Tag: travel

  • Borderline Strauss Disorder: A Dream of Intellectual Despair

    Borderline Strauss Disorder: A Dream of Intellectual Despair

    Last night, around 2 a.m., just as Jonah Goldberg of The Remnant podcast was deep in philosophical flirtation with Yale’s Steven Smith over Leo Strauss, I passed out—headphones still in, brain still humming.

    And then the dream began.

    I found myself in my grandfather’s old house in San Pedro, a stuccoed mid-century bunker that always smelled faintly of pipe smoke and baked ziti. Inside the library—yes, he had a library—Goldberg and Smith were now with me, and the three of us were doing what all good podcasters and aging humanities majors dream of doing: pulling crumbly tomes off dusty shelves, quoting Epictetus, Hobbes, and Plato as if our curated selections might finally bring Western Civilization back from the brink.

    Each book we grabbed opened, magically, to the exact passage we were about to reference—as if we were wielding Philosopher’s Stones bound in cracked leather. This was not casual reading. It was apocalypse-proof intellectual spelunking.

    Then I noticed something troubling.

    Through the window, I saw a teenage blonde girl in a baby-blue station wagon idling at the curb. She looked like a cross between a cheerleader and a Bond villain’s niece—beautiful, yes, but with the dead-eyed calm of someone about to burn down your ideas with surgical precision. Turns out she was an operative, dispatched by some shadowy organization convinced that our late-night Straussian exegesis was a threat to human progress.

    Naturally, I sprinted outside, confronted her, and commandeered the station wagon—which, of course, was loaded with weapons. Jonah, ever the podcast professional, called “his people” to secure the contraband.

    But there was a cost.

    Simply standing too close to the weapons cache scrambled the circuitry of my brain. My synapses went sideways, and a mysterious doctor appeared—seemingly conjured from a BBC miniseries and a Jungian archetype—with a scroll. Not a Kindle, not a clipboard. A scroll.

    He began to read aloud. Stories, essays, fragments—some of it fiction, some of it possibly academic, none of it optional. He read in a solemn, droning cadence, pausing only to gesture that I join in. At times, we performed the text together like an absurd Socratic duet. This was not medicine. It was literary waterboarding.

    The treatment drew attention.

    Soon, Goldberg turned the whole ordeal into a dinner party. Somehow, he located several of my retired faculty colleagues and invited them, with their long-suffering wives, to my grandfather’s house. I wanted to talk to them—reconnect, reminisce—but the doctor stuck to me like a parasite with tenure. Wherever I went, he followed, reading, always reading.

    My colleagues grew irritated and drifted off one by one, muttering about boundaries and bad acoustics. I tried to hide in the bean bag room—yes, this house apparently had a bean bag room—but the doctor found me, unfurled his accursed scroll, and picked up where he left off.

    I realized, in that moment, I was trapped. Pinned inside a philosophical purgatory where the punishment wasn’t fire or ice, but relentless interpretation. Eternal footnotes. Bibliographic water torture. I would never leave. Not until I understood the real meaning of the text. Or until a full bladder awakened me.

    Thankfully, the latter came first.

  • Borderless Flavors: Food, Power, and the Collapse of Culinary Elitism (College Essay Prompt)

    Borderless Flavors: Food, Power, and the Collapse of Culinary Elitism (College Essay Prompt)

    Essay Prompt (1,700 words):

    In the Chef’s Table: Pizza episode featuring Ann Kim, food becomes a site of transformation, healing, and reinvention. Kim channels her failed acting career into culinary artistry, crafting dishes that express the multiplicity of her identity—as a Korean-American daughter, an artist, and an immigrant success story. Her pizzas become canvases for memory, rebellion, and gratitude, especially toward her parents. Her story is a microcosm of the broader immigrant narrative: negotiating identity, navigating cultural shame, and ultimately reversing the script as the very foods once mocked become culinary gold.

    In this essay, compare the themes in Ann Kim’s story with those in Ugly Delicious (Season 1, Episode “Tacos”) and selected episodes of The Taco Chronicles. How do these shows depict food as more than sustenance—as performance, identity, resistance, and love? In what ways do immigrant chefs and food workers subvert the shame once associated with their cultural foods and assert pride, creativity, and belonging through cuisine?

    Your essay must engage with the visual rhetoric of the shows (tone, music, imagery), analyze the role of food as narrative and identity, and include at least two secondary sources—these may include academic articles on food studies, identity, or immigrant narratives.

