Category: FOMO and Its Discontents

  • When Writing Stops You From Lying to Yourself

    When Writing Stops You From Lying to Yourself

    Kafka called writing a form of prayer. Not as piety, but as precision. Prayer, properly understood, is the act of stepping out of ordinary time—the noisy, transactional churn—and entering a space where attention is no longer scattered but gathered. Writing does the same. It refuses the chaos of profane time and insists, however briefly, on the discipline of the sacred.

    The sacred is not mystical fog. It is clarity stripped of dopamine. It is the quiet room where you examine the state of your own soul without distraction or performance. It is where you test whether your words can survive contact with your actions. It demands humility because it exposes how often they don’t. And it offers a kind of nourishment the chronophage—the great time-eating machine—cannot provide, because it cannot be consumed passively. It must be earned.

    To live thoughtfully is to move between two worlds: the sacred and the profane. You cannot remain in either one. You must descend into the ordinary—work, errands, obligations—but carry with you the standards forged in that quieter space. Otherwise, the sacred becomes theater, and the profane becomes drift.

    So the question arrives, unwelcome but necessary: Do my actions align with my ideals? No. Not yet.

    If they did, my life would contract, not expand. I would eat with intention—three meals, no grazing—and call the absence of snacks what it is: a fast, not a deprivation. I would step away from the digital carnival that thrives on FOMO, because I know its rewards are counterfeit—brief spikes followed by longer, duller lows.

    I would stop buying watches. I already own more than I can meaningfully wear. Two G-Shocks tell perfect time. The rest sit like artifacts of former appetites. Rotation is not variety; it is indecision dressed as sophistication.

    And I would reconsider what I make. If my videos exist to chase attention, to measure my worth in clicks and spikes of approval, then they are extensions of the same problem. The medium is different; the mechanism is identical. But if a video can carry an idea forward—if it can clarify rather than agitate—then it earns its place.

    Writing, then, is not an escape. It is a reckoning. It is the act of bringing the sacred into contact with the profane and asking, without flinching, whether they agree. Most days, they don’t. The work is to narrow that distance.

  • Life Inside the Chronophage

    Life Inside the Chronophage

    You can still read, technically. The eyes move. The words register. But something essential has thinned out. Years inside the chronophage—the great time-eating machine—have rewired the circuitry. You no longer take in ideas; you absorb fragments. You skim life the way you skim a feed. You prefer voices at 1.25 speed, ideas pre-chewed, narratives delivered in twelve-minute installments with thumbnails that promise revelation and deliver stimulation.

    You know what it is. The Internet is not a library—it’s a galactic food court, a neon sprawl of drive-through kiosks serving intellectual fast food. Ninety-nine percent of it is forgettable at best, corrosive at worst. You try to manage your intake. You play the piano. You lift weights. You show up for your family. You perform the rituals of a grounded life. But the residue remains. The machine has had its way with you.

    And then comes the quieter poison: self-pity. No one reads anymore, you tell yourself. Everyone is grazing from the same algorithmic trough. You feel stranded, a refugee from a literate past. You invoke the phrase “post-literate society” not as analysis but as lament. And yet, the only reason you can even diagnose the condition is because you remember something else—an earlier version of attention, slower, deeper, less contaminated. You carry that memory like a fading photograph and call it protection.

    You came across a word last week: chronophage—a system that feeds on your time while convincing you it is nourishing you. It fits too well. The system is not broken; it is functioning perfectly. Its purpose is to consume time, and it does so with industrial efficiency. In the attention economy, attention is not honored—it is harvested. Your mind is not engaged; it is extracted from. There is no mercy in this design. The only consolation is a thin, uneasy solidarity: your mind is not uniquely damaged. It is simply part of a mass casualty you are lucid enough to witness.

  • Chosen by the Frogman

    Chosen by the Frogman

    More than a decade ago, a seasoned watch obsessive told me something I dismissed at the time: you don’t hunt a Holy Grail—you stumble into it. It doesn’t arrive with fireworks or a four-figure invoice. It slips onto your wrist quietly, and then, without asking permission, it takes over. Everything else starts to feel like a costume. You try to rotate, you try to be fair, you give the others their appointed wrist time—but you feel a faint resentment, like you’re cheating on something that actually fits. Eventually the charade collapses. You stop negotiating. You wear the same watch because it works, and because you no longer have the patience for anything that doesn’t.

