Cinemorphosis

Category: FOMO and Its Discontents

  • From Dopamine to Divinity: The Case for Transmutational Motivation

    From Dopamine to Divinity: The Case for Transmutational Motivation

    In Lessons for Living, Phil Stutz recounts his refusal to prescribe Prozac to a patient. The patient wanted the pill as he wanted everything else—romance, fame, applause, alcohol: all shortcuts to happiness. Stutz wasn’t buying it. He writes:

    “Believing that things outside you will make you happy is a false hope. The Greeks considered it the ‘doubtful gift from the gods.’ In reality, there can only be two outcomes. Either the hoped-for thing does not happen, or it does and its effect quickly wears off. Either way, you are worse off than before because you have trained yourself to fixate on outer results.”

    When the outer world filters through imagination, it becomes a chimera. We don’t pursue things for what they are, but for what we fantasize they’ll be. I feel this pull myself: I’m nearly sixty-four, inching toward retirement, and browsing real estate in Orlando—dreaming of a second life in a faux-tropical paradise. A $600K “mansion” with a community pool, an hour from the beach, safe from hurricanes (mostly). Yet what I imagine as paradise may in fact be a barcalounger-sized sarcophagus—3,000 square feet of embalmed leisure.

    Stutz warns against such chimeras. They must be replaced by action—behavior that connects us to our true nature: the spiritual self. He writes:

    “We are spiritual beings and can be emotionally healthy only when we are in touch with a higher world. We need higher forces just as we need air. This is not an abstract philosophy, it is a description of our nature.”

    But here’s the rub: staying in touch with higher forces requires constant work, and it’s in our nature to avoid work. Life, then, is a perpetual battle with ourselves. Stutz’s description amounts to the purpose of religion: the angel conquering the demon. Yet in our therapeutic age—where religion is dismissed as a fairy tale—misalignment between spiritual thirst and materialist fixation manifests as depression. Conventional psychiatry treats depression with drugs. Stutz reframes it as a teacher, a reminder that the answer is spiritual life:

    “This awareness is the first step in overcoming depression.”

    His point calls to mind Katie Herzog’s mention of Laura Delano’s memoir Unshrunk, a story of misdiagnosis and drug therapy that deepened rather than cured suffering. It also echoes Philip Rieff’s famous distinction in The Triumph of the Therapeutic:

    “Religious man was born to be saved; psychological man is born to be pleased.”

    Stutz insists that pleasing ourselves with material trinkets is a false and destructive path. Real responsibility means behaving in ways that connect us with our spiritual core. Judaism frames this as God meeting us halfway; Pauline Christianity insists we are helpless, depraved, and must be remade entirely. I’d be curious to know where Stutz lands on this divide.

    Either way, his therapy unsettles his patients. A man clinging to Prozac, money, and fame stares at Stutz as though he’s lost his mind. Why? Because society has brainwashed us into believing happiness comes from external outcomes.

    So what’s the alternative? Relentless self-monitoring. Stutz writes:

    “Taking responsibility for how you feel isn’t an intellectual decision. It requires monitoring yourself every moment. This is the most freeing thing a person can do, but also the most tedious. Your connection to the higher world must be won in a series of small moments. Each time you become demoralized, depressed, or inert, you must counteract it right then.”

    This isn’t entirely secular advice. Proverbs tells us to hang wisdom notes around our necks. Today, that might be post-its urging us to choose virtue over distraction. Still, Paul’s lament in Romans—that his darker nature sabotages his noblest intentions—remains apt. If Paul were not a Christian convert, would he be able to successfully use Stutz’s tools to connect with his Higher Powers, or would his dark side undermine the mission over and over? 

    Stutz’s counsel is pragmatic: notice when you sever your connection to the higher world, and fight back. If I’m meant to write or practice piano but instead scroll the Internet’s dopamine-drenched rabbit holes, that’s the moment to act. As Stutz puts it:

    “If your habit is to look outside yourself for stimulation or validation, then each time you fail to get it, you’ll become depressed. But if you assume inner responsibility for your own mood and take action to connect yourself to higher forces at the moment you feel yourself going deep into a hole, you will develop habits that put you on a new level of energy and aliveness.”

    In darkness, we don’t have to surrender. The “inner tools” give us armor. Stutz writes:

    “The only way to achieve this confidence is to take a tool and actually experience how it works. Only then will you be willing to do what is required, which is to use it over and over, sometimes many times within one day.”