    Sample Thesis Statements:

    1. The Performance of the Plate
    Through Ann Kim’s story in Chef’s Table: Pizza, the taco discourse in Ugly Delicious, and the street-food heroism of The Taco Chronicles, we see food function as a performance of identity, where immigrant chefs use culinary artistry to reclaim scorned traditions, express hybrid selves, and find belonging in spaces that once excluded them.

    Mapping components:

    • Culinary performance as identity expression
    • Reversal of cultural shame into pride
    • Belonging through the craft of food

    2. From Shame to Reverence
    Ann Kim, David Chang, and the taqueros of The Taco Chronicles show how the foods once mocked in American lunchrooms are now celebrated on global stages, revealing that cuisine is a powerful tool of cultural revenge, emotional healing, and self-definition for immigrant communities.

    Mapping components:

    • Mockery and marginalization of immigrant food
    • Culinary revenge and cultural redemption
    • Healing and self-definition through cooking

    3. Food as Love, Labor, and Legacy
    While Chef’s Table: Pizza casts Ann Kim’s story as one of artistic reinvention and filial love, Ugly Delicious and The Taco Chronicles emphasize how food binds generations, builds communities, and becomes a labor of love that transforms trauma into legacy.

    Mapping components:

    • Culinary reinvention as personal and artistic legacy
    • Food as intergenerational bridge
    • Labor, love, and storytelling through cuisine

    Sample Outline:


    I. Introduction

    • Hook: A vivid scene from Ann Kim’s episode—placing gochujang on pizza as rebellion and homage.
    • Context: Rise of food documentaries as cultural texts.
    • Thesis: (Insert one of the thesis statements above.)

    II. Ann Kim: The Personal is Culinary

    • Acting failure and identity fragmentation
    • Food as theatrical medium: personas, freedom, risk
    • Immigrant shame turned into culinary power (Korean pizza)
    • Cooking for her parents as an act of redemption and gratitude

    III. Ugly Delicious: The Taco Episode and Cultural Inversion

    • David Chang’s exploration of authenticity and invention
    • The taco as a battleground of legitimacy (Mexican roots vs. American remix)
    • Use of celebrity chefs and taqueros to show class and cultural divides
    • Food once marginalized now used as a symbol of culinary innovation

    IV. The Taco Chronicles: Myth, Ritual, and Regional Pride

    • Focus on specific episodes (e.g., Suadero, Cochinita Pibil)
    • Tacos as sacred practice, generational labor, and social equalizer
    • Visual and musical rhetoric: the taco as folk hero
    • Repeated motif: taqueros breaking class and cultural boundaries with corn, fire, and steel

    V. Comparative Analysis

    • Immigrant identity in all three: reclaiming power through food
    • Emotional resonance: food as apology, tribute, rebellion
    • Different tones: Kim’s cinematic elegance vs. Chang’s irreverent inquiry vs. Chronicles’ reverent folklore

    VI. Counterargument Section

    • Some critics argue that food media romanticizes struggle or sanitizes labor conditions
    • Rebuttal: While these shows may aestheticize food, they also restore dignity to cuisines and cooks historically ignored by dominant culture

    VII. Conclusion

    • Reassert the thesis: food is not just fuel—it is metaphor, memoir, and medium
    • End with a return to a powerful image—perhaps Ann Kim in her pizzeria, cooking for her parents, feeding them not just dinner, but decades of unspoken love

  • Taco Nation: How a Humble Street Food Became Mexico’s Superpower (College Essay Prompt)

    Taco Nation: How a Humble Street Food Became Mexico’s Superpower (College Essay Prompt)

    Essay Prompt:

    In the Netflix docuseries The Taco Chronicles, the taco is not portrayed as a mere food item but as a cultural force—an edible emblem of Mexico’s resilience, creativity, and soul. The series argues that the taco is a kind of Mexican superfood—not only for its nutritional versatility, but also for its power to break down cultural and class barriers, foster community, and rejuvenate the communal spirit through the sacred staple of corn. It is both deeply traditional and endlessly innovative, enchanting the people who eat it and the taqueros who make it.

    Write a 1,700-word argumentative essay that responds to the claim that the taco functions as a Mexican superfood with transformative social and cultural power. Consider how the taco transcends boundaries—economic, racial, culinary, and geographic—while also preserving deep-rooted traditions. You may also explore counterarguments: Is the global popularity of the taco watering down its identity? Is the romanticization of street food masking deeper inequalities?