    When that happens, the chronophage loses its grip. The endless scroll of “must-haves,” the dopamine carnival of releases and reviews, the debates over marginal gains—all of it begins to look like noise generated by people who haven’t found their watch yet. You close the tabs. You ignore the hype. You retire from the rotation economy. Let the others keep spinning the wheel. You’re done. You’ve chosen, or more accurately, you’ve been chosen.

    If you had told me a year ago that a black resin digital watch would be the one to do this, I would have laughed you out of the room. My tastes, I thought, were too refined, too anchored in steel and mechanical romance to be hijacked by a plastic instrument. And yet, a month ago, the G-Shock Frogman GWF-1000 landed on my wrist and quietly began rewriting my habits. It doesn’t leave. The only thing that occasionally displaces it is another G-Shock—the GW-7900—which, if I didn’t have the Frogman, would be my undisputed daily driver. 

    Of course, I know the trap. The honeymoon phase has seduced better men than me. Give it six months, I tell myself. Let time do its work. If the Frogman is still there—if the others still feel like substitutes—then this isn’t infatuation. It’s alignment.

    The grail, it turns out, is not the watch you chase. It’s the one that makes you stop.

  • When the Hobby Becomes a Spectacle of Torment

    When the Hobby Becomes a Spectacle of Torment

    A man in the watch community watched my Frogman video, declared it had caused him “emotional damage,” and proceeded to prove his point by buying Frogman after Frogman in a spree of excess that seemed to be driven more by torment than joy. 

    The watch hobby already carries enough built-in torment. It doesn’t need to be escalated into a public ritual of compulsion. When I share a video about a watch I enjoy, the aim is simple: appreciation, not contagion. Yet in the attention economy, moderation is invisible. What gets rewarded is escalation—bigger reactions, louder confessions, more dramatic spirals. Attention, after all, is a scarce resource, and the surest way to capture it is to weaponize feeling.

    But there is a cost to that performance. When a hobby becomes tethered to the language of “emotional damage,” something has gone wrong. The line between enjoyment and dependency blurs, and what should be a small, contained pleasure metastasizes into something heavier—something that follows you around, nags at you, drains you.

    The only countermeasure is deliberate restraint. We have to regulate our intake of the digital world the way we regulate food—set limits, step away, return to the analog. Read a book. Play the piano. Lift something heavy. Walk outside without a device narrating your existence. Relearn what it feels like to occupy your own life without commentary.

    If someone discovers the Frogman and it brings them genuine satisfaction, that’s a good outcome. But if it becomes another entry point into a cycle of restless acquisition and theatrical distress, then the watch is no longer the problem—it’s the system surrounding it.

    I can’t control what anyone does after watching a video. No one can. The only thing I can do is speak plainly about the effect this environment has on me, and about the boundaries I’ve had to build to keep a hobby from turning into something corrosive. That’s not a solution. It’s a discipline. And it’s ongoing.

  • You Are No Longer Shopping. You Are Being Stimulated

    You Are No Longer Shopping. You Are Being Stimulated

    As a “well-informed consumer,” you may discover—too late, of course—that you’ve built your own cage and furnished it with glowing screens. The hours of scrolling, the endless debates over “the best,” the obsessive rituals designed to avoid buyer’s remorse, the chorus of disembodied voices instructing you what to purchase and what to shun—all of it has rewired your attention. Each swipe delivers a small electric thrill, followed by a quieter, more persistent anxiety. What you call “research” is, in practice, a carefully engineered agitation. You are no longer shopping. You are being stimulated.

    And so the identity of the “well-informed consumer” begins to collapse under scrutiny. You are not informed; you are saturated. You resemble less a discerning buyer and more a laboratory animal, dutifully pressing the lever in hopes that the next pellet will finally satisfy. It never does. The cycle resets. The wheel spins.