    One such tool is “transmutational motivation.” The exercise: picture yourself demoralized after indulging temptation. Then imagine a higher power above you. Visualize yourself taking forward motion—meditation, writing, exercise—and rising into “the jet stream.” Stutz writes:

    “Now you are going to fly straight up into this picture by feeling yourself take action and imagining this feeling causes you to ascend. Tell yourself that nothing else matters except taking the action. As you feel yourself rise, sense the world around you falls away. There is nothing except the action itself. Rise high enough to enter the picture. Once inside, tell yourself that you have a purpose. You will feel a powerful energy. To end the exercise, open your eyes and tell yourself that you are determined to take the pictured action. This time you will feel the picture above you pull you effortlessly up into itself. You will feel expanded and energized.”

    With practice, the ritual takes fifteen seconds. Done daily, it rewires despair into life force.

    But is this just Part X renamed? Steven Pressfield’s Resistance? Pauline sin? Or all of the above? Does Christianity accuse Stutz of diluting prayer into self-help? Do secularists argue his method is religion without the dogma? The questions multiply.

    Anna Lembke’s Dopamine Nation frames it as neuroscience. Charles Duhigg’s The Power of Habit frames it as cognitive-behavioral reprogramming. Stutz straddles both: science and soul. And looming above it all is the Internet—the Great Temptor of our age. A bottomless pit of pornography, consumerism, and status-chasing, piped directly into our dopamine circuits.

    And here’s the meta-question: what’s the point of rewiring your habits without a greater frame of meaning? Is Stutz peddling spirituality without religion—or is he smuggling in a stripped-down religion we secretly crave? Would Sam Harris nod approvingly at this secularized toolkit? Or would Dale Allison, the careful Christian scholar, recoil and insist that while Stutz offers clever strategies for habit change, he misses the essence of true spirituality—the self-giving sacrifice patterned after Christ in Philippians?

    Unanswered questions aside, Stutz’s message is stark: life is high-stakes. We are fighting, every day, between dark and light forces. We don’t just change habits to “optimize” our brains. We change them to keep our souls alive.

  • Will Living Forever Affect Your Timekeeping?

    Will Living Forever Affect Your Timekeeping?

    Like most people, I want a long life. Every morning, no matter my mood, I spring from bed eager to make dark-roast coffee and buckwheat groats with vanilla protein powder, soy milk, and berries. The more miles on my life odometer, the better—so long as those miles are smooth: no bureaucratic migraines, no addictions, plenty of income, spiritual ballast, connection with others.

    That’s why I read Tad Friend’s essay “How to Live Forever and Get Rich Doing It” with interest. Friend profiles 64-year-old Peter Diamandis, an optimist convinced we’re on the brink of breakthroughs: blood filters to block cancer, sound waves to detect strokes, mood-zapping tech for depression. He calls Diamandis “an emissary from the realms of possibility.”

    Tech billionaires have practically built vacation homes in the land of eternal youth, wiring obscene sums into anti-aging startups like it’s Monopoly money. Sure, the wealthy already get a 12-year head start on the poor, but most scientists insist the afterparty ends around 90. We’ve smacked into the “biological ceiling.” As for the 900-year marathons of Noah and Methuselah—please. They were breathing alpine air untainted by lead, cadmium, or mercury, not commuting through rush-hour smog in a Tesla.

    Diamandis and his circle press ahead anyway, bankrolled by billionaires who can’t resist the dream. Along the way, I learned a new term: hormesis—mild ordeals that supposedly trigger cellular resilience. Exercise? Fine, because it comes with endorphins. Semi-starvation? No thanks—I’m not interested in being hungry and cranky for decades. Cold plunges? Too much Instagram posturing. I’ll splash my face with cold water. That’s good enough for me.

    Some biohacks drift so far into self-parody they could headline at a comedy club. Take CAROL, a resistance bike that has you pretend a saber-toothed tiger is on your tail, all in the name of channeling your inner Neanderthal sprinter. As Tad Friend drily notes, Neanderthals weren’t exactly poster children for longevity—they usually tapped out before 30.

    Then there’s Bryan Johnson, the longevity poster boy, on a semi-anorexic diet, flexing for the camera, and blasting sound waves through his loins to reclaim teenage virility—an evidence-free vanity project if ever there was one.

    Friend notes that many biohackers avoid the news entirely; Diamandis calls it “amygdala-stimulating dystopian clickbait.” Conveniently, this shields him from rebuttals—odd, since science supposedly thrives on them.

