Cinemorphosis

Category: culture

  • The Cult of Cool: How Fashion Brands Turned Insecurity Into Gold

    The Cult of Cool: How Fashion Brands Turned Insecurity Into Gold

    Three documentaries—White Hot: The Rise & Fall of Abercrombie & Fitch, Brandy Hellville and the Cult of Fast Fashion, and Trainwreck: The Cult of American Apparel—reveal a sobering truth: some of the most iconic youth fashion brands haven’t just sold clothes; they’ve trafficked in identity, manipulated insecurity, and run full-scale psychological cons dressed up as marketing.

    These brands built empires on seductive illusions—creating tight-knit aspirational worlds where beauty, desirability, and social status were pre-packaged into a logo and sold at a premium. The catch? Entry required blind conformity to a narrow aesthetic, behavioral uniformity, and uncritical loyalty. This wasn’t fashion—it was Groupthink in skinny jeans. And behind it all pulsed the emotional engine of modern consumer culture: FOMO, the fear of being left out, unseen, unchosen.

    White Hot, reviewed by Ben Kenigsberg, focuses on Abercrombie’s marketing of “aspirational frattiness”—a euphemism for white exclusivity wrapped in khaki shorts and cologne. It was a smug, muscular nostalgia trip to a sanitized, all-white upper-class fantasy where thinness, wealth, and preppy arrogance were the unspoken requirements for membership.

    At the helm was CEO Mike Jeffries, a marketing savant whose obsession with aesthetic purity bordered on cultic. Under his reign, the company embraced racist T-shirts, discriminatory hiring practices, and a toxic definition of “cool.” His executive team mirrored his vision so fully they might as well have been in a bunker, smiling and nodding as the walls caught fire. Groupthink didn’t just enable the brand’s rise—it ensured its blindness to its own downfall.

    Why revisit Abercrombie now? Because its story is a pre-Instagram case study in the mechanics of cult marketing: how insecurity is mined, branded, and sold back to consumers at 400% markup. My students in the 90s already saw through the ruse—complaining the shirts fell apart in the armpits within a week. What mattered wasn’t the clothing but the illusion of status sewn into every threadbare seam.

    Ultimately, White Hot offers a rare glimpse of justice: a cool brand undone by its own arrogance, its aesthetic no longer aspirational but pitiful. The Abercrombie collapse isn’t just a business story—it’s a warning. When branding becomes religion and coolness becomes a weapon, consumers become disciples in a theology of self-erasure.

  • Camry vs. Accord: A Meditation on Spec Sheets, Obsession, and the Art of Manspreading

    Camry vs. Accord: A Meditation on Spec Sheets, Obsession, and the Art of Manspreading

    One of my favorite pastimes—oddly specific and strangely soothing—is watching YouTube comparison videos of the Toyota Camry vs. the Honda Accord. I’m not car shopping. I don’t need a car. I may never buy another car. But these videos are my digital comfort food. They’re as satisfying to me as fine wine is to a sommelier or apple pie tastings are to a pastry chef—only instead of tasting notes, I savor engine specs and torque curves.

    There’s something singular about the Camry-Accord rivalry. In the sedan world, these two are the Goliaths. It’s not just another car comparison. It’s the comparison. Watching these two go head-to-head year after year is like seeing the best Steelers team take on the peak Patriots in a Super Bowl that never ends. Everything else—BMW vs. Mercedes, Rolex vs. Omega—feels less pure. BMW and Mercedes aren’t in the same pricing tier. Rolex exists in a brand vacuum. And while coffee maker comparisons have their niche charm, they lack the existential gravity of Camry vs. Accord.

    No rivalry inspires more content—or more heated debate. YouTube is flooded with these matchups, and if you scan the view counts, it’s clear: Camry vs. Accord is the king of consumer showdowns. Reviewers comb over the details with forensic intensity—fuel economy, powertrain specs, road noise, trunk space, rear-seat legroom, infotainment ergonomics, ride comfort, styling. They break it down like seminary students parsing Greek New Testament syntax.