    Support your argument with examples from The Taco Chronicles and incorporate at least two additional sources (journalistic, scholarly, or culinary writing) that offer insights into food culture, globalization, or Mexican identity.

    Sample Thesis Statements:


    1. The Taco as Cultural Bridge
    While often seen as humble street food, the taco stands as a powerful symbol of cultural resilience, breaking barriers of class and race, rejuvenating communities through the ancestral force of corn, and reinventing itself across borders without losing its soul.

    Mapping components:

    • Symbol of cultural resilience
    • Rejuvenation through corn
    • Innovation without cultural loss

    2. A Superfood for the Soul
    Far from just a culinary trend, the taco operates as a Mexican superfood by nourishing the body, connecting diverse communities across social divides, and reviving cultural heritage through its balance of tradition and modern flair.

    Mapping components:

    • Nourishment and accessibility
    • Cross-class and cross-cultural unity
    • Reinvention of tradition

    3. Romantic or Real? Interrogating the Taco’s Power
    Though The Taco Chronicles portrays the taco as a superfood capable of healing social divisions and celebrating tradition, its growing global appeal risks cultural dilution, commodification, and the masking of labor inequities behind its charm.

    Mapping components:

    • Healing and communal unity
    • Risk of global commodification
    • Invisible labor and exploitation

    Here are three counterarguments with rebuttals, each addressing a core claim from the prompt about the taco’s cultural and communal power:


    Counterargument 1: “The Taco Has Been Commercialized Beyond Recognition”

    As the taco gains global popularity, it’s often stripped of its cultural context and repackaged as a trendy, overpriced novelty in upscale restaurants. The soul of the taco gets lost in translation, turning it into an Instagram prop rather than a communal or ancestral food.

    Rebuttal:
    While some global versions of the taco are divorced from tradition, The Taco Chronicles shows that innovation and authenticity can coexist. From suadero in Mexico City to cochinita pibil in Yucatán, the taco is continually reinvented without losing its cultural core. Rather than being erased, the taco’s story is being exported—sometimes imperfectly, but often with respect and curiosity.


    Counterargument 2: “Romanticizing the Taco Ignores Labor Exploitation”

    Celebrating the taco as a symbol of love and unity risks whitewashing the harsh labor realities faced by many taqueros, many of whom work long hours in informal economies with little pay or security.

    Rebuttal:
    Yes, romanticizing food can blur the realities of labor, but The Taco Chronicles doesn’t shy away from this. It honors the taquero not just as a cook but as a craftsman, keeper of tradition, and community anchor. Elevating their work brings visibility and dignity—not erasure. Recognizing tacos as cultural capital can be the first step toward advocating for fair labor practices in the food industry.


    Counterargument 3: “The Taco Doesn’t Break Class Barriers—It Reinforces Them”

    Although tacos are accessible, their new gourmet incarnations often exclude working-class eaters, turning a people’s food into a luxury experience and reinforcing class divides rather than dismantling them.

    Rebuttal:
    The taco’s genius lies in its dual identity. It can be both a 10-peso street meal and a $15 chef’s experiment without collapsing under the weight of either role. Its roots in affordability and improvisation mean that it retains its cultural identity even when elevated. More importantly, the street taco is still thriving—in Mexico and beyond—resisting erasure by holding its own against the forces of culinary elitism.

  • The Vegan That Lives in My Head (and Nowhere Else)

    The Vegan That Lives in My Head (and Nowhere Else)

    At six a.m., mug in hand, I sat down at my desk with the smug satisfaction of a man pretending to be in control of his day—only to be ambushed by a large brown spider launching itself from my desk drawer like it was fleeing the FBI. It vanished into the shadows, and I was left stewing in the indignity of defeat. I didn’t catch it. Worse, for the second morning in a row, I couldn’t remember my dream. Something about a car near the ocean, a faceless authority figure mumbling instructions, and then—blank. Freud would be disappointed. I’m more annoyed.

    My dreams often involve cars. They also often involve the ocean. I suspect this means I’m perpetually trying to get somewhere, while simultaneously wanting to be swallowed by the Great Womb of the Deep. Birth, Death, and the Cycle of Life.

