a ghost of its former self—undone not by controversy, but by irrelevance.

    Then there’s AI, which hangs over this whole landscape like a digital grim reaper. Now, even authenticity feels manufactured. Who made that caption? Who edited that face? Is that even a real voice? The uncanny valley has extended to your Instagram feed.

    Chayka predicts we may be headed toward what he calls Posting Zero—a post-social media state of blissful digital silence, where the compulsion to perform evaporates, and nobody’s life is reduced to a grid of curated lies.

    And honestly? I’m here for it.

    Let the pixelated word salads and beige hotel mirror selfies die a quiet death. Let the algorithm cannibalize itself. But here’s where I’ll add a wrinkle Chayka overlooks: even as posting dies, Podcast Land thrives.

    The podcast isn’t dead. It’s ascendant. While selfies wilt, microphones multiply. I know people—and I count myself among them—who have fully relocated to Podcast Land. Sam Harris talks to me for two hours a day. I fall asleep to history podcasts. I nap with AirPods in. I swing kettlebells to longform interviews about Stoicism and dopamine. I am deep in Podcast Land. I’ve got residency status.

    So yes, let the Instagram Stories dry up. Let the TikTok dances lose their rhythm. But don’t mistake this silence for disengagement. We’re still listening. We’re still absorbing. We’re just done performing.

    Welcome to Posting Zero. Now please keep your voice down—I’m trying to hear what Sam Harris is saying about the AI Takeover.

  • Why I Finally Quit Amazon Vine

    Why I Finally Quit Amazon Vine

    This morning, after 17 years, I finally quit Amazon Vine. The decision was overdue. Over the years, the quality and appeal of the products had steadily declined. Gone were the days of testing laptops and high-end gear. In their place: flimsy gadgets, unvetted accessories, and a parade of plastic odds and ends I never asked for.

    What made it worse was the imbalance. I was doing the product testing and writing detailed reviews complete with photos and “insightful” commentary. In return, I got stuff I didn’t really want and a tax bill for my trouble. Amazon got free labor. I paid the IRS. That’s not a perk. That’s a hustle.

    The required output of 80 reviews every six months might’ve been justifiable when the items were exciting. But lately, writing thoughtful reviews for phone cases, cheap jewelry, and off-brand supplements felt like donating my time to a billion-dollar corporation. It became clear: this was no longer a good use of my energy.

    The moment I quit, I felt an enormous sense of relief. If I want something now, I’ll buy it with my own money. No strings. No tax forms. No obligation to prop up Amazon’s quality control department for free.

    Maybe others are having a better experience with Vine. I hope they are. But after 17 years of watching the program morph into something transactional and thankless, I knew it was time to walk away. This was my experience. I’m glad to be done. Vine used to be fun. It no longer is, so this is the end of an era for me. 

  • Spiritual Kitsch and the Muscle Gods of Sedona

    Spiritual Kitsch and the Muscle Gods of Sedona

    In the early 90s, my brother managed a spa restaurant at the Grand Wailea in Maui—a temple of eucalyptus steam and $18 cucumber water. His girlfriend, the head chef, ruled the kitchen with the calm authority of a health-conscious empress. I visited one summer and found myself one morning alone at breakfast, sipping coffee and trying to look like a man deep in thought rather than a tourist waiting on papaya boats.

    At the table next to mine sat a striking brunette with the kind of diamond on her finger that doubles as a paperweight. She started talking. To me. Boldly, intimately, as if we were two old conspirators.

    She was thirty-five, married, and bored. Grew up in Santa Monica. Modeled a little. Dabbled in chaos. Now she was married to a man forty years her senior—a retired Navy officer turned business tycoon currently swimming laps in the resort pool while his wife flirted with the help. She pointed out one of the servers, a freckled boy in his early twenties pouring her orange juice with the dreamy smile of a man about to be devoured.

    “I’m sleeping with him,” she said, as casually as if she were announcing she’d tried the papaya last time and found it too sweet.

    She spoke of her marriage like a real estate deal: mutually beneficial, emotionally vacant, and efficiently managed. Her husband financed her yoga retreats. She provided him with public companionship and discreet absence. After breakfast, she was off to a vegetarian cooking class to learn how to live forever.