    This is Consumer Epistemic Fog: a condition in which the sheer volume of opinions, reviews, rankings, and “definitive guides” does not sharpen judgment but dissolves it. Clarity is replaced by static. Confidence erodes into hesitation. The more you know, the less you trust yourself to act. In the end, the tragedy is not that you might make the wrong purchase—it is that you can no longer make a decision at all.

  • Seven Watches Have Made Me Contemplate the Tyranny of Want

    Seven Watches Have Made Me Contemplate the Tyranny of Want

    I was raised to believe that wanting something was reason enough to have it.

    Not a suggestion. Not a temptation. A principle.

    In the 60s and 70s, appetite was rebranded as intelligence. If you knew how to indulge—food, gadgets, experiences—you weren’t weak. You were evolved. The man who said no looked like a malfunction: tight-lipped, joyless, possibly afraid of his own shadow.

    The rest of us were out there chasing pleasure like it was a civic duty.

    And I didn’t just participate—I specialized.

    I built a life around calibrated indulgence. Watches, food, stimulation. I didn’t impulse-buy; I strategized. I had rotations, hierarchies, justification frameworks. I could explain any purchase with the calm authority of a man who had already made the purchase.

    Which is why it’s unsettling—borderline alarming—that I now feel relief that my watch collection is down to seven.

    Seven.

    At one point, seven watches would have been the warm-up act. Now it feels like silence after a fire alarm. Manageable. Contained. Almost peaceful.

    Out of curiosity, I tried to imagine adding just one more watch.

    Not buying it—just imagining it.

    Within seconds, I felt the familiar anxiety spool up: Where does it fit? When do I wear it? What does it replace? What problem is it solving that doesn’t exist?

    That’s when the illusion cracked.

    What I used to call “expanding the collection” was actually expanding the burden.

    Which led to a thought I’ve spent most of my life avoiding:

    What if self-denial isn’t deprivation?
    What if it’s relief?

    This idea runs against decades of conditioning. My instincts are trained like a high-performance lab animal: stimulus, response, reward. See it. Want it. Acquire it. Repeat until the dopamine system starts filing complaints.

    And yet the results are undeniable.

    The next watch doesn’t calm me—it destabilizes me.
    The next meal doesn’t satisfy me—it expands me.
    The next YouTube video doesn’t enlighten me—it hooks me into a slot machine where the jackpot is always one more spin away.

    Different behaviors. Same engine.

    I’ve spent years obeying impulses that don’t know how to stop—and calling that freedom.

    Now I’m starting to see it for what it is: a feedback loop that promises satisfaction and delivers agitation.

    So I’m experimenting with a radical intervention.

    Not buying the watch.
    Not eating the extra food.
    Not clicking the next video.

    It sounds trivial. It feels trivial. But it isn’t.

    Because when you interrupt the impulse—even once—you discover something unexpected: nothing collapses. The urgency fades. The world keeps spinning. You’re still here.

    And in that small gap between wanting and doing, something rare appears.

    Control.

    Self-denial, it turns out, is not a punishment. It’s leverage.

    It’s the ability to step between impulse and action and say, “Not this time.” It’s the quiet refusal that breaks the loop. It doesn’t feel dramatic. It feels almost boring. But it works.

    Which raises a question I can’t quite shake:

    Why did no one make this case to me when I was younger?

    Or did they—and I dismissed it because it sounded like the philosophy of people who weren’t having any fun?

    Would I have listened? Or would I have reacted the way anyone reacts when you threaten their favorite addiction—with polite skepticism covering a deeper hostility?

    Tonight, the old circuitry is still humming.

    There’s hunger—not real hunger, but the kind that shows up after dinner with a marketing pitch.
    There’s restlessness—the urge to check something, watch something, consume something.
    There’s the gravitational pull toward the kitchen and the screen.

    I know how this ends.

    Stay up late, and discipline dissolves. You eat something unnecessary while watching something forgettable and go to bed slightly disappointed in both.

    So I try something different.

    Go to sleep.

    End the day before the impulses take over.