    Midway through my coffee, my teenage daughter wandered into my office, eyebrows raised in alarm as I recounted the spider saga and my failed dream recall. She showed the appropriate amount of concern, then casually announced she was heading to Starbucks for a chai latte. It’s comforting how the rituals of youth persist, even as their fathers spiral existentially over arachnids and unconscious symbolism.

    I banged out a new essay prompt for next semester—something about manufactured authenticity and influencer FOMO—then drove the girls to school, came back, and burned 805 calories in 61 minutes on the Schwinn Airdyne. Or as I’ve come to call it: The Misery Machine. This isn’t exercise. This is penance. Only those seeking redemption or working through unresolved guilt buy these medieval contraptions. The bike doesn’t offer health—it offers absolution.

    Post-shower weigh-in: 231. Still twenty pounds away from my goal, but less disgusting than I was yesterday, so—progress.

    Later, I drifted into my usual morning fantasy: becoming a vegan. No, not a preachy zealot in hemp sandals, but a serene, plant-based domestic monk, stirring lentils and sipping soy lattes like some morally superior Miyagi of meal prep. In this fantasy, I don’t haul home slabs of meat leaking blood onto Trader Joe’s paper bags. No. I have evolved.

    In this alternate timeline, breakfast is steel-cut oatmeal or buckwheat groats with walnuts, berries, soy milk, and a dash of protein powder. Lunch and dinner are identical—because I’m disciplined, not boring—a sacred Le Creuset Dutch oven bubbling with a Caribbean rice-and-beans concoction: quinoa or white rice, black beans, cubes of tempeh, coconut milk, tomato sauce, and enough spice to remind me I’m still alive. The afternoon snack is a tall glass of soy milk with a scoop of vegan protein, because the aspirational me is nothing if not consistent.

    Of course, this will never happen.

    My wife and daughters won’t eat this way. Neither, frankly, will I. I’ve known student-athletes who withered into pale husks trying to go vegan. Others have thrived and glowed like enlightened celery sticks. I, on the other hand, turn into a foggy-headed anemic with the energy of a depressed manatee. But the fantasy persists. This vegan version of me—let’s call him “The Better Me”—exists only in the realm of self-mythology, filed away with other fictional selves: The Novelist Who Writes Before Dawn, The Man Who Loves Yoga, and The Guy Who Only Checks His Phone Twice a Day.

    They’re all gathering dust in the mental trophy case labeled Deferred Dreams. To catalogue them all would require another post—and a second pot of coffee.

  • Dreams of Debt, Pastries, and Postponed Purpose

    Dreams of Debt, Pastries, and Postponed Purpose

    I dreamed I was working in a café—one of those indie joints that sells artisanal pastries dusted with powdered irony—while slogging through my Master’s in English. Picture a barista apron slung over a grad student’s existential dread.

    I carried a phone that wasn’t just smart—it was sorcerous. With one tap, it summoned a stream of music from a satellite orbiting somewhere above Earth’s pettiness. This music wasn’t Spotify-tier. It was celestial—otherworldly symphonies that made Bach sound like background noise at a carwash. The entire café basked in it, as if rapture had been accidentally triggered over the scones.

    Then he appeared. A mysterious man—part career counselor, part trickster god—told me that if I attended a career convention, I could buy a van for my family. Not just any van. A magical, dream-fulfilling van priced at $400, which in dream economics is about the cost of a single textbook in grad school.

    The convention was a riot of lanyards and desperation. Voices swirled about the final class I needed to finish my degree: the dreaded seminar with Professor Boyd, a real professor from my waking life, whose lectures felt like intellectual CrossFit and whose office smelled faintly of despair and dry-erase markers.

    I never found the van man.

    The dream logic began to wobble. Doubt crept in like a late fee. I wandered through the convention’s gray carpeted purgatory and began rehearsing how I’d tell my family we would remain vanless, bound to our modest, immobile fate.

    And then—like a plot twist penned by a sentimental sportswriter—I ran into two Hawaiian brothers I hadn’t seen since Little League. We were kids once. They were legends. One of them, Wesley, struck me out four times in a single game, and I still remembered the way the ball moved like it had free will. Decades later, we were all adrift—middle-aged, mildly broke, and marvelously unsure of ourselves.

    We stood there, in that convention center of failed ambitions and discounted dreams, and talked about what we could’ve been. I told them they had enough charisma to turn their names into brands. I hugged Wesley and said, “You struck me out four times, and it’s a privilege to see you again.”