    But what really fascinates me is the comments section, where strangers proclaim their loyalty with righteous conviction. Owners justify their purchase with religious fervor, deploying cherry-picked data to reinforce their superiority. It’s a textbook case of post-purchase rationalization: that psychological reflex where we inflate the virtues of what we bought to feel smarter, savvier, and self-assured.

    One commenter might praise the Accord’s refined cabin and roomier interior—but add that its exterior is so bland, driving one is akin to living as an NPC. Another insists Camry’s superior sales figures are proof of its aesthetic and mechanical dominance. Some dismiss the Accord entirely, predicting its extinction in five years. Others proudly declare they’re on their fifth generation of the same car, with brand loyalty woven into the fabric of their identity. For these drivers, the car isn’t a tool—it’s family.

    Ultimately, this rivalry isn’t really about cars. It’s about identity, tribalism, and the human need to choose a side and be right. It’s a Dr. Seussian fable in metallic paint: one team wears Honda badges, the other wears Toyota, and both believe their side represents reason, taste, and truth.

    For those of us with no appetite for political tribalism, this is our outlet. Camry vs. Accord is safer ground—less polarizing than politics, but don’t tell that to a diehard on either side. Watch how they argue: calmly, firmly, methodically—as if their livelihood depends on selecting the superior midsize sedan. They approach the debate with the solemnity of theologians discussing substitutionary atonement or post-mortem salvation.

    And me? I’m both relaxed and riveted. The debate calms my nerves and sharpens my focus. For a glorious hour, as I parse suspension tuning and rear-seat headroom, my worries dissolve. My thoughts narrow into something blissful. I study the specs like they’re verses from Leviticus. And in that deep focus, my anxiety lifts.

    Then it hits me: I don’t actually want the car—I want the focus. The Camry and Accord are just proxies for obsession. They’re placeholders in the temple of hyper-attention. Some people do yoga. I watch two middle-aged men compare infotainment systems like Cold War arms inspectors.

    And I do this with full self-awareness. I said earlier I might never buy another car. That wasn’t entirely true. My wife owns a 2014 silver Honda Accord Sport. I drive a 2018 gunmetal gray Accord Sport. We’re a two-Accord household. When it comes to car-buying, I’m conservative by nature—and what’s more conservative than buying a Camry or an Accord?

    I’m nearly certain our next car—whether hers or mine—will be one of the two. Likely an Accord, given that I’m six feet tall, 230 pounds, claustrophobic, and deeply committed to driver’s seat manspreading. The Accord gives me room to sprawl. The Camry? Not so much. I know this because, during a San Francisco vacation, an Uber driver picked us up in a brand-new Camry. It looked sleek from the curb, but once inside I felt like I was strapped into a fetal position. The experience ruined the car for me.

    And yet, I want to love the Camry. I really do. In my ideal life, my driveway would have both: the Camry and the Accord parked side by side like yin and yang. One the smooth operator, the other the sensible sibling. Their competition makes each better. Their rivalry sustains them both—and keeps me obsessively circling the rabbit hole.

    Because in the end, the Camry vs. Accord battle isn’t just about choosing a car. It’s about longing for clarity in a world of noise. It’s about choosing sides, rationalizing decisions, and pretending—for a few hours on YouTube—that the world makes sense if you can just pick the right sedan.

  • If Cormac McCarthy Wrote a Movie Treatment for The Beatles’ “The Long and Winding Road.” 

    If Cormac McCarthy Wrote a Movie Treatment for The Beatles’ “The Long and Winding Road.” 

    FADE IN:

    A road. It winds through the wastes like a serpent that forgot its own name. Cracked earth on either side. Fence posts like grave markers. Vultures in the sky, circling nothing in particular, just keeping warm. A man walks it. His boots are flayed open. His eyes are sunburned. His soul is a blister dragging itself behind him.

    His name is Lyle. Or maybe Thomas. The script never says. Doesn’t matter. He’s every man who ever wrote a love letter in blood and mailed it into the void.

