One of the strangest features of materialism is the spectacular mismatch between what we imagine an object will do for us and what it actually does. In the mind, the object arrives polished, transcendent—an emblem of taste, discipline, even identity. In reality, it often sits there, unnecessary and faintly ridiculous, like a prop waiting for a performance that never begins.
I own an eight-year-old Accord with fewer than 30,000 miles on it—a statistic that quietly announces I neither drive much nor particularly enjoy driving. And yet I can picture, with embarrassing clarity, a brand-new Accord or Camry resting in my garage, gleaming like a sacred artifact I would prefer not to disturb by actually using it.
Watches operate under the same spell. I can easily imagine owning a Tudor Black Bay or a Tudor Pelagos, each one promising a kind of quiet authority on the wrist. But my habits betray me. I’m not roaming public spaces, not projecting presence, not leveraging this object as a social signal. The watch would sit, admired in theory, unused in practice. I know dozens—no, hundreds—of watch enthusiasts who live in this same contradiction, accumulating pieces they rarely wear because the idea of ownership is more intoxicating than the act of use.
This gap between having and being is hardly new. I was reminded of it while thinking about Erich Fromm and his book To Have or To Be?, which argues that materialism quietly erodes the possibility of a meaningful life grounded in connection and experience. The argument is persuasive—almost obvious once stated. And yet, knowing this changes very little.
That’s the part that unsettles me. You can understand the critique, agree with it, even teach it, and still find yourself browsing for the next unnecessary object with the focus of a predator. Clarity does not neutralize desire. It merely observes it, like a detached narrator watching the same old plot unfold. There’s something almost comical about it—this split between the thinking self and the acquisitive impulse. If you wanted to document the absurdity of human behavior, you could dedicate an entire season of Dirty Jobs to it: not the grime of physical labor, but the psychological mess of wanting things we neither need nor intend to use.

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