    She told me she was researching longevity, obsessed with health, and that she was trying to convince her husband to move to Sedona, Arizona—“the best place in the country to live a long life,” she said.

    Back then, I filed Sedona away in the brain folder labeled someday. That place. The Holy Grail of Health. A desert Shangri-La where your body becomes pure and your soul gets exfoliated.

    I didn’t make it there until a few weeks ago.

    We drove in from Prescott, and I’ll admit it: the landscape is jaw-dropping. Red rock formations that looked carved by gods on steroids. Mountains with biceps. Cliffs that scowl. One ridge looked like Zeus doing a lat spread.

    Then we hit the town.

    One-lane highway. Organic restaurants. Shops selling mystical crystals and dreamcatchers made in China. Every storefront promising to “align your energy” or “awaken your inner light”—assuming you have a functioning credit card.

    We took a bus tour. The guide cheerfully explained that tech billionaires ship their Lamborghinis in on trucks just to drive them through town for a week of synchronized flexing, tantric massages, and moon-circle manifesting.

    The mysticism was so heavy-handed it became farce. At a matcha tea stand, a man with unblinking eyes dropped a sugar butterfly into my daughter’s drink and, with complete sincerity, instructed her to make a wish so the butterfly could “help it manifest.”

    That was the moment.

    That was when I realized I hated Sedona. Not the place—God no. The place is stunning. I hated the idea of Sedona.

    Sedona the place is geology and wonder.
    Sedona the idea is a branded hallucination.

    It’s the lie that you can downshift your soul into first gear while screaming through town in a Lamborghini. It’s the peacock strut of spiritual materialism—buying essential oils and amethyst pendants as if they’ll excuse the $5 million home and the $10 million ego inside it.

    Sedona wants you to believe you can live forever if you just buy enough gluten-free sage bundles and whisper affirmations into your Yeti thermos.

    The sugar butterfly? It’s not a wish. It’s a warning.

  • The Gospel According to the CEO: Why Work Became Worship

    The Gospel According to the CEO: Why Work Became Worship


    Antonio García Martínez, author of Chaos Monkeys and veteran of the tech world, argues that many recent college graduates, adrift without a guiding philosophy or any grounding in the psychological architecture of religion, redirect their spiritual hunger toward the workplace. In particular, they latch onto tech companies as secular stand-ins for organized faith. These firms offer more than a paycheck—they offer a sense of belonging, higher purpose, and the illusion of transcendence.

    The tech campus becomes a modern monastery, where the faithful eat, sleep, exercise, and labor. With its cappuccino bars, Michelin-level cafeterias, on-site laundry, yoga studios, wellness centers, and libraries, the workplace becomes not just a job, but a lifestyle. Employees live in an upgraded dormitory fantasy—one where comfort masks control.

    At the heart of this corporate spirituality is the CEO, the charismatic founder who plays the role of messiah. Workers are fed lofty slogans about “changing the world” and “disrupting paradigms” while toiling for long hours in service of a vision that often benefits only the top brass. The leader isn’t just admired—he’s revered. The Kool-Aid is organic, gluten-free, and laced with grandiosity.

    This phenomenon has become cultural fodder, explored with increasing skepticism in shows like Silicon Valley, Severance, WeCrashed, The Dropout, and Devs. Documentaries such as The Inventor, WeWork: Or the Making and Breaking of a $47 Billion Unicorn, and Fyre: The Greatest Party That Never Happened expose the blend of megalomania, fraud, and collective delusion behind these so-called missions.

    What drives this mass suspension of disbelief? Part of the answer lies in what Derek Thompson calls “Workism”—the belief that one’s job is the core of one’s identity and life’s meaning. Combined with groupthink and CEO idolatry, Workism completes a trifecta of modern manipulation. In this new faith, the altar is a standing desk, and salvation is just one IPO away.

  • The Cult of Cool: How Fashion Brands Turned Insecurity Into Gold

    The Cult of Cool: How Fashion Brands Turned Insecurity Into Gold

    Three documentaries—White Hot: The Rise & Fall of Abercrombie & Fitch, Brandy Hellville and the Cult of Fast Fashion, and Trainwreck: The Cult of American Apparel—reveal a sobering truth: some of the most iconic youth fashion brands haven’t just sold clothes; they’ve trafficked in identity, manipulated insecurity, and run full-scale psychological cons dressed up as marketing.

