This morning, I sprang from bed at 5:50 like a man trying to outrun his own restlessness. Coffee in one hand, buckwheat groats in the other—my monkish morning ritual. By 6:20, I was deep into David Brooks’ New York Times lament over the death of the novel, parsing his elegy like a coroner looking for signs of life in a genre comatose under TikTok’s reign.
I then pivoted to writing a YouTube essay on how to discover your watch identity without torching your bank account or your sanity. This required revisiting my own horological spiral, which could be summarized as: “I bought all the watches so you don’t have to.”
Then, somewhere between the second paragraph and the first pangs of self-loathing, a thought struck me with the force of a stale TED Talk: I despise one-word-title books. You know the type—Grit, Blink, Regret, Drive, Trust—as if a single syllable can carry the weight of human experience. These are not books; they are glorified blog posts wearing a lab coat. They stretch one mediocre insight across 300 pages like butter scraped over too much toast. Malcolm Gladwell may not have invented this genre, but he certainly weaponized it.
To be fair, a few have earned their keep: Testosterone, Breathe, and Dopamine Nation didn’t insult my intelligence. But the rest? They’re just placebo pills for the terminally curious.
By 8:30, my family was still asleep, and I had hit the boredom wall with a dull thud. To numb the ennui, I began configuring a Toyota Camry online—my version of sniffing glue. I checked Southern California inventory as if I were a buyer, even though I won’t be pulling the trigger for at least a year. Classic FOMO, no doubt stirred by my best friend’s recent $70K Lexus purchase. His automotive flex triggered my inner consumer gremlin.
Next came the Seiko browsing—Astrons, King Seikos, shiny little lies I tell myself in stainless steel form. I’m a man pushing into his 60s. I should be downsizing my neuroses, not accessorizing them.
Right on cue, a depression fog rolled in. The psychic hangover of retail fantasy. I remembered a dream I’d had the night before: I was adding tofu to someone’s salad to increase their protein. They devoured it like they hadn’t eaten in days. Later in the same dream, I was at a party, where a couple asked me to mentor their autistic daughter. I smiled politely, feeling like a fraud. Me? A mentor? I can barely manage my own dopamine addiction.
That’s when the epiphany hit like a steel bracelet to the skull: the urge to buy a watch hits hardest when you’re bored, self-pitying, or both. In those moments, a $2,000 watch becomes emotional currency—a metal antidepressant disguised as self-expression. And like all impulsive purchases, it cures nothing but your momentary discomfort.
I hovered over the “Buy Now” button. Then, mercy. I pulled back.
At 9:00, one of my twin daughters wandered into the kitchen and asked what happened to the leftover buttermilk pancakes from yesterday. I told her the truth: she’d left the door open when she went to ask the neighbors about babysitting their granddaughter, and a massive fly invited itself in. I saw it licking the pancakes like a dog at a water bowl. Into the trash they went. She laughed. I suggested Cheerios with a scoop of strawberry protein powder. She agreed. In that small, domestic exchange—an absurd fly, a ruined pancake, a shared laugh—I found myself re-entering the land of the living.
Gratitude, not consumption, had done the trick.
So now, I prepare for my kettlebell workout, towel in hand, wondering which podcast will offer the most delicious repartee to sweat by. My soul has steadied, for now.

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