Tag: books

  • Lies, Lats, and Literature Class

    Lies, Lats, and Literature Class

    You had Pumping Iron sprawled on your desk like a sacred text while the Canyon High freshmen trickled into Mrs. Hanson’s English Literature class, each one a fidgeting, hormonal catastrophe. Glossy black-and-white photos of muscle-bound gods glared back at you from the pages, but it was the image of Mr. Universe Franco Columbu, hanging upside down from a chin-up bar like a meaty bat, that you kept flipping to. The photo was blurry and distant—just obscure enough that only a true disciple of the iron church could identify Columbu.

    Next to you sat Liz Murphy. Just last year, she was the gangly volleyball phenom from Earl Warren Junior High—the one the boys nicknamed “Giraffe,” “Horse,” or “Armadillo,” depending on the angle of cruelty. But over the summer, Liz had staged a Cinderella comeback. A Caribbean cruise had transformed her: her freckles softened into a copper glow, her limbs filled out like poetry, and her hair—now longer and looser—carried the faint scent of strawberries and ginger.

    You turned to her and said, “Hey, wanna see a picture of a bodybuilder at the beach?”

    She gave you a skeptical smile and leaned in.

    “See that guy hanging upside down?” you said, pointing at the photograph.

    “Holy smokes, he’s huge,” she said, staring wide-eyed.

    “That’s me,” you replied.

    She squinted, confused. “What?”

    “That’s me. Can’t you tell?”

    Her disbelief cracked just enough for hope to sneak in. “Oh my God… that’s you?”

    You nodded with solemn authority. “Yep.”

    And just like that, you slipped into your own fiction. You told her how you’d been visiting your grandparents in Los Angeles, hanging out with your bodybuilding pals at the beach, when someone snapped the photo. The lie came easy. Too easy. Her awe washed over you like warm sun, and for a few precious seconds, you felt seen. Not as the skinny kid you were—but as the chiseled hero you wanted to be.

    But then came the stomach-drop. The gnawing guilt. What kind of person, even at fourteen, spins a story so absurd just to taste a few seconds of admiration? You didn’t know. But if you had to trace it back—to find the origin of the myth-making—you might start in the treehouse of your childhood, the one where humiliation planted its flag and never truly left.

  • Curling Ashtrays and Other Signs You’re Destined for Muscle Madness

    Curling Ashtrays and Other Signs You’re Destined for Muscle Madness

    Long before you were twelve and dominating Olympic lifts, before you sculpted yourself into a fourteen-year-old bodybuilder, the signs were there—you were already bitten by the iron bug. Every fiber of your being was obsessed with getting huge. You found strange inspiration in the unlikeliest of places: television commercials for dog food. Yes, dog food. Those ads were less about pets and more about performance enhancement in your impressionable, muscle-hungry brain.

    Gaines-Burgers looked like prime cuts straight from Mount Olympus. Gravy Train’s magical transformation from dry nuggets to savory stew made your jaw drop. If this stuff could pump a German Shepherd into a jacked beast, what was stopping you from sampling the ambrosia yourself?

    So you did what any logic-defying, delusional muscle aspirant would do: you marched up to your dad and declared—with all the conviction of a beagle spotting a squirrel—that you wanted to become a dog. Not metaphorically. Literally. That way, you could indulge in the canine cuisine of champions. Your father’s face went on a journey: confusion, horror, resignation. He’d seen a lot, but this—this was a new low.

    In a desperate act of culinary intervention, he took you to a local bistro and ordered you a French Dip with au jus, hoping that real food might reroute your deranged protein fantasies. The sandwich arrived, dripping in savory decadence. Your dad leaned in, eyebrows raised, voice tense with hope: “So, how do you like your French Dip?”

    You took a bite. Heaven. Your taste buds erupted like fireworks. And then—of course—you growled, dropped to all fours, and scratched at an imaginary flea with your hind leg, fully committing to the bit. Patrons stared. Your dad’s face turned a shade of red that Sherwin-Williams has yet to name. He looked like a man reevaluating every life decision he’d ever made.