    It’s not heroic. It won’t trend. No one is going to applaud the man who defeated temptation by becoming unconscious.

    But it might be the smartest move I make all day.

    And still—because habits don’t die quietly—the voice is there, smooth as ever:

    I’ll deny myself.

    Just not yet.

  • Late to the G-Shock Party

    Late to the G-Shock Party

    Even though I’ve been obsessed with watches for over twenty years, I arrived embarrassingly late to the G-Shock party. I didn’t plan the arrival. It felt more like this: I’m riding in the back seat of an Uber when the driver suddenly pulls up in front of a strange mansion glowing with neon light. The doors swing open. Inside are thousands of loud, jubilant G-Shock devotees who greet me like a long-lost cousin. Champagne appears. Confetti rains down. Someone hands me a microphone and asks for a testimonial.

    I have no prepared remarks. But I can tell the truth.

    For two decades I was perfectly happy collecting Seiko mechanical divers. They were my tribe. Yet somewhere in the back of my mind a particular watch kept whispering to me: the G-Shock Frogman. I had admired it on and off for over a decade. Amazingly, the same model was still available, so I finally ordered one from Japan. A watch that once would have cost me $400 now demanded $550, which is the sort of price inflation that causes a small twitch in the eyelid.

    When the Frogman arrived, something strange happened.

    I couldn’t take it off.

    The watch felt uncannily right, as if some committee of Japanese engineers had secretly studied my personality and designed a wrist instrument to match it. It was heroic, absurdly tough, and far more accurate than my mechanical divers. Within weeks I stopped wearing the mechanicals altogether. Three of them quietly left the collection. Whether I’m taking a mechanical hiatus or attending their funeral remains unclear.

    What I do know is that G-Shock has given my watch hobby a strange second life.

    At the moment I own two of them: the Frogman and the GW-7900. Viewers on my YouTube channel insisted the 7900 deserved a proper name. A subscriber named Dave solved the problem immediately. “Call it the Tidemaster,” he said, since the watch tracks tides.

    Perfect.

    So now I have the Frogman and the Tidemaster. One cost me $550. The other cost $110.

    Here’s the truth no luxury marketing department wants to hear: from a purely practical standpoint, the $110 Tidemaster is the better watch. Its numerals are larger, thicker, and darker. The contrast is superior. At night the backlight illuminates big bold digits that practically shout the time. The Frogman, by comparison, requires a small squint and a mild prayer.

    In other words, the cheap watch wins the legibility contest.

    A third watch is arriving next week: the G-Shock GW-6900. Like the 7900, it currently lacks a proper nickname. The watch has three round indicators above the display, which makes it look like a mildly deranged insect. I considered several possibilities. “Triple Graph” sounds like a geometry exam. “Militaire” sounds like a fragrance sold in an airport duty-free shop. So I’m going with the obvious choice:

    The 3-Eyed Monster.

    My goal is simple: settle into a stable Three-Watch G-Shock Trifecta. All three watches share the same genetic code—big heroic cases, atomic timekeeping, solar charging, digital displays, and rubber straps. That combination is my personal sweet spot.

    Now we arrive at the temptation.

    Many of you have suggested I should upgrade to the sapphire-crystal Frogman, a watch that lurks around the $1,000 mark. And believe me, that watch is occupying prime real estate in my brain. But I’d like to present a few rebuttals before I surrender to the credit card.

    First, price. The Tidemaster and the 3-Eyed Monster cost about $110 each. Even the Frogman stayed under $600. Part of the joy of G-Shock is that it delivers durability, accuracy, and ridiculous hero aesthetics without the emotional trauma of a four-figure purchase. Once you push a G-Shock toward a thousand dollars, you start undermining the very spirit that makes the watch fun.

    Second, technical overkill. The sapphire Frogman is loaded with features I will never use. Yes, the display is slightly more legible than my existing Frogman, but that problem is already solved by the Tidemaster and the 3-Eyed Monster.

    Third, rotational anxiety. Two Frogmans would cancel each other out. I doubt I could sell my current Frogman—it has already fused itself to my identity like a stubborn barnacle.

