In the early ’70s, the network execs at ABC, CBS, and NBC pulled a marketing move so manipulative it should’ve been illegal under the Geneva Conventions. On a hallowed Friday night in the month of September, they handed kids a psychic dog biscuit: a glittering preview of Saturday morning’s new cartoon lineup. As a nine-year-old, I’d sit cross-legged in front of the TV, slack-jawed and vibrating, watching grainy flashes of The Bugaloos and H.R. Pufnstuf like I was being shown a trailer for heaven. It was less of a preview and more of a grilled Ribeye waved under my nose by a smiling sadist who tells me breakfast is in 12 hours.
Sleep was not an option on Cartoon Eve, a night more sacred than Christmas, Easter, and your grandma’s funeral combined. I’d lie in bed thinking, What if I sleep in? What if I miss the premiere of Lidsville? What if, in a moment of tragic miscalculation, I eat my Cap’n Crunch in the kitchen instead of the TV room and lose valuable viewing seconds? These were the pre-digital days—no DVR, no YouTube, no forgiveness. If you missed it, you missed it. You could cry, but the cathode ray tube did not care.
The masterminds behind these shows weren’t just marketers—they were psychological arsonists, setting fire to our dopamine circuits before we were old enough to spell serotonin. They didn’t just sell cartoons. They sold Tang, Danish Go-Rounds, and Pillsbury Space Sticks with the breathless urgency of black-market opioids. The shows started at 7 a.m. and ran till 11, but by 10 I’d start to feel queasy. I’d hear the crack of a baseball bat outside and realize I was sitting in a dim living room while my real childhood was playing third base across the street. That’s when the guilt set in—the primal, shame-soaked knowledge that I was trading sunshine and scraped knees for anthropomorphic cereal mascots and animated product placement.
Eventually I’d fling off my pajamas like a molting larva, throw on jeans, and bolt out the door, desperate to reclaim the morning before it calcified into regret. Childhood, I realized, was a loop of anticipation, overstimulation, and the fear of having made the wrong choice.
But compared to today’s chaos, that quaint Saturday-morning psychodrama feels like a gentle massage from Mr. Rogers. Social media is Cartoon Eve with weapons-grade dopamine—a psychic arms race where even adults devolve into sweaty, wide-eyed nine-year-olds, tapping their screens like they’re trying to summon a cartoon genie.
After a decade of scrolling, I’ve pulled the plug. I’ve cut back my digital exposure by 97%, and what’s left is like being a shell-shocked tourist floating down the Amazon on a deflating raft, watching piranhas in mid-frenzy shred a water buffalo. It’s gruesomely riveting, but it fries your soul and robs you of original thought. Now, like millions of others, I am in post-social media convalescence—pale, twitchy, and unsure if I’ll ever feel real sunlight again.
But one thing’s for certain: I don’t miss the Space Sticks.
Cinemorphosis 
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