    Some predictions verge on male fantasy: 100-year-old moguls marrying women half their age and siring fresh broods as proof of potency. Joe Polish, a former collaborator, nails the pitch: “A compelling offer is ten times more powerful than a convincing argument.” Translation: they’re selling a dream, not a reality.

    Don’t get me wrong—I want research that crushes heart disease, cancer, stroke, and Alzheimer’s. But even if we slay those dragons, organ and metabolic failure will still get us before 100. Immortality, as marketed here, is mostly grift, mostly ego.

    The essay veered into timekeeping, which I track as a watch obsessive. Longevity researchers distinguish between chronological time—the calendar—and biological time, measured through DNA methylation, blood biomarkers, organ imaging, and physical function. Dave Asprey claims his 52-year-old body is 18. I doubt it. Maybe 40 on a good day.

    Still, biological age matters. Functional strength predicts survival: slow-walking 85-year-old men die sooner than the fast walkers; those who can bathe themselves outlive those who can’t.

    But what does a long life mean? Picture a greedy, paranoid recluse with 5,000 luxury watches, 12 cars, and a private jet, living to 200. That’s not winning—that’s a remake of Citizen Kane.

    In the end, spiritual rehab beats the obsessive tinkering of physical micromanagement. Back in the ’80s, a friend told me how cocaine had sandblasted his capacity to care—about his life, his girlfriend, even himself. One night, he woke up under a heap of half-conscious bodies in a party’s stale, smoky gloom. In the corner, through a haze of spilled beer and burnt-out joints, he saw his glassy-eyed girlfriend making out with his equally blitzed best friend. He felt nothing—no jealousy, no rage, just a numb vacancy. Then, from somewhere deep inside, a voice cut through the chemical fog: “Dude, you should care.” The next morning, he checked into rehab and began the slow, grueling work of putting his soul back together.

    That’s the missing piece in the longevity movement: not more years, but more humanity. Health matters. Exercise matters. But without soul work, you’re just buying time for an empty vessel.

  • The Gods Have Spoken, and They’re Not Retweeting You

    The Gods Have Spoken, and They’re Not Retweeting You

    Look, man. Take a breath. Use some common sense. Build a little structure into your day. Cultivate a modicum of discipline. Be decent. Be helpful. That much should be obvious.

    But here’s what you need to quit: this slow-burning fantasy that you’re some kind of star, some sage of the suburbs, a public intellectual on the cusp of going viral. You’ve spent years constructing a grandiose mental biography—narrating your life as if you’re a misunderstood genius waiting to be discovered at Whole Foods.

    But you’re almost 64. And the gods—let’s be honest—have rendered their verdict. You’re not a prophet. You’re not a disruptor. You’re not the secret third Hemsworth brother who reads Proust and deadlifts.

    You’re just a man. A lucky one. Still breathing, still moving, still able to eat toast without choking.

    You’re withering. You’re going to die. And the more you try to sugarcoat that fact with heroic self-mythologizing, the more ridiculous you sound.

    Learn the art of resignation. Stop treating acceptance like it’s some cheap concession. It’s not weakness. It’s freedom.

    Yes, life’s a battle. You fight your own laziness, your distractions, your unearned vanity. But some things you don’t get to conquer:


    You won’t live forever.
    You won’t be famous.
    You won’t change the world with your podcast or your perfectly structured Substack post.

    And that’s okay.

    Be humble. Find peace in the unremarkable. Go pet your dog. Send a kind text. Make eggs. Thank the sky that you’re still here. Not trending. Not being retweeted. Not transcendent. But here.

  • The Maudlin Man: Wristwatches, Weeping, and the War Within

    The Maudlin Man: Wristwatches, Weeping, and the War Within

    One of the bitter ironies of the watch addict is that he seeks a “manly watch” with “bold wrist presence,” yet much of his behavior as it pertains to his hobby is similar to that of a thirteen-year-old girl crying effusively as she leafs through her journals and scrapbooks in which she chronicles her “lost loves” and tries to mend her “broken heart”  with the excessive self-regard one would expect from a thirteen-year-old. However, the watch addict, a man somewhere between his thirties and sixties, perhaps even older, is going down the same rabbit hole of melodrama as the thirteen-year-old. When he does a watch unboxing on his YouTube channel and trembles with tears running down his cheeks with anticipation, or does a YouTube rant about the regrets for all the prized watches that he “let get away” and left him with irreparable heartbreak, or stands before his YouTube watchers like a five-star-general as he announces with maniacal self-regard his “plans” to create his “ultimate collection,” or agonizes over the black and orange strap on his diver and goes back and forth over and over because he “loves both but can’t decide,” he probably doesn’t know that he is committing an act of colossal folly: He is embodying the Maudlin Man.