    These brands built empires on seductive illusions—creating tight-knit aspirational worlds where beauty, desirability, and social status were pre-packaged into a logo and sold at a premium. The catch? Entry required blind conformity to a narrow aesthetic, behavioral uniformity, and uncritical loyalty. This wasn’t fashion—it was Groupthink in skinny jeans. And behind it all pulsed the emotional engine of modern consumer culture: FOMO, the fear of being left out, unseen, unchosen.

    White Hot, reviewed by Ben Kenigsberg, focuses on Abercrombie’s marketing of “aspirational frattiness”—a euphemism for white exclusivity wrapped in khaki shorts and cologne. It was a smug, muscular nostalgia trip to a sanitized, all-white upper-class fantasy where thinness, wealth, and preppy arrogance were the unspoken requirements for membership.

    At the helm was CEO Mike Jeffries, a marketing savant whose obsession with aesthetic purity bordered on cultic. Under his reign, the company embraced racist T-shirts, discriminatory hiring practices, and a toxic definition of “cool.” His executive team mirrored his vision so fully they might as well have been in a bunker, smiling and nodding as the walls caught fire. Groupthink didn’t just enable the brand’s rise—it ensured its blindness to its own downfall.

    Why revisit Abercrombie now? Because its story is a pre-Instagram case study in the mechanics of cult marketing: how insecurity is mined, branded, and sold back to consumers at 400% markup. My students in the 90s already saw through the ruse—complaining the shirts fell apart in the armpits within a week. What mattered wasn’t the clothing but the illusion of status sewn into every threadbare seam.

    Ultimately, White Hot offers a rare glimpse of justice: a cool brand undone by its own arrogance, its aesthetic no longer aspirational but pitiful. The Abercrombie collapse isn’t just a business story—it’s a warning. When branding becomes religion and coolness becomes a weapon, consumers become disciples in a theology of self-erasure.

  • Camry vs. Accord: A Meditation on Spec Sheets, Obsession, and the Art of Manspreading

    Camry vs. Accord: A Meditation on Spec Sheets, Obsession, and the Art of Manspreading

    One of my favorite pastimes—oddly specific and strangely soothing—is watching YouTube comparison videos of the Toyota Camry vs. the Honda Accord. I’m not car shopping. I don’t need a car. I may never buy another car. But these videos are my digital comfort food. They’re as satisfying to me as fine wine is to a sommelier or apple pie tastings are to a pastry chef—only instead of tasting notes, I savor engine specs and torque curves.

    There’s something singular about the Camry-Accord rivalry. In the sedan world, these two are the Goliaths. It’s not just another car comparison. It’s the comparison. Watching these two go head-to-head year after year is like seeing the best Steelers team take on the peak Patriots in a Super Bowl that never ends. Everything else—BMW vs. Mercedes, Rolex vs. Omega—feels less pure. BMW and Mercedes aren’t in the same pricing tier. Rolex exists in a brand vacuum. And while coffee maker comparisons have their niche charm, they lack the existential gravity of Camry vs. Accord.

    No rivalry inspires more content—or more heated debate. YouTube is flooded with these matchups, and if you scan the view counts, it’s clear: Camry vs. Accord is the king of consumer showdowns. Reviewers comb over the details with forensic intensity—fuel economy, powertrain specs, road noise, trunk space, rear-seat legroom, infotainment ergonomics, ride comfort, styling. They break it down like seminary students parsing Greek New Testament syntax.

    But what really fascinates me is the comments section, where strangers proclaim their loyalty with righteous conviction. Owners justify their purchase with religious fervor, deploying cherry-picked data to reinforce their superiority. It’s a textbook case of post-purchase rationalization: that psychological reflex where we inflate the virtues of what we bought to feel smarter, savvier, and self-assured.

    One commenter might praise the Accord’s refined cabin and roomier interior—but add that its exterior is so bland, driving one is akin to living as an NPC. Another insists Camry’s superior sales figures are proof of its aesthetic and mechanical dominance. Some dismiss the Accord entirely, predicting its extinction in five years. Others proudly declare they’re on their fifth generation of the same car, with brand loyalty woven into the fabric of their identity. For these drivers, the car isn’t a tool—it’s family.

