I’ve been a bodybuilder since 1974, which means I’ve spent half a century haunting health food stores. Not the modern corporate ones with sterile aisles and soothing playlists, but the old-school mom-and-pop operations run by barefoot idealists and tense, caffeine-free librarians who smelled faintly of patchouli and moral superiority.
Those stores had a bouquet unlike any other—a humid cloud of brewer’s yeast, carob dust, desiccated liver tablets, toasted wheat germ, and stale bran, all marinated in tea tree oil and valerian root. Mix it together and you got the unmistakable scent of loneliness and intestinal distress.
The shelves sagged with mimeographed books from obscure presses, all preaching salvation through sprouts, tofu, and lentils. Reading them, you understood the subtext: renounce pleasure, annoy everyone, and either die alone or join a small cult where everyone smells faintly of alfalfa and martyrdom.
In the back corner sat the “Alternative Reading” section—dog-eared manifestos about conspiracies, telepathy, UFOs, and energy vortices. These weren’t health stores; they were secular monasteries for the over-enlightened and under-medicated.
Most shoppers weren’t buying vitamins—they were buying deliverance. They came searching for answers: to their chronic bloating, their failed relationships, their career detours, their lingering sense that the world had been designed without them in mind. They were pilgrims in pursuit of absolutes, desperate to turn meaninglessness into a smoothie.
I often tried to avoid eye contact. The vibes were heavy, like wet hemp. They looked at me—broad shoulders, protein powder in hand—and saw a defector. In their eyes, I wasn’t a fellow seeker; I was a pragmatic muscle robot looking for more bioavailable amino acids. They, meanwhile, communed with chlorophyll and cosmic vibrations.
In that ecosystem, I was the natural enemy: a bodybuilder. My very existence refuted their gospel. My muscles were proof of a material world they’d spent decades trying to transcend through spirulina and good intentions.
These days, I skip the incense and buy my protein online. It’s efficient, impersonal, and utterly free of judgment—mine or theirs. They can keep chasing transcendence through powdered algae; I’ll settle for FedEx and 160 grams of protein a day. Somewhere, they’re still sniffing valerian root and waiting for the universe to text them back.

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