    To understand the Maudlin Man and the folly he partakes in, we are well advised to consult Jeffrey Rosen’s book The Pursuit of Happiness. Rosen discovers that major American thinkers such as Benjamin Franklin draw their wisdom from Cicero’s Tusculan Disputations, which state that the soul must be “tranquilized by restraint and consistency.” In such a state, the soul “neither pines away in distress, nor is broken down by fear, nor consumed with a thirst of longing in pursuit of some ambition, nor maudlin in the exuberance of meaningless eagerness–he is the wise man of whom we are in quest, he is the happy man.”

    There is much to unpack here. Perhaps the best way to do so is to divide man into two types: Restrained Man and Maudlin Man. Restrained Man is the type we should aspire to be. He is tranquilized by his own restraint, consistency, and self-agency and does not pine after things that cause him distress, anxiety, and FOMO. 

    Just reading the above words makes the addict inside me rebel. As a watch addict, I enjoy pining after watches and being caught in the melodrama of distress, FOMO, and desire for watches as shiny new objects my greedy little fingers can get a hold of. Wrap your head around that: I’m addicted to the very maudlin drama of my watch hobby. To be the Maudlin Man, therefore, is to be addicted to addiction. 

    But what Cicero is arguing is this: This melodramatic state that causes us to froth at the mouth for the things we desire is a form of “meaningless eagerness.” 

    Again, my inner addict rebels. It rages and counterargues, “Cicero, watches are my hobby. The very point of this hobby is that it is a benign and meaningless pastime that gives me enjoyment and relaxation.” 

    Of course, I am in denial. As I write this, I have a very beautiful diver watch with a wave-blue dial to be delivered from Singapore today from a DHL carrier. I’ve tracked the package six times since five this morning, and I couldn’t sleep last night because I agonized over whether I should keep it on the stock bracelet, put a sedate black Divecore on it, or put a loud orange Divecore on it. The stress is almost causing me to have a nervous breakdown. 

    I’m acting just like Maudlin Man. I’m experiencing effulgent emotions over something that is basically meaningless. As a result, I’m investing way too much energy and emotion toward my “watch situation,” and as a result, I am showing a lack of contact with reality. 

    Cicero’s point is that when we lack self-possession because we are in the maudlin state, we cannot be happy. Happiness is the byproduct of having self-agency and self-control. 

    I wince at Cicero’s words. Do I even want self-control? Do I not enjoy the drama of a watch strap “dilemma”? Do I not enjoy being an exuberant man-child? 

    Cicero would argue otherwise. He would argue that the “pleasures” I experience from my maudlin indulgences are at the root of my unhappiness. To understand Cicero’s argument better, let us look at the entire quotation:

    Therefore the man, whoever he is, whose soul is tranquilized by restraint and consistency and who is at peace with himself, so that he neither pines away in distress, nor is broken down by fear, nor consumed with a thirst of longing in pursuit of some ambition, nor maudlin in the exuberance of meaningless eagerness–he is the wise man of whom we are in quest, he is the happy man. 

    My inner pessimist, which I call Glum, scoffs at Cicero’s words of wisdom and gives me a litany of my failures, which prove me unworthy of Cicero’s portrait of a happy man. Glum says to me the following:

    “Regarding restraint, your appetites for tacos, spaghetti, garlic bread, homemade sourdough loaves stuffed with kalamata olives, semi-sweet chocolate chunk peanut butter cookies, chocolate cake, and pineapple cheesecake are so monstrous, you don’t have a chance in hell of exercising restraint when it comes to your appetites. Your very self is defined by your excesses, so good luck talking about restraint and moderation. You’re doomed.”

    “Regarding ambition, it is only repeated failure of many decades, not humility, that abates your grandiose designs and fantasies of being famous and ubiquitous on television as a talking head whose opinions everyone greedily consumes as if your every word is a delicious morsel to be savored. So don’t go around bragging about your modesty and humble aspirations. Old age and an eye for the inevitability of your failure are your only salves, so you have no bragging rights.”

    “Regarding maudlin exuberance and meaningless eagerness, you are the worst violator of these infractions, gushing with lame euphoria as you curate your watch collection to your YouTube viewers. Your entire enterprise of incorporating the wisdom of the Stoics and other classical thinkers is the biggest joke I’ve ever heard of and may qualify you for a life in comedy.”

