Will Optimization Kill the Joy of Mechanical Watches?

Sometimes I wonder how technology might assassinate my love for timepieces. Picture this: a $200 spool of 3-D printer feedstock spits out your $10,000 grail watch. Eight years later, when the mechanical movement needs servicing, you don’t take it to a watchmaker—you print another.

If watch-printing is as easy as making pancakes, I’d have thousands. Would I be happy? No. I’d be the spoiled rich kid sulking in his palatial bedroom because Mom and Dad bought him every toy but a bazooka.

“Son, I bought you everything.”
“But I want a bazooka.”
“They’re illegal.”
“I don’t care!”

When everything is instant, the “holy grail” becomes an inside joke. The magic dies in the flood of abundance. Just ask the diamond industry. Lab-grown stones are flawless, cheap, and undetectable to the human eye—obliterating the romance of bankrupting yourself for an engagement ring. Watches could be next.

And that’s just one front. On another, tech billionaires are funding biohackers to keep us ticking for 900 years. If I’m going to live to 85, time feels urgent. If I’m going to live to 900, time is a leisurely brunch. Chronological time starts to matter less than biological time—the wear and tear written in my cells.

In that world, your Rolex Submariner won’t tell you what matters. Your doctor-prescribed smartwatch will, tracking cardiovascular vitality, antioxidant levels, and the sorry truth of your lifestyle choices. Refuse to wear it, and your insurance premiums explode tenfold or you’re cut off entirely. Privacy? Gone. Your vitals are known to your insurer, employer, spouse, dating app matches, and the guy at your gym checking your actuarial risk.

When the mechanical watch dies, so does your privacy. And somewhere, Dale Gribble from King of the Hill is finding the conspiracy angle.

Give it five years. Our “watch collector meet-up” will look more like group therapy for mechanical-watch dinosaurs funding their therapists instead of their ADs. But fear not—obsession never dies, it just changes costume. Post-watch, your new drug will be optimization.

You’ll strap on your OnePlus Watch 3, buy a $2,600 CAROL resistance bike, and simulate being chased by a saber-toothed tiger because “hormesis”—that holy word—demands mild ordeals to make you live forever. Resistance intervals, intermittent fasting, cold plunges. Goodbye winding bezels; hello gamified cell stress.

Our poster boy? Bryan Johnson—the billionaire fasting himself pale, zapping his groin nightly to maintain the virility of a high school quarterback. Critics say he looks like a vampire who’s just failed a blood test. I say he’s the future. Picture him at 200, marrying a 20-year-old and siring a brood. Male Potency and Reproductive Success: the distilled recipe for happiness.

Except I’m kidding. The truth: peer-reviewed science says we might beat the big killers before 90—heart disease, cancer, stroke, Alzheimer’s—but the biological ceiling is still ~100. Eventually your organs quit. All the optimization in the world won’t rewrite that.

As a watch obsessive, I know the tyranny of time. The biohackers are fixated on biological time as if it’s the only kind that matters. But the Greeks knew a third: kairos—the moment saturated with meaning, purpose, connection. All the Bryan Johnsons in the world can’t 3-D print that.

Live 200 years without kairos and you’re not a winner; you’re a remake of Citizen Kane with a garage full of exotic cars and no friends.

A long time ago, a friend told me about the night cocaine hollowed him out so completely that he didn’t care his best friend was kissing his girlfriend. Then a voice in his head said, “Dude, you should care.” He went to rehab the next day. That’s soul work.

And that’s what’s missing from the longevity cult: soul work. Without it, all the tech, watches, and optimized mitochondria in the world are just a shiny grift.

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