Déjà Chew 

When I was a kid, my mother indulged my insatiable appetite for sugary cereal, Cap’n Crunch, in all its glorious variations: Cap’n Crunch plain, Cap’n Crunch with Crunch Berries, Peanut Butter Cap’n Crunch, and the audaciously renamed versions that tasted exactly the same: Quisp, Quake, and King Vitamin. I felt a burning compulsion to taste-test all these varieties with the meticulousness of a sommelier sampling dozens of Zinfandels or a fromager savoring different types of Camembert, or a musicologist analyzing hundreds of versions of Rachmaninoff’s Second Symphony. Eating six versions of Cap’n Crunch was my way of embracing the illusion of variety while devouring the same cereal over and over again. I was a preadolescent boy, steadfast in my desire to believe I had choices, yet paradoxically terrified of making any. It’s like hearing about the man who’s on his sixth marriage, each wife a near-carbon copy of the last in appearance, temperament, and personality. The poor sap keeps circling back to the same woman, convincing himself he’s “found someone new” and pinning his hopes on a fresh start. That was me with Cap’n Crunch. I was stuck in a sugary Groundhog Day, endlessly looping through bowls of the same old cereal under different guises. Not only was I stagnant in my food choices, but I was also regressing into a sugar-coated stupor. My love for cereal, which persists to this day, was my way of vanishing into a chosen comfort zone. In that sugary sanctuary, I found both bliss and oblivion, content to float along in a sea of crunchy sameness, convinced I was exploring new culinary frontiers.

This type of delusional behavior points us to Déjà Chew–the eerie sensation that every “new” cereal tastes exactly like the last one you swore was different. The uncanny sensation of culinary déjà vu happens when, despite the flashy new box, the novelty-shaped marshmallows, or the misleading “limited edition” label, your spoon hits the same old sugary slurry you’ve been eating since the Nixon administration. Déjà Chew convinces you you’re exploring new taste frontiers, when in fact you’re just riding a merry-go-round of processed nostalgia. It’s the foodie equivalent of dating your ex’s identical twin and calling it personal growth. One bite in, you know exactly where this is going—but you chew on, comforted by the illusion of variety and the soothing crunch of your own arrested development.