    My rebuttal to Glum is this. “With your keen insight into my wretched being, you have helped me see the very depth of my pathology. So thank you, Glum, you have helped me with an unflinching diagnosis of my spiritual dissolution, and thanks to you, this accurate diagnosis marks the beginning of my long road to recovery.”

    I am grateful that I am both honest and smart enough to offer rebuttals to Glum, but having an intellectual grasp of what I should do and actually doing it are two vastly different things. For now, I have a clear grasp of Cicero’s notion of Maudlin Man. The seeds have been planted. I now hope that with those seeds, a counter self can grow that will put the Maudlin Man inside of me out of business. 

  • Buy Now, Cry Later: A Watch Addict’s Morning Routine

    Buy Now, Cry Later: A Watch Addict’s Morning Routine

    This morning, I sprang from bed at 5:50 like a man trying to outrun his own restlessness. Coffee in one hand, buckwheat groats in the other—my monkish morning ritual. By 6:20, I was deep into David Brooks’ New York Times lament over the death of the novel, parsing his elegy like a coroner looking for signs of life in a genre comatose under TikTok’s reign.

    I then pivoted to writing a YouTube essay on how to discover your watch identity without torching your bank account or your sanity. This required revisiting my own horological spiral, which could be summarized as: “I bought all the watches so you don’t have to.”

    Then, somewhere between the second paragraph and the first pangs of self-loathing, a thought struck me with the force of a stale TED Talk: I despise one-word-title books. You know the type—Grit, Blink, Regret, Drive, Trust—as if a single syllable can carry the weight of human experience. These are not books; they are glorified blog posts wearing a lab coat. They stretch one mediocre insight across 300 pages like butter scraped over too much toast. Malcolm Gladwell may not have invented this genre, but he certainly weaponized it.

    To be fair, a few have earned their keep: Testosterone, Breathe, and Dopamine Nation didn’t insult my intelligence. But the rest? They’re just placebo pills for the terminally curious.

    By 8:30, my family was still asleep, and I had hit the boredom wall with a dull thud. To numb the ennui, I began configuring a Toyota Camry online—my version of sniffing glue. I checked Southern California inventory as if I were a buyer, even though I won’t be pulling the trigger for at least a year. Classic FOMO, no doubt stirred by my best friend’s recent $70K Lexus purchase. His automotive flex triggered my inner consumer gremlin.

    Next came the Seiko browsing—Astrons, King Seikos, shiny little lies I tell myself in stainless steel form. I’m a man pushing into his 60s. I should be downsizing my neuroses, not accessorizing them.

    Right on cue, a depression fog rolled in. The psychic hangover of retail fantasy. I remembered a dream I’d had the night before: I was adding tofu to someone’s salad to increase their protein. They devoured it like they hadn’t eaten in days. Later in the same dream, I was at a party, where a couple asked me to mentor their autistic daughter. I smiled politely, feeling like a fraud. Me? A mentor? I can barely manage my own dopamine addiction.

    That’s when the epiphany hit like a steel bracelet to the skull: the urge to buy a watch hits hardest when you’re bored, self-pitying, or both. In those moments, a $2,000 watch becomes emotional currency—a metal antidepressant disguised as self-expression. And like all impulsive purchases, it cures nothing but your momentary discomfort.

    I hovered over the “Buy Now” button. Then, mercy. I pulled back.

    At 9:00, one of my twin daughters wandered into the kitchen and asked what happened to the leftover buttermilk pancakes from yesterday. I told her the truth: she’d left the door open when she went to ask the neighbors about babysitting their granddaughter, and a massive fly invited itself in. I saw it licking the pancakes like a dog at a water bowl. Into the trash they went. She laughed. I suggested Cheerios with a scoop of strawberry protein powder. She agreed. In that small, domestic exchange—an absurd fly, a ruined pancake, a shared laugh—I found myself re-entering the land of the living.

    Gratitude, not consumption, had done the trick.

    So now, I prepare for my kettlebell workout, towel in hand, wondering which podcast will offer the most delicious repartee to sweat by. My soul has steadied, for now.

  • Spiritual Kitsch and the Muscle Gods of Sedona

    Spiritual Kitsch and the Muscle Gods of Sedona

    In the early 90s, my brother managed a spa restaurant at the Grand Wailea in Maui—a temple of eucalyptus steam and $18 cucumber water. His girlfriend, the head chef, ruled the kitchen with the calm authority of a health-conscious empress. I visited one summer and found myself one morning alone at breakfast, sipping coffee and trying to look like a man deep in thought rather than a tourist waiting on papaya boats.