    Fourth, and perhaps most decisive, is age. If I were in my thirties or forties, building a large G-Shock collection might make sense. But I’ll be turning sixty-five this year. I don’t need a museum of watches. Between four Seiko mechanical divers, a quartz Seiko Tuna, and my three G-Shocks, I already have more watches than any reasonable human requires.

    In fact, I could easily imagine a future where I own nothing but the three G-Shocks and feel perfectly content.

    So there you have it.

    Will temptation vanish completely? Of course not. Tonight I may dream about the sapphire Frogman. In a moment of midnight weakness I might even sleep-walk to my computer and hover over the Buy Now button.

    But I like to believe that the reasonable part of my brain will prevail over the dopamine addict who lives next door.

    At least that’s the story I’m telling myself.

  • Power Jewelry Rejection

    Power Jewelry Rejection

    Many of you have written to me about your migration from luxury mechanical watches to G-Shocks. In your telling, it wasn’t a casual shift. It was a renunciation. The grails were sold, the bracelets retired, the safe emptied. The wrist went digital and never looked back.

    Your stories are not universal. They are personal, situational, shaped by your own history with status, money, and identity. But taken together, they reveal a pattern worth examining.

    The turning point for many of you was a growing discomfort with what your watches had become: power jewelry. The grail that once represented achievement began to feel like a performance—an expensive signal broadcast to strangers. What had felt like success started to feel like theater. The watch no longer told time. It told a story about you, and you were tired of telling it.

    That moment marked the beginning of Power Jewelry Rejection.

    Power Jewelry Rejection is the instant a collector looks down and realizes he isn’t wearing a tool—he’s wearing a résumé. The rejection isn’t driven by finances or fashion. It comes from fatigue with the performance itself. The grail is sold. In its place comes something blunt, durable, socially invisible. And with that change comes an unexpected sensation: relief. Not the thrill of acquisition, but the quiet authority of no longer needing to explain yourself. This isn’t anti-luxury. It’s anti-broadcast. The real power is wearing a watch that does its job and asks nothing about your status in return.

    Once the performance ends, something else appears: a different kind of attachment.

    Many of you described a bond with your G-Shocks that never existed with your luxury pieces. Not pride. Not admiration. Something quieter. The watch became a companion rather than a symbol. You wore it hard. You stopped worrying about it. You trusted it. The relationship shifted from ownership to reliance. For the first time, the watch served you instead of representing you.

    Interestingly, this conversion produced very little missionary zeal.

    There was no urge to persuade others, no need to defend the choice. G-Shock Nation, as you quickly discovered, requires no recruitment. The community is vast, stable, and unconcerned with validation. Evangelism felt unnecessary, even absurd. Confidence made persuasion irrelevant.

    But honesty required one more admission.

    Yes, you had abandoned the idolatry of luxury. But you had not escaped devotion. You had simply changed altars. The emotional intensity remained—only the object had become more practical, more affordable, less socially conspicuous. The new attachment felt healthier, but it was still an attachment.

    And here is where the tone of your stories becomes notable: there was no triumphalism.

    You did not claim enlightenment. You did not declare moral victory. You acknowledged the obvious truth: you hadn’t left consumerism. You had changed its form. The new version felt cleaner, quieter, more aligned with your values. Less performance. More use. Less anxiety. More stability.

    No revolution. Just a recalibration.

    And that may be the most honest outcome the watch hobby ever produces.

  • When Enthusiasm Becomes a Sermon

    When Enthusiasm Becomes a Sermon

    Your fellow watch obsessives will tolerate your excitement—up to a point. Enthusiasm is welcome. Testimony is not. There comes a moment when you cross the invisible line from collector to missionary, and that’s when the room cools. The wrist shots multiply. The tone shifts. Conversations begin to sound less like sharing and more like recruitment. That’s when your friends deliver the social equivalent of a gentle intervention: Get a room.

    What they’re reacting to is Acquisition Afterglow—that brief, intoxicating window after a new watch arrives when the purchase doesn’t merely feel satisfying; it feels revelatory. The watch appears flawless. Doubts evaporate. The owner speaks with the calm authority of a man who has solved time itself. Posting frequency increases. Explanations lengthen. The watch stops being an object and becomes a philosophy. The danger isn’t the joy. The danger is the certainty. What feels like permanent clarity is usually just dopamine with a publicist.

