Richard Brody vs. the Algorithm: A Critic’s Lament in a Post-Print World

In his essay “In Defense of the Traditional Review,” New Yorker critic Richard Brody goes to battle against The New York Times’ editorial decision to shift arts criticism—from the long-form written review to short-form videos designed for a digital audience. It’s a cultural downgrade, Brody argues, a move from substance to performance, from sustained reflection to algorithm-choked ephemera. The move may be pitched as modernization, but Brody sees it for what it is: intellectual compromise dressed up as digital innovation.

Brody’s stance isn’t anti-technology. He concedes we can chew gum and walk at the same time—that written essays and short videos can coexist. But his core concern is that the center of criticism is the written word. Shift the balance too far toward video, and you risk gutting that center entirely. Worse, video reviews tend to drift toward celebrity interviews and promotional puffery. The fear isn’t hypothetical. When given the choice between a serious review and a clip featuring a celebrity making faces in a car, algorithms will reward the latter. And so criticism is flattened into entertainment, and standards dissolve beneath a rising tide of digital applause.

Brody’s alarm resonates with me, because I’ve spent the last four decades teaching college writing and watching the same cultural drift. Long books are gone. In many cases, books are gone altogether. We assign short essays because that’s what students can handle. And yet, paradoxically, I’ve never seen such sharp classroom discussions, never written better prompts, never witnessed better argumentation than I do today. The intellectual work isn’t dead—it’s just found new vessels. Brody is right to warn against cultural decay, but the answer isn’t clinging to vanished ideals. It’s adaptation with integrity. If we don’t evolve, we lose our audience. But if we adapt wisely, we might still reach them—and even challenge them—where they are.

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