    But you didn’t stop there. No, your devotion to hypertrophy was a full-spectrum obsession. You judged cereals by their muscle-building mascots. Quisp and Quake tasted the same, but you knew who the real hero was: Quake, the barrel-chested, pickaxe-wielding coal miner with a neck like a bridge cable. Quisp? A pencil-neck Martian who probably couldn’t curl a paperclip.

    So when those two faced off in the ultimate cereal showdown, you pledged allegiance to Team Quake. Those gear-shaped nuggets were more than breakfast—they were barbell fuel. Quisp’s saucer-shaped flakes turned to mush in milk faster than your patience at a shopping mall. Quake stood firm, stoic in the milky battlefield of your bowl.

    But then, disaster. America chose the Martian. Quake vanished. It wasn’t just a marketing decision—it was a betrayal. When Quake was discontinued, a part of your soul died. The cereal aisle became a graveyard of broken promises. Eating Quisp felt like betrayal. Worse: it felt like surrender. You imagined Quake crying out from some cereal Valhalla, mourned like a fallen hero.

    Still, the signs of your bodybuilding destiny didn’t end with cereal or dog food. They were everywhere. In your living room sat a ceramic ashtray the size of a manhole cover—your parents’ nicotine shrine. During The Incredible Hulk cartoons, you’d curl that ashtray like you were training for the Strongest Kid on Earth competition. It was your first dumbbell, your sacred relic of strength.

    Family vacations? Gymless wastelands. But you adapted. You curled suitcases, hoisted skillets, deadlifted detergent bottles, and pressed soup cans with religious fervor. You squatted potato sacks and benched dictionaries. Hotel staff stared. Your family sighed. You called it training.

    Eventually, you found a real gym. Barbells. Plates. Chalk. Grunts. It was everything you dreamed of. Your transformation from kitchen utensil lifter to iron disciple was complete. You weren’t just a bodybuilder in the making—you were a walking comic book origin story, forged in dog food commercials, French Dip delusions, and cereal-fueled vengeance.

  • Captain America vs. the Aryan Poster Child

    Captain America vs. the Aryan Poster Child

    On dry land, you were Captain America incarnate—at least in your own mind. A five-year-old freedom fighter in light-up sneakers, flexing your spaghetti arms to vanquish Red Skull stand-ins wherever they lurked. And in 1973, Kindergarten was your battlefield. The enemy? A kid named Teddy Heinrich, your neighbor at the Royal Lanai Apartments in San Jose—a cherubic little stormtrooper-in-training who strutted around with the smugness of a pint-sized Aryan poster child.

    You had no idea you were Jewish, not consciously. But Teddy sure did. He made it his mission to educate you—mostly through Nazi memorabilia and unsolicited history lessons delivered between episodes of The Three Stooges and Superman, which you watched on his living room TV because your family didn’t have UHF. His parents were phantoms—always cloistered in the master bedroom, never cracking a smile, and dressed like they were auditioning for The Cabinet of Dr. Caligari.

    One day, Teddy gave you the grand tour of his family’s closet. Instead of a vacuum or winter coats, he pulled out his grandfather’s SS uniform—complete with a swastika armband, as if he were unveiling a treasured heirloom. “Check it out,” he said, beaming. “The greatest fighting machine the world has ever known.” His father peeked out from the shadows, nodded with ghostly approval, and slithered back into the bedroom.

    You didn’t know what to make of it. Your Nazi education came exclusively from The Sound of Music, and even then, the swastikas were mostly an inconvenience to the yodeling.

    Days later, under the hot California sun, you and Teddy were sprawled on the apartment lawn. He used his magnifying glass to torch a grotesque Jerusalem cricket, its alien limbs writhing in agony. You kicked it away, trying to save the poor thing, but Teddy doubled down—burning swastikas and “Nazi” into a wood block like a miniature war criminal with a hobby.