    Ultimately, this rivalry isn’t really about cars. It’s about identity, tribalism, and the human need to choose a side and be right. It’s a Dr. Seussian fable in metallic paint: one team wears Honda badges, the other wears Toyota, and both believe their side represents reason, taste, and truth.

    For those of us with no appetite for political tribalism, this is our outlet. Camry vs. Accord is safer ground—less polarizing than politics, but don’t tell that to a diehard on either side. Watch how they argue: calmly, firmly, methodically—as if their livelihood depends on selecting the superior midsize sedan. They approach the debate with the solemnity of theologians discussing substitutionary atonement or post-mortem salvation.

    And me? I’m both relaxed and riveted. The debate calms my nerves and sharpens my focus. For a glorious hour, as I parse suspension tuning and rear-seat headroom, my worries dissolve. My thoughts narrow into something blissful. I study the specs like they’re verses from Leviticus. And in that deep focus, my anxiety lifts.

    Then it hits me: I don’t actually want the car—I want the focus. The Camry and Accord are just proxies for obsession. They’re placeholders in the temple of hyper-attention. Some people do yoga. I watch two middle-aged men compare infotainment systems like Cold War arms inspectors.

    And I do this with full self-awareness. I said earlier I might never buy another car. That wasn’t entirely true. My wife owns a 2014 silver Honda Accord Sport. I drive a 2018 gunmetal gray Accord Sport. We’re a two-Accord household. When it comes to car-buying, I’m conservative by nature—and what’s more conservative than buying a Camry or an Accord?

    I’m nearly certain our next car—whether hers or mine—will be one of the two. Likely an Accord, given that I’m six feet tall, 230 pounds, claustrophobic, and deeply committed to driver’s seat manspreading. The Accord gives me room to sprawl. The Camry? Not so much. I know this because, during a San Francisco vacation, an Uber driver picked us up in a brand-new Camry. It looked sleek from the curb, but once inside I felt like I was strapped into a fetal position. The experience ruined the car for me.

    And yet, I want to love the Camry. I really do. In my ideal life, my driveway would have both: the Camry and the Accord parked side by side like yin and yang. One the smooth operator, the other the sensible sibling. Their competition makes each better. Their rivalry sustains them both—and keeps me obsessively circling the rabbit hole.

    Because in the end, the Camry vs. Accord battle isn’t just about choosing a car. It’s about longing for clarity in a world of noise. It’s about choosing sides, rationalizing decisions, and pretending—for a few hours on YouTube—that the world makes sense if you can just pick the right sedan.

  • If Cormac McCarthy Wrote a Movie Treatment for The Beatles’ “The Long and Winding Road.” 

    If Cormac McCarthy Wrote a Movie Treatment for The Beatles’ “The Long and Winding Road.” 

    FADE IN:

    A road. It winds through the wastes like a serpent that forgot its own name. Cracked earth on either side. Fence posts like grave markers. Vultures in the sky, circling nothing in particular, just keeping warm. A man walks it. His boots are flayed open. His eyes are sunburned. His soul is a blister dragging itself behind him.

    His name is Lyle. Or maybe Thomas. The script never says. Doesn’t matter. He’s every man who ever wrote a love letter in blood and mailed it into the void.

    He is looking for her. She has no name, just a shape in the distance, a memory braided from perfume and last words. She left him. Maybe twice. Maybe more. He kept the door open. She never knocked.

    The road has been long. Winding. Bleak. It led him through dead towns and ghost motels. Once he stayed in a place where the concierge was a buzzard and the minibar held only regret.

    He speaks not. The road speaks for him. It says:

    Every fool must follow something. You picked hope. Bad draw.

    Flashbacks flicker: A woman, face soft as moonlight, eyes like unpaid debt. She tells him she’s leaving. He says he’ll wait. She laughs. That’s the last thing she gives him. Her laughter. Acid-bright and final.

    Along the road he meets others—pilgrims of delusion.

    One man rides a shopping cart filled with old love songs on cassette.

    One woman sews wedding dresses for brides that never were.

    One child sells maps to places that no longer exist.

