The Lie of 70s Bodybuilding

Nostalgia is a bald-faced liar in gold lamé posing trunks. It flexes in the mirror of your mind, oils itself up in false sentiment, and strikes a heroic pose while whispering sweet nothings about “the good old days.” I used to believe the 1970s were the Golden Age of bodybuilding—when men looked like Greek gods instead of mutant action figures, when steroids were used “responsibly,” like a fine wine instead of a meth pipe. I told myself those days were all about balance and aesthetics: a V-taper here, a bit of Arnold’s smirk there.

But no—this is revisionist fantasy, gym-bro propaganda. The truth is, those bronzed demigods were gulping down more synthetic hormones than a lab rat in a Monsanto trial. “Moderate” steroid use? Please. Some of those guys had liver enzymes that could strip paint. Many didn’t make it to 50, their organs shriveled like sun-dried tomatoes while their biceps ballooned into oblivion.

Yes, today’s physiques are grotesque parodies of humanity—more Pixar villain than Apollo—but don’t kid yourself that the ‘70s were some golden, health-conscious utopia. Body dysmorphia was already the unspoken sixth station in the posing routine. The mirrors were just less honest, and the delusion smelled faintly of Brut cologne and Joe Weider’s false promises.