    At the table next to mine sat a striking brunette with the kind of diamond on her finger that doubles as a paperweight. She started talking. To me. Boldly, intimately, as if we were two old conspirators.

    She was thirty-five, married, and bored. Grew up in Santa Monica. Modeled a little. Dabbled in chaos. Now she was married to a man forty years her senior—a retired Navy officer turned business tycoon currently swimming laps in the resort pool while his wife flirted with the help. She pointed out one of the servers, a freckled boy in his early twenties pouring her orange juice with the dreamy smile of a man about to be devoured.

    “I’m sleeping with him,” she said, as casually as if she were announcing she’d tried the papaya last time and found it too sweet.

    She spoke of her marriage like a real estate deal: mutually beneficial, emotionally vacant, and efficiently managed. Her husband financed her yoga retreats. She provided him with public companionship and discreet absence. After breakfast, she was off to a vegetarian cooking class to learn how to live forever.

    She told me she was researching longevity, obsessed with health, and that she was trying to convince her husband to move to Sedona, Arizona—“the best place in the country to live a long life,” she said.

    Back then, I filed Sedona away in the brain folder labeled someday. That place. The Holy Grail of Health. A desert Shangri-La where your body becomes pure and your soul gets exfoliated.

    I didn’t make it there until a few weeks ago.

    We drove in from Prescott, and I’ll admit it: the landscape is jaw-dropping. Red rock formations that looked carved by gods on steroids. Mountains with biceps. Cliffs that scowl. One ridge looked like Zeus doing a lat spread.

    Then we hit the town.

    One-lane highway. Organic restaurants. Shops selling mystical crystals and dreamcatchers made in China. Every storefront promising to “align your energy” or “awaken your inner light”—assuming you have a functioning credit card.

    We took a bus tour. The guide cheerfully explained that tech billionaires ship their Lamborghinis in on trucks just to drive them through town for a week of synchronized flexing, tantric massages, and moon-circle manifesting.

    The mysticism was so heavy-handed it became farce. At a matcha tea stand, a man with unblinking eyes dropped a sugar butterfly into my daughter’s drink and, with complete sincerity, instructed her to make a wish so the butterfly could “help it manifest.”

    That was the moment.

    That was when I realized I hated Sedona. Not the place—God no. The place is stunning. I hated the idea of Sedona.

    Sedona the place is geology and wonder.
    Sedona the idea is a branded hallucination.

    It’s the lie that you can downshift your soul into first gear while screaming through town in a Lamborghini. It’s the peacock strut of spiritual materialism—buying essential oils and amethyst pendants as if they’ll excuse the $5 million home and the $10 million ego inside it.

    Sedona wants you to believe you can live forever if you just buy enough gluten-free sage bundles and whisper affirmations into your Yeti thermos.

    The sugar butterfly? It’s not a wish. It’s a warning.

  • The Cult of Cool: How Fashion Brands Turned Insecurity Into Gold

    The Cult of Cool: How Fashion Brands Turned Insecurity Into Gold

    Three documentaries—White Hot: The Rise & Fall of Abercrombie & Fitch, Brandy Hellville and the Cult of Fast Fashion, and Trainwreck: The Cult of American Apparel—reveal a sobering truth: some of the most iconic youth fashion brands haven’t just sold clothes; they’ve trafficked in identity, manipulated insecurity, and run full-scale psychological cons dressed up as marketing.

    These brands built empires on seductive illusions—creating tight-knit aspirational worlds where beauty, desirability, and social status were pre-packaged into a logo and sold at a premium. The catch? Entry required blind conformity to a narrow aesthetic, behavioral uniformity, and uncritical loyalty. This wasn’t fashion—it was Groupthink in skinny jeans. And behind it all pulsed the emotional engine of modern consumer culture: FOMO, the fear of being left out, unseen, unchosen.

    White Hot, reviewed by Ben Kenigsberg, focuses on Abercrombie’s marketing of “aspirational frattiness”—a euphemism for white exclusivity wrapped in khaki shorts and cologne. It was a smug, muscular nostalgia trip to a sanitized, all-white upper-class fantasy where thinness, wealth, and preppy arrogance were the unspoken requirements for membership.