    He is looking for her. She has no name, just a shape in the distance, a memory braided from perfume and last words. She left him. Maybe twice. Maybe more. He kept the door open. She never knocked.

    The road has been long. Winding. Bleak. It led him through dead towns and ghost motels. Once he stayed in a place where the concierge was a buzzard and the minibar held only regret.

    He speaks not. The road speaks for him. It says:

    Every fool must follow something. You picked hope. Bad draw.

    Flashbacks flicker: A woman, face soft as moonlight, eyes like unpaid debt. She tells him she’s leaving. He says he’ll wait. She laughs. That’s the last thing she gives him. Her laughter. Acid-bright and final.

    Along the road he meets others—pilgrims of delusion.

    One man rides a shopping cart filled with old love songs on cassette.

    One woman sews wedding dresses for brides that never were.

    One child sells maps to places that no longer exist.

    They all walk. They all believe the road leads somewhere. It don’t.

    Eventually, Lyle comes upon a house at the end of the road. It is the house. Her house. Or what’s left of it. The windows are boarded. The door is gone. Inside, just dust, a broken phonograph, and a bird trapped in the chimney, fluttering against the soot.

    He kneels.

    Not to pray. To listen.

    There’s no music. No answer. Only wind. And the bird’s soft thump, thump, thump.

    He lies down. The road curls around him like a noose.

    FADE TO BLACK.

    The final line scrolls in silence:

    Love didn’t leave. It just stopped answering the door.

  • If Cormac McCarthy Wrote a Movie Treatment for the Bee Gees’ “Fanny (Be Tender With My Love)”

    If Cormac McCarthy Wrote a Movie Treatment for the Bee Gees’ “Fanny (Be Tender With My Love)”

    MOVIE TREATMENT: Fanny (Be Tender With My Love)

    FADE IN:

    Dust plains. Endless. Cattle skeletons sun-bleached and smiling in the dirt. A wind hisses through creosote like it knows a secret. A man rides into this ruin on a horse too tired to live and too dumb to die. His name is Merle. Once a singer. Once a lover. Now a shadow in spurs.

    He carries a guitar with one string and a heart torn open like a blister.

    He is looking for Fanny.

    Fanny of the laugh that could undo a priest. Fanny of the hips that made men renounce geography. Fanny who told him to be strong and then walked out with a mule-skinner named Dutch who wore cologne and shot rattlesnakes for fun.

    She left Merle in the middle of a love song.

    Now Merle drags that song across the desert like a broken leg.

    The locals say Fanny dances at The Rusted Mirage, a bar built on an old mine shaft. It sits at the edge of a dead lake where the water’s gone but the longing remains. Inside, broken men drink varnish and pray to forgotten gods. There’s a jukebox that plays nothing but Bee Gees covers sung by a toothless man in a gold suit. Fanny’s silhouette haunts the stage, flanked by two coyotes who think they’re her backup dancers.

    Merle stumbles in like a man arriving at his own funeral. He sees her. She sees him. Silence falls like a noose.

    He says

    Fanny. Be tender.

    She says

    Boy you shoulda thought of that when you threw my birthday pie in the fire.

    He says

    That was an accident.

    She says

    So was my affection.

    They duel. Not with pistols. With ballads. His sorrowful wail versus her falsetto fury. The bartender cries. A dog howls. Someone overdoses on sassafras in the corner.

    By dawn, Merle lies collapsed. Empty. She kisses him once—on the temple, like a burial rite. Then disappears into the jukebox, leaving behind only a boa made of scorpion tails and crushed velvet.

    FADE OUT.

    A narrator, gravel-voiced and full of scorn, speaks:

    Love’s a fever dream. Some wake up cured. Some never wake at all.