    This is especially true when the revelation is G-Shock. You strap on atomic accuracy, solar autonomy, and blunt utility, and suddenly the mechanical world looks theatrical, sentimental, inefficient. It feels like you’ve discovered plutonium. But here’s the problem: millions discovered it before you. Some stayed in G-Shock Fever for life. Others burned hot for a year or two and drifted back to gears and springs. The experience feels revolutionary. Historically, it’s routine.

    So when the community quietly labels you a Watch Evangelist, the correct response is not denial—it’s calibration. Acknowledge the afterglow. Admit the volume got high. Then stop apologizing. Because enthusiasm is honest, and honesty is the only currency that matters in a hobby built on obsession.

    What you must make clear is this: you are not prescribing. You are not declaring a final truth. You are reporting weather conditions from your wrist. Today it’s G-Shock. Tomorrow, who knows. The emotional terrain shifted—that’s the story. The future is not.

    This is the posture of maturity in the hobby. Not certainty. Not conversion.
    You are not a Watch Evangelist.
    You are a Watch Agnostic.

  • The Watch That Doesn’t Need Your Approval

    The Watch That Doesn’t Need Your Approval

    Spend enough time in the comment section of a G-Shock review and you’ll see the same confession repeated with surprising consistency: I own Rolex. I own Omega. I own watches worth thousands. But my G-Shock gives me more satisfaction.

    Most people leave it there, baffled by their own admission.

    The explanation, however, is not mysterious. It has a name: Utility Purity.

    Utility Purity is what happens when a watch does exactly what a watch is supposed to do—accurate time, legible display, solar power, atomic synchronization, shock resistance, dependable alarms and timers—and refuses to turn the experience into anything more complicated than that. The effect feels like truth. No symbolism. No heritage narrative. No prestige hierarchy. Just performance. Luxury watches can be beautiful, but they also carry social meaning. A G-Shock feels like choosing function over theater—and for many people, that choice feels like integrity, especially after years of wearing objects that double as personal statements.

    Utility Purity also delivers something rarer than accuracy: cognitive ease.

    A G-Shock is psychologically light. No winding schedule. No time drift to monitor. No anxiety about door frames, desk edges, or metal bracelets scratching polished surfaces. No constant background calculation about risk and wear. The brain relaxes because the object doesn’t require caretaking. Luxury ownership often includes a quiet layer of vigilance. G-Shock satisfaction comes from the opposite experience—the relief of a tool that refuses to become a relationship.

    There’s another benefit: freedom from social noise.

    Luxury watches speak even when you don’t. They invite attention, assumptions, silent status calculations, and the occasional internal question: What does this say about me? A G-Shock shuts that conversation down. It’s socially neutral. Invisible. The pleasure becomes private. Much of the satisfaction comes from negative space—the absence of being evaluated.

    Then there is the emotional power of reliability.

    Atomic synchronization. Solar autonomy. Shock and water resistance. The message is simple: This will not fail you. Humans attach quickly to dependable systems. The watch becomes a small island of certainty—always correct, always ready, always indifferent to your moods. Mechanical charm offers personality. Utility Purity offers security. For many people, certainty is the deeper comfort.

    Finally, Utility Purity produces a cleaner dopamine cycle.

    Luxury acquisitions often follow a dramatic curve: anticipation, unboxing euphoria, validation, then the quiet descent into worry, justification, and the next rung of the ladder. G-Shocks operate differently. Lower cost. Lower risk. Fewer regrets. You wear them hard, not carefully. The emotional pattern shifts from I need to justify this to I can just use this.

    And that difference matters.

    Because in the end, Utility Purity isn’t about affordability.

    It’s about the rare satisfaction of owning something that asks nothing from you—no protection, no explanation, no performance.

    It just works.

    And after a lifetime of managing objects that carry meaning, status, and expectation, that kind of silence can feel like freedom.