    They all walk. They all believe the road leads somewhere. It don’t.

    Eventually, Lyle comes upon a house at the end of the road. It is the house. Her house. Or what’s left of it. The windows are boarded. The door is gone. Inside, just dust, a broken phonograph, and a bird trapped in the chimney, fluttering against the soot.

    He kneels.

    Not to pray. To listen.

    There’s no music. No answer. Only wind. And the bird’s soft thump, thump, thump.

    He lies down. The road curls around him like a noose.

    FADE TO BLACK.

    The final line scrolls in silence:

    Love didn’t leave. It just stopped answering the door.

  • If Cormac McCarthy Wrote a Movie Treatment for the Bee Gees’ “Fanny (Be Tender With My Love)”

    If Cormac McCarthy Wrote a Movie Treatment for the Bee Gees’ “Fanny (Be Tender With My Love)”

    MOVIE TREATMENT: Fanny (Be Tender With My Love)

    FADE IN:

    Dust plains. Endless. Cattle skeletons sun-bleached and smiling in the dirt. A wind hisses through creosote like it knows a secret. A man rides into this ruin on a horse too tired to live and too dumb to die. His name is Merle. Once a singer. Once a lover. Now a shadow in spurs.

    He carries a guitar with one string and a heart torn open like a blister.

    He is looking for Fanny.

    Fanny of the laugh that could undo a priest. Fanny of the hips that made men renounce geography. Fanny who told him to be strong and then walked out with a mule-skinner named Dutch who wore cologne and shot rattlesnakes for fun.

    She left Merle in the middle of a love song.

    Now Merle drags that song across the desert like a broken leg.

    The locals say Fanny dances at The Rusted Mirage, a bar built on an old mine shaft. It sits at the edge of a dead lake where the water’s gone but the longing remains. Inside, broken men drink varnish and pray to forgotten gods. There’s a jukebox that plays nothing but Bee Gees covers sung by a toothless man in a gold suit. Fanny’s silhouette haunts the stage, flanked by two coyotes who think they’re her backup dancers.

    Merle stumbles in like a man arriving at his own funeral. He sees her. She sees him. Silence falls like a noose.

    He says

    Fanny. Be tender.

    She says

    Boy you shoulda thought of that when you threw my birthday pie in the fire.

    He says

    That was an accident.

    She says

    So was my affection.

    They duel. Not with pistols. With ballads. His sorrowful wail versus her falsetto fury. The bartender cries. A dog howls. Someone overdoses on sassafras in the corner.

    By dawn, Merle lies collapsed. Empty. She kisses him once—on the temple, like a burial rite. Then disappears into the jukebox, leaving behind only a boa made of scorpion tails and crushed velvet.

    FADE OUT.

    A narrator, gravel-voiced and full of scorn, speaks:

    Love’s a fever dream. Some wake up cured. Some never wake at all.

  • If Cormac McCarthy Wrote a Movie Treatment for Maria Muldaur’s “Midnight at the Oasis”

    If Cormac McCarthy Wrote a Movie Treatment for Maria Muldaur’s “Midnight at the Oasis”

    FADE IN:

    A bone-white desert stretches out beneath a black vault of stars. The dunes are still as sacrificial altars. Somewhere out there, beneath the coyote moon and the ruined tower of Orion, rides a woman of indeterminate age and infinite mischief. She wears a sun hat like a halo. Her sandals leave no prints.

    The camel she rides is named Jeremiah. He does not speak but regards the world with the mournful gaze of a beast who has seen empires fall and lovers lie. His saddle is adorned with silver conches, turquoise fringe, and a little brass bell that tolls only for the damned.

    She comes upon a man.

    He is shirtless, jawline like a blade. Smokes roll-your-owns and speaks in aphorisms. Former bluesman turned snake-oil preacher turned fugitive for a crime he may or may not have committed in Santa Fe, where the sheriff’s daughter still dreams of him and leaves milk out for the scorpions.

    She says

    Midnight at the oasis

    He says

    There’s no such thing as time in this country. Only heat and forgetting.

    They drink wine from a dented canteen and roast cactus blossoms on a fire made of mesquite and ancient regret. The camel chews cud. The stars wheel. A frog laughs somewhere.

