For the better part of a decade, I’ve been a talking head on YouTube—waxing unpoetic about dive watches, flipping Seikos like pancakes, and freefalling into endless spirals of horological self-loathing. My channel was never slick. No fancy cuts, no drone shots over crashing waves, no ominous music swelling over macro shots of ceramic bezels. Just me: a man, a camera, and the slow erosion of his dignity.
I didn’t edit. I didn’t storyboard. I didn’t build a brand. I just rambled into the void, a kind of wristwatch confessional booth where I shared my joy, my shame, and my madness with an audience of fellow obsessives. For a while, it was exhilarating. Like catching your own reflection in a funhouse mirror and mistaking it for truth.
At my pathological peak, I owned sixty-three “TV-brand” watches—any brand that looked good on camera and bad for your soul. I knew I had a problem when I started hiding watches in drawers and pretending I hadn’t bought another diver. Getting the collection down to five felt like detox. Like crawling out of a swamp in ripped jeans, clutching a G-Shock and whispering, never again.
And now? I haven’t filmed in a month. The idea of making another video fills me with dread. My subscriber count has flatlined around 10,000. I’m not growing. I’m not evolving. I’m the guy in the garage band who still thinks the right lighting will disguise the fact that he’s 63, wearing a wig, and flexing in a tank top with a fake tan and a borrowed swagger.
More than stagnation, it’s the cost of content creation that’s choking me. Every video drags me deeper into the watch swamp. I obsess. I fantasize. I compare. I scroll forums at 2 a.m. and start building mental spreadsheets of specs I’ll forget by morning. The longer I film, the more I think about watches, and the more I think about watches, the less I think about anything else.
Then there’s Instagram—my other digital vice. The cigarette break I take between grading student essays and questioning my life choices. One minute I’m watching a documentary; the next I’m styling a wrist shot, spreading digital envy like cologne. Watch porn. FOMO fuel. I’m not sharing insight. I’m spreading existential rot disguised as lifestyle content.
The breaking point came last week when two Instagram friends—good guys, honest guys—messaged me with admiration-tinged despair. They loved my collection but felt ashamed of their own modest $300 watches. That’s when I saw it: I wasn’t inspiring anyone. I was curating a highlight reel of hollow indulgence, turning craftsmanship into competition. I don’t want to be that guy. The one whose joy costs others their peace.
So yes—I’ve been dreaming of leaving. Leaving YouTube. Leaving Instagram. Leaving the digital masquerade where likes masquerade as affection and comments stand in for connection. But here’s the kicker: I don’t want to announce my departure. I don’t want to post some faux-epic “farewell” video where I stare off into the middle distance like a monk who’s just discovered minimalism. That’s not liberation—that’s branding.
And yet, here I am. Writing this.
The irony is suffocating.
What’s my future on YouTube and Instagram? I honestly don’t know. But I’ve caught the scent of something better—something that smells like freedom, like sanity, like the first breath of fresh air after crawling out of a sealed vault.
In the meantime, there’s the blog. Nine subscribers. Twenty hits a day. Basically the sound of a tree falling in the woods while everyone’s at brunch. But unlike video, writing helps me think. It gives shape to the noise in my head. Like kettlebell workouts or noodling on a keyboard, it’s therapy with fewer side effects and no recurring subscription fee.
So no, I don’t care about metrics. Not anymore. I just want to be true to myself, however unmarketable that truth might be.
And if you’re still reading this—thanks. I’m guessing you get it.