    You started mimicking him, doodling swastikas like a deranged architect. When your mother caught you mid-sketch, she froze. “Where did you learn that?” You dropped Teddy’s name like a hot grenade.

    She banned the symbols and told you they were evil. You nodded, swore to behave—and went right back to etching them at school, seduced by their sinister geometry.

    Then came the day Teddy called you a “dumb Jew.”

    You didn’t even know what the word meant. You just knew something flared in your chest like a lit fuse. In an instant, you were on top of him, pounding his freckled face into the grass. He didn’t fight back. He just took it—limp, passive, stunned. You clawed at his cheeks, turned them into raw hamburger. It was an out-of-body experience. You were rage. You were justice. You were five years old and seeing red.

    You walked home calm, maybe even proud. An hour later, Teddy and his mother showed up at your door. She was full of righteous German fury. “Your son did this?” she said, pushing her bruised child forward like Exhibit A. “I almost had to take him to the hospital.”

    Your mother, stunned, sent you to the kitchen. You listened from the other room as she said, “Did he really do all this?”

    “Yes!” the woman barked. “Your son should not be allowed to play with mine anymore.”

    Once they left, your mother turned to you. You explained the swastikas. The Nazi closet. The slur.

    She didn’t ground you. She didn’t raise her voice. Instead, she nodded with a quiet, ancestral gravity—as if somewhere in the back of her mind, ghosts had nodded with her.

    In her eyes, you weren’t a delinquent.

    You were Captain America.

  • Micky Dolenz, Dave Draper, and the Death of a Boy’s Dreams

    Micky Dolenz, Dave Draper, and the Death of a Boy’s Dreams

    By the time you hit kindergarten, you were already a zealous convert to the gospel of hard work, marinated in a diet of children’s books and those absurdly persuasive Charles Atlas bodybuilding ads found in comic books. Your tiny brain was hardwired to believe that with enough elbow grease and grit, you could bend the universe to your will. You marched through life armed with Captain Kangaroo’s treacly aphorisms and the motivational war cries of The Little Engine That Could. “I think I can” became your toddler mantra, your creed, your caffeinated Kool-Aid.

    Then came October 16, 1967. The day optimism died.

    You were just twelve days shy of your sixth birthday, nestled into your evening ritual of watching The Monkees, when the episode “I Was a 99-lb. Weakling” detonated your reality. There on the screen was your scrappy hero Micky Dolenz, getting demolished on the beach by a slab of muscle named Bulk—played by none other than Mr. Universe Dave Draper. Bulk, a bleach-blonde Hercules with pecs that looked weaponized, snatched away Brenda, the beach goddess, without breaking a sweat.

    Crushed but hopeful, Micky sought salvation through Weaklings Anonymous. His training montage was nothing short of existential punishment: lifting weights the size of Volkswagens, chugging fermented goat milk curd (which may as well have been bottled regret), and pawning off his drum set—essentially amputating his soul—to finance this fever dream of redemption.

    And then came the final betrayal.

    After all that sweat, sacrifice, and putrid curd, Brenda dumped Bulk and hooked up with some Proust-reading dandy who probably thought cardio was a character in Les Misérables. Your six-year-old heart imploded. You sat there slack-jawed, betrayed by TV, by Micky, by Brenda, and most of all, by the myth that hard work would win the day. Goat curd couldn’t save you. Pop-Tarts couldn’t save you. Even a twin-pack of Ding Dongs barely numbed the existential sting.

    You wandered the next few years like a ghost of your former self, disillusioned, cynical, nursing your wounds in sugary snacks and quiet rage. Not until Arnold Schwarzenegger stormed into your life via Sports Illustrated and Pumping Iron did your faith in the bodybuilding gospel return. But by then, the damage was done. You knew the truth: sometimes, life crowns the guy reading Proust—and leaves the guy drinking protein shakes in the dust.

