Always Be Closing: The Lie We Keep Buying

“Always be closing,” Alec Baldwin snarls in Glengarry Glen Ross, playing Blake, a blustering emissary of pure cortisol sent to terrify a roomful of salesmen into obedience. Closing, he tells them, is the only thing that matters. Not effort. Not integrity. Not sanity. Close or die. The line is famous because it taps into something already rotting inside us. We don’t just want to close deals; we want to close life. Getting married is a close. Deciding on a religion is a close. Graduating college is a close. Buying a house, buying a car, settling on a diet, hitting a goal weight—each one dangles the same promise: after this, I can rest. After this, I’ll be done.

The culture worships closers. Closers are decisive. Closers have plans. Closers stride forward with laminated confidence. Closers collect ceremonies, milestones, certificates, and Instagram captions. Closing is marketed as maturity itself—the moment when uncertainty is evicted and order takes possession of the premises. Winners close. Losers waffle. That’s the myth.

But closing is a con, and a lazy one at that. It sells the toddler fantasy of permanent comfort: arrive somewhere and stay arrived. Life, unfortunately, does not honor this contract. It leaks, mutates, backslides, and doubles back. I once knew a couple who were desperate to permanently break up with each other. So they got married as a strategy for divorce. They believed the divorce would provide closure—clean lines, sealed chapters, emotional foreclosure. Instead, they remarried. Then divorced again. Then they remarried. Then got another divorce. Closure didn’t show up. It never does. The story simply kept going, indifferent to their paperwork.

The same lie infects consumer life. I know a man who believed salvation came in the shape of a Rolex Explorer. Ten thousand dollars later, he congratulated himself on having found his Exit Watch—the final piece, the closing bell. Within months, he was browsing watches that made the Rolex look like an appetizer. The watch didn’t close anything. It became a monument to the futility of the attempt.

We love the idea of closing because we are exhausted—by the volatility of the world and the chaos inside our own skulls. “Always be closing” offers a fantasy of stillness, a promise that motion can end and anxiety can be put in storage. But it’s just another pressure pitch, no more real than the sales patter Mamet skewered. Life doesn’t close. It revises, reopens, and keeps charging interest. The only thing that truly closes is the sales pitch itself.