In Food Intelligence, Julia Belluz and Kevin Hall deliver a bleak data point: since 2018, ultra-processed foods—UPFs, the junk with marketing degrees—account for 60 percent of the calories consumed by American adults and nearly two-thirds of what children eat. These edible Frankensteins are now being linked to depression, type 2 diabetes, and early-onset colorectal cancer.
I have twin daughters in high school who live on donuts, chips, energy drinks, and iced coffees that taste like dessert in a cup. This is their food pyramid of joy. I tread carefully: I don’t want to sound like a puritan in a lab coat or a prophet of intestinal doom. I just want to help without becoming the household killjoy.
But what is “helpful” when their entire social ecosystem runs on UPFs? If I had to guess, 75 percent of their peer group’s calories come from things that never met a farm or field. Processed food isn’t just addictive—it’s tribal. Sharing snacks is a social contract; refusing one is like rejecting friendship itself.
Convincing teenagers to stop eating UPFs is about as effective as warning them about “too much screen time.” They’ll nod politely, roll their eyes invisibly, and continue scrolling while demolishing a bag of Flamin’ Hot somethings. Still, I’ll try. I’ll cite the studies, stock the fridge with hummus, guacamole, nut butters, whole-grain crackers, chickpea puffs, trail mix, and protein shakes—an arsenal of virtue they’ll likely ignore.
Because youth isn’t about balance or moderation. It’s about belonging—through food, fashion, memes, and caffeine. Their need for connection will always outweigh my nutritional sermons. So I’ll do what I can: lay out the facts, offer alternatives, and accept that fighting pop culture is a noble but largely hopeless act of parental theater.

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