  • The Road Trip That Made You Possible: An Origin Story

    The Road Trip That Made You Possible: An Origin Story

    Everyone has an origin story. You are no exception. Yours begins with your father. Without your father’s sheer audacity and competitive determination, you wouldn’t even be here today. Long before you were a glint in his eye, your father was locked in a battle of epic proportions—an all-out, no-holds-barred contest for the affections of your eighteen-year-old mother. And this wasn’t just any competition. His rival? None other than John Shalikashvili, future United States General and Chairman of the Joint Chiefs of Staff. Their battlefield? The smoky, beer-soaked bar scene of Anchorage, where the stakes were higher than a highball glass during happy hour.

    Their duel for your future mother’s heart took a brief Christmas ceasefire when Shalikashvili retreated to his tactical command center in Peoria, Illinois, while your father returned to Hollywood, Florida, to soak up some sunshine and plot his next move. But as he lounged by the pool, your father realized that victory in this romantic Cold War required swift and decisive action. So he cut his vacation short, crammed himself into a cream-colored 1959 Morris Minor—a vehicle that looked like it had been assembled from the Island of Misfit Toys, complete with a coat hanger for an antenna and door handles barely clinging on by the grace of duct tape—and embarked on the most high-stakes road trip of the 20th century.

    Halfway through this odyssey, the car’s fuel filter decided to go on strike, leaving your father stranded in the middle of nowhere. When the local auto parts store couldn’t supply a replacement, your father—who would later perform engineering miracles at IBM—pulled off a MacGyver-level feat of mechanical wizardry. Armed with nothing but a prophylactic and a paperclip, he fashioned a makeshift fuel filter that was equal parts creative desperation and mechanical blasphemy. This duct-taped miracle kept the fuel pump from either flooding the engine or abandoning ship entirely, depending on its mood.

    Driven by the urgency of love and the fear of losing ground to Shalikashvili’s brass-polished charm, your father powered through the journey, ignoring his growling stomach like a man possessed. Subsisting on loaves of bread devoured like a feral squirrel, he soldiered on, skipping meals because, who needs food when you’re racing against the clock to prevent a military coup over your future wife?

    After a ferry ride that probably felt like crossing the River Styx, your father finally arrived in Anchorage, a full forty-eight hours before Shalikashvili could swoop in with his military swagger and irresistible authority. Nine months later, you were born, the ultimate trophy in this love-struck arms race.

    Even before you took your first breath, your father’s victory over Shalikashvili imparted some crucial life lessons: The competition is fierce, and life is a zero-sum game where you’re either a winner or a nobody. To survive, you must find a competitive edge, and if you ever get complacent, rest assured, someone will move in on your turf faster than you can say “ranked second.”

    As a teenage bodybuilder obsessed with becoming Mr. Universe, opening a gym in the Bahamas, and silencing your critics, you often thought about bodybuilding great Ken Waller stealing Mike Katz’s shirt before a competition in the movie Pumping Iron. Something as trivial as a missing shirt could send your opponent into a tailspin, disrupt his focus, and rattle his confidence like a cheap shaker bottle. Like Mr. Universe Ken Waller, your father taught you that power is a road paved with relentless cunning, ruthless strategy, and a healthy dose of underhanded shenanigans. 

    But underneath the shenanigans and Machiavellian flair, your father taught you one core truth: sweat more than everyone else. Out-hustle, out-grind, outlast. In his gospel, sweat wasn’t just effort—it was currency. The person who left the biggest puddle won. 

  • “This Is the Other Place”: Twilight Zone Parenting and the Parking App of Doom

    “This Is the Other Place”: Twilight Zone Parenting and the Parking App of Doom

    Of all the Twilight Zone episodes that have taken up residence in my psyche, none clings more tenaciously than “A Nice Place to Visit.” A petty crook named Rocky Valentine gets gunned down during a botched robbery and wakes up in what appears to be paradise. He’s greeted by Pip, a genial, rotund guide played by Sebastian Cabot, who grants him everything his larcenous heart ever wanted: money, women, luck, luxury. No struggle, no stress. Every desire fulfilled on command.

