Toxins, Teas, and the Tyranny of Self-Care

In How to Be Well: Navigating Our Self-Care Epidemic, One Dubious Cure at a Time, Amy Larocca introduces us to the “Well Woman”—an aspirational specter of affluent spirituality who floats through Erewhon aisles like a priestess of turmeric. She is non-religious but deeply “spiritual,” an educated, upper-middle-class avatar of intentional living. Her diet? Whole, organic, plant-based. Her skincare? Sourced from the tears of ethically massaged avocados. Her wardrobe? Soft, breathable cottons dyed with herbs. Her soul? Allegedly pure.

She’s the type who throws around words like “boundaries” and “holding space” while sipping adaptogenic mushroom tea. Fluent in therapy-speak and swaddled in the cozy lexicon of mindfulness, she’s not just living—she’s curating her life, building an identity out of emollients, detoxes, and artisanal spices. And all of it—every mindful, ethically sourced drop—feeds the $5.6 trillion wellness-industrial complex.

Larocca sees through the yoga-scented fog. The Well Woman, she argues, is just the latest installment in America’s ongoing franchise of unattainable feminine ideals: a new model to aspire to, envy, and—most importantly—buy into. Today’s purity isn’t moral; it’s material.

Reading Larocca’s opening, I couldn’t help but think of Todd Haynes’s 1995 masterpiece Safe, in which Carol White—a vapid housewife in the chemical-glazed sprawl of the San Fernando Valley—slowly dissolves into the cult of purity. After one too many trips to the dry cleaner, Carol spirals into an obsession with environmental toxins, abandons her friends and family, and ends up exiled to a pastel-drenched wellness commune. There she lives alone in a sterile dome, staring at herself in the mirror, parroting affirmations until there’s nothing left behind her eyes but empty devotion.

Carol White is the ghost of the Well Woman’s future—a cautionary tale in Lululemon. She doesn’t find peace; she finds a purgatory curated by Goop. And as Larocca peels back the lavender-scented rhetoric of self-care, it’s clear she sees this modern cult of wellness not as healing but as hollowing—a $5.6 trillion seduction that promises salvation and delivers scented self-delusion.