As a kid in the 1960s, I was utterly mesmerized by the tantalizing dog food commercials on TV. Gaines-Burgers, those succulent patties that looked like ground hamburger, and Gravy Train nuggets, which magically transformed into rich, brown gravy with just a splash of water, had my salivary glands working overtime. It was clear that the advertisers had one devious goal: to make dog food so visually appealing that even humans would crave it. And did they succeed.
I marched up to my dad one day, eyes wide with canine envy, and declared that I wanted to be a dog just so I could savor these advertised delicacies. His face twisted in confusion, then horror, and then a resignation that only a parent can truly master. Determined to cure me of my bizarre wish, he whisked me off to a local bistro and ordered me a French Dip with au jus sauce.
As the sandwich arrived, dripping with savory goodness, my dad leaned in and asked, “So, how do you like your French Dip?”
I took a bite, my taste buds doing a happy jig, but instead of expressing my appreciation like a normal human child, I couldn’t resist. I let out a guttural growl, dropped to all fours, and began scratching an imaginary itch with my hind leg, much to the mortification of my father and the bewilderment of the bistro patrons.
Dad’s face turned a shade of crimson that would have made a ripe tomato jealous. He sighed deeply, clearly questioning his life choices, while I continued my canine performance, convinced that I had discovered the next best thing to Gravy Train. It was then that I realized: the allure of dog food had turned me into a French Dip-devouring, itch-scratching spectacle of childhood absurdity.
The irrational, often childhood-onset hunger triggered by the hyper-curated presentation of pet food in commercials—particularly dog food stylized to look more appetizing than anything in your pantry. Kibblelust is not mere curiosity; it’s a visceral craving born from the fantasy that somewhere, out there, dogs are eating better than you are.
Sufferers of Kibblelust may experience symptoms such as food envy toward canines, a desire to bark in public, or in extreme cases, dropping to all fours in a bistro after biting into a French Dip, convinced it’s the closest a human will come to Gravy Train transcendence.
This condition typically begins with 1960s-70s advertising campaigns involving burger-shaped meat slabs and gravy-generating pellets and is usually cured by a parent’s panicked intervention and a stern lesson in food hierarchy.
Kibblelust represents the first great betrayal of consumer trust: when you realize advertisers are not above making animal food look better than human cuisine—and you fell for it.
Cinemorphosis 
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