    At first, Rocky revels in this frictionless dreamscape. It’s Vegas without losing streaks, heaven without requirements. But gradually, pleasure without purpose curdles into a thick, syrupy dread. He realizes that gratification without resistance is just another form of punishment. Bored out of his mind and desperate for meaning, Rocky pleads with Pip to send him “to the other place.”

    Pip laughs and delivers the gut punch: “Heaven? Whatever gave you the idea that you were in Heaven, Mr. Valentine? This is the other place!” And then, with glee, Pip cackles like the well-fed devil he is.

    Which brings me to paid parking.

    There is a hell, and it lives in the infrastructure of modern urban parking. It’s a realm of QR codes, license plate entries, and apps that want your soul—or at least your email and billing zip code. Some kiosks accept coins, others demand smartphone apps, two-step verification, and an MFA code just to stand still without being ticketed. My wife, tech-literate and cool-headed, usually handles this logistical hellscape while I loiter nearby, pretending to study the map of downtown like it’s a sacred text.

    But this week she’s out of town at a teaching convention, and I’m taking our twin daughters to Laguna Beach. This means I have to drive, find a parking structure, and—here’s the true horror—navigate the digital rigmarole of paid parking without her guidance. The thought of it has me sweating harder than Rocky in his silk suit.

    The absurd part? It’s not the traffic, the tides, or the teenagers that unnerve me. It’s the parking meter. The existential shame of standing in front of a digital payment kiosk, poking at it like a confused ape while my daughters wait patiently (or impatiently) beside me. I don’t fear the unknown. I fear looking like an idiot in front of my kids.

    But here’s the deeper, darker realization: this is just a symptom. My wife, through years of effort and mental load, has become the de facto logistics commander of our household. She knows which airport lines move faster. She’s the one strangers approach at terminals, sensing her Jedi-level calm. Meanwhile, I shuffle behind her like an NPC in a bad video game—directionless, frictionless, practically translucent.

    Frictionless living has a cost. It breeds detachment. It robs you of engagement, resilience, and presence. And like Rocky Valentine, I’ve grown too used to being served instead of showing up.

    Ironically, I’m obsessed with watches—those exquisite tools designed to remind you where you are in time. And yet, I’ve spent years drifting, distracted, floating outside the dial. It takes a solo day trip with my daughters—an hour drive, some shopping, a good lunch, and possibly a tantrum or two—to pull me back into the present.

    When my wife heard about my plan, she said, “You don’t know how happy this makes me.” And I believed her. She wasn’t just relieved that I was giving her a break. She was glad to see me step into the friction. To stop spectating and start parenting in real time.

    No, I don’t want to be Rocky. I don’t want a life where every parking spot is perfect, every line is short, and every meal arrives on time. I want the chaos. I want the curveballs. I want the real thing.

    Even if it means downloading the stupid parking app.

  • Don’t Feed the Soul-Hole: 4 Rules for Making YouTube Content Without Losing Your Mind

    Don’t Feed the Soul-Hole: 4 Rules for Making YouTube Content Without Losing Your Mind


    Here’s what I’ve learned while preparing my latest YouTube video essay—”Don’t Confuse a Watch Collector with a Watch-Hoarding Demon”—which, by the way, still sits unrecorded because I haven’t found a quiet moment required to talk to a camera.

    Lesson One: Open with Housekeeping—But Make It Deranged.
    Begin your video not with a dry agenda but with something ridiculous and revealing. Tell your viewers how a simple search for watch straps turned into a midnight rabbit hole of vintage Camry trim packages or why you contemplated buying a Tudor Pelagos just to avoid folding laundry. Let them see your obsessions in their full neurotic bloom. Self-disclosure laced with comedy is more potent than any clickbait title.