    None of us had a career. But we had memories. And love. And the unspeakable beauty of a satellite song that once played over cinnamon rolls.

  • Kafka Called—He Wants His Nightmare Back

    Kafka Called—He Wants His Nightmare Back

    Last night’s dream was less REM sleep and more bureaucratic farce with automotive stunt work. It started with me sprinting into a liquor store—not for booze, but for groceries, because apparently, in dream logic, milk and bananas are shelved next to Jack Daniels and scratchers. The plaza was wedged next to a police station, and as I pulled into the lot, I grazed another car. Minor fender-bender. Did I report it? Of course not. I had perishables. Yogurt waits for no man.

    Soon after, the cops called. Apparently, they frown upon drive-away accidents, even ones that involve $3.99 rotisserie chickens. Dutifully, I set off for the station, where fate promptly mocked me.

    As I crossed the street, a silver Porsche came screaming down the road like it was late for a yacht meeting. Behind the wheel was a rich guy with the glossy detachment of a man who names his houseplants after Nietzsche quotes. He swerved to avoid hitting a stray Siamese cat—an act of mercy that nearly murdered me. I dodged, lost control, and promptly rear-ended a parked car. Yes: I got in a car crash on my way to report a previous car crash.

    Inside the station, things went from absurd to surreal. The desk captain was none other than Todd, a former San Quentin prison guard I used to train with back in the ‘70s. Todd had the physique of a worn punching bag and the unmistakable face of Larry from The Three Stooges—if Larry had done time in corrections and smoked Kools for thirty years.

    Todd was unimpressed with my double-crash disclosure. He squinted at me like I was a damaged clipboard and muttered something like, “You ever thought of Canada?”

    Canada, in this dreamscape, was not a country but a penal colony for the mildly broken. A rehab center for the emotionally overdrawn. It wasn’t maple leaves and healthcare—it was despair with a windchill. The entire nation had collapsed into an encampment of defunct influencers and men who thought podcasts were a substitute for therapy. No plumbing, no cash, just bartering and tents. People traded AA batteries and protein bars like it was the yard at Pelican Bay.

    A man named Damon—he was 34, depressed, and once had a viral TikTok about the deep state—gave me the grand tour of my future. He pointed to the shell of a trailer I’d be assigned, complete with a tarp roof and a milk crate toilet. “It’s provisional,” he said, as if permanence were even an option.

    I immediately regretted migrating to Dream-Canada. I wanted to go back to the police station, fix the record, beg forgiveness, and reclaim my life of yogurt-based negligence. But that’s where the dream froze.

    I woke up to the smell of coffee. My wife was getting ready for work. Civilization, still intact—for now.

  • College Essay Prompt: Beyond Authentic: How Evolving Cuisines Tell Stories of Survival, Adaptation, and Identity

    College Essay Prompt: Beyond Authentic: How Evolving Cuisines Tell Stories of Survival, Adaptation, and Identity

    Overview:

    Write a 1,700-word argumentative essay examining whether dishes like birria ramen, orange chicken, Korean tacos, or Tex-Mex fajitas should be dismissed as inauthentic or embraced as culturally rich, adaptive expressions of immigrant creativity. Using the evolution of Mexican and Chinese food in the U.S. as your focus, evaluate how culinary “impurity” may reflect resilience more than betrayal.

    This assignment challenges the simplistic binary of cultural appropriation vs. cultural preservation by exploring how food evolves through migration, racism, class, capitalism, and the human need to survive—and thrive.


    Central Claim to Defend, Refute, or Complicate:

    Criticizing American Chinese and modern Mexican cuisine as “inauthentic” oversimplifies the historical, cultural, and economic forces that drive culinary evolution.


    Required Sources (Use at least 4, MLA format):

    • Gustavo Arellano – “Let White People Appropriate Mexican Food”
    • The Search for General Tso (dir. Ian Cheney, 2014)
    • Charles W. Hayford – “Who’s Afraid of Chop Suey?”
    • Cathy Erway – “More Than ‘Just Takeout’”
    • Kelley Kwok – “‘Not Real Chinese’: Why American Chinese Food Deserves Our Respect”
    • Jiayang Fan – “Searching for America with General Tso”

    Focus Questions to Consider:

    • What is gained or lost when immigrant cuisines adapt to mainstream tastes?
    • How have Mexican and Chinese-American dishes reflected creative survival strategies in the face of xenophobia or marginalization?
    • Is culinary “authenticity” a meaningful cultural value or an exclusionary myth?
    • How do evolving cuisines challenge stereotypes and redefine American identity?
    • Should food be judged by origin or by impact?

