Yesterday I filmed a 26-minute YouTube video on my main channel—ostensibly about watches. That was the bait. But somewhere between adjusting my camera and admiring my newly lean frame (twenty pounds down since April, thank you very much), I realized I wasn’t really talking about watches at all. I was talking about aging, restraint, identity, and how not to let your inner teenager run the damn show.
The video was titled something like “My Four Watch Goals at Sixty-Four,” which sounds practical until you realize that my goals weren’t horological—they were existential. The first one? Stop being so maudlin. I actually said the word, spelled it out like a substitute teacher on a caffeine bender, and gave a definition. Maudlin: emotional excess masquerading as depth, the adolescent urge to turn life into performance art just so you can feel something.
To illustrate, I offered up a formative trauma: being sixteen, watching Bill Bixby in The Incredible Hulk, and weeping—actually weeping—when he transformed into Lou Ferrigno’s green rage monster. It wasn’t just TV. It was catharsis. I was an Olympic weightlifter-slash-bodybuilder-slash-piano prodigy who didn’t know what to do with all the emotion I’d stuffed under my pecs and sonatas. Watching Bixby morph into a snarling demigod gave me permission to feel. In my forties, I channeled that same melodrama into wearing oversized diver watches—big, bold, and absurdly heroic, as if my wrist were auditioning for a Marvel reboot. That, too, was maudlin cosplay. Now I’m trying something radical: maturity.
Goal two? Quit being an enabler. I admitted that, like it or not, I’m an influencer. I don’t collect in a vacuum. Every time I flex a new piece, it’s like handing out free permission slips to fellow addicts. So I’ve decided to use my powers for good—or at least for moderation.
Goal three: Stay fit, get bloodwork, be a warrior in plain clothes. The watch isn’t the main course. It’s the garnish. If I’m going to wear something worth noticing, I should have the body and the biomarkers to back it up. Otherwise, I’m just a gilded potato.
And finally, goal four: Minimalist watch heroes. The quiet monks of the community who own one to three watches and seem perfectly content. They’re my North Stars. They aren’t buying watches out of panic, nostalgia, or identity crises—they’re grounded, self-possessed, wise. I envy them. I aspire to be one of them. I’m not there yet, but I’m squinting in their direction.
Honestly, I assumed the video would tank. My viewers tend to want horological eye-candy, not existential reflection wrapped in fitness updates. But to my surprise, the response was overwhelming—close to a thousand views on day one, dozens of comments. People thanked me. Some said they were booking doctor appointments. Others said they were starting diets. I’m fourteen years into making YouTube videos, and this might be the one I’m proudest of.
Because the truth is, most watch YouTubers are just dressing up emotional poverty in brushed stainless steel. They get maudlin about bezels and bracelets, desperate to out-hype each other in a gaudy attention economy. It’s exhausting. What people really want—what they’re starving for—is someone speaking like a human being. No curation. No affectation.
I ended my video with a confession: I’m still that sixteen-year-old kid. And if you cue up The Lonely Man theme from The Incredible Hulk, the one where David Banner walks down the rainy sidewalk in soft focus, I will—without shame—start crying. Again. Because some emotions don’t age. They just find quieter places to hide.
Cinemorphosis 
Leave a comment