  • If Cormac McCarthy Wrote a Movie Treatment for Maria Muldaur’s “Midnight at the Oasis”

    If Cormac McCarthy Wrote a Movie Treatment for Maria Muldaur’s “Midnight at the Oasis”

    FADE IN:

    A bone-white desert stretches out beneath a black vault of stars. The dunes are still as sacrificial altars. Somewhere out there, beneath the coyote moon and the ruined tower of Orion, rides a woman of indeterminate age and infinite mischief. She wears a sun hat like a halo. Her sandals leave no prints.

    The camel she rides is named Jeremiah. He does not speak but regards the world with the mournful gaze of a beast who has seen empires fall and lovers lie. His saddle is adorned with silver conches, turquoise fringe, and a little brass bell that tolls only for the damned.

    She comes upon a man.

    He is shirtless, jawline like a blade. Smokes roll-your-owns and speaks in aphorisms. Former bluesman turned snake-oil preacher turned fugitive for a crime he may or may not have committed in Santa Fe, where the sheriff’s daughter still dreams of him and leaves milk out for the scorpions.

    She says

    Midnight at the oasis

    He says

    There’s no such thing as time in this country. Only heat and forgetting.

    They drink wine from a dented canteen and roast cactus blossoms on a fire made of mesquite and ancient regret. The camel chews cud. The stars wheel. A frog laughs somewhere.

    The woman suggests they slip off to a sand dune real soon. Her voice, soft as velvet, carries across the salt-swept wind like prophecy or seduction or both. The man, being a fool or a poet (but never both at once), accepts.

    The desert is watching. It has watched worse.

    They make love like two fugitives hiding from God, beneath constellations older than grammar. Their bodies steam in the moonlight. A lizard judges them and scuttles away.

    At dawn, they are pursued. By whom? Perhaps the woman’s husband. Perhaps bounty hunters. Perhaps just Time, wearing spurs and humming a Carter Family tune. The chase is unspoken but certain.

    The camel refuses to run.

    The woman kisses the man once more and vanishes into a dust devil. Gone. Or maybe never there to begin with.

    The man will ride Jeremiah to the nearest roadhouse and order three fingers of mezcal. He will never again look at the moon without suspicion.

    FADE TO BLACK.

  • The Phantom in the Mirror: On Becoming an NPC

    The Phantom in the Mirror: On Becoming an NPC

    The Non-Player Character—or NPC—was born in the pixelated void of video games. It is a placeholder. A background hum. A digital ghost whose job is to stand in a market, repeat a scripted line, or walk in endless circles without complaint. The NPC has no hunger for freedom, no dreams of becoming more. It exists in the half-life of interactivity—a cardboard cutout propped up by code. It’s “there,” but not there. You see it. Then you forget it. And that, in essence, is the horror.

    Somewhere along the way, the term slipped out of the screen and into real life. “NPC” became shorthand for a human who seems hollowed out—emotionally neutralized, culturally sedated, and spiritually declawed. Not stupid. Not evil. Just disengaged. The light behind the eyes? Gone dim. What was once an ironic jab at background characters is now a chilling metaphor for people who’ve surrendered to the most generic, algorithm-approved version of themselves.

    What’s grimly poetic is that NPCs in video games are often controlled by artificial intelligence. And so, too, are many modern humans—nudged by dopamine, entranced by endless scrolls, soothed by the hypnotic rhythms of consumption. The Roman formula of bread and circuses has merely been rebranded. Netflix. DoorDash. TikTok. It’s all the same anesthetic. As therapist Phil Stutz would say, we’re stuck in the “lower channel”—an emotional basement filled with numbing comforts and artificial highs.

    And yet, here’s the twist: even the brilliant can become NPCs. The anxious. The depressed. The overworked. The soul-sick. Sometimes the smartest people are the most vulnerable to emotional collapse and digital retreat. They don’t become NPCs because they’re shallow. They become NPCs because they’re hurting.

    There are, perhaps, two species of NPCs. One is blissfully unaware—sleepwalking through life without a second thought. The other is terrifying: self-aware, but immobilized. The mind remains active, but the body slouches in the chair, feeding on stale memories and reruns of past selves. Think of Lot’s Wife, gazing back at a past she couldn’t let go. She wasn’t punished arbitrarily; she was frozen in time—literally—a statue of salt and sorrow. The original NPC.

