We Must Combat Gluttirexia

In his biting essay “The Intellectual Obesity Crisis,” Gurwinder Bhogal delivers a warning we’d be wise to tattoo on our dopamine-blasted skulls: too much of a good thing can turn lethal. Whether it’s sugar, information, or affirmation, when consumed in grotesque, unrelenting quantities, it warps us. It becomes less nourishment and more self-betrayal—a slow collapse into entropy, driven by the brain’s slavish devotion to short-term gratification.

Bhogal cites a study showing that the brain craves information like it craves sugar: both deliver a dopamine jolt, a hit of synthetic satisfaction, followed by the inevitable crash and craving. It’s the biological equivalent of that old Russian proverb: “You feed the demon only to find it’s hungrier.” Welcome to the age of Gluttirexia—a condition I’ve coined to describe the paradox of overconsumption that leaves us spiritually, intellectually, and emotionally starved. We’re stuffed to the gills, yet empty at the core.

Demonically famished, we prowl the Internet for sustenance and instead ingest counterfeits: ragebait, influencer slop, and weaponized memes. It’s not just junk food for the mind—it’s spoiled junk food, fermented in grievance and algorithmic manipulation. The information that lights up our brains the fastest is also the most corrosive: moral outrage, clickbait trauma, tribal hysteria. It’s psychological Cheetos dust—and we are licking our fingers like addicts.

Reading Bhogal’s work, I pictured the creature we’ve become: not a thoughtful citizen or curious learner, but a whirling, slobbering caricature straight out of Saturday morning TV—the Tasmanian Devil with Wi-Fi. And it tracks. In a moment so self-aware it feels scripted, Bhogal notes that “brain rot” was Oxford’s 2024 Word of the Year. Fitting. We gorge ourselves on intellectual cud and become bloated husks—distracted, indignant, and dumb.

This condition—what Bhogal terms intellectual obesity—is not a joke, though it often looks like one. It’s a cognitive disorder characterized by mental bloat, sensory chaos, and a confused soundtrack of half-remembered factoids screaming over each other for attention. You don’t think. You stagger.

As a college writing instructor trying to teach critical thinking in a post-literate era, I am in triage mode. My students—through no fault of their own—are casualties of this cognitive arms race. They arrive not just underprepared but neurologically disoriented, drowning in an ocean of noise and mistaking it for knowledge.

Meanwhile, AI accelerates the descent. Everyone is outsourcing their cognition to silicon brains. The pace is no longer quick—it’s quantum. I’m dizzy from the whiplash, stunned by the sheer speed of the collapse.

To survive, I’ve started building a personal lexicon—a breadcrumb trail through the algorithmic inferno. Words to name what’s happening, so I don’t lose my mind entirely:

• Lexipocalypse: the shrinking of language into emojis, acronyms, and SEO sludge
  
• Mentalluvium: the slurry of mental debris left after hours lost in the online casino
  
• Chumstream: the endless digital shark tank of outrage and influencer chum
  
• Gluttirexia: the grotesque irony of being overfed and undernourished—bloated with junk info and spiritually famished
  

I keep this list close, like a man at sea clinging to his life vest in the middle of a storm. I sense the hungry oceanic sharks circling beneath me.