    At the helm was CEO Mike Jeffries, a marketing savant whose obsession with aesthetic purity bordered on cultic. Under his reign, the company embraced racist T-shirts, discriminatory hiring practices, and a toxic definition of “cool.” His executive team mirrored his vision so fully they might as well have been in a bunker, smiling and nodding as the walls caught fire. Groupthink didn’t just enable the brand’s rise—it ensured its blindness to its own downfall.

    Why revisit Abercrombie now? Because its story is a pre-Instagram case study in the mechanics of cult marketing: how insecurity is mined, branded, and sold back to consumers at 400% markup. My students in the 90s already saw through the ruse—complaining the shirts fell apart in the armpits within a week. What mattered wasn’t the clothing but the illusion of status sewn into every threadbare seam.

    Ultimately, White Hot offers a rare glimpse of justice: a cool brand undone by its own arrogance, its aesthetic no longer aspirational but pitiful. The Abercrombie collapse isn’t just a business story—it’s a warning. When branding becomes religion and coolness becomes a weapon, consumers become disciples in a theology of self-erasure.

  • The Phantom in the Mirror: On Becoming an NPC

    The Phantom in the Mirror: On Becoming an NPC

    The Non-Player Character—or NPC—was born in the pixelated void of video games. It is a placeholder. A background hum. A digital ghost whose job is to stand in a market, repeat a scripted line, or walk in endless circles without complaint. The NPC has no hunger for freedom, no dreams of becoming more. It exists in the half-life of interactivity—a cardboard cutout propped up by code. It’s “there,” but not there. You see it. Then you forget it. And that, in essence, is the horror.

    Somewhere along the way, the term slipped out of the screen and into real life. “NPC” became shorthand for a human who seems hollowed out—emotionally neutralized, culturally sedated, and spiritually declawed. Not stupid. Not evil. Just disengaged. The light behind the eyes? Gone dim. What was once an ironic jab at background characters is now a chilling metaphor for people who’ve surrendered to the most generic, algorithm-approved version of themselves.

    What’s grimly poetic is that NPCs in video games are often controlled by artificial intelligence. And so, too, are many modern humans—nudged by dopamine, entranced by endless scrolls, soothed by the hypnotic rhythms of consumption. The Roman formula of bread and circuses has merely been rebranded. Netflix. DoorDash. TikTok. It’s all the same anesthetic. As therapist Phil Stutz would say, we’re stuck in the “lower channel”—an emotional basement filled with numbing comforts and artificial highs.

    And yet, here’s the twist: even the brilliant can become NPCs. The anxious. The depressed. The overworked. The soul-sick. Sometimes the smartest people are the most vulnerable to emotional collapse and digital retreat. They don’t become NPCs because they’re shallow. They become NPCs because they’re hurting.

    There are, perhaps, two species of NPCs. One is blissfully unaware—sleepwalking through life without a second thought. The other is terrifying: self-aware, but immobilized. The mind remains active, but the body slouches in the chair, feeding on stale memories and reruns of past selves. Think of Lot’s Wife, gazing back at a past she couldn’t let go. She wasn’t punished arbitrarily; she was frozen in time—literally—a statue of salt and sorrow. The original NPC.

    Middle age is particularly fertile ground for NPC-ism. Nostalgia becomes narcotic. We mythologize our former selves—thinner, bolder, brighter—and shrink in the shadow of our own legend. Why live in the present, when the past is easier to romanticize and the future is too much work? Just ask Neddy Merrill from John Cheever’s “The Swimmer,” paddling from pool to pool in a daze, believing in a youth long gone, burning every real connection he had on the altar of delusion. An NPC in swim trunks.

    Today, we’re incentivized to become NPCs. Social media trains us like lab rats, handing out dopamine pellets in the form of likes, follows, and artificial intimacy. The real world—messy, unfiltered, full of awkward silences and genuine risk—is rejected for the smoother contours of algorithmic approval. Our souls are curated, our emotions trimmed to fit the timeline.

    The NPC, then, is not a throwaway gag. It’s a portrait of the modern condition. A spirit trapped in a basement, scrolling for meaning, addicted to memory, afraid of action. A being slowly turning into vapor, still breathing but no longer alive.

    And the true terror? Sometimes I feel it in myself. That quiet moment when I trade meaning for ease, purpose for distraction, vitality for sedation. That’s when I hear the whisper: You’re becoming one of them. That’s when I feel the NPC, not on my screen, but inside my skin.