    Middle age is particularly fertile ground for NPC-ism. Nostalgia becomes narcotic. We mythologize our former selves—thinner, bolder, brighter—and shrink in the shadow of our own legend. Why live in the present, when the past is easier to romanticize and the future is too much work? Just ask Neddy Merrill from John Cheever’s “The Swimmer,” paddling from pool to pool in a daze, believing in a youth long gone, burning every real connection he had on the altar of delusion. An NPC in swim trunks.

    Today, we’re incentivized to become NPCs. Social media trains us like lab rats, handing out dopamine pellets in the form of likes, follows, and artificial intimacy. The real world—messy, unfiltered, full of awkward silences and genuine risk—is rejected for the smoother contours of algorithmic approval. Our souls are curated, our emotions trimmed to fit the timeline.

    The NPC, then, is not a throwaway gag. It’s a portrait of the modern condition. A spirit trapped in a basement, scrolling for meaning, addicted to memory, afraid of action. A being slowly turning into vapor, still breathing but no longer alive.

    And the true terror? Sometimes I feel it in myself. That quiet moment when I trade meaning for ease, purpose for distraction, vitality for sedation. That’s when I hear the whisper: You’re becoming one of them. That’s when I feel the NPC, not on my screen, but inside my skin.

  • Why Reading Is the Last Romantic Act

    Why Reading Is the Last Romantic Act


    If you take my Critical Thinking class, let me set expectations up front: I will not stand at the front of the room and lecture you into becoming an intellectual. That’s not how it works. I can’t command you to read. I can’t install curiosity like a software update.

    What I can tell you is this: the default setting is mediocrity. It’s smooth, seductive, and socially acceptable. The world—especially its algorithmic avatars—is built to exploit that setting. Platforms like OpenAI don’t just offer tools; they offer excuses. They whisper: You don’t have to think. Just prompt.

    You’ll get by on it. You’ll write tolerable essays. You might even land a job—something stable and fluorescent-lit with a breakroom fridge. But if you keep outsourcing your critical thinking to machines and your inner life to streaming platforms, you may slowly congeal into a Non-Player Character: a functionally adequate adult with no self-agency, just dopamine hits from cheap tech and cheaper opinions.

    The world needs thinkers, not task-completers.

    And that’s why I push reading—not as an obligation, but as a doorway to a higher mode of existence. Reading changes the texture of your thoughts. It exposes you to complexity you didn’t ask for and patterns of mind you didn’t inherit. But here’s the inconvenient truth: no one can make you read.

    Reading isn’t a commandment. It’s a love affair—and like any love worth having, it’s irrational, wild, and self-chosen. You don’t read because it’s good for you. You read because at some point a book wrecked you—in the best way possible. It made your brain itch, or your chest tighten, or your worldview crack open like an old floorboard.

    And that’s what I want for you. Not because it makes me feel like a good professor, but because if you don’t fall in love with ideas—on the page, in the margins, in someone else’s wild, flawed sentences—you’ll live a life someone else designed for you.

    And you’ll call it freedom.

  • Boots, Pie, and Nostalgia: Dispatch from Mortimer Farms

    Boots, Pie, and Nostalgia: Dispatch from Mortimer Farms

    Last night we time-traveled to a Norman Rockwell fever dream: a retro barn dance at Mortimer Farms in Dewey-Humboldt, Arizona, where about 500 people—sunburned, denim-clad, and wholly unironically patriotic—gathered to eat, dance, and mainline nostalgia.

    The soundtrack? A whiplash blend of twangy country and 70s rock that made you want to two-step and tailgate at the same time. Dinner was an unapologetic heartland spread: cheeseburgers grilled to smoky perfection, heirloom salad straight from the farm, and homemade blueberry and apple pies so rustic they practically came with a grandmother.

