I had hoped my blog, Cinemorphosis, would feed my video essays—serve as a compost heap of half-baked thoughts that could later bloom into something cinematic and worthy of making video essays. Instead, the blog has swallowed the energy that once went into my videos. What was meant to be a support system has become a rival ecosystem. The crossover I imagined—the blog fueling the videos and the videos enriching the blog—never happened. It turns out writing and filming come from different parts of the brain, and those parts refuse to share the same neural conference room.
Friends say, “Don’t sweat it, McMahon. Just lean into the blog and let the videos go.” Easy advice for people who aren’t haunted by the specter of irrelevance. I can’t shake the feeling that the video essays keep me sharper—more visible, more alive. The blog satisfies my mind; the camera keeps me from turning into dust.
Sam Harris once said he can spend five years writing a book, agonizing over edits and the publishing gauntlet, only to reach a few thousand readers—if he’s lucky. Meanwhile, a one-hour podcast can reach millions overnight, and snippets of it go viral before the author’s espresso cools. That line haunts me. The medium matters. The way we reach people has become part of the message.
I see the same logic in my own small way. A blog post I’m proud of might earn a few dozen engagements. A decent video essay? Thousands of views, maybe more. But numbers only tell part of the story. The real draw is the vitality the videos demand—something performative, almost athletic. When I’m on camera, I feel like I’m “getting my reps in,” keeping mentally limber. The blog is therapy; the videos are training.
Still, there’s a fine line between vitality and vanity. Part of me believes the videos keep me youthful, engaged, even relevant. Another part suspects it’s all just a resistance workout against mortality. Staying fit is one thing; refusing to age gracefully is another. Desperation doesn’t wear well on men over sixty, even under good lighting.
So maybe writing suits me better now. Maybe the written word is the right pace for a man learning to accept that his eyesight, patience, and tech literacy are all in slow retreat. Maybe I should only return to video when I have something worth saying—something that isn’t just a performance of endurance.
Which brings me to the real question: what do I still have to contribute?
For over a decade, my YouTube channel orbited around my watch obsession. That obsession gradually narrowed until it became monastic—just diver watches, all on straps. I convinced myself that a collection larger than seven would doom me to spiritual ruin. I also stopped flipping watches like a Wall Street day trader, deciding it was bad for my mental health. That slowdown siphoned the manic energy that used to fuel my videos. The creative rush didn’t vanish—it simply rerouted into blog posts about my newest fixation: alignment. Or more precisely, misalignment.
Because if I’m honest, I feel increasingly out of sync with the modern world. I adapt to new technology at the pace of continental drift. TikTok bewilders me. Smartphones offend my thumbs. Driving at night now feels like a scene from Apocalypse Now. My relevance, visibility, and patience are fading in a culture that worships youth and touchscreens.
My anxieties about self-worth and mortality are now on the front burner, while watch collecting—the “Watch Potency Principle,” the “wrist-rotation anxiety”—has been moved to the back burner where it is simmering to a lukewarm stew.
To illustrate my current state: two weeks ago, I bought a new LG OLED TV, which was fine—until I broke two Samsungs in one day trying to move them. I manhandled the first 55-inch like it was a kettlebell, frying half its pixels in a single jerk. Then I jammed my thumb straight through the second screen while relocating it from my daughter’s room. My wife, the household adult, had to carry the new Roku replacement into our bedroom as I stood there looking like a Neanderthal who’d just discovered electricity—and promptly electrocuted himself.
My war with technology didn’t end there. The new garage door opener came with instructions written in a dialect of cruel mockery. The installer vanished without explaining how to sync it with my phone, so my wife once again had to step in and figure it out. Now I open the garage door through an app, and every time I hear the alert that the door is moving, I step back in awe—half-terrified, half-mesmerized—like a caveman who’s just invented fire.
I feel both too old for this world and too infantile to function in it. A man-baby marveling at his gadgets, bewildered by his own house. Think about that. My house has become a museum for technology of the future while I wander through it like a mesmerized tourist. My mouth is agape and my daughters say to me, “Relax, Dad, this is our house.” I respond by saying, “No it’s not. It’s a museum of strange and wonderful things that I don’t know how to use.”
These are the moments that give me content for my blog Cinemorphosis. I post almost daily, while it takes me weeks to metabolize these experiences into something coherent enough for a video essay. Writing helps me think; filming helps me pretend I’m still current.
So that’s my current state of affairs. This channel used to be State of the Watch Collection. Now it’s more like State of the Man Who Can’t Sync His Garage Door Opener.

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