To mock Brian Johnson, aka the Liver King, feels like low-hanging fruit off a poisoned ancestral tree. The man is a walking satirical sketch, a steroid-soaked cartoon preaching “natural living” while pumping $11,000 a month of growth hormone into his glutes. He branded himself the King, his wife the Queen, and his sons with names fit for a Mad Max reboot about a paleo militia family eating spleen jerky by moonlight.
His entire enterprise was Caveman Cosplay with a GoPro: gnawing on cow testicles at a blood-slicked picnic table, barking into the void like a tribal prophet in a trucker hat. He promised salvation to a nation bloated on Cheetos, Twinkies, and Red Bull—offering raw liver as the Eucharist for the metabolically lost.
Netflix’s Untold: The Liver King makes a flaccid attempt at chronicling his rise and fall. The documentary is weirdly deferential, like it’s afraid he’ll burst through the screen and challenge the viewer to a push-up contest. YouTube, in contrast, has done the real exhumation—countless videos dissecting his addiction to fame, vanity, and unregulated supplements with far more insight and bite.
Still, the Netflix film does offer one crystalline moment of pathos-turned-parody: Johnson, preparing to repent for the lies and the deception and the overpriced ancestral liver gummies, admits on camera that he’ll need to Google the words “repentance” and “atonement” before proceeding. Imagine Martin Luther, nailing his Theses to the church door—then pulling out his phone to ask Siri what “contrition” means.
The man is a moral dumpster fire, ablaze with the fumes of self-delusion, influencer marketing, and raw meat. But that dumpster fire casts a telling glow on the cultural cave we all inhabit—where attention is currency, truth is performative, and the algorithm rewards the loudest lunacy.
So let us name what we’ve seen:
- Brovangelism – The sacred zeal of gym bros converted to primal living by a shirtless messiah with abs and a coupon code.
- Swoleblindness – The ability to overlook blatant fraud if the fraudster has veins on his deltoids.
- Rawthenticity – Mistaking uncooked meat for unfiltered truth.
- Cloutuary – A public, slow-motion social media death staged for likes and shares.
- Crashfluencer – He went from virality to liability, taking his followers on a nosedive into madness.
- Declinefluencer – An influencer whose main content is his own collapse.
- Brandamaged – A man whose brand has outlived his dignity, but not his desperation.
Watching Johnson spiral felt eerily familiar. It brought to mind Jaron Lanier’s Ten Arguments for Deleting Your Social Media Accounts Right Now, a book I once assigned to bright-eyed freshmen before they lost their souls to TikTok. Lanier warns that algorithmic performance rewires the brain, dragging us back to our reptilian roots. It doesn’t make us more “authentic”—it makes us worse. Dumber. Meaner. Hungrier for clicks and validation. Johnson is not just a cautionary tale. He’s the caution in full, swollen flesh—drenched in growth hormone and influencer pathology.