  • Lot’s Wife Was Human—And So Are You

    Lot’s Wife Was Human—And So Are You

    The story of Lot’s wife is usually trotted out as a biblical “gotcha”—a cautionary tale about disobedience, attachment, and the fatal cost of looking back. But really, it’s much darker, much richer. It’s about the soul-crushing gravity of nostalgia, the seductive pull of the past, and how the refusal to fully commit to forward motion—spiritually, morally, existentially—can leave us frozen, calcified, halfway between escape and surrender.

    Lot’s wife is never named in the Genesis account. She’s just “Lot’s wife,” a narrative afterthought, a supporting character reduced to a cautionary statue. And yet her fate is more memorable than her husband’s, etched into the landscape as a monument to hesitation.

    Fortunately, Midrashic literature gives her a name—Ado, or more memorably to my ear, Edith. Maybe it’s the residue of All in the Family, but Edith conjures a kind of moral warmth: a woman who feels deeply, who wants to do right, but is also tragically susceptible to emotion and memory. I prefer Edith to “Lot’s wife” not for historical accuracy, but for dignity. Edith feels human, conflicted, real.

    I don’t think Edith turned around because she was vain or shallow. I think she turned because she was haunted. She turned because the past was more than rubble—it was love, memories, people. Her heart was a complex web of longing, and it snagged her. The salt wasn’t a punishment. It was a crystallization of what happens when our nostalgia outweighs our conviction.

    And let’s be honest: Who among us doesn’t have some briny lump of regret weighing us down? Some internal salt pillar we’ve built in the shape of a younger self we can’t stop worshiping?

    Our culture is Edith’s playground. Social media, advertising, and even the algorithms know exactly how to pander to the Edith within. I can’t scroll without being invited into some “Golden Age of Bodybuilding” time warp: vintage photos of Arnold, Zane, Platz, Mentzer; protein powder reboots; playlists that reek of adolescent testosterone and gym chalk. Jefferson Starship and Sergio Oliva, side by side. It’s like being invited to embalm my past and celebrate its eternal youth. I can join message boards and talk shop with other proud monuments to vanished glory, all of us reenacting the same ritual: remembering what life used to feel like. Not what it is.

    This, I suspect, is what it means to turn to salt. Not just to long for the past, but to despise the present. To dig our heels into a world that no longer fits and spit at progress as if it betrayed us. To canonize a version of ourselves that no longer exists, then try to live in its shadow.

    But maybe Edith’s not just a warning. Maybe she’s a mirror. A deeply flawed, deeply human figure who reminds us that the instinct to look back isn’t evil—it’s inevitable. And maybe we don’t conquer that instinct so much as we recognize it, name it, and learn when to say: Enough. That life was real, and it was mine. But I’m walking forward now.

    Or at least trying to.

  • Neddy Merrill Disease: Lifting Weights to Outrun the Abyss

    Neddy Merrill Disease: Lifting Weights to Outrun the Abyss

    I take no glory in training through my 60s. At nearly 64, with a lifting life that began in 1974 amid the clang of Olympic barbells and testosterone-choked gyms, I no longer chase records or applause. These days, I chase mobility. I chase not falling apart. A nagging flare of golfer’s elbow—inner right, thank you very much—has made its uninvited return, forcing me to swap kettlebell rows for gentler “lawnmower” pulls and abandon my beloved open-palm curls in favor of reverse curls, the orthopedic equivalent of safe sex.

    There was a time, of course, when I confused self-worth with showing off. I strutted under heavy weights in the ‘70s through the ‘90s like a tragic extra from Pumping Iron, nursing shredded rotator cuffs and wrecked lumbar discs in my quest to impress… well, no one, really. The mirror? My dad? Arnold? These days I tiptoe a tightrope between intensity and injury, trying to silence the reckless ghost of my twenty-year-old self who still believes he’s indestructible.

    This tug-of-war with time reminds me of Neddy Merrill, the doomed protagonist in John Cheever’s “The Swimmer,” who tries to recapture youth by swimming across his neighbors’ pools like a suburban Odysseus, only to arrive at his own foreclosed house—empty, echoing, and final. I see flashes of my own Neddy Merrill alter ego every time I glimpse my neighbor, a sturdy cop in his early 40s, shepherding his twin teenage sons off to jiu-jitsu. I envy them—their youth, their purpose, their untouched joints. But I remind myself that comparison is the mother of misery. I don’t train for glory anymore. I train because the alternative is to surrender to frailty, to collapse into a slow-motion horror film of decay. I train because being strong is still cheaper than therapy, and it’s the only middle finger I can raise at time’s relentless advance.