    As I looked around—kids doing cartwheels in the dust, old men tapping their boots in rhythm, teenagers pretending not to enjoy themselves—I realized I hadn’t tasted this much deep-fried Americana since trick-or-treating in San Jose in 1967, pillowcase in hand, chasing sugar highs under suburban streetlights.

    So yes, we took a family portrait. Not just to capture the night, but to memorialize the moment we voluntarily stepped into a live-action postcard, brazen nostalgia and all.

  • When It comes to Swim Briefs the Size of a Hotel Mint, Maybe Opt Out

    When It comes to Swim Briefs the Size of a Hotel Mint, Maybe Opt Out

    Today’s New York Times article, titled “Skimpy Men’s Swimming Briefs Are Making a Splash,” offers a solemn dispatch from the front lines of GLP-1 drugs, but I would guess that men—having exhausted every form of visible self-optimization—are now expressing their Ozempic-enabled slenderness via tiny, Lycra-clad declarations of status. We’re talking male bikinis, or what I like to call the ego sling.

    Apparently, if you’re dropping $18,000 a year to chemically suppress your appetite and shed your humanity one subcutaneous injection at a time, you deserve the privilege of looking like a Bond villain’s pool boy. I suppose this is the endgame: pay to waste away, then wrap what’s left in a luxury logoed banana peel.

    Luxury houses, never ones to miss a chance to monetize body dysmorphia, are now marketing these second-skin briefs not as mere swimwear, but as power statements. To wear them is to say: “I’ve defeated fat, joy, modesty, and comfort in one fell swoop.”

    I’m almost 64. My aspirations remain high—ideally, I’d like to look like a special-ops operator on vacation in Sardinia. But I know my place. I wear boxer-style swim trunks, the cloth of the pragmatic and the semi-dignified. They’re not exciting, but neither is seeing a sun-leathered septuagenarian adjust a spandex slingshot over a suspicious tan line.

    There’s a difference between being aspirational and being delusional. The former means striving for vitality, strength, and energy. The latter means stuffing yourself into a satirical undergarment and pretending you’re 28 with a sponsorship deal.

    To my fellow older men: sculpt your body like it’s your spiritual obligation—but when it comes to swim briefs the size of a hotel mint, maybe opt out. Not every part of youth is worth reliving. Some of it deserves to be left in the chlorine-stained past, right next to Axe body spray and Ed Hardy tank tops.

  • Vacation Nihilism: The Existential Price of That $28 Margarita

    Vacation Nihilism: The Existential Price of That $28 Margarita

    Vacation nihilism is the uniquely modern despair that creeps in when you’re supposed to be relaxing. You’re sprawled on a rental bed, digesting overpriced novelty food, staring at the ceiling fan, and asking yourself: What am I even doing with my life? The break from your daily routine doesn’t recharge you—it exposes you. With your rituals on hold, your ambitions start to look ridiculous, your projects meaningless, and your belief in humanity’s forward march into reason and tech-fueled glory? Laughable.

    You’re not wrong, entirely. The world has gone a bit mad. But your despair isn’t just philosophical—it’s biochemical. You’ve sabotaged your sleep schedule. You’ve eaten five experimental meals in three days and haven’t seen a vegetable since the airport salad bar. Your gut is staging a coup. You’re bloated, irritable, and haven’t had ten consecutive minutes alone since the trip began. Naturally, you begin to suspect your entire existence is a long-running joke with no punchline.

    Then comes the knock: Nihilism, that smug little parasite, invites himself in. And you’re too tired to fight him off. He plops down beside you and begins dismantling your life, piece by piece: your goals, your routines, your little morning affirmations—all reduced to performance art for an indifferent universe.

    For most people, this existential fog lifts after a few days back in the saddle. The routine reboots. Coffee tastes like salvation again. But not always. Sometimes you bring it back with you, like a psychological bedbug infestation. Tiny, persistent thoughts that burrow into your habits. Questions you can’t un-ask. You might look the same on the outside, but internally, the scaffolding is rusting.

    You went on vacation to unwind. Instead, you came back with nihilism spores. And no, TSA does not screen for them.