    Lesson Two: Stop Feeding the Soul-Hole.
    The point of making videos is not to audition for emotional validation from strangers on the internet. That’s a black hole with no floor and no mercy. Seeking approval from the algorithmic gods only deepens the void. Instead, aim to share something real—stories, absurdities, and small slices of insight—with humility, clarity, and a firm grip on the absurdity of it all. You’re not here to be liked. You’re here to connect.

    Lesson Three: In the Age of Dopamine Overload, Be Useful.
    We live in an attention economy that’s basically a carnival of shrieking hucksters promising eternal youth through vitamin gummies and AI lifehacks. Most of it ends up being digital noise. Your job isn’t to out-scream them; it’s to offer substance. My strength is argumentative essays, so that’s where I stake my claim. Find your strong suit, sharpen it, and share it—preferably without a TikTok dance.

    Lesson Four: Welcome Dissent Like a Grown-Up.
    The comment section should not be a food fight. It should be a place where people can politely disagree without biting each other’s heads off. We live in a culture where disagreement is taken as a personal attack—like someone spit in your oat milk latte. But real disagreement, handled well, is a gift. It forces us to clarify, refine, and rethink. Without opposition, your ideas become flabby and self-congratulatory. Iron sharpens iron—just make sure it’s civil.

  • The Disappearing Novel and the Culture That Forgot How to Read

    The Disappearing Novel and the Culture That Forgot How to Read

    In his New York Times column “When Novels Mattered,” David Brooks laments the slow vanishing of the novelist as a public figure. Once, the release of a new novel—especially by the likes of Saul Bellow or Toni Morrison—was a cultural event. Now it barely causes a ripple.

    The novel no longer commands attention. The digital age has crushed the reader’s patience, fractured our attention span, and flooded our minds with the shallow stimuli of TikTok, endless texts, and algorithmic rabbit holes. Where once we waited for a new Roth novel with the same anticipation reserved today for a Marvel sequel, we now swipe past literature as if it were spam.

    For Brooks, this is not just a loss—it’s a tragedy. The decline of the novel signals something deeper: a society losing its capacity for moral complexity, nuance, and emotional depth. The great literary writers, he argues, once served as our secular prophets, our social conscience. They told the truth—harsh, beautiful, layered. They gave us characters who were flawed, human, and real—not two-dimensional avatars chasing dopamine hits on social media.

    One of Brooks’ most compelling insights is that this decline is not simply the result of technological distraction, but of cultural timidity. Great literature, he reminds us, requires audacity. The ability to speak outside the safe lanes. To challenge the dominant orthodoxy. And today, particularly among the liberal elite, that audacity is wilting. Brooks argues that young people, especially on college campuses, whisper their opinions in fear. The social cost of independent thinking has grown too high.

    Interestingly, Brooks—who has recently skewered the excesses of the political right—spares them from scrutiny here. His focus is firmly on the left, on the performative virtue and self-censorship that, while well-meaning, suffocates creative risk. In this climate, it’s easier to be righteous than original. Virtue signaling may win you applause online, but it doesn’t lead to great art.

    Yet the most persuasive moment in the essay arrives late, when Brooks describes the collective psychic damage of the last decade. “Our interior lives,” he writes, “are being battered by the shock waves of public events. There has been a comprehensive loss of faith.” That line lands hard. It names something many of us feel: that we are living in a Bosch-like hellscape of noise, cruelty, and absurdity—a fever dream of moral exhaustion.

    Brooks doesn’t say this, but I will: perhaps literature isn’t dead, just stunned. In shock. In digestion. Maybe we can’t write the great novels of this era because we haven’t fully metabolized the era itself. The story hasn’t ended, and we’re still trying to make sense of the firestorm.

    Is the novel dead? I doubt it. It’s sleeping off the chaos. There are still serious novelists out there—unhyped, uncelebrated—doing the slow, unsexy work. One who deserves more recognition is Sigrid Nunez, whose clear, intimate prose hits as hard as anything in Bellow’s canon.

    The talent remains. The novels are still being written. What’s missing is the cultural infrastructure that once elevated them to necessity. We don’t need more influencers—we need readers with stamina. We need a culture willing to wrestle with meaning again.