    The woman suggests they slip off to a sand dune real soon. Her voice, soft as velvet, carries across the salt-swept wind like prophecy or seduction or both. The man, being a fool or a poet (but never both at once), accepts.

    The desert is watching. It has watched worse.

    They make love like two fugitives hiding from God, beneath constellations older than grammar. Their bodies steam in the moonlight. A lizard judges them and scuttles away.

    At dawn, they are pursued. By whom? Perhaps the woman’s husband. Perhaps bounty hunters. Perhaps just Time, wearing spurs and humming a Carter Family tune. The chase is unspoken but certain.

    The camel refuses to run.

    The woman kisses the man once more and vanishes into a dust devil. Gone. Or maybe never there to begin with.

    The man will ride Jeremiah to the nearest roadhouse and order three fingers of mezcal. He will never again look at the moon without suspicion.

    FADE TO BLACK.

  • The Phantom in the Mirror: On Becoming an NPC

    The Phantom in the Mirror: On Becoming an NPC

    The Non-Player Character—or NPC—was born in the pixelated void of video games. It is a placeholder. A background hum. A digital ghost whose job is to stand in a market, repeat a scripted line, or walk in endless circles without complaint. The NPC has no hunger for freedom, no dreams of becoming more. It exists in the half-life of interactivity—a cardboard cutout propped up by code. It’s “there,” but not there. You see it. Then you forget it. And that, in essence, is the horror.

    Somewhere along the way, the term slipped out of the screen and into real life. “NPC” became shorthand for a human who seems hollowed out—emotionally neutralized, culturally sedated, and spiritually declawed. Not stupid. Not evil. Just disengaged. The light behind the eyes? Gone dim. What was once an ironic jab at background characters is now a chilling metaphor for people who’ve surrendered to the most generic, algorithm-approved version of themselves.

    What’s grimly poetic is that NPCs in video games are often controlled by artificial intelligence. And so, too, are many modern humans—nudged by dopamine, entranced by endless scrolls, soothed by the hypnotic rhythms of consumption. The Roman formula of bread and circuses has merely been rebranded. Netflix. DoorDash. TikTok. It’s all the same anesthetic. As therapist Phil Stutz would say, we’re stuck in the “lower channel”—an emotional basement filled with numbing comforts and artificial highs.

    And yet, here’s the twist: even the brilliant can become NPCs. The anxious. The depressed. The overworked. The soul-sick. Sometimes the smartest people are the most vulnerable to emotional collapse and digital retreat. They don’t become NPCs because they’re shallow. They become NPCs because they’re hurting.

    There are, perhaps, two species of NPCs. One is blissfully unaware—sleepwalking through life without a second thought. The other is terrifying: self-aware, but immobilized. The mind remains active, but the body slouches in the chair, feeding on stale memories and reruns of past selves. Think of Lot’s Wife, gazing back at a past she couldn’t let go. She wasn’t punished arbitrarily; she was frozen in time—literally—a statue of salt and sorrow. The original NPC.

    Middle age is particularly fertile ground for NPC-ism. Nostalgia becomes narcotic. We mythologize our former selves—thinner, bolder, brighter—and shrink in the shadow of our own legend. Why live in the present, when the past is easier to romanticize and the future is too much work? Just ask Neddy Merrill from John Cheever’s “The Swimmer,” paddling from pool to pool in a daze, believing in a youth long gone, burning every real connection he had on the altar of delusion. An NPC in swim trunks.

    Today, we’re incentivized to become NPCs. Social media trains us like lab rats, handing out dopamine pellets in the form of likes, follows, and artificial intimacy. The real world—messy, unfiltered, full of awkward silences and genuine risk—is rejected for the smoother contours of algorithmic approval. Our souls are curated, our emotions trimmed to fit the timeline.

    The NPC, then, is not a throwaway gag. It’s a portrait of the modern condition. A spirit trapped in a basement, scrolling for meaning, addicted to memory, afraid of action. A being slowly turning into vapor, still breathing but no longer alive.

    And the true terror? Sometimes I feel it in myself. That quiet moment when I trade meaning for ease, purpose for distraction, vitality for sedation. That’s when I hear the whisper: You’re becoming one of them. That’s when I feel the NPC, not on my screen, but inside my skin.