If someone asks, “Are you still into watches?” the honest answer is yes—but only in the slow-cooker sense of the word. The blaze that once roared is now a gentle simmer. I still enjoy my small, modest collection, but the thermonuclear fervor that once powered my YouTube monologues has cooled to something approaching sanity. For a decade I curated my watch fixation online with the zeal of a man possessed. That’s part of the job: intensity, enthusiasm, obsession on command. You don’t just talk about watches; you produce engagement about the engagement, feeding the ouroboros of social media in which people watch reaction videos about reaction videos reacting to the initial spark. It’s performance art—performance about performance.
But those days are over. I am retired from the high-flame watch world. Age has something to do with it—priorities recalibrate whether you consent or not. At sixty-four, the thrill of “wrist presence” and the quiet barbarism of masculinity farming with a steel hockey puck strapped to my arm don’t summon the same dopamine. The fantasy of a watch transforming me into a rugged Alpha Male now feels like cosplay designed by an exhausted algorithm.
The bigger shift, though, is psychological. I haven’t bought a watch in five months. I no longer spray Instagram with daily wrist shots. I no longer agonize over whether to vaporize five grand on this dial or that bezel or which “ultimate rotation” best aligns with my personal mythology. The absence of that noise feels like relief—a weight lifted, a gratitude bordering on spiritual.
Low-flame mode offers a different kind of bandwidth. I can sit at my desk in the morning with no cravings, no micro-desires, no consumer fantasies tugging at my neurons. I can actually face the quiet—deal with the emptiness directly rather than embalming it with luxury steel. That absence is clarifying. It demands something of me besides swiping a credit card.
Does low-flame mode mean I’ve quit watches? No—it means I’ve quit a particular orientation toward watches. This essay grew out of a small revelation I had yesterday: you don’t retire from X entirely, and X doesn’t retire from you entirely either. Instead, you negotiate a polite breakup. You acknowledge each other’s contributions, exchange your things, and move on. The High-Flame Watch Obsession and I have parted ways. We won’t be seen in public together again.
Do I mourn this? Not really. I have complicated feelings, sure, but I don’t feel like Lot’s Wife, craning my neck for one last look at the fever swamp of my own compulsions. Mostly, I feel relieved. Mostly, I feel curious—what will life look like now that my brain is no longer a storage unit for lug widths, torque tolerances, and bracelet micro-adjustments? The quiet is unsettling, but it’s also promising. I finally have room for something else.

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