  • The Fever Swamp of Watch Collecting

    The Fever Swamp of Watch Collecting

    Once upon a time—last week, to be precise—I made a YouTube video arguing that a man should not chase variety in his watch collection but instead find his signature style and whittle his hoard down to a tasteful few. Like a monk with only one robe. Or a chef with one good knife. Or a middle-aged guy who knows that buying yet another GMT won’t fix his marriage.

    Now, did I believe what I was saying? Not entirely. I was, to be honest, talking myself off the ledge. It was a kind of public self-hypnosis: say it enough times on camera, and maybe I’ll stop buying watches I never wear. But I’ll admit—the thought experiment was stimulating, like sniffing ammonia salts just to feel something. Most commenters agreed, saying peace of mind only arrived after purging the herd. But not all. Some insisted that a large, diverse collection brings them genuine joy. Fair. Not everyone needs to live like a horological monk.

    Still, I enjoyed making the video. It felt like intellectual calisthenics for the soul, even if it didn’t convert me.

    One viewer, the formidable “Captain Nolan,” asked a deceptively simple question that demands more than a quick reply:

    “How can you discover your identity without trying watches in every category—divers, pilots, field watches, dress, digital, mechanical, quartz, and so on?”

    By “identity,” he means your taste. What fits your lifestyle, your aesthetic, your internal brand. A fair question. And at first, I answered like a smug adolescent. I said, “You know what you like the same way I knew Raquel Welch was the apex of female beauty when I was nine. One glance. No need to watch Love American Style reruns or thumb through Vogue. Case closed.”

    But that answer is glib. And idiotic. Taste in watches—unlike adolescent lust—is not a hormonal thunderclap. It’s a process.

    So here’s the grown-up answer: yes, you do need to try different styles, just like trying on jackets at Nordstrom. Some are flattering, some make you look like a Bulgarian hitman. It’s tactile. Visceral. And wildly expensive. To really figure out your taste, you may end up spending $5,000 to $10,000 just to land in the right neighborhood. You might call this the Fitting Room Narrative—the idea that trying on a wide range of watches will help you find the “real you.”

    It sounds rational. Comforting, even. But I don’t believe in it.

    The problem is the human brain. It’s not a spreadsheet. It’s a haunted house full of desires, delusions, and marketing fumes. So let me propose a more honest alternative: The Fever Swamp Narrative.

    Here’s how it works:

    You fall headfirst into the hobby. You start buying watches the way a toddler grabs Halloween candy. You buy microbrand divers, G-Shocks, Speedmasters, and maybe a Rolex or two if your credit limit allows it. You tell yourself each one serves a “purpose.” You start spending a grand a month, easy. Over ten years, you’ve spent more than most people do on therapy. And God knows you need therapy.

    Eventually, the collection metastasizes. Dozens of watches, each one representing a temporary high. You stop wearing half of them. You obsess over straps, bezels, lume. Your identity fuses with your hobby. You’re no longer a man who wears watches; you’re a man being worn by them.

    Then comes the collapse: financial strain, marital tension, the vacant stare of a man wondering why he owns three identical Seikos. Maybe you go through a breakup or foreclosure. Maybe your friends stage an intervention. Maybe your dog leaves you. Think about that. Your watch obsession got so bad your dog abandoned you. 

    You finally tap out. Sell the collection. Keep three. Or two. Or one. You tell yourself you’re “cured.”

    Except… maybe you’re not. Maybe, like Bell’s palsy or a bad ex, the obsession lies dormant. All it takes is one random trigger—a stressful day, a YouTube thumbnail, a flash sale—and you relapse. Buy a Sinn. Then a Squale. Then you’re back in the swamp.

    Why do we cling to the Fitting Room Narrative when it’s so obviously false? Because it has a tidy structure. A clean arc. Beginning, middle, resolution. We’re narrative junkies. We want our Luke Skywalkers to finish Jedi school and never regress. 

    Same with watch collectors. We want the Watch Ninja to overcome his demons and live a Zen life with a single Grand Seiko. If he relapses, we unsubscribe. He becomes a punchline. Another Liver King of horology.

    Still don’t believe me? Consider Pete Rose. In the ‘70s, he was “Charlie Hustle,” the human embodiment of work ethic. But zoom out, and the myth crumbles. Pete wasn’t disciplined—he was compulsive. He gambled, lied, betrayed friends. The man was a walking cautionary tale wrapped in a Cincinnati Reds jersey.

    Or take Sedona. Supposedly a spiritual vortex. In reality, a commercialized fever dream of overpriced crystals, green juice, and pseudo-mystical hokum. You arrive expecting transcendence and leave with a maxed-out credit card and lower back pain from a “chakra realignment.”

    We love myths because they sell. But real life is more complicated. Messier. Less flattering.

    So I could tell you a satisfying tale about finding my “true self” through curating a humble collection of retro divers and minimalist field watches. I could wrap it all up with a bow. But I won’t. Because that would be fiction.

    And honestly, haven’t we had enough of that?

  • Posting Ennui and the Rise of Podcast Land

    Posting Ennui and the Rise of Podcast Land

    It’s a small miracle that Kyle Chayka’s New Yorker piece, “Are You Experiencing Posting Ennui?”, wasn’t published five years ago. The argument feels overdue—like an obituary written long after the corpse started to stink. Chayka observes what most of us have already felt in our scrolling bones: the golden era of amateur posting—your breakfast photo, your blurry concert shot, your moody-filtered selfie—has gone the way of the lava lamp and the Livestrong bracelet. What was once dubbed “valorized amateurism” now reads like cringe-inducing narcissism.

    In its place, we have the glossy perfection of influencers and the manic edge of doom content. It’s either an unboxing of a $5,000 Japanese toaster or a clip forecasting economic collapse by Tuesday. There is no middle.

    Some of this is generational. Millennials have aged out of thirst traps and into soft lighting and privacy. Gen Z, including my daughters, treat public self-aggrandizement with the kind of disgust once reserved for timeshare pitches and chain emails. To them, most online posting isn’t just unnecessary—it’s embarrassing.

    Chayka diagnoses the affliction as posting ennui—the existential fatigue of shouting into a void dominated by micro-celebrity algorithms and brand-filtered banality. We used to post in order to share something real; now we post to survive the algorithm’s cold indifference. And the algorithm doesn’t even show our friends anymore. So what’s the point? The casual post is now a ghost of its former self—undone not by controversy, but by irrelevance.

    Then there’s AI, which hangs over this whole landscape like a digital grim reaper. Now, even authenticity feels manufactured. Who made that caption? Who edited that face? Is that even a real voice? The uncanny valley has extended to your Instagram feed.

    Chayka predicts we may be headed toward what he calls Posting Zero—a post-social media state of blissful digital silence, where the compulsion to perform evaporates, and nobody’s life is reduced to a grid of curated lies.

    And honestly? I’m here for it.

    Let the pixelated word salads and beige hotel mirror selfies die a quiet death. Let the algorithm cannibalize itself. But here’s where I’ll add a wrinkle Chayka overlooks: even as posting dies, Podcast Land thrives.

    The podcast isn’t dead. It’s ascendant. While selfies wilt, microphones multiply. I know people—and I count myself among them—who have fully relocated to Podcast Land. Sam Harris talks to me for two hours a day. I fall asleep to history podcasts. I nap with AirPods in. I swing kettlebells to longform interviews about Stoicism and dopamine. I am deep in Podcast Land. I’ve got residency status.

    So yes, let the Instagram Stories dry up. Let the TikTok dances lose their rhythm. But don’t mistake this silence for disengagement. We’re still listening. We’re still absorbing. We’re just done performing.

    Welcome to Posting Zero. Now please keep your voice down—I’m trying to hear what Sam Harris is saying about the AI Takeover.