    Essay Requirements:

    • Length: 1,700 words
    • Format: MLA (12 pt font, double-spaced, Times New Roman)
    • Sources: At least 4 from the required list
    • Tone: Academic and analytical, but open to personal insight or cultural experience
    • Structure: Use the suggested outline below or build your own coherent structure

    Suggested Structure:

    Intro (200–300 words):

    • Open with the “authenticity” debate in food culture
    • Present the evolution of Mexican and Chinese cuisine as a case study
    • Clearly state your thesis: whether you defend, challenge, or complicate the rejection of “inauthentic” foods

    Section 1: Culinary Evolution as Cultural Power (400–500 words)

    • Use Arellano’s “adaptability” argument and The Search for General Tso
    • Explore how adaptation expands—not erases—culinary traditions

    Section 2: Food as a Tool of Survival (400–500 words)

    • Use Jiayang Fan and Cathy Erway to show how these cuisines offered paths to economic mobility and belonging
    • Address how racism shaped what was “acceptable” for the mainstream palate

    Section 3: Rethinking Authenticity (400–500 words)

    • Use Kelley Kwok and Hayford to interrogate what we even mean by “authentic”
    • Acknowledge that tradition matters—but argue that hybridity is the tradition of diaspora

    Section 4: Counterargument & Rebuttal (300–400 words)

    • Address critics who claim fusion or Americanized food dilutes culture
    • Rebut: show how adaptation often preserves a culture’s essence in new form

    Conclusion (200–300 words)

    • Reaffirm your thesis: evolving cuisine reflects the ingenuity, creativity, and endurance of immigrant communities
    • Reflect on how accepting culinary adaptation challenges us to redefine American identity itself

    Final Notes to Students:

    This essay isn’t just about food—it’s about the stories food tells. Let your argument reflect that complexity. Engage deeply with your sources, and don’t be afraid to explore tensions: pride vs. commodification, tradition vs. survival, innovation vs. erasure.

  • Thank You for Your Support (and Your Gullibility): Two Corporate Con Jobs from the ’80s

    Thank You for Your Support (and Your Gullibility): Two Corporate Con Jobs from the ’80s

    I almost called this post “Memories of Manipulative Advertising,” but that’s like calling water wet. Advertising doesn’t sometimes manipulate—it’s a full-time gaslighter with a jingle and a logo. The question isn’t if it’s lying to you, but how cleverly, and with what flavor of Americana.

    Case in point: Bartles & Jaymes, the wine cooler swindle dressed up like a Norman Rockwell painting. Back in the 1980s, I worked at Jackson’s Wine & Spirits in Berkeley—a respectable shop selling overpriced Bordeaux to grad students pretending they weren’t on food stamps. Then came the Bartles & Jaymes blitz, courtesy of Hal Riney & Partners and the corporate overlords at E & J Gallo.

    Suddenly, America was smitten with two crusty front-porch philosophers in denim and flannel, sipping pastel-colored booze and thanking us for “our support,” as if we were funding their modest struggle to afford Hamburger Helper and citronella candles. They weren’t winemakers. They weren’t even real. One was a retired Air Force pilot, the other a contractor. But that didn’t stop millions from believing that these Gallo sock puppets had personally hand-crafted their strawberry kiwi elixirs under a tin roof in Appalachia.

    These weren’t ads. They were full-blown folklore, sold to a Reagan-era audience desperate to believe in something wholesome—preferably something with artificial watermelon flavor and a 5% ABV.

    But the biggest act of psychological warfare I witnessed during my wine shop tenure came not from Gallo, but from that fizzy behemoth: Coca-Cola.

    In 1985, Coke announced it was changing its iconic recipe. Cue the national meltdown. Pickup trucks rolled into the wine store like we were FEMA and this was the end times. Grown men, trembling with brand-loyalty withdrawal, bought crates of “original” Coke like it was bottled youth. I became an emergency hand truck operator, wheeling out what amounted to liquid nostalgia to wide-eyed customers who treated me like I was delivering insulin to a diabetic family.

    Then, surprise!—Coke re-released the original as “Classic Coke,” and everyone breathed a sugary sigh of relief. It was less a product relaunch and more a mass-conditioning experiment, proving that if you poke the American consumer hard enough, they’ll thank you for the bruise.

    These weren’t just ad campaigns. They were operatic manipulations of identity, trust, and memory—corporate psyops disguised as beverage options.

  • The Jungle, the Bigfoot, and the Fan Man Cometh

    The Jungle, the Bigfoot, and the Fan Man Cometh

    Last night I dreamed I was deep in the jungle—not metaphorically, mind you, but the kind you’d find on a Nature Channel special narrated by a vaguely concerned Brit. I wasn’t alone. Beside me stood a woman zookeeper in full khaki safari cosplay, complete with binoculars and a steel gaze. We weren’t observing wildlife—we were at war. The prize? A sprawling jungle compound. The opponent? A hulking, glowering Bigfoot-like brute who looked like he’d crawled out of my Neanderthal ancestry with unresolved issues and a gym membership.

    It was a reality show, naturally. Cameras everywhere. High stakes. Death possible. Maybe probable.

    What shocked me wasn’t the premise—it was me. I watched myself morph from suburban dad into a primal tactician, a creature with cunning in his marrow and bloodlust behind his bifocals. The zookeeper and I didn’t stand a chance physically, but we were shrewd, dirty-fighting strategists. While the beast snorted and stomped like a sentient linebacker, we set a trap—an elegant, jungle-engineered booby trap. And it worked. Bigfoot fell. Cue commercial break. Cue confetti.

    Victory was ours.

    But I, ever the responsible homeowner, sold my half of the prize to the zookeeper in exchange for a wad of cash and a sense of capitalist purpose. I left the jungle compound behind and made my triumphant return not to glory—but to shopping.

    I hit the beachside bazaar with missionary zeal, eyes blazing, nostrils flaring with sea air and consumer ambition. My quarry: fans. Tower fans. Desk fans. Oscillating fans. Fans with remotes, timers, and multi-speed whisper motors. Each vendor pitched their product like they were auditioning for Shark Tank. I nodded sagely as an assistant loaded box after box into a truck like I was provisioning for the end times—but with superior airflow.

    I had ventured into the heart of darkness, found my inner beast, won the battle, and returned not with enlightenment or moral clarity—but with high-performance climate control.

    In the dream’s strange logic, it made perfect sense. I had confronted the savage within, and now, armed with cutting-edge ventilation, I would cool the tempers of suburban life.

    This, apparently, is my idea of spiritual integration.

  • Mother’s Day, Brioche, and the Gospel of Joe

    Mother’s Day, Brioche, and the Gospel of Joe

    Before heading out to Los Alamitos for Mother’s Day, I took out the trash—literal and existential—and ran into my neighbor Joe, who was shirtless, glistening, and fully immersed in the sacred rite of garage cleansing. A former state wrestler, well over six feet and built like a retired Marvel stuntman, he stood there in gym shorts holding his yelping Dachshund like a small, furry accordion.

    “Tell your wife happy Mother’s Day,” he barked, like a man who’s yelled instructions through chain-link fences and Little League dugouts.

    He asked what we were doing. Smash burgers, cake, and ice cream at my sister-in-law’s in Los Alamitos, I told him.

    I floated a question that had been gnawing at me like a rat in the attic: “Should I eat the burger without the brioche bun?”

    Joe turned slowly. Scoffed. “Eat the bun, Jeff. You’re going to die soon.”

    This wasn’t nihilism. This was wisdom from the pulpit of heatstroke and middle-aged clarity.

    “In the last four months, I’ve lost three friends your age,” he said. “One of them was a ripped surfer. Sat down on the couch, died of an aneurysm. Didn’t even spill his smoothie.”

    He paused, letting that land like a kettlebell on my soul.

    “You need twenty-five pounds of emergency fat. A cushion. In case you get sick. You can’t cheat Mother Nature. Eat the bun. Eat the cake. Enjoy your life. Don’t micromanage your macros while white-knuckling your way into an extra ten years of prune juice and self-loathing.”

    It was the most persuasive argument for gluttony I’d ever heard.

    So I went to Los Alamitos. And I didn’t just “cheat”—I defected. I committed dietary treason. I licked frosting off my fingers like it was the Eucharist. I let French vanilla ice cream puddle across my plate without apology.

    The penance would come Monday. That’s the deal.

    But I vowed not to wallow in the usual puddle of self-loathing and Calvinist regret. I would take it like a man. Chin up. Macros